SCRAP Japan

What SCRAP Japan does

SCRAP Japan (株式会社SCRAP) is a Japanese live-experience entertainment company that designs, produces, and operates real-life escape games and related puzzle-based immersive experiences. Founded as a free paper in 2004 and incorporated in Kyoto in 2008, SCRAP launched the first "Real Escape Game" (リアル脱出ゲーム) event in 2007 and currently operates a nationwide network of 16+ directly-owned permanent venues across Japan (Sapporo, Sendai, multiple Tokyo locations, Yokohama, Nagoya, Kyoto, multiple Osaka sites, Okayama, Fukuoka) plus the jointly-operated Tokyo Mystery Circus complex in Shinjuku. The company pioneered the room-type escape format in Japan and has expanded into multiple complementary formats: outdoor walking-puzzle games (ナゾトキ街歩きゲーム) sold via retail partners and Toei/Tokyo Metro; large-scale stealth/infiltration games (リアル潜入ゲーム) at Hirakata Park; premium overnight Hotel Escape events at Tokyo Dome Hotel; an online real escape game; browser-based puzzle games; and a wholly-owned publishing imprint (SCRAP Publishing, est. 2016).

The company's revenue model is multi-stream and D2C-led: per-event/per-team ticket sales through its own Scrap Ticket platform (standard ¥3,900-4,800 per person; hotel packages ¥25,000-50,000 per person; U22 and fan-club member discounts), puzzle-kit sales (MYSTERY MAIL BOX, walking-puzzle kits), a subscription mystery box (Mystery for You), e-commerce merchandise (SCRAP GOODS SHOP at scrapgoods.jp), paid fan-club membership (少年探偵SCRAP団), browser-game sales, B2B training/events (corporate, school, wedding), and licensed IP collaborations with major anime/game franchises (Detective Conan, Gakuen Idolmaster, FFVII Remake, Dandadan, UNDEAD, Aka Akasaka x Shueisha Games). Customer segments span general consumer enthusiasts, families with children, U22 students, walking-puzzle/outdoor enthusiasts, corporate and school B2B clients, and inbound English/Chinese-speaking tourists. Cumulative participation exceeds 15 million across all formats, and the company holds the 2013 Guinness World Record for Largest real-life escape game.

Name

SCRAP Japan

Legal name

株式会社SCRAP

Website

https://scrapmagazine.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SCRAP Japan (株式会社SCRAP) designs, produces, and operates real-life escape games and related puzzle-based immersive experiences across 16+ directly-owned permanent venues in Japan, serving consumer enthusiasts, families, students, corporate clients, and inbound tourists through ticketed events, walking-puzzle kits, merchandise, publishing, and licensed anime/game IP collaborations.

Ownership category

akta.pro rank

Product category

Live Entertainment & Escape Room Experiences

NAICS

Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (33993)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

akta.pro secondary industry

Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM)

Keywords

• Real-life escape games
• Immersive puzzle experiences
• Live entertainment events
• Walking puzzle games
• Mystery entertainment

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Event ticket sales (per-event/per-team): Primary revenue: per-person/per-team ticket sales for room-type escape events (e.g., ¥3,900 weekday / ¥4,200 weekend general; group tickets ¥3,600/person for 4-player teams) and hotel-package events (¥25,000-50,000/person at Tokyo Dome Hotel). Tickets sold via in-house Scrap Ticket platform and FC priority pre-sales.
2. MYSTERY MAIL BOX puzzle kit sales: Recurring catalog of puzzle kits sold across multiple venues (Sendai, Tokyo Mystery Circus, Nagoya, Osaka Ebisucho, Okayama, Shibuya, Kichijoji, etc.); pricing tiered by weekday/weekend and age (general, U22, for kids). Recently underwent June 2026 price revision across all SKUs.
3. Walking-puzzle kit sales (ナゾトキ街歩きゲーム): Outdoor puzzle kits sold at partner retailers and online; e.g., 『東京謎解きトラベル』 ¥3,200 → ¥2,500; 『横浜謎解き街歩き』 ¥2,500 → ¥2,700; 『謎旅への招待状 in 岡山』 ¥2,700. Includes optional add-on transit passes.
4. SCRAP GOODS SHOP (e-commerce merchandise): Owned e-commerce storefront at scrapgoods.jp selling "world-exclusive" SCRAP-branded merchandise including collaboration goods (UNDEAD, FF7R, etc.), limited event goods, and mystery-themed products.
5. SCRAP Publishing (SCRAP出版): Wholly-owned puzzle-specialist publishing imprint established 2016, producing mystery novels, puzzle books, and e-books (e.g., 小学四年生制作記録 電子書籍化).
6. Mystery for You (subscription mystery box): Recurring mystery subscription box delivering a personalized puzzle to subscribers each month.
7. 少年探偵SCRAP団 (Shonen Tantei SCRAP Dan) fan-club memberships: Paid fan-club memberships providing priority/pre-sale ticket access, exclusive event bonuses, member-only events, and the U22 youth tier with weekday walk-up discounts.
8. Corporate / B2B training and parties: 「リアル脱出ゲーム研修＆懇親会」 — corporate training, orientation, and networking party packages using room-style escape events, plus school editions (for school, for kids), wedding (SCRAP WEDDING), and inbound tourism edition (Real Escape Game in Japan, EN/CN).
9. Browser game sales (『カミとミコ』): Browser-game sales of world-creation puzzle adventure developed jointly with 集英社ゲームズ and 赤坂アカ; product version released April 23, 2026, with save-data carry-over from free trial.
10. Sponsored / commissioned large-scale events: Commissioned marquee events such as 『終わらないクリスマスからの脱出』 at パシフィコ横浜 (Dec 26-27, 2026; commemorating 15 million cumulative participants), with co-created campaigns and Amazon gift-card prize promotions funded via participating partners.

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels10 records

Core offering

SCRAP designs, produces and operates real-life escape games, outdoor walking puzzle games, large-scale stealth/infiltration games, and hotel-overnight escape experiences across a nationwide network of 16+ permanent venues in Japan. The company also runs a publishing imprint (SCRAP Publishing), an e-commerce merchandise store (SCRAP GOODS SHOP), a subscription mystery box service (Mystery for You), a paid fan club (少年探偵SCRAP団), corporate/school/wedding event packages, an English/Chinese international edition for tourists, and a browser puzzle game "Kami to Miko" co-developed with Shueisha Games.

Product overview

SCRAP operates a multi-brand live experience platform rather than a single product. At the center is the flagship "Real Escape Game" (リアル脱出ゲーム) brand, a live room-escape experience first held in 2007 and continuously produced across SCRAP-owned venues and touring partner sites. Layered around it are: complementary experience lines (Real Stealth Game "リアル潜入ゲーム", the outdoor "Nazo-Toki Walking Game" ナゾトキ街歩きゲーム), audience-specific variants (Real Escape Game for kids, Real Escape Game for school, Real Escape Game Training & Social Events, SCRAP Wedding), an international edition (Real Escape Game in Japan in English/Chinese), and recurring content IP (Experience the Story project, the Hikarigaoka Gakuen Real Escape Game Club project). Supporting the live experiences are: a subscription product (Mystery for You), a standardized certification (Nazoken), the SCRAP Publishing imprint for puzzle books, the SCRAP GOODS SHOP merchandise store, the Boy Detective SCRAP-tai fan club, and — most recently — the digital game "Kami to Miko" (browser, co-developed with Shueisha Games and manga artist Aka Akasaka). Operations are governed by the SCRAP Magazine portal (scrapmagazine.com), the realdgame.jp ticketed event site, and a separate jointly-operated venue, Tokyo Mystery Circus.

Differentiator

Problem solved

Functional benefit

Brands

• リアル脱出ゲーム (Real Escape Game): Flagship live, room-based escape game brand operated via realdgame.jp.
• リアル潜入ゲーム (Real Stealth Game)
• ナゾトキ街歩きゲーム (Puzzle-solving Town Walk Game)
• SCRAP出版 (SCRAP Publishing)
• SCRAP GOODS SHOP
• Real Escape Game in Japan
• リアル脱出ゲーム for kids
• SCRAP WEDDING
• 体験する物語project
• 少年探偵SCRAP団 (Boy Detectives SCRAP Corps)
• Mystery for You
• 謎検 謎解き能力検定 (Nazoken — Puzzle-solving Proficiency Test)
• リアル脱出ゲーム研修＆懇親会 (Real Escape Game for Training & Social Events)
• リアル脱出ゲーム for school
• TOKYO MYSTERY CIRCUS

Products and services

• Real Escape Game (リアル脱出ゲーム) SCRAP's flagship live, room-escape style experience product. SCRAP designs, produces and operates themed live puzzle events where participants are locked in a real-world space and must solve mysteries within a time limit to "escape." Held at SCRAP-owned venues (Real Escape Game stores, Tokyo Mystery Circus) and touring partner venues across Japan.
• Real Stealth Game (リアル潜入ゲーム) A live outdoor infiltration/spy-themed experience where participants physically sneak into a target location (e.g., Hirakata Park) and complete missions while avoiding detection by AI-actor guards.
• Nazo-Toki Walking Game (ナゾトキ街歩きゲーム) Outdoor city-walking puzzle-kit product line. Players buy a physical puzzle kit and explore a city (Shibuya, Yokohama, Shinjuku, Tokyo Metro lines, Toei lines, Kyoto, Okayama, Kofu, Numazu, Fukuoka, etc.) to solve riddles in real locations.
• Real Escape Game for kids A children-friendly variant of the Real Escape Game experience, designed for parents and kids to play together.
• Real Escape Game for school Educational variant designed for use as a classroom or school-event activity ("the next class is a puzzle-solving class"), used by public and private schools across Japan.
• Real Escape Game Training & Social Events (リアル脱出ゲーム研修＆懇親会) Corporate B2B package delivering the Real Escape Game format as a meeting-style training and social event, used for company orientations, team-building, and after-parties.
• SCRAP Wedding (謎解きウェディング) Puzzle-solving wedding entertainment for the after-party/secondary reception (二次会) of a wedding, integrating SCRAP's live mystery design into a real wedding celebration.
• Mystery for You Subscription box product that delivers personalized monthly puzzles to the subscriber.
• Nazoken - Mystery-Solving Proficiency Test (謎検 謎解き能力検定) Standardized certification test product that objectively measures a person's puzzle-solving ability.
• SCRAP Publishing (SCRAP出版) A dedicated mystery-specialist publishing house that produces puzzle books, magazines, and related physical puzzle media (e.g., 小学四年生制作記録 電子書籍化).
• SCRAP GOODS SHOP Official online retail shop for SCRAP-branded merchandise and exclusive puzzle goods ("goods you can find nowhere else in the world").
• Real Escape Game in Japan (English / Chinese) International (English and Chinese-language) version of the Real Escape Game experience aimed at foreign visitors and residents in Japan.
• Experience the Story project (体験する物語project) Long-running narrative project positioning participants as characters inside an unfolding story, combining SCRAP's live event expertise with serialized storytelling.
• Boy Detective SCRAP-tai Fan Club (少年探偵SCRAP団) Official SCRAP fan-club program that provides members with early/priority ticket access, exclusive benefits, member-only events, and recurring engagement activities.
• "Kami to Miko" (『カミとミコ』) World-Creation Puzzle-Solving Adventure Browser Game Browser-based puzzle-solving adventure game (PC and smartphone) in which the player acts as a "kami" deity and uses modern knowledge across reincarnated eras to save humanity.
• Hotel Escape Series (ホテル脱出) at Tokyo Dome Hotel Premium overnight-stay escape game combining full hotel hospitality (room, light meal, service) with a 4-6 hour immersive narrative escape experience. Past installments saw reservation-lottery oversubscription of 58x demand.
• Online Real Escape Game (オンラインリアル脱出ゲーム) Digital version of the Real Escape Game allowing participants to solve puzzles online, including live YouTube-broadcast events with viewer participation (e.g., 『未来を賭けた謎の宴からの脱出』 aired during リアル脱出ゲームの日 2026記念生放送).

Quantifiable outcome

• 1,500万人 (15 million) cumulative Real Escape Game participants across all formats
• +6 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• Pacifico Yokohama (パシフィコ横浜)flagshipStrategic or Co-development Partner · 26 December 2026Venue partner for 『終わらないクリスマスからの脱出』 (Dec 26-27, 2026), the largest Real Escape Game of 2026 utilizing the entire Pacifico Yokohama exhibition hall; commemorates the 15 million cumulative participants milestone.
• Tokyo Dome Hotel (東京ドームホテル)flagshipStrategic or Co-development Partner · 17 June 2026Tokyo Dome Hotel hosts SCRAP's premium overnight-stay 「ホテル脱出」 (Hotel Escape) series, including the latest 『真夜中のミステリーウェディングからの脱出』 opening June 17, 2026. Partnership combines Tokyo Dome Hotel's hospitality (room, light meal, service) with SCRAP's escape-room narrative production. Past installments saw reservation-lottery oversubscription of 58x demand, signaling strategic importance.
• Shogakukan / Detective Conan (名探偵コナン) IPcoreStrategic or Co-development Partner · 28 April 2026Recurring Detective Conan (名探偵コナン) collaboration events under 「コナン脱出」, including 『疾風の追走（ハイウェイ）からの脱出』 opening June 2026; ongoing franchise partnership spanning multiple years and titles.
• Toei Subway / 東京都交通局flagshipStrategic or Co-development Partner · 16 April 2026Toei Subway (Bureau of Tokyo Metropolitan Government Transportation) partnership powers 『東京謎解きトラベル』, the first walking-puzzle game built around the Toei subway network (launched April 16, 2026; relaunched June 5, 2026 after operational reset). Bundled originally with the 「都営まるごときっぷ」 1-day pass.
• Crazy Raccoon (e-sports organization)minorGTM or Marketing Partner · 16 April 2026Collaboration on 『赤見かるびの渋谷侵略計画からの脱出』 based on Crazy Raccoon streamer Akami Karubi; co-marketing presence at CR FES 2026 festival and SCRAP Shibuya store.
• Maruzen Junkudo Bookstore (株式会社丸善ジュンク堂書店)minorChannel Partner/ Reseller/ Distributor · 16 April 2026Retail distribution partner for SCRAP walking-puzzle kits, particularly 『東京謎解きトラベル』. Pickup and on-sale partner.
• Book First (株式会社ブックファースト)minorChannel Partner/ Reseller/ Distributor · 16 April 2026Retail distribution partner for SCRAP walking-puzzle kits, particularly 『東京謎解きトラベル』.
• TAMARIBA (株式会社TAMARIBA)minorChannel Partner/ Reseller/ Distributor · 16 April 2026Retail distribution partner for SCRAP walking-puzzle kits.
• TOKYO TOWER (株式会社TOKYO TOWER)minorStrategic or Co-development Partner · 16 April 2026Cooperation partner providing Tokyo Tower as on-route puzzle location for SCRAP walking-puzzle events including 『東京謎解きトラベル』.
• Tokyo International Forum (株式会社東京国際フォーラム)minorStrategic or Co-development Partner · 16 April 2026Cooperation partner providing Tokyo International Forum as on-route puzzle location for SCRAP walking-puzzle events.
• Book Cafe Her Story Maupassant (岡山県岡山市北区表町)minorChannel Partner/ Reseller/ Distributor · 17 February 2026Local retail and event pickup partner in Okayama for 『謎旅への招待状 in 岡山』 walking-puzzle kits. Open 10:00-19:00, closed Tuesdays.
• Bandai Namco Entertainment (バンダイナムコ) — Gakumasu IP (学園アイドルマスター)coreStrategic or Co-development Partner · 21 December 2025Partnership for 『人狼潜む文化祭からの脱出』 collaboration escape event based on the Gakumasu (学園アイドルマスター) idol-training IP; Tokyo Mystery Circus (Feb 27 - May 10, 2026), Osaka Minami-Horie (May 14 - Jun 21, 2026), Nagoya 706 Hall (Jul 16 - Sept 6, 2026). Features original 3DCG live performance of special song 「SEARCH RIGHT」.
• Dandadan (ダンダダン) IP — Shueisha serializationminorStrategic or Co-development Partner · 11 December 2025Collaboration on 『怪奇(オカルト)だらけの図書室からの脱出』 (Escape from the Occult-Filled Library) escape event, running in Fukuoka, Okayama, Hokkaido, and Miyagi.
• Tokyo Metro (東京メトロ)flagshipStrategic or Co-development Partner · 1 October 2025Tokyo Metro partnership underpins the 『地下謎への招待状』 (Underground Mystery Invitation) walking-puzzle series, with the 2025 edition launching Oct 1, 2025. Cumulative series reach of 510,000+ participants; partnership turns the Tokyo Metro system itself into a citywide puzzle backdrop.
• Shueisha Games (株式会社集英社ゲームズ)flagshipStrategic or Co-development Partner · 25 September 2025Co-development partner for 『カミとミコ』, the 世界創造謎解きアドベンチャー (world-creation puzzle adventure) browser game, jointly produced with 赤坂アカ as scenario/character designer. Triple-tag SCRAP × 赤坂アカ × 集英社ゲームズ product released April 23, 2026, following free trial release December 4, 2025.
• Aka Akasaka (赤坂アカ, mangaka)flagshipStrategic or Co-development Partner · 25 September 2025Manga artist Akasaka Aka (『【推しの子】』, 『かぐや様は告らせたい』, both Shueisha) joined SCRAP as scenario writer and character designer for 『カミとミコ』. Triple-tag collaboration with 集英社ゲームズ; Akasaka also wrote the lyrics for the theme song 「ナミダとカタチ」 (released May 8, 2026).
• UNDEAD (Hypnosis Mic / King Records IP)minorStrategic or Co-development Partner · 25 September 2025Collaboration on 『秘宝眠る不死者の航路（アンデッドライン）からの脱出』 (Escape from the Undead Line) running at Tokyo Mystery Circus; multiple merchandise waves and SNS campaigns.
• Tokyo Metro + Maruzen Junkudo Bookstore + Book First + TAMARIBA + Tokyo Tower + Tokyo International ForumcoreChannel Partner/ Reseller/ Distributor · 18 September 2025Cooperation and distribution partners for 『東京謎解きトラベル』 — Tokyo Metro/Toei provide the subway route, while Maruzen Junkudo Bookstore, Book First, TAMARIBA, Tokyo Tower, and Tokyo International Forum provide on-route puzzle locations and retail pickup. Official sponsors list per event listing.
• Hirakata Park (ひらかたパーク)flagshipStrategic or Co-development Partner · 5 January 2025Hirakata Park (a Keihan Railway theme park in Osaka) provides the full park grounds as the operational footprint for SCRAP's 『リアル潜入ゲーム』 stealth-game format. The 『幻の宝石「漆黒のダイヤモンド」を奪取せよ！』 event (started March 14, 2025) drew 10,000+ participants across its run. Park-wide AI-guard role-play format.
• Kusuriya no Hitorigoto (薬屋のひとりごと) IPminorStrategic or Co-development Partner · 17 October 2024Collaboration on 『横浜謎解き街歩き』 (Yokohama Mystery Walk) running Nov 1, 2024 onward.
• Love Live! Sunshine!! / Aqours (ラブライブ！サンシャイン!!) IPminorStrategic or Co-development Partner · 1 August 2024Collaboration on 『沼津ナゾトキ街歩き 〜僕らの永久hours〜』 Numazu walking-puzzle event (launched June 20, 2025).
• Marble.co (マーブル)minorOEM/ Whitelabel/ Licensing Partner · 23 June 2024Site-design vendor: footer credits "Site design: Marble.co" for scrapmagazine.com.
• That Time I Got Reincarnated as a Slime (転生したらスライムだった件) IPminorStrategic or Co-development Partner · 17 November 2021Collaboration on 『謀略のテンペストサーカスからの脱出』 MYSTERY MAIL BOX edition.
• Osomatsu-san (おそ松さん) IPminorStrategic or Co-development Partner · 18 January 2021Collaboration on 『闇金帝国からの脱出』 (Escape from the Loan Shark Empire) running in Tokyo, Nagoya, and Osaka (early 2021).
• Square Enix — FINAL FANTASY VII REMAKE IPcoreStrategic or Co-development Partner · 13 November 2020Recurring FF7R collaboration 『壱番魔晄炉を爆破せよ』 (Blow Up the No. 1 Mako Reactor) escape / stealth-game event at Tokyo Mystery Circus; collaboration generated multiple sequel events and merchandise lines.
• Naruto (BORUTO) IP — China operationsminorStrategic or Co-development Partner · 23 December 2019International collaboration: 『リアル潜入ゲーム by SCRAP -忍者になる試練-』 (Become a Ninja Trial) large-scale stealth-game event in China, demonstrating SCRAP's overseas IP partnership capability.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• teamLab: Japan-headquartered immersive digital-art experience company operating large-scale ticketed venues (teamLab Planets, Borderless). Comparable as a Japanese premium experience-entertainment venue operator competing for the same urban experiential-entertainment spend.
• Universal Studios Japan: Japan's largest theme-park operator and a destination for premium experience entertainment. Comparable as a Japan-based live-experience venue operator with IP-licensing partnerships, though at significantly larger scale and broader scope.

Direct peers

• The Escape Game: US-based premium escape-room operator with multiple locations and strong franchise/IP collaborations. Closest US analog in format and scale, and an indicator of how the category commercializes outside Japan.
• Fox in a Box: Chicago-founded escape-room chain with international locations, offering immersive themed puzzle experiences. Comparable as a premium multi-format escape-room operator in the same category SCRAP defined.
• 60out Escape Rooms: Los Angeles-based escape room operator with multiple locations and themed narrative experiences. Comparable to SCRAP in delivering premium narrative-driven puzzle experiences to urban consumer audiences.
• Escape Hunt plc: UK-listed (LON: ESC) operator of branded escape room experiences globally with a similar premium live-puzzle-room product. Most directly comparable as a publicly listed pure-play in the escape-room category SCRAP pioneered.
• Hint Hunt: International escape-room chain operating branded live puzzle experiences across multiple geographies. Comparable as a multi-location premium escape-room operator competing for similar consumer-outing budgets.

Regional players

• Sanrio Puroland: Tokyo-based indoor theme park built around owned IP characters (Hello Kitty etc.). Comparable as a Japanese IP-driven themed entertainment venue with merchandise and live-experience revenue streams, though in a different genre.

Others

• Shogakukan: Major Japanese publisher and IP holder behind Detective Conan, a recurring SCRAP collaboration partner. Comparable as an adjacent ecosystem participant whose IP SCRAP licenses and through which it monetizes themed escape events.
• Shueisha Games: Game-publishing arm of Shueisha that co-developed SCRAP's browser-game product 'Kami to Miko' with Aka Akasaka. Comparable as a publishing/media partner enabling SCRAP's digital expansion, not a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/scrapmagazine
• YouTubeyoutube.com/@scrapmagazine
• Facebookfacebook.com/scrapmagazine
• LinkedInscrapmagazine.com/sns-account
• Instagraminstagram.com/scrapmagazine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCRAP Japan