What Gruppo Giovannini does

Gruppo Giovannini S.r.l. is an Italian family-owned wholesale distributor of electrical materials and related technical products, founded in 1942 and headquartered in Trento with legal registration in Verona. The group serves professional installers and contractors through six product divisions covering electrical materials, lighting technology, special installations (security, fire safety, access control), renewable energy, industrial and home automation, and air treatment/HVAC. It distributes products from tier-one suppliers including Schneider Electric, Lovato Electric, Cembre, Hager Bocchiotti, and Came Italia.

The company operates 30 retail locations across the Triveneto region and Lombardy, supported by a 27,000 sqm logistics center in Lavis, Trentino. The Lavis facility was expanded in 2023 with a 2,000 sqm fully automated area deploying AutoStore technology, including 30 robot extractors managing 25,000 articles across a 50,000-unit modular grid with rapid picking and low error rates. The group manages 50,000 product references and delivers daily to over 10,000 customers at construction sites, warehouses, and customer premises. Customer-facing digital channels include the GOL (Giovannini On-Line) ordering platform, the E-cat electronic catalog, and the renovated Self-Plus showroom at the Trento headquarters.

Gruppo Giovannini generates revenue primarily through B2B hardware sales at quote-based pricing, with approximately €320 million in annual revenue and 550+ employees (including roughly 100 agents and 100 specialized technicians providing pre-sales technical support). The company is controlled by Contigo SRL and has remained family-managed since founding. Growth and reinvestment signals are concentrated in logistics automation, digital ordering infrastructure, and vertical extension into renewable energy and electric mobility.

Name

Gruppo Giovannini

Legal name

GRUPPO GIOVANNINI S.r.l.

Website

https://gruppogiovannini.it

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

101–250 employees

Short description

Gruppo Giovannini is a family-owned Italian wholesale distributor founded in 1942, supplying electrical materials, lighting, automation, renewable energy, and security products through 30 retail locations and an automated logistics hub to over 10,000 professional installer customers across Northern Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical Material Distribution: Wholesale distribution of electrical materials, lighting, automation, renewable energy, and special installations to professional installers and contractors. Revenue generated from product sales across 5 divisions with 50,000 product references.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gruppo Giovannini is a B2B distributor of electrical materials, lighting, industrial automation, renewable energy, special installation (security, fire, access control), and HVAC products to professional installers, contractors, and industrial customers across Northern Italy. It operates six product divisions supported by 30 retail locations, the GOL e-commerce platform, the E-cat electronic catalog, the Self-Plus showroom, and a 27,000 sqm automated logistics hub in Lavis. The company reports approximately 320 million euros in revenue, over 550 employees, and daily deliveries to more than 10,000 customers.

Product overview

Gruppo Giovannini is an electrical materials distribution group founded in 1942, operating as a multi-division distributor across Northern Italy. The company offers six core product divisions (Materiale Elettrico, Illuminotecnica, Impianti Speciali, Energie Rinnovabili, Automazioni, and Trattamento Aria/Climatizzazione) supported by three digital platforms: GOL for online ordering, E-cat for electronic cataloging, and Self-Plus for interactive customer service. The group operates 30 retail points across the Triveneto region and Lombardy, supported by a 27,000 sqm automated logistics hub in Lavis, Trentino, which houses 50,000 product references and serves over 10,000 daily customers. The company achieved approximately 320 million euros in revenue with 550+ employees.

Differentiator

Problem solved

Functional benefit

Brands

• GOL: Online sales platform that allows sector specialists to connect with Giovannini warehouses and order any coded product in a few simple clicks. An online sales platform usable from any Internet-connected device (PC Desktop, Notebook, Tablet, Smartphone).
• Self-Plus

Products and services

• Materiale Elettrico (Electrical Materials) Core distribution division supplying electrical materials from major suppliers (operating for over 70 years), delivering daily to more than 2,000 partner clients from the Lavis logistics center. Targeted at professional installers and contractors.
• Illuminotecnica (Lighting Technology) Lighting technology division providing products plus photometric calculation and rendering services to transform standard lighting installations into full lighting design projects. Targeted at professional installers and lighting designers.
• Impianti Speciali (Special Installations) Special installations division covering anti-intrusion, video surveillance, fire safety, access control, wireless networks, and biometric systems, with experts aligning technical solutions with regulations. Targeted at installers and industrial/commercial customers.
• Energie Rinnovabili (Renewable Energy) Renewable energy division providing technological solutions, installations, and interfaces for optimizing renewable energy use, supported by a dedicated sector team. Targeted at professional installers and industrial customers.
• Automazioni (Industrial Automation) Industrial automation division with a team of professionals supporting customers from design to implementation of automation projects. Targeted at industrial customers and automation installers.
• Trattamento Aria / Climatizzazione (Air Treatment and HVAC) Air treatment and climate control division serving residential and commercial HVAC needs. Targeted at installers and residential/commercial customers.
• GOL (Giovannini On-Line) Online ordering platform that allows sector specialists to connect with Giovannini warehouses and order any coded product in a few simple clicks. Accessible via PC, notebook, tablet, and smartphone.
• E-cat (Electronic Catalog) Electronic product catalog for browsing the full range of 50,000 product references and accessing product information. Used by professional installers and customers.
• Self-Plus Showroom and Customer Service Area Interactive customer service area at the Trento headquarters featuring approximately 1,500 sqm of sales space with 8,000 product references, offering product visibility, supplier zones, latest market innovations, training courses, and technical assistance across Industrial Automation, Home Automation, Renewable Energy, Lighting, Electric Mobility, and Safety & Security.

Quantifiable outcome

• Daily deliveries to over 10,000 customers
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hager Bocchiotti SpacoreChannel Partner/ Reseller/ DistributorHager Group is a leading supplier of solutions and services for electrical installations in residential, commercial, and industrial buildings. Gruppo Giovannini distributes Hager products including energy distribution, cable management, automation and security systems.
• Came Italia SrlcoreChannel Partner/ Reseller/ DistributorCAME is a multinational leader in integrated technological solutions for automation of residential, public and urban environments. They develop automations for entrances, home automation and intrusion systems, video intercom technologies, thermostats, security, garage doors and sectional doors.
• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorMajor supplier of electrical distribution and automation products. Active promotional campaigns with Gruppo Giovannini.
• Lovato ElectriccoreChannel Partner/ Reseller/ DistributorSupplier of modular DIN rail equipment including timers, contactors, and automation components. Active promotional campaigns including Spring 2026 promotion.
• CembreminorChannel Partner/ Reseller/ DistributorSupplier of electrical tools and equipment. Prize contest promotion running from April to September 2026.
• Contigo SRLcoreOthersParent company that exercises control and coordination over Gruppo Giovannini. Located at Via Enrico Fermi 13, Verona. Also controls Redstone SRL and GB Immobiliare Trento SRL.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Rexel: Major global B2B distributor of electrical, lighting, security, and energy management products serving professional installers and contractors. Closely comparable go-to-market and product categories to Giovannini but operating at multinational scale.
• Würth: Global leader in fasteners, tools, and electrical supplies distribution serving professional trades via direct sales and branch network. Comparable B2B professional-customer model, broader category reach, and direct overlap with installer trade customers.
• Sonepar: Global market leader in B2B electrical distribution, serving professional installers across dozens of countries. Directly comparable business model to Giovannini (electrical materials distribution to installers) but with vastly greater scale and geographic reach.

Others

• Hager Group: European manufacturer of solutions for residential, commercial, and industrial electrical installations. A current Giovannini distribution partner (Hager Bocchiotti), included as an adjacent industry participant shaping product availability.
• Schneider Electric: Global manufacturer of electrical distribution, automation, and energy management products. A key supplier to Giovannini; included as an upstream value-chain participant whose channel strategy directly affects Giovannini's economics.
• Cembre: Italian manufacturer of electrical connectors, tools, and marking systems. A current supplier partner of Giovannini, included as an adjacent participant in the same value chain rather than a direct competitor.
• CAME: Italian-headquartered multinational manufacturer of automation, home automation, and security solutions. A current Giovannini distribution partner, included as an adjacent upstream participant in the same electrical/automation value chain.

Direct peers

• Sacchi Elettroforniture: Leading Italian distributor of electrical materials operating a multi-branch network serving installers and contractors. Comparable assortment, customer segments, and B2B distribution model, particularly strong in Lombardy.
• Comoli Ferrari: Major Italian electrical materials distributor with multiple branches serving professional installers in Northern Italy. Most direct Italian competitor to Giovannini, with overlapping regional presence, product mix, and installer customer base.
• Elnos: Italian electrical materials distributor focused on installers and contractors, with significant presence in Lombardy and Bergamo. Comparable product breadth (electrical, lighting, automation) and direct overlap with Giovannini's installer customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrDY7URDSaUYIL9mqKYJ5UQ
• Facebookfacebook.com/GruppoGiovannini
• LinkedInlinkedin.com/company/gruppo-giovannini-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Giovannini