Lulu dans ma rue

What Lulu dans ma rue does

Lulu dans ma rue is a French neighborhood concierge platform, structured as a SAS and headquartered at 118-130 avenue Jean Jaurès in the 19th arrondissement of Paris. Founded in 2015, the company connects residential customers with self-employed service providers branded as 'Lulus' across six service categories: Ménage (cleaning), Bricolage (handyman tasks), Travaux d'intérieur (interior renovations), Gros Bras (moving and heavy lifting), Coup de main (miscellaneous help), and Informatique (IT support). A proprietary matching algorithm routes requests to Lulus based on skills, geolocation, activity level, and satisfaction ratings, with a human concierge team overseeing the dispatch. Order intake runs through a website (demande.luludansmarue.org), the 'Mon Concierge Lulu' mobile app on iOS and Android, phone ordering, and physical kiosques in Paris and Lyon, including a kiosk at Place de la Croix-Rousse in Lyon's 4th arrondissement.

The business model is a two-sided marketplace with revenue drawn from a 17.5%-25% commission on each Lulu's pre-tax billing plus a per-transaction management fee (€4.90 in Paris, €4 in Lyon) on one-time services; recurring services are exempt from management fees. All services are declared and insured through an exclusive partnership with AXA (effective February 1, 2017), and customers benefit from a 50% French Service à la Personne tax credit on eligible expenses, capped at €12,000 per year. Independent Lulus earn €12-€30 net per hour (e.g., €13.10/h for Ménage, €17.60/h for Bricolage in Lyon) and can earn up to €2,000 per month. Operational footprint currently spans Paris, Lyon, and an expanding presence in Lille, supported by co-financing partnerships with the Ville de Paris, Ville de Lyon, Ville de Lille, the French Ministry of Labour, and the European Social Fund.

Name

Lulu dans ma rue

Legal name

LULU DANS MA RUE SAS

Website

https://luludansmarue.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Lulu dans ma rue is a French neighborhood concierge marketplace, founded in 2015 and headquartered in Paris, that matches residential customers in Paris, Lyon, and Lille with vetted, AXA-insured independent service providers (Lulus) for home cleaning, handyman, renovation, moving, IT, and miscellaneous household tasks under the country's Service à la Personne tax-credit framework.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

NAICS

All Other Personal Services (812990)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

akta.pro secondary industry

Event Day Personal Assistance (On-site Concierge) (HSACAIAM)

Keywords

• Home services marketplace
• Neighborhood concierge services
• Household task platform
• Personal services matching
• Home maintenance booking

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Platform Commission (from Lulus): Lulu dans ma rue charges Lulus a commission of 17.5% to 25% of the pre-tax amount billed to the client. Additionally, a 4.90€ management fee per completed service applies for Paris, and 4€ for Lyon.
2. Management Fee (from Customers): Customers pay a 4.90€ management fee per completed service in Paris and 4€ in Lyon for one-time requests. Recurring services are exempt from management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lulu dans ma rue is a neighborhood concierge platform that matches individual customers with self-employed service providers ("Lulus") for household tasks including cleaning, handyman work, interior renovations, heavy lifting, miscellaneous help, and IT support. Customers can book services via a website, mobile app, phone, or in-person kiosques in Paris, Lyon, and Lille; engagements are declared under France's Service à la Personne framework and insured by AXA. The platform charges a commission of 17.5%–25% to Lulus and a per-transaction management fee to customers.

Product overview

Lulu dans ma rue is a neighborhood concierge service platform that connects clients with self-employed service providers called 'Lulus'. The platform operates across three cities (Paris, Lyon, Lille) and offers six core service categories: Ménage (cleaning), Bricolage (handyman/repairs), Travaux d'intérieur (interior renovations), Gros Bras (moving/heavy lifting), Coup de main (miscellaneous help), and Informatique (IT services). The platform uses a matching algorithm to pair clients with appropriate Lulus based on skills, geolocation, and satisfaction. Services are accessible via website, mobile app (Mon Concierge Lulu), phone, and physical kiosques in each city.

Differentiator

Problem solved

Functional benefit

Products and services

• Ménage (Cleaning) Professional home cleaning services for individual households, including regular recurring cleaning, one-time cleaning, spring deep cleaning, move-in/move-out cleaning, and ironing. All engagements are declared under French Service à la Personne rules and insured by AXA.
• Bricolage (Handyman) Small repair and assembly services for households: furniture assembly/disassembly, curtain rod installation, shelf mounting, light fixture installation, minor plumbing repairs, door/window adjustments, and lock installation. Insured via AXA and SAP-declared.
• Travaux d'intérieur (Interior Work) Interior renovation and improvement services for individual clients, including painting, wallpaper installation, flooring (tile, linoleum, carpet, floating parquet), and custom furniture making.
• Gros Bras (Heavy Lifting) Moving assistance and heavy-object relocation services for households, including help with moving, furniture moving, and disposal of bulky items.
• Coup de main (Miscellaneous Help) Everyday assistance services for individuals, including plant watering, pet sitting, gardening, and daily aid tasks.
• Informatique (IT Services) Computer and technology assistance for individual clients, including troubleshooting, installation (e.g., internet box setup), computer lessons, and general IT guidance. Reported 95% client satisfaction for IT courses in Lyon.
• Mon Concierge Lulu (Mobile App) Mobile application available on the Apple App Store and Google Play that lets customers request Lulu services, manage appointments, and communicate with Lulus and concierge staff, while Lulus use it to accept jobs and manage their schedule.

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• AXAcoreStrategic or Co-development Partner · 1 February 2017AXA is Lulu dans ma rue's exclusive insurance partner, providing comprehensive coverage for all services performed by Lulus. The partnership, effective since February 1, 2017, covers bodily injury, property damage, and immaterial damage for all validated services. A 300€ deductible applies for Lulus.
• Ville de PariscoreOthersThe City of Paris is a founding partner and supporter of Lulu dans ma rue, co-financing the initiative and providing visibility through city communications.
• Ville de LyoncoreOthersThe City of Lyon is a partner and supporter of Lulu dans ma rue, co-financing the initiative and providing legitimacy in the Lyon market.
• Ville de LilleminorOthersThe City of Lille is listed as a partner and supporter, indicating upcoming presence in Lille.
• Ministère du Travail (Ministry of Labour)coreOthersThe French Ministry of Labour supports Lulu dans ma rue in its mission of accompanying Lulus, particularly those seeking employment or transitioning to independent work.
• Fonds Social Européen (European Social Fund)minorOthersCo-funded by the European Social Fund as part of the national operational programme 'Emploi et Inclusion' 2014-2020, supporting employment and social inclusion initiatives.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Yoopies: French personal services platform covering childcare, household services, tutoring, and pet care. Comparable marketplace model for SAP-eligible personal services in France, with overlapping customer demographics.
• AlloVoisins: French peer-to-peer home services marketplace (cleaning, handyman, moving, IT) connecting neighbors with service providers. Closest direct competitor to Lulu dans ma rue in France, operating in overlapping categories with a similar two-sided marketplace model.
• Helpling: European online platform connecting customers with professional cleaners, operating in France and other countries. Direct peer in the household cleaning subcategory of Lulu's offering.
• NeedHelp: French marketplace for home services (DIY, handyman, cleaning, moving) connecting individuals with local service providers. Direct competitor in the bricolage/home-services space with similar geographic concentration in France.
• TaskRabbit: Global on-demand home services marketplace operating in France with categories spanning cleaning, handyman, moving, and errands. Direct competitor offering a very similar two-sided freelance-services marketplace, though without Lulu's physical kiosque layer or SAP certification.

Others

• Stuart: European urban last-mile delivery platform operating in France. Adjacent rather than directly competitive, but uses a similar freelance-courier marketplace model in France and represents the broader 'platform-for-independents' category Lulu operates in.

Broad incumbents

• Castorama: Large French home improvement retailer with growing services offerings (installation, assembly). Adjacent incumbent whose services compete in bricolage and interior work categories.
• Leroy Merlin (Services): Major French home improvement retailer that has expanded into installation and handyman services. Broad incumbent offering overlapping bricolage/travaux d'intérieur categories as part of a much wider retail portfolio.
• HomeServe: Established French home assistance and repair services provider offering emergency plumbing, electrical, and heating services via subscription and on-demand. A broader incumbent in home services with overlapping handyman categories but a different (insurance-led) business model.

Emerging players

• Frizbiz: French local-services platform for small jobs and handyman tasks. Emerging player with partial overlap to Lulu's bricolage and coup-de-main use cases, primarily digitally-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/luludansmarue
• Facebookfacebook.com/luludansmarue
• Instagraminstagram.com/luludansmarue

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lulu dans ma rue