What Reserva INK does

Reserva INK is a Brazilian print-on-demand (POD) e-commerce platform that enables entrepreneurs and small merchants to create custom apparel brands without holding inventory. Founded in 2020 and headquartered in Rio de Janeiro, the platform operates as a subsidiary of Arezzo Industrial e Comercio S.A. (the largest fashion group in Latin America) through the legal entity Tiferet Comércio de Roupas Ltda. Sellers design and configure an online storefront on reserva.ink; when an order is placed, Reserva INK prints the garment at its Rio de Janeiro facility using Kornit Atlas industrial DTG (direct-to-garment) printers with HD technology and Eco-Rapid inks, then packages and ships directly to the end customer via Brazil-wide logistics partnerships. The catalogue spans over 12 physical product lines across Clássicas (Camiseta Regular, Baby Look, Cropped, Regata), Premium (Algodão Peruano, Oversized), Moletons (Hoodie Slim, Moletom, Cropped, Suéter Slim), and Minis (Body Infantil, Camiseta Infantil) collections.

The platform layers a subscription pricing model (Experimente at R$39.90/month, Básico at R$159/month, Aceleração at R$499/month, INKrível at R$799/month, and Essencial at R$1,439/year) on top of per-unit production charges, with higher tiers unlocking product cost discounts of up to 29%. Distribution is split between Reserva INK's own storefront platform and native integrations with Shopify, Nuvemshop, and CartPanda, positioning INK as a preferred POD supplier for existing Brazilian e-commerce operators. Ancillary products extend the platform beyond pure production: Experts INK is a marketplace of vetted third-party service providers (designers, traffic managers, strategists), Universidade INK (launched 2025) is a subscriber-only content portal with AI Agents and the Projeto Órbita acceleration program, and the Rebeldes Sob Demanda podcast and YouTube case studies form a content/community layer that drives organic acquisition.

The customer base is a long tail of 100,000+ registered SMB and individual store owners across Brazil, with cumulative platform GMV of R$247M+ across 2.84M+ items sold and a 4.8/5 average buyer satisfaction rating. The combination of owned manufacturing, Arezzo supply-chain backing, multi-platform e-commerce distribution, and a content/services ecosystem is the core value proposition: Reserva INK collapses inventory, logistics, and production complexity into a single platform that lets a zero-capital entrepreneur launch a custom apparel brand.

Name

Reserva INK

Legal name

Tiferet Comércio de Roupas Ltda.

Website

https://reservaink.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Reserva INK is a Brazilian print-on-demand platform, backed by Arezzo (LatAm's largest fashion group), that enables SMB and individual entrepreneurs to launch custom apparel brands with no inventory investment — handling production, packaging, and Brazil-wide shipping via owned DTG manufacturing and Shopify/Nuvemshop/CartPanda integrations.

Ownership category

akta.pro rank

Product category

Print on Demand Apparel Fulfillment

NAICS

Printing and Related Support Activities (3231)

akta.pro primary industry

Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)

Keywords

• Print on demand
• Custom apparel platform
• DTG textile printing
• Ecommerce store platform
• Apparel fulfillment services

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Monthly recurring subscriptions at multiple tiers (Experimente R$39.90, Básico R$159, Aceleração R$499, INKrível R$799/month, Essencial annual R$1,439/year). Higher tiers unlock product cost discounts (up to 29%), advanced store features, and marketing tools.
2. Product Cost Margin: Reserva INK charges sellers the cost of goods (COGS) per unit produced — e.g., standard t-shirts at R$49.90–R$64.90 depending on plan tier. Sellers set their own retail price and retain the margin.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Reserva INK is a Brazilian print-on-demand platform that lets entrepreneurs create an online custom-apparel store and sell nationwide without holding inventory. When a customer places an order, Reserva INK produces, packs, and ships the item directly from its own factory using Kornit Atlas industrial DTG printers with HD technology and Eco-Rapid inks, while sellers retain the retail margin. The platform is offered on tiered subscriptions (Experimente, Básico, Aceleração, INKrível, and the annual Essencial plan) and is also distributed as a Shopify, Nuvemshop, and CartPanda integration for existing e-commerce operators.

Product overview

Reserva INK is a print-on-demand (POD) platform enabling entrepreneurs to create custom t-shirt brands and sell online without inventory. The platform operates as a unified ecosystem comprising: (1) the core POD platform with subscription tiers (Experimente at R$39.90/month, Básico at R$159/month, Aceleração at R$499/month, and INKrível at R$799/month, plus annual Essencial at R$1,439/year); (2) Experts INK - a marketplace connecting stores with specialists in traffic management, design, and strategy; (3) Universidade INK - an educational portal with AI Agents and acceleration programs; (4) Rebeldes Sob Demanda podcast; and (5) Projeto Órbita acceleration program. The product catalog includes over 12 physical product lines spanning Clássicas (Camiseta Regular, Baby Look, Cropped, Regata), Premium (Algodão Peruano, Oversized), Moletons (Hoodie Slim, Moletom, Cropped Moletom, Suéter Slim), and Minis (Body Infantil, Camiseta Infantil), available in multiple colors and sizes from PP to 4G. All products are produced using Kornit Atlas DTG printing technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma de Print on Demand Reserva INK Unified print-on-demand platform that enables entrepreneurs to create a custom t-shirt brand, sell online, and have every order automatically produced, packed, and shipped directly from Reserva INK's factory to the end customer across Brazil. The platform includes store management, product creation, real-time order tracking, abandoned-cart recovery, discount coupons, bulk editing, custom domains, and Mailchimp integration.
• Experts INK Service marketplace integrated into the Reserva INK platform connecting store owners with vetted third-party specialists offering paid services in traffic management, design, strategy, and store creation. Partners pass knowledge tests and are rated by customers, and gain access to INK's active store-owner base.
• Universidade INK Education and acceleration content portal available to Reserva INK subscribers, featuring AI Agents, directed courses, learning trails, and access to the Projeto Órbita acceleration program with mentorship and ad investment for selected store owners.

Quantifiable outcome

• 100,000+ users have created stores on the platform
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative application integration with Shopify's platform. INK's app is available in the Shopify App Store, enabling Shopify store owners to connect their existing stores to INK's POD production and fulfillment infrastructure. Automated product sync, order routing, and inventory management are handled through the integration.
• NuvemshopcoreTechnology or IntegrationNative application integration with Nuvemshop (Brazil's leading domestic e-commerce platform with 100,000+ active stores, winner of ABComm Best Solution awards in 2017, 2019, and 2020). INK's app is available in the Nuvemshop App Store for automated POD workflow.
• Experts (Marketplace Partners)coreChannel Partner/ Reseller/ DistributorThe Experts program is a marketplace of vetted third-party service providers (designers, traffic managers, strategists, store creators) who offer their services to INK's 100,000+ store owners directly through the INK platform. Partners are evaluated on knowledge tests and customer ratings, and gain access to the INK lojista base of 40,000+ active stores seeking professional services.
• Kornit Digital (via Kornit Atlas)coreTechnology or IntegrationReserva INK uses Kornit Atlas DTG printing equipment — described as the 'top 1 printer in the world' — with HD technology and Eco-Rapid inks for textile printing. This is the core production technology enabling INK's POD capability.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Printify: Global POD marketplace connecting merchants with print providers across product categories. Closely comparable to Reserva INK's vertically-integrated POD platform, with overlapping seller personas and Shopify-first distribution.
• Customily: Personalization and product design tool for POD and e-commerce merchants. Comparable as an adjacent layer serving the same custom-apparel seller workflow that Reserva INK targets.
• SPOD (Spreadshirt): POD platform offering apparel customization with automated order routing to production. Directly comparable in product category (apparel-first POD) and target customer (SMB sellers on Shopify and other storefronts).
• Redbubble: Global marketplace for independent artists to sell POD-designed products including apparel. Comparable in creator-led POD commerce but with marketplace rather than seller-owned-store dynamics.
• Gooten: POD production partner for e-commerce brands with automated order routing across product categories. Comparable to Reserva INK's white-label production-as-a-service angle into existing merchants.
• Zazzle: Custom products marketplace where users create and sell personalized goods including apparel. Comparable in custom-apparel POD positioning, though more marketplace-led than platform-led.
• Gelato: Global POD network for customized products with local production in 30+ countries. Comparable to Reserva INK's localized production-and-fulfillment model and similar enterprise merchant focus on demand-side integrations.
• Printful: Global print-on-demand platform enabling creators and brands to sell custom apparel, accessories, and home goods without inventory. Directly comparable to Reserva INK's core POD + e-commerce enablement model, though operating globally rather than Brazil-only.

Broad incumbents

• Nuvemshop (Tiendanube): Leading Brazilian e-commerce platform with 100K+ active stores. Comparable as the broader Brazilian commerce-enablement layer hosting many of the same merchants Reserva INK serves via its app-store integration.
• Shopify: Dominant global e-commerce platform that Reserva INK integrates with as a POD production partner. Comparable as a broader commerce enablement layer serving the same SMB merchant base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCu5rdgsczoSv4opPUvV_vhQ
• Facebookfacebook.com/reserva.ink
• LinkedInlinkedin.com/company/reserva-ink
• Instagraminstagram.com/reserva.ink

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reserva INK