Customily
Customily is a SaaS product personalization platform that lets eCommerce merchants offer customized products on Shopify, Etsy, Amazon, WooCommerce, and other storefronts, with real-time previews, automated print file generation, and integrations to 20+ print-on-demand providers.
- Company typePrivate
- Founded2018
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Customily does
Customily, Inc. is a SaaS product personalization platform founded in 2018 and headquartered in St. Louis, Missouri, enabling eCommerce merchants to offer customized products to shoppers directly on storefronts built on Shopify, Etsy, WooCommerce, Amazon, Shoplazza, BigCommerce, Magento, Squarespace, Wix, Salesforce Commerce, Walmart, and additional channels via API or iFrame. The platform renders real-time product previews during the customization flow, generates print-ready production files automatically on order, and connects directly to a network of 20+ print-on-demand providers including Printful, Printify, Gooten, Gelato, CustomCat, and Printbelle. Underlying technology includes the Customily.js JavaScript preview library, a REST-based Personalization Details API (V2), a Design Studio API with Swagger documentation, and a Standalone iFrame integration method, all authenticated via JWT Bearer tokens.
The company monetizes via a hybrid subscription-plus-transaction-fee model: $49/month for standard platform integrations (Shopify, Etsy, WooCommerce, Amazon, Shoplazza), $299/month for standalone/custom platform integrations, plus usage-based transaction fees that decline from $1.00 to $0.10 per unique personalized item as volume grows. A 10% recurring affiliate program and demo-led enterprise sales motion supplement the product-led growth engine. Customily also offers an AI-augmented design studio with generative image tools (DALL-E, Nano Banana), computer-vision features (cutout, background removal), and an expanding set of personalization types including word clouds, star maps, street maps, crosswords, and word search puzzles.
At 11-50 employees and bootstrapped-scale funding (a $1.6M Y Combinator/Imagination Capital/Start-Up Chile seed in 2021 and an Arch Grants award in 2019), Customily has accumulated 21,600+ installs worldwide, processes 54,000+ daily custom orders, and reports $1.8M+ in daily GMV flowing through its platform. Its named customers span enterprise brands (Johnnie Walker, HBO, Mattel, Stanley, Heinz, Montblanc, Kipling, PaperSource) alongside a long tail of small and mid-market eCommerce sellers and POD merchants. The company is led by co-founder Alejandro Lozdziejski and founder Martina Möring.
Customily firmographics
Firmographics- Name
- Customily
- Legal name
- Customily, Inc.
- Website
- https://customily.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Customily is a SaaS product personalization platform that lets eCommerce merchants offer customized products on Shopify, Etsy, Amazon, WooCommerce, and other storefronts, with real-time previews, automated print file generation, and integrations to 20+ print-on-demand providers.
- Ownership category
- akta.pro rank
Where Customily is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Customily business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Fees (Standard): Monthly subscription fee of $49 per account/platform for Shopify, Etsy, WooCommerce, Amazon, and Shoplazza integrations. Includes unlimited products, orders, personalizations, mockups, print files, clipart, designs, and AI tools. One subscription per platform covers unlimited stores on that platform.
- Subscription Fees (Standalone): Monthly subscription fee of $299 per account/store for platforms outside standard integrations (BigCommerce, Magento, Squarespace, Salesforce Commerce, Wix, Walmart DSV, TikTok Shop, Shopline, PrestaShop, Square, and custom/custom setups). Includes API/plugin/iFrame integration options.
- Transaction Fees: Volume-based transaction fees per unique personalized item sold: $1.00 (1-100 items), $0.50 (101-1,000 items), $0.25 (1,001-10,000 items), $0.10 (10,001+ items). Sales across all stores on the same platform bundle together. Fees apply per unique personalized item, not per order or quantity. No commission on product price.
- Affiliate Commissions: 10% recurring monthly commission on referred stores for as long as they remain subscribed. Free to join with monthly payouts and unlimited earning potential.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Standard Platform Plan - $49/month + transaction fees |
| Hybrid | Monthly | Standalone/Custom Platform Plan - $299/month + transaction fees |
| Subscription | Monthly | Pause Subscription (Standalone) |
| Other | Monthly | Affiliate Program - 10% recurring commission |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Customily product offering
Product offeringCore offering
Customily is a SaaS product personalization platform that enables eCommerce merchants to offer customized/personalized products to shoppers. It provides real-time preview rendering, AI-powered design tools, automatic print-ready file generation, and direct API integrations with more than 20 print-on-demand providers. The platform plugs into eCommerce storefronts (Shopify, Etsy, WooCommerce, Amazon, Shoplazza, BigCommerce, Magento, Wix, and others) and also offers standalone JavaScript, REST, and iFrame integration options for custom and headless setups.
Product overview
Customily is a product personalization platform for e-commerce, consisting of the core Customily Product Personalizer as the main SaaS offering, supplemented by multiple API products (Customily.js Preview API, Personalization Details API V2, Design Studio API, and Standalone Integration) for different integration scenarios. The platform offers comprehensive product customization capabilities including personalization tools, effects/filters with AI integration, automatic print file generation, storefront optimization, and store management features. Additional offerings include a free clipart library, specialty personalization types (Word Search Puzzle, Star Map, Street Map), and an affiliate program. Pricing is usage-based at $49/month for standard platforms (Shopify, Etsy, WooCommerce, Amazon, Shoplazza) plus transaction fees, or $299/month for standalone/custom platform integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Customily Product Personalizer The primary product customization platform enabling eCommerce merchants to sell personalized products. Provides real-time preview capabilities, unlimited personalization options, automatic print-ready file generation, and direct API connections to print-on-demand providers. Distributed as a plugin or app integrated into eCommerce storefronts.
- Customily.js (Preview API) A JavaScript library that renders the live preview canvas and exposes programmatic methods (init, setProduct, setText, setFont, setImage, exportFile, placeholder management) for building custom personalization experiences from scratch.
- Personalization Details API (V2) A REST API (JWT Bearer-authenticated) that retrieves personalization details, preview images, and production file URLs using a personalizationGUID or orderId, enabling automated post-checkout fulfillment workflows.
- Design Studio API A backend API for managing products, templates, publishing workflows, and other Design Studio resources programmatically, documented via an interactive Swagger interface.
Quantifiable outcome
- 73% conversion rate increase reported by merchants using live product previews
- +3 more outcomes
Companies that use Customily
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Customily technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability5 records
Feature8 records
Customily partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- PrintbellecoreNewest print-on-demand fulfillment provider partner with unique and trendy product catalog. Integrated directly into Customily's POD network for automated order fulfillment.
- PrintfulcoreMajor print-on-demand provider integrated via direct API connection. Orders with personalization flow directly into Printful production.
- PrintifycoreMajor print-on-demand provider integrated via direct API connection. Orders with personalization flow directly into Printify production.
- GootencorePrint-on-demand provider integrated via direct API connection for automated fulfillment of personalized products.
- CustomCatcorePrint-on-demand provider integrated via direct API connection for automated fulfillment.
- GelatocoreGlobal print-on-demand provider integrated via direct API connection.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Customily competitors and assessment
Company assessmentDirect peers
- Zakeke: Zakeke is a product personalization and 3D customizer platform for e-commerce, with live previews, design tools, and integrations to Shopify, BigCommerce, and WooCommerce. It is the closest direct competitor to Customily, addressing the same merchant use cases with overlapping pricing tiers.
- Custom Product Designer by Modifier: Modifier's Custom Product Designer is a Shopify-focused product personalization app offering live previews, text/image options, and conditional logic. It targets the same Shopify personalization segment as Customily with similar SMB and enterprise use cases.
- Teeinblue: Teeinblue is a product personalizer focused on print-on-demand and apparel merchants on Shopify, Etsy, and Amazon. It competes directly with Customily's core POD personalization workflow including live previews, mockups, and POD order routing.
- Customizer by Bold Commerce: Bold Commerce's Customizer is an enterprise-grade product customization tool for Shopify and BigCommerce merchants. It overlaps Customily's enterprise tier with deeper checkout and commerce bundling.
Emerging players
- Dynamic Mockups: Dynamic Mockups automates mockup generation for POD merchants via API, addressing adjacent workflow needs. While not a full personalization suite, it overlaps Customily's automatic print file and mockup capabilities for a subset of merchants.
- Inkit: Inkit offers product personalization and direct mail automation, with overlap in personalization workflows for e-commerce and enterprise. It serves a narrower set of use cases than Customily but competes for the same merchant wallet.
Broad incumbents
- Printful: Printful is a leading print-on-demand fulfillment provider and a direct integration partner of Customily. It is comparable as a broader commerce platform that increasingly bundles customization features, potentially competing or partnering depending on merchant needs.
- Printify: Printify is a major POD marketplace integrated with Customily. It overlaps Customily as a broader commerce platform serving POD merchants, with its own growing catalog and design tooling that intersect with personalization workflows.
- Shopify: Shopify is the primary e-commerce platform that hosts Customily's app and billing. It is comparable because Shopify's own product options/variants and emerging AI personalization features represent the largest competitive and platform risk to Customily's positioning.
Others
- Spocket: Spocket is a dropshipping and POD supplier platform serving Shopify and WooCommerce merchants. It is comparable as an ecosystem participant addressing the same SMB merchant base, though its core focus is supplier sourcing rather than personalization tooling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Customily social profiles
Digital presenceCustomily compliance and trust
Trust signalCompliance3 records
Customily financial estimates
Financial estimateRevenue estimate
Valuation estimate
Customily leadership team
Management profileNumber of profiles
Profiles2 records
Customily funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Customily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Customily
What does Customily do?
Customily is a SaaS product personalization platform that enables eCommerce merchants to offer customized/personalized products to shoppers. It provides real-time preview rendering, AI-powered design tools, automatic print-ready file generation, and direct API integrations with more than 20 print-on-demand providers. The platform plugs into eCommerce storefronts (Shopify, Etsy, WooCommerce, Amazon, Shoplazza, BigCommerce, Magento, Wix, and others) and also offers standalone JavaScript, REST, and iFrame integration options for custom and headless setups.
Is Customily a public or private company?
Customily is a private company. It is classified as venture growth investor backed and is currently operating.
When was Customily founded?
Customily was founded in 2018. It employs 11 to 50 people.
Where is Customily based?
Customily is headquartered in St Louis, United States, in the North America region.
How does Customily make money?
Four revenue lines are on record. Subscription Fees (Standard) is the primary driver. The others are subscription Fees (Standalone), transaction Fees and affiliate Commissions.
Who are Customily's main competitors?
Direct peers on record are Zakeke, Custom Product Designer by Modifier, Teeinblue and Customizer by Bold Commerce. Emerging players are Dynamic Mockups and Inkit. Broad incumbents are Printful, Printify and Shopify. Spocket is listed as an others.
Does Customily have an API?
Yes. Customily offers multiple API products: (1) Standalone API for retrieving personalization details and production files - a REST API accessed via POST to https://app.customily.com/api/token for token generation and https://sh.customily.com/api/standalone/item/ for retrieving personalization data by personalizationGUID or orderId, with JWT Bearer token authentication; (2) Preview API (customily.js) - a JavaScript library for embedding the personalization preview canvas, providing methods for init(), setProduct(), setText(), setFont(), setImage(), exportFile(), and managing placeholders; (3) Design Studio API - interactive Swagger documentation for managing products, templates, publishing workflows, and backend resources; (4) Production file generation via POST https://sh.customily.com/api/standalone/item/generate with JWT authentication. Authentication uses Bearer tokens obtained via POST to /api/token endpoint. Developer documentation is at app.customily.com/swagger/index.html?url=/swagger/v1/swagger.json.