What Petter Fetterman Gallery does

Peter Fetterman Gallery is a fine-art photography gallery founded in 1988 by Peter Fetterman and based at Bergamot Station in Santa Monica, California, where it has operated since 1994. The gallery specializes in classic 20th-century humanist photography and represents work by marquee photographers including Henri Cartier-Bresson, Sebastião Salgado, Steve McCurry, and Ansel Adams, with inventory drawn from primary-market relationships and photographer estates. Its audience comprises private collectors, museums, and corporate clients in the United States and the United Kingdom.

The business operates a hybrid physical-and-digital model. The Santa Monica gallery functions as the primary exhibition and sales venue, supplemented by a curated online store that supports multi-currency checkout (GBP, USD, CAD, EUR) via Stripe, an active blog, video content, email marketing, and presence on Instagram and Facebook. The team is small (estimated 5–10 staff) and includes a London-based Consultant Director (Kate Stevens), indicating a transatlantic commercial footprint. Operational technology is limited to standard gallery-industry tools, principally Artlogic for gallery management and Stripe for payments.

Revenue is generated primarily through the sale of limited-edition fine-art prints (typical pricing of approximately $9,000–$17,000), signed collector editions, and photography publications (priced roughly $80–$3,500), with supplementary income from themed exhibitions and related programming (recent shows include a Sebastião Salgado memorial, Marilyn Monroe: A Silent Life, Daido Moriyama: The Hunter, and Woof Woof: The Dog in Photography). The company is founder-owned, discloses no external funding, and operates without publicly reported financial metrics.

Name

Petter Fetterman Gallery

Legal name

Peter Fetterman Gallery

Website

https://peterfetterman.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Peter Fetterman Gallery is a Santa Monica-based fine-art photography gallery founded in 1988, specializing in classic 20th-century humanist photography from artists such as Cartier-Bresson, Salgado, and McCurry, serving private collectors, museums, and corporate clients in the US and UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Fine Art Photography Sales: Primary revenue from selling fine art photographic prints by established photographers including Henri Cartier-Bresson, Sebastião Salgado, Steve McCurry, Ansel Adams, and others. Sales through physical gallery and online store.
2. Photography Publications: Sale of photography books and monographs including works by Sebastião Salgado and other artists represented by the gallery. Publications priced from $80 to $3,500.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Peter Fetterman Gallery is a fine art photography gallery that curates, exhibits, and sells authenticated original and limited-edition photographic prints by master 20th-century photographers such as Henri Cartier-Bresson, Sebastião Salgado, Steve McCurry, and Ansel Adams. It also sells photography books and monographs and presents a rotating schedule of themed exhibitions at its Bergamot Station location in Santa Monica.

Product overview

Peter Fetterman Gallery is a photography gallery and e-commerce platform based in Santa Monica, California. The gallery, established in 1988, operates both a physical gallery space at Bergamot Station and an online store for selling photography prints and publications. The gallery specializes in classic 20th century photography with holdings including works by Henri Cartier-Bresson, Sebastião Salgado, Steve McCurry, and others. Key offerings include physical and online exhibition spaces, an e-commerce store with multi-currency support, video content featuring photographer interviews, and a publications section selling photography books. The gallery hosts regular exhibitions both in-person and documents them online.

Differentiator

Problem solved

Functional benefit

Products and services

• Marilyn Monroe: A Silent Life Exhibition Exhibition experience bringing together prints by multiple renowned photographers who captured Marilyn Monroe, open to collectors and visitors at the Santa Monica gallery.
• Daido Moriyama: The Hunter Exhibition Solo exhibition of Daido Moriyama's work, showcasing his raw, immediate photographic style for gallery visitors and collectors.
• The World of Sebastiao Salgado | The Memorial Exhibition Memorial exhibition of large-scale Sebastião Salgado prints for collectors and visitors.
• Woof Woof: The Dog in Photography Exhibition Themed group exhibition exploring the relationship between humans and dogs through photography.
• Fine Art Photography Gallery & Print Sales Curated inventory of original and limited-edition fine art photography prints by Henri Cartier-Bresson, Sebastião Salgado, Steve McCurry, Ansel Adams, and other master photographers, sold through the Bergamot Station gallery.
• Online Store E-commerce platform for purchasing photography prints and publications, accepting GBP, USD, CAD, and EUR via Stripe with Visa, Mastercard, and American Express.
• Photography Publications Sale of photography books and monographs including Sebastião Salgado's GENESIS, Kuwait: A Desert on Fire, Goldmine, and Des Oiseaux, priced from $80 to $3,500.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pace Gallery: Major global gallery with a photography program alongside broader contemporary art. Not a direct competitor in Fetterman's niche, but a benchmark for established gallery operations and a competitor for institutional HNW buyers.
• Gagosian: Largest global gallery network. While primarily contemporary art, it absorbs top-tier HNW collectors and competes for the same discretionary acquisition budgets, making it a relevant benchmark for premium art retailing.
• Christie's: Global auction house with a major photography department. Competes for secondary-market sales of classic 20th century photography and shares the same HNW collector base, with public auction comparables that influence Fetterman's pricing power.
• Sotheby's: Global auction house with active photography auctions. Directly relevant as a competitor for top-tier photographic works and as a price-discovery venue that the gallery must navigate.

Direct peers

• Magnum Photos: Photography cooperative and licensor representing many of the same master photographers whose work Fetterman sells (Cartier-Bresson, Salgado, Erwitt, Morath). Directly comparable in inventory source and authoritative role in the secondary photography market.
• Robert Mann Gallery: Founder-led photography gallery in New York focused on classic 20th century and contemporary photographic works. Comparable to Peter Fetterman Gallery in inventory depth, artist-estate relationships, and pricing tier.
• Howard Greenberg Gallery: Long-established New York photography gallery specializing in classic 20th century and contemporary photography, representing estates of major photographers. Directly comparable to Peter Fetterman Gallery in curatorial niche, collector base, and exhibition-driven sales model.
• Edwynn Houk Gallery: Photography gallery with deep holdings in classic 20th century masters. Directly competes with Fetterman for top-tier estate works and museum-grade collectors, making it a strong niche comparable.
• Fahey/Klein Gallery: Los Angeles-based photography gallery with a comparable focus on fine art photography and a similar collector profile. Overlapping geographic territory makes it a direct competitor at the LA/West Coast collector level.
• Bruce Silverstein Gallery: New York photography gallery with a strong program in classic 20th century and contemporary photography. Comparable to Fetterman in pricing tier, exhibition cadence, and institutional buyer share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/peterfettermangallery
• Instagraminstagram.com/peterfettermangallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petter Fetterman Gallery