Howard Greenberg Gallery

Name

Howard Greenberg Gallery

Legal name

Howard Greenberg Gallery

Website

https://howardgreenberg.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Art Gallery

NAICS

Art Dealers (45992), Art Dealers (459920)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Art, Photography & Illustrated Books Publishing (MPAJAAAF)

Keywords

• Fine art photography
• Photography gallery
• Art dealer
• Photographic prints
• Art exhibitions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Fine Art Photography Sales: The gallery sells photographic prints from its inventory of masters and contemporary photographers. Sales include vintage prints, modern prints, and limited editions from represented artists and estates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Howard Greenberg Gallery is a New York-based fine art photography gallery that sells vintage and contemporary photographic prints from a curated inventory of masters and contemporary photographers. The gallery also publishes and sells photography monographs and catalogs, hosts rotating exhibitions at its 57th Street gallery space, and participates in major international art fairs to make works available to collectors and institutions.

Product overview

Howard Greenberg Gallery is a New York-based fine art photography gallery founded in 1981, specializing in historical and contemporary photography. The gallery operates as a unified offering combining physical exhibitions, art fairs, artist representation, and publications. Core offerings include rotating gallery exhibitions at their 57th Street location, international art fair participation (Paris Photo, Art Basel, AIPAD), sale of photographic prints from represented artists and estates, and publication of photography monographs. The gallery represents a roster spanning masters like Eugène Atget and Henri Cartier-Bresson to contemporary photographers including Edward Burtynsky and Joel Meyerowitz.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Art Photography Prints Sale of vintage and contemporary fine art photographic prints from the gallery's inventory, including works by historical masters (Eugène Atget, Henri Cartier-Bresson, André Kertész, Paul Strand, Edward Weston) and contemporary photographers (Edward Burtynsky, Joel Meyerowitz, Vivian Maier). Sold to individual collectors and institutions by private inquiry.
• Photography Publications

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• John MaloofcoreStrategic or Co-development Partner · 1 January 2007John Maloof purchased Vivian Maier's photographs from auction in 2007 and has dedicated himself to establishing her legacy. He shared Maier's photographs online in 2009, generating viral interest. While unable to connect with Maier in her lifetime, Maloof's efforts to preserve and promote Maier's work have been central to her posthumous recognition, including the Oscar-nominated documentary 'Finding Vivian Maier' (2014).

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pace Gallery: Major blue-chip global art gallery. Overlap is in carrying contemporary photographers and participating in the same top art fairs; differs in being a multi-discipline mega-gallery rather than photography-specialist.
• Gagosian: World's largest commercial art gallery network. Comparable at the level of high-end collector access and global art fair participation, though photography is only one of many categories.
• Marian Goodman Gallery: Blue-chip New York gallery representing major contemporary artists across mediums including photography. Comparable in blue-chip positioning and collector base, broader in artistic scope.

Direct peers

• Yancey Richardson Gallery: New York photography gallery with strong contemporary photography program. Overlaps with Howard Greenberg in targeting collectors and institutions, and participates in overlapping art fairs.
• Robert Mann Gallery: Photography gallery operating in New York since 1985 with similar mid-tier positioning in fine art photography. Comparable in scale, vintage/contemporary mix, and blue-chip roster approach.
• Hamiltons Gallery: London photography gallery founded in 1991, with similar depth in modern and contemporary photography masters. Comparable peer for cross-Atlantic collector relationships and art fair activity.
• Fraenkel Gallery: San Francisco-based photography gallery founded in 1979 with similar depth in 20th-century and contemporary photographic masters. Most direct comparable peer in scale, category, and business model.
• Edwynn Houk Gallery: New York photography gallery specializing in modern and contemporary fine art photography. Closely comparable in inventory focus, target collector base, and participation in top photography fairs.
• Bruce Silverstein Gallery: New York photography gallery with comparable focus on vintage and contemporary photographic prints. Direct competitor for the same collector segment in the Chelsea/downtown Manhattan market.

Others

• Artsy: Online art marketplace and discovery platform on which Howard Greenberg Gallery already lists. Relevant peer as a distribution channel and competitor influencing buyer behavior across photography galleries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/howardgreenberg
• Facebookfacebook.com/HowardGreenbergGallery
• Instagraminstagram.com/howardgreenberggallery
• LinkedInlinkedin.com/company/howard-greenberg-gallery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howard Greenberg Gallery