FEILER
FEILER Japan Co., Ltd. is a Sumitomo Corporation subsidiary that retails German Schaffelle (Chenille) woven lifestyle products — handkerchiefs, bags, pouches, and home textiles — through ~95 domestic stores and e-commerce, serving multi-generational Japanese women and gift buyers.
- Company typePrivate
- Founded1948
- HeadquartersOsaka-shi, Japan
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What FEILER does
FEILER Japan Co., Ltd. is the Japanese operating subsidiary of the German heritage textile brand FEILER, founded in Hohenberg, Bavaria in 1948 and present in Japan since 1972. The company produces and distributes Schaffelle (Chenille) woven lifestyle products — handkerchiefs, bags, pouches, interior items such as cushions and tablecloths, and baby products including OEKO-TEX STANDARD 100 Class I-certified items — under the core FEILER brand and the LOVERARY BY FEILER gift-concept sub-brand launched in 2015. The proprietary Schaffelle weave uses mohair pile yarn with up to 18+ colors of thread per design and is supported by more than 200 distinct colorful patterns. FEILER Japan was incorporated in September 2018 as a wholly-owned subsidiary of Sumitomo Corporation (住友商事), with headquarters in Tokyo (Link Square Shinjuku 11F) and a regional sales office in Osaka, employing approximately 360 staff including part-time and gig workers as of December 2025.
The company operates a direct-to-consumer retail model across approximately 95 domestic points of sale: department store concessions at major national chains (Takashimaya, Mitsukoshi, Isetan, Hankyu, Daimaru), 16 LOVERARY BY FEILER concept shops, 14 factory outlet stores, the FEILER Ginza flagship, and a direct e-commerce platform at feiler.jp, supported by a membership points program via the FEILER Mobile App. Pricing is unit-based and publicly disclosed, ranging from ¥2,376 for entry-level handkerchiefs to over ¥121,000 for premium interior textiles, with smaller accessory SKUs (handkerchiefs, pouches) functioning as brand-acquisition entry points. FEILER pursues a brand-storytelling go-to-market via FEILER MAGAZINE, active social channels (Instagram, X, YouTube, LINE), the FANBOARD community platform, and recurring fan-engagement events including the annual August 12 "HEIDI Day" hashtag campaign and co-branded collaborations with Japanese heritage craft makers and licensed IP partners such as Sylvanian Families, Chesty, and miffy (Dick Bruna Japan).
Revenue is generated primarily through one-time retail product sales, with minor co-branded collaboration revenue streams through partners including JALUX, ANA Trading, Barney's Japan, Kid Land, and Rights & Brands. Customer segments span individual Japanese women across multiple generations (grandmother-to-daughter purchase patterns), corporate gift buyers, baby and family gift givers, and a dedicated collector community anchored on signature patterns such as HEIDI and the Annual Version series. Geographic operations are entirely domestic — Japan is the sole market served. The company is privately held, with no disclosed funding rounds, M&A activity, or public financial reporting beyond its parent Sumitomo Corporation's consolidated filings.
FEILER firmographics
Firmographics- Name
- FEILER
- Legal name
- Feiler Japan Co., Ltd. (フェイラージャパン株式会社)
- Website
- https://feiler-jp.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- FEILER Japan Co., Ltd. is a Sumitomo Corporation subsidiary that retails German Schaffelle (Chenille) woven lifestyle products — handkerchiefs, bags, pouches, and home textiles — through ~95 domestic stores and e-commerce, serving multi-generational Japanese women and gift buyers.
- Ownership category
- akta.pro rank
FEILER industry classification
Industry- Product category
- Premium Lifestyle Textiles
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Retail-Variety Stores (5331), Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Import & Bazaar-Style Variety Stores (CRAEAGAD)
- akta.pro secondary industry
- Handbags, Luggage & Travel Goods Wholesale (CRAOADAD)
Keywords
Where FEILER is headquartered
LocationHeadquarters
- HQ city
- Osaka-shi
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
FEILER business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: FEILER generates revenue through the sale of Schaffelle-based lifestyle products including handkerchiefs, bags, pouches, interior items (cushions, tablecloths), baby products, and accessories. Products are sold through department store concessions, branded retail shops, and e-commerce. The company operates as a subsidiary of Sumitomo Corporation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Handkerchiefs — entry-level accessories |
| Unit Pricing | Pay-as-you-go | Bags and pouches — mid-range accessories |
| Unit Pricing | Pay-as-you-go | Premium interior textiles — high-value home goods |
| Unit Pricing | Pay-as-you-go | Baby collection — certified premium goods |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
FEILER product offering
Product offeringCore offering
Feiler Japan Co., Ltd. is the exclusive Japanese importer and retailer of the German FEILER brand, which specializes in Schaffelle (Schürli/シュニール織) pile-woven textile products crafted in Hohenberg, Bavaria. The company sells premium handkerchiefs, bags, pouches, interior items (cushions, tablecloths, crosses), and baby products (Petit Bath line with OEKO-TEX Class I certification) through approximately 95 points of sale in Japan — department store concessions, branded FEILER and LOVERARY BY FEILER shops, factory outlets, and a direct e-commerce platform. The business is wholly owned by Sumitomo Corporation and operates the German-heritage brand with over 200 colorful patterns, including the signature HEIDI design and the Annual Version collectible series.
Product overview
FEILER is a German luxury textile brand specializing in Schuhnil weaving, producing lifestyle products including handkerchiefs (ハンカチ), bags (バッグ), pouches (ポーチ), interior items (インテリアクロス、クッション), and baby products (ベビーアイテム). The brand operates two main sub-brands: the core FEILER line offering traditional elegant designs with 200+ colorful patterns, and LOVEARY BY FEILER (launched 2015) as a gift concept shop targeting younger demographics with pop and cute designs. Key signature products include the iconic HEIDI pattern featuring German forest creatures, the collectible Annual Version series since 2000, and the Japanese-inspired GIVERNY collection. Products are crafted in Hohenberg, Bavaria (Germany) and distributed through 95+ domestic stores including department shops, factory outlets, and the online shop. The brand also offers baby products under Petit Basin with OEKO-TEX certification.
Differentiator
Problem solved
Functional benefit
Brands
- LOVERARY BY FEILER (ラブラリー バイ フェイラー): Gift concept shop sub-brand of FEILER featuring pop and cute designs while maintaining the quality of Schurer weave. The name combines LOVE and LIBRARY. First opened in 2015.
Products and services
- FEILER Handkerchiefs (フェイラー ハンカチ) Premium Schaffelle-woven handkerchiefs ranging from ¥2,376 to ¥2,420 per item, available in 200+ colorful patterns. Serve as the brand's entry-level product for customer acquisition and are a core gifting item for personal and corporate use across all age groups.
- FEILER Bags and Pouches (フェイラー バッグ・ポーチ) Schaffelle-woven bags and pouches ranging from ¥3,850 (mini pouch) to ¥41,800 (large tote). Available in 2-layer and drawstring formats; includes mini totes, key & card pouches, and glitter iPhone cases for seasonal collections.
- FEILER Interior Items (フェイラー インテリア) Premium Schaffelle home textiles including large interior crosses (up to ¥121,000), bath mats and kitchen mats (¥16,500–¥36,300), cushions (¥16,500), aprons (¥28,600), and tablecloths. Positioned as high-value home goods for premium consumers.
- FEILER Baby Care Line — Petit Bath (フェイラー プチバス) Baby handkerchiefs and blankets (75x75cm, ¥15,950) made from gentle Schaffelle fabric certified under OEKO-TEX STANDARD 100 Class I, the strictest category for infant textile safety. Baby socks priced at ¥1,760. Targeted at expectant parents, grandparents, and family gift-givers.
- LOVERARY BY FEILER (ラブラリーバイフェイラー) Gift concept sub-brand launched in 2015 across 16 dedicated concept stores (as of December 2025), combining 'LOVE' and 'LIBRARY' in its name. Offers pop and cute designs in the same Schaffelle quality, targeting younger demographics and gift-giving occasions with playful motifs including animals, sweets, and Japanese cultural themes.
- HEIDI PAISLEY (ハイジペイズリー) 2025 summer collection combining the signature HEIDI motif with paisley patterns for an elegant yet playful design. Includes handkerchiefs, bags, pouches, and mesh pouches across standard Schaffelle weave items.
- HEIDI '和' (Wa) Collaboration Products Special collaboration products themed around Japanese aesthetics (和) featuring HEIDI motifs. Includes collaborations with Shibata Keishin Shoten (curved wooden boxes), Kutani Seiko Kiln (Kutani pottery), Shirayuki Fukkin (Kyoto yuzen-dyed hand towels), Eitaiya Sohonten (Edo-era confectionery tins), Kyoto Marubeni (yukata and obi sets), and Miyawaki Baishian (folding fans).
- Sylvanian Families Collaboration Vol. 2 (シルバニアファミリー コラボレーション第2弾) Second collaboration release with Epoch's dollhouse series Sylvanian Families. Limited lottery sale exclusively on the FEILER official online store.
- CHUM CHUM HEIDI DAY (チャムチャムハイジデイ) Handkerchief-only design featuring HEIDI forest friends celebrating together in a flower-filled meadow. Released as part of HEIDI Day 2025.
Companies that use FEILER
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
FEILER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FEILER partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- JALUXminorJALUX Inc. is listed as a collaboration partner for FEILER brand co-branded products and joint marketing initiatives aimed at brand elevation and new customer acquisition.
- ANA Trading (全日空商事)minorANA Trading Co., Ltd. is listed as a collaboration partner for FEILER brand co-branded products and brand promotion activities.
- Barney's Japan (バーニーズジャパン)minorBarney's Japan is listed as a collaboration partner for FEILER products, including distribution and co-branding initiatives.
- Kid Land (キディランド)minorKid Land is listed as a collaboration partner for FEILER products and brand co-marketing initiatives.
- Dick Bruna JapanminorDick Bruna Japan is listed as a collaboration partner for FEILER products, specifically related to the miffy (ミッフィー) character licensing and co-branded designs.
- Rights & Brands (ライツ・アンド・ブランズ)minorRights & Brands is listed as a collaboration partner for FEILER products, handling brand licensing and rights management.
- Sylvanian Families / Epoch (エポック社)minorFEILER collaborated with Sylvanian Families (a dollhouse series by Epoch Co.) on a second round of limited-edition co-branded products, sold exclusively through FEILER's official online store via lottery.
- Chesty (チェスティ)minorChesty, a fashion brand from Kobe, has collaborated with FEILER on bi-annual seasonal limited edition designs, which have become popular collectibles among younger fans.
- Shibata Keishin Shoten (柴田慶信商店)minorTraditional craft maker of Odate Nuno-wappa (curved wooden boxes) since 1966. Collaborated on HEIDI Day 2025 products combining traditional Japanese craftsmanship with FEILER's HEIDI pattern.
- Kutani Seiko Kiln (九谷青郊窯)minorLeading Kutani-yaki pottery kiln in Nomi, Ishikawa Prefecture. Collaborated on HEIDI Day 2025 products featuring Kutani traditional patterns combined with FEILER's HEIDI motifs.
- Shirayuki Fukkin (白雪ふきん)minorNara-based maker of traditional mosquito net fabric towels. Collaborated on HEIDI Day 2025 with hand towels dyed using traditional Kyoto yuzen dyeing techniques featuring HEIDI designs.
- Eitaiya Sohonten (榮太樓總本鋪)minorEdo-era confectionery shop founded in 1818 (Bunsei 1) in Tokyo Nihonbashi. Collaborated on HEIDI Day 2025 with confectionery tins featuring HEIDI-Kutani combination designs.
- Kyoto Marubeni (京都丸紅)minorKyoto-based kimono and textile company established in 1977 as successor to Marubeni's Kyoto branch. Collaborated on yukata and obi sets with HEIDI designs in bingata style for HEIDI Day 2025.
- Miyawaki Baishian (宮脇賣扇庵)minorKyoto-based traditional fan maker founded in Bunsei 6 (1823). Collaborated on HEIDI Day 2025 with fans featuring HEIDI designs in black and beige colorways.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
FEILER competitors and assessment
Company assessmentBroad incumbents
- Furla: Italian accessible-luxury brand offering handbags, accessories, and small leather goods with global department store presence including Japan. Comparable to FEILER in European heritage, colorful seasonal pattern drops, and premium gifting positioning.
- Longchamp: French premium lifestyle accessories brand with a heritage leather and textile story, strong Japan department store and outlet presence, and multi-generational appeal. Comparable to FEILER in premium positioning, French/European craft heritage marketed to Asian consumers, and gifting culture.
- Loewe: Spanish luxury house under LVMH known for leather goods and craft heritage (including textile scarves). Comparable to FEILER in European craft heritage storytelling, premium pricing, multi-generational brand equity, and selective department store distribution globally.
- Kate Spade: American accessible-luxury lifestyle brand offering handbags, accessories, and home goods with strong Japan retail presence. Comparable to FEILER in gifting-occasion positioning, colorful pattern-led design language, and department store/shop-in-shop distribution model.
Direct peers
- Kontex: Japanese premium textile brand specializing in Imabari towels and lifestyle textiles, sold primarily through department store concessions and direct e-commerce. Closely comparable to FEILER in craft-heritage positioning, Japan department store channel, and premium imported-craft narrative.
- Tsuchiya Kaban: Japanese premium leather bag and accessory maker with craftsman-heritage positioning and strong department store distribution. Comparable to FEILER in Japan-centric craft premium positioning, gifting culture, and high price-per-item consumer.
- Niko Tome: Japanese premium towel and handkerchief brand emphasizing domestic craft and quality. Competes with FEILER for similar department store shelf space and gifting occasions, with comparable price points and customer demographics.
Regional players
- Yoshida & Co. (PORTER): Japanese premium bag maker (PORTER brand) with deep department store presence and a multi-generational Japanese customer base. Comparable to FEILER in Japan-centric premium accessory positioning, lifestyle/gifting use cases, and durable-quality narrative.
Emerging players
- Mansur Gavriel: Premium handbag and lifestyle accessories brand with a craft/minimalist aesthetic and Japanese retail distribution. Comparable to FEILER in premium positioning, handbag-as-hero-product focus, and appeal to design-conscious women.
- Cath Kidston: British heritage lifestyle brand known for floral/pattern-led textiles, home goods, bags, and gifting. Comparable to FEILER in pattern-as-IP, heritage-craft storytelling, premium gifting positioning, and crossover appeal to multi-generational female buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FEILER social profiles
Digital presenceFEILER compliance and trust
Trust signalCompliance1 record
FEILER financial estimates
Financial estimateRevenue estimate
Valuation estimate
FEILER leadership team
Management profileNumber of profiles
Profiles1 record
FEILER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FEILER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FEILER
What does FEILER do?
Feiler Japan Co., Ltd. is the exclusive Japanese importer and retailer of the German FEILER brand, which specializes in Schaffelle (Schürli/シュニール織) pile-woven textile products crafted in Hohenberg, Bavaria. The company sells premium handkerchiefs, bags, pouches, interior items (cushions, tablecloths, crosses), and baby products (Petit Bath line with OEKO-TEX Class I certification) through approximately 95 points of sale in Japan — department store concessions, branded FEILER and LOVERARY BY FEILER shops, factory outlets, and a direct e-commerce platform. The business is wholly owned by Sumitomo Corporation and operates the German-heritage brand with over 200 colorful patterns, including the signature HEIDI design and the Annual Version collectible series.
Is FEILER a public or private company?
FEILER is a private company. It is classified as corporate owned and is currently operating.
When was FEILER founded?
FEILER was founded in 1948. It employs 251 to 500 people.
Where is FEILER based?
FEILER is headquartered in Osaka-shi, Japan, in the Asia region.
How does FEILER make money?
One revenue line is on record: retail Product Sales.
Who are FEILER's main competitors?
Broad incumbents on record are Furla, Longchamp, Loewe and Kate Spade. Direct peers are Kontex, Tsuchiya Kaban and Niko Tome. Yoshida & Co. (PORTER) is listed as a regional player. Emerging players are Mansur Gavriel and Cath Kidston.
Does FEILER have an API?
No public API is recorded for FEILER.
What industry is FEILER in?
FEILER's product category is Premium Lifestyle Textiles. Its primary akta.pro industry code is CRAEAGAD, Import & Bazaar-Style Variety Stores, with a secondary code of CRAOADAD, Handbags, Luggage & Travel Goods Wholesale. Its NAICS code is 459130 and its SIC code is 5331.