Ieuter Insurance Group
Independent insurance agency founded in 1940, headquartered in Midland, Michigan, distributing personal, commercial, specialty, and life and health insurance from 30+ carrier partners across 350+ Michigan cities and licensed in nearly every U.S. state.
- Company typePrivate
- Founded1940
- HeadquartersMidland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Ieuter Insurance Group does
Leuter Insurance Group is an independent, privately held insurance agency founded in 1940 and headquartered in a single office at 414 Townsend Street, Midland, Michigan. The agency distributes personal lines (auto, home, umbrella, recreational vehicles), commercial lines (commercial auto, property, liability, workers' compensation, bonds), specialty insurance (cannabis, manufacturing, hospitality, transportation, farm, renewable energy, non-profits), and life and health products (including group benefits and Medicare) on behalf of more than 30 carrier partners including Auto-Owners, Progressive, Nationwide, Travelers, Chubb, Liberty Mutual, Berkshire Hathaway, Blue Cross Blue Shield, Michigan Millers, and Hastings Mutual. The agency is licensed in nearly every U.S. state and operates a distributed footprint across 350+ Michigan cities and townships.
The agency's revenue model is commission-based, earning transaction fees on policies placed with carrier partners plus recurring commission on group benefits and ongoing account management. Distribution runs through direct sales (office walk-ins and phone), online quote requests, the Leuter 24/7 mobile app and CSR24-powered self-service portal, and an embedded Employee Navigator benefits administration platform. The agency has earned sustained recognition from flagship carrier Auto-Owners (9 consecutive Sapphire Awards, No. 1 in region for property and casualty growth in 2025) and other carriers (Michigan Millers Preferred Partner top 15% in 2025, Hastings Mutual 1885 Club in 2024, Michigan Insurance Company Leaders' Level Award in 2023). Customer segments include personal lines individuals and families, small and mid-market commercial accounts across specialized Michigan verticals, employer groups for benefits, and individual Medicare customers.
The multi-generational Ieuter family remains active in agency leadership, with Kurt O. Ieuter holding 23-time President's Club recognition from Auto-Owners and Alex Ieuter and Aaron Wiggins named to the Midland Daily News 40 Under 40 list in 2026. The technology stack is entirely third-party (CSR24, Employee Navigator, carrier-direct platforms) with no disclosed proprietary systems, AI capabilities, or developer-facing APIs. The firm is privately held with no disclosed institutional ownership, funding rounds, or capital structure information.
Ieuter Insurance Group firmographics
Firmographics- Name
- Ieuter Insurance Group
- Legal name
- Ieuter Insurance Group
- Website
- https://ieuter.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Independent insurance agency founded in 1940, headquartered in Midland, Michigan, distributing personal, commercial, specialty, and life and health insurance from 30+ carrier partners across 350+ Michigan cities and licensed in nearly every U.S. state.
- Ownership category
- akta.pro rank
Ieuter Insurance Group industry classification
Industry- Product category
- Independent Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
- akta.pro secondary industries
- Personal Umbrella Insurance (FSAJANAA), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Ieuter Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Midland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ieuter Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: Primary revenue stream: standard insurance agency model earning commissions on personal lines, commercial lines, life & health, and specialty insurance policies placed with 30+ carrier partners including Auto-Owners, Progressive, Nationwide, Travelers, Chubb, Liberty Mutual, Berkshire Hathaway, and Blue Cross Blue Shield.
- Bonds & Surety Commissions: Commission revenue from bond products including bid bonds, performance bonds, permit bonds, and ERISA bonds underwritten through CNA Surety and other surety partners.
- Specialty & Niche Insurance Commissions: Commission revenue from specialty insurance lines including cannabis insurance, farm insurance, manufacturing, hospitality (bars/restaurants), transportation, renewable energy, and non-profit organization insurance — verticals requiring specialized underwriting expertise.
- Employee Benefits & Group Insurance Commissions: Recurring commission revenue from group health, dental, vision, life, disability, HSA, and Medicare/individual benefits products, plus open enrollment support and ongoing account management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing across all lines (Auto, Home, Business, Life, Specialty, Health) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Ieuter Insurance Group product offering
Product offeringCore offering
Independent insurance agency distributing personal, commercial, life & health, and specialty insurance products across 30+ carrier partners. Core product categories are Auto/Home/Umbrella, Business Insurance, Specialty Insurance (cannabis, manufacturing, hospitality, transportation, farm, non-profit, renewable energy), and Life & Health Insurance, supported by the Ieuter 24/7 mobile app for 24/7 self-service and Employee Navigator for benefits administration.
Product overview
Leuter Insurance Group operates a single unified independent insurance agency offering rather than a modular SaaS platform; the product portfolio is organized around four core insurance categories (Home/Auto/Umbrella, Business Insurance, Specialty Insurance, and Life & Health Insurance), supported by a digital self-service layer called Leuter 24/7. Within those categories, the agency distributes sub-products such as Cannabis Insurance, Medicare Insurance, Bond Insurance, classic car, motorcycle, boat, RV, flood, earthquake, workers' compensation, and umbrella coverage through more than 35 carrier partners (including Auto-Owners, Progressive, Travelers, Berkshire Hathaway, Blue Cross Blue Shield, and Nationwide). The Leuter 24/7 mobile app and web portal, powered by CSR24, acts as the connective digital layer that lets customers access policies, request certificates, pull auto IDs, and submit claims across every product line the agency sells.
Differentiator
Problem solved
Functional benefit
Brands
- Ieuter 24/7: Mobile app and online portal allowing customers to access policies, view auto IDs, report claims, request certificates, and manage their insurance 24/7.
Products and services
- Auto Insurance
Quantifiable outcome
- 9 consecutive years earning Auto-Owners Sapphire Award (top 3 agencies for property and casualty growth)
- +4 more outcomes
Companies that use Ieuter Insurance Group
Customer profileSegments6 records
Ideal customer profiles4 records
Ieuter Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Ieuter Insurance Group partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Ieuter Insurance Group competitors and assessment
Company assessmentDirect peers
- Burnham & Flower Insurance Group: Burnham & Flower is a Michigan-based independent insurance agency offering personal, commercial, and surety products through multiple carriers. Similar independent agency model, Michigan-centric footprint, and multi-line product mix to Ieuter Insurance Group.
- Hylant: Hylant is a Midwest-based independent insurance brokerage with comparable multi-line personal, commercial, and employee benefits offerings and a similar focus on specialty industries. Closest like-for-like peer in size, geography, and business model to Ieuter Insurance Group.
- Frankenmuth Insurance: Frankenmuth Insurance is a Michigan-based mutual insurance company with a strong independent agency distribution model across the state. Comparable in regional Michigan focus, multi-line product portfolio, and reliance on independent agency partnerships.
Others
- Michigan Millers Mutual Insurance Company: Michigan Millers is a regional mutual carrier that distributes through independent agencies in Michigan and surrounding states. Ieuter is a Preferred Partner Agency (top 15%), making Michigan Millers a key carrier ecosystem participant rather than a competitor.
- Auto-Owners Insurance: Auto-Owners Insurance is Ieuter's flagship carrier partner, providing the bulk of P&C products the agency distributes. Not a competitor but a critical upstream partner whose commission terms and product appetite directly determine Ieuter's economics.
Broad incumbents
- Acrisure: Acrisure is one of the largest insurance brokerages in the world, built through aggressive acquisition of independent agencies. It competes for the same personal and commercial lines customers and is a major aggregator of regional agencies similar to Ieuter.
- Brown & Brown Insurance: Brown & Brown is a national insurance brokerage providing personal, commercial, and employee benefits solutions through a decentralized network of offices. Competes for the same SMB and personal lines customers that Ieuter serves in Michigan.
- Hub International: Hub International is a large global insurance brokerage with strong Midwest presence and significant personal/commercial lines and employee benefits capabilities. A scaled competitor and consolidator of independent agencies comparable to Ieuter.
- Marsh & McLennan Agency: Marsh McLennan Agency is the middle-market arm of Marsh & McLennan, providing commercial, personal, and employee benefits brokerage with strong regional offices. Competes directly with Ieuter for Michigan-based SMB and middle-market commercial accounts.
- Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management firm with a Midwest footprint. Operates in the same multi-line personal, commercial, and benefits space and competes for SMB and affluent customers that Ieuter serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ieuter Insurance Group social profiles
Digital presenceIeuter Insurance Group compliance and trust
Trust signalCompliance2 records
Ieuter Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ieuter Insurance Group leadership team
Management profileNumber of profiles
Profiles4 records
Ieuter Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ieuter Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ieuter Insurance Group
What does Ieuter Insurance Group do?
Independent insurance agency distributing personal, commercial, life & health, and specialty insurance products across 30+ carrier partners. Core product categories are Auto/Home/Umbrella, Business Insurance, Specialty Insurance (cannabis, manufacturing, hospitality, transportation, farm, non-profit, renewable energy), and Life & Health Insurance, supported by the Ieuter 24/7 mobile app for 24/7 self-service and Employee Navigator for benefits administration.
Is Ieuter Insurance Group a public or private company?
Ieuter Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Ieuter Insurance Group founded?
Ieuter Insurance Group was founded in 1940. It employs 11 to 50 people.
Where is Ieuter Insurance Group based?
Ieuter Insurance Group is headquartered in Midland, United States, in the North America region.
How does Ieuter Insurance Group make money?
Four revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are bonds & Surety Commissions, specialty & Niche Insurance Commissions and employee Benefits & Group Insurance Commissions.
Who are Ieuter Insurance Group's main competitors?
Direct peers on record are Burnham & Flower Insurance Group, Hylant and Frankenmuth Insurance. Others are Michigan Millers Mutual Insurance Company and Auto-Owners Insurance. Broad incumbents are Acrisure, Brown & Brown Insurance, Hub International, Marsh & McLennan Agency and Arthur J. Gallagher & Co..
Does Ieuter Insurance Group have an API?
No public API is recorded for Ieuter Insurance Group.
What industry is Ieuter Insurance Group in?
Ieuter Insurance Group's product category is Independent Insurance Brokerage Services. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJANAA, Personal Umbrella Insurance. Its NAICS code is 5242 and its SIC code is 6411.