India Kids Fashion Week

What India Kids Fashion Week does

India Kids Fashion Week (IKFW), operated by Craftworld Events Pvt Ltd and founded in 2012, is a privately held, event-driven fashion week platform headquartered in Mumbai, India. The company organizes seasonal runway events for children aged 3–13 across 10+ Indian cities (Delhi, Mumbai, Jaipur, Ahmedabad, Pune, Kolkata, Hyderabad, Chennai, Bangalore, Chandigarh, Nagpur) and internationally in Dubai and Muscat, with 13 editions completed to date. IKFW positions itself as a confidence-building platform rather than a competition, offering auditions, multi-city bootcamps, grooming workshops, and grand finale runway shows featuring professional hair and makeup from Lakme Academy, designer outfits, and celebrity walk-ons (Karisma Kapoor, Kartik Aryan).

The business operates as a multi-sided marketplace serving three distinct customer groups: (1) kids and parents who pay a registration fee of INR 3,900 plus 18% GST to participate, contributing the largest participant base with 462,856+ cumulative registrations and 300,000+ physical footfall; (2) kids' fashion designers and brands (537+ showcased) who pay to present collections to buyers, media, and influencers; and (3) corporate sponsors and media partners (Clove Dental, EQUITAS, IMOO, MIKO, NEXUS, Lakme Academy) who fund the events in exchange for branding, on-ground reach, and digital promotion. Supporting the core events are a 3-day Bootcamp Training program, an annual Fashion Awards ceremony across seven categories, Experience Zones for sponsor-audience interaction, and a Hosted Buyer Program for retail sourcing.

The underlying technology stack is intentionally minimal: IKFW is not a technology platform but an event-management business leveraging standard digital infrastructure (WordPress-based website, Cashfree for domestic INR payments, Stripe for international payments, WhatsApp for lead capture). Revenue is generated through one-time participant registration fees, designer showcase fees, and sponsorship/affiliate partnerships. Distribution is anchored in a multi-channel marketing mix spanning Facebook, Instagram, YouTube, Twitter, LinkedIn, and earned media coverage from Times of India, Indian Express, and Gulf News. The company is founder-led by Director Manoj Mahla with no disclosed external institutional investors, operates with an 11–50 employee headcount, and has scaled organically over 12+ years to claim the title of the world's largest kids fashion week.

Name

India Kids Fashion Week

Legal name

Craftworld Events Pvt Ltd

Website

https://ikfw.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

India Kids Fashion Week (IKFW), operated by Craftworld Events Pvt Ltd, is a privately held event-management platform that organizes seasonal runway fashion weeks for children aged 3–13 across 10+ Indian cities plus Dubai and Muscat, serving kids and parents, kids' fashion designers and brands, and corporate sponsors through registration fees, designer showcases, and sponsorship partnerships.

Ownership category

akta.pro rank

Product category

Kids Fashion Events

NAICS

Formal Wear and Costume Rental (532281)

akta.pro primary industry

Personal Styling for Teens & Kids (HSACAJAJ)

Keywords

• Kids fashion events
• Fashion week platform
• Runway experiences
• Youth fashion shows
• Kids modeling program

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Participant Registration Fees: Kids aged 3-13 register for the fashion week through paid registration. Registration fee is INR 3900 + 18% GST with additional charges for finale participation.
2. Designer/Brand Showcase Fees: Kids fashion designers and brands pay to showcase their collections at IKFW events, gaining exposure to buyers, media, and parents.
3. Sponsorship and Brand Partnerships: Corporate sponsors (Clove Dental, EQUITAS, IMOO, MIKO, NEXUS, and others) provide sponsorship revenue in exchange for branding, on-ground reach, networking, lead opportunities, digital outreach, and media coverage.
4. Media Partner Revenue: Media partnerships generate revenue through coverage and promotional activities across various media outlets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

India Kids Fashion Week (IKFW) organizes and executes the world's largest kids fashion week platform, delivering runway shows and confidence-building experiences for children aged 3–13 across 10+ Indian cities and international locations (Dubai, Muscat). The platform connects kids, parents, fashion designers, brands, buyers, media, and celebrity talent through Kids Model Programs, Designer Showcase slots, bootcamps, grooming workshops, city-specific events, and Fashion Awards ceremonies.

Product overview

India Kids Fashion Week (IKFW) is a unified event-based platform organized by Craftworld Events Pvt Ltd, executing the world's largest kids fashion week across 10+ Indian cities (Delhi, Mumbai, Jaipur, Ahmedabad, Pune, Kolkata, Hyderabad, Chennai, Bangalore, Chandigarh, Nagpur) and 2 international cities (Dubai, Muscat). The platform operates three interconnected core offerings: (1) the Kids Model Program — a confidence-building, non-competitive platform for children aged 3–13 to walk the runway at international-level fashion shows; (2) the Designer Showcase Program — enabling kids' fashion designers and brands to display their collections to buyers, press, and influencers; and (3) City-Specific Fashion Events — individual local editions of IKFW with auditions and runway showcases. Supporting modules include a Bootcamp Training program (3-day pre-event grooming and rehearsal across 9 cities), Grooming Workshops (runway walk, stage confidence, and fashion presentation skills), a Fashion Awards ceremony (honoring designers across 7 categories), an Experience Zone (on-site brand-audience interaction areas), and a Sponsor & Partner Program (branding, media, and digital outreach). Payment infrastructure includes Cashfree for domestic INR transactions and Stripe for international payments. The platform has engaged 4,62,856+ registered kids, 537+ designers/brands, 3,00,000+ footfall visitors, and 150+ million engaged viewers across 13 seasons.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Fashion Week Events IKFW organizes and executes the world's largest kids fashion week, featuring runway shows for children aged 3–13 years across 10+ Indian cities (Delhi, Mumbai, Jaipur, Ahmedabad, Pune, Kolkata, Hyderabad, Chennai, Bangalore, Chandigarh, Nagpur) and international locations (Dubai, Muscat). The platform connects kids' fashion designers, brands, buyers, media, and celebrity talent in a full-format international-level fashion show.
• Kids Model Program A confidence-building platform where children aged 3–13 register, audition, and walk the runway at IKFW events, receiving grooming workshops, professional hair and makeup from Lakme Academy, designer outfits, and a participation certificate. Registration fee is INR 3,900 + 18% GST.
• Designer Showcase Program Provides fashion designers and brands a platform to showcase their latest kids' fashion collections to buyers, retailers, influencers, VIPs, and national/international press, with customized runway shows, outdoor hoardings, and digital media campaigns.
• IKFW Fashion Awards Annual awards ceremony recognizing excellence in kids' fashion design across categories including Best Dress, Best Designer Collection, Best Make Up Institute, Best Accessories, Best Dance Academy, Best Fashion Institute, and Best Showstopper.
• Sponsor & Partner Program Branding, on-ground reach, networking, lead generation, digital outreach, and media coverage opportunities for brands associating with IKFW, with a reach exceeding 300,000+ across social media handles.
• Delhi IKFW Edition IKFW executes a dedicated fashion week edition in Delhi with local audition rounds and a runway showcase.
• Mumbai IKFW Edition IKFW executes a dedicated fashion week edition in Mumbai with local audition rounds and a runway showcase, including the grand finale.
• Dubai IKFW Edition IKFW's international edition in Dubai, expanding the platform beyond India to the UAE market.
• Muscat IKFW Edition IKFW's international edition in Muscat, expanding the platform to the Oman market.

Quantifiable outcome

• 462,856+ registered participants across all editions
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Clove DentalminorGTM or Marketing PartnerDental care brand partnering with IKFW for sponsorship and brand visibility at kids fashion events
• EQUITASminorGTM or Marketing PartnerPartner brand with IKFW for brand activation and marketing at fashion events
• IMOOminorGTM or Marketing PartnerTechnology/kids brand partnering with IKFW for sponsorship and audience reach
• MIKOminorGTM or Marketing PartnerAI robot brand for kids partnering with IKFW for brand visibility at events
• NEXUSminorGTM or Marketing PartnerBrand partner with IKFW for fashion week sponsorship
• Lakme AcademycoreStrategic or Co-development PartnerProfessional makeup partner providing hair and makeup services for IKFW participants
• Craftworld Events Pvt LtdcoreOthersParent company and initiative owner of India Kids Fashion Week
• Event CapitalcoreOthersCo-organizer of IKFW alongside Craftworld Events
• Elefant (Powered By)minorGTM or Marketing PartnerPowered by sponsor providing branding support for IKFW

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bangalore Times Fashion Week: Bangalore Times Fashion Week is a regional fashion event in India with designer and brand showcase components. Similar event-driven business model and sponsorship monetisation as IKFW, though serving the broader Indian fashion market.
• India Runway Week: India Runway Week is a domestic fashion week event for emerging designers in India, operating auditions and runway showcases. Comparable event mechanics to IKFW though targeted at adult/GENERAL fashion designers rather than kids.

Direct peers

• Petite Parade: PetitePARADE is one of the largest kids fashion week events in the United States, running runway shows for children and a designer showcase program. Directly comparable to IKFW as a kids-specific fashion event platform targeting kids, designers, and sponsors.
• Pitti Bimbo: Pitti Bimbo is the leading international kids fashion trade show held in Florence, Italy, organized by Pitti Immagine. It brings together children's fashion designers, brands, and buyers twice a year and is structurally similar to IKFW's designer showcase program.
• Dubai Kids Fashion Week (DKFW): Dubai Kids Fashion Week organizes children's runway events in the UAE with international designer participation. A direct regional peer in the same niche and overlapping geography with IKFW's Dubai operations.
• Kids Fashion Week London: Kids Fashion Week London operates semi-annual runway events for children in the UK with a designer showcase component. Closely comparable to IKFW in format, age group, and designer-services orientation.
• Bubble London: Bubble London was a UK-based kids fashion trade show for children's clothing, accessories, and lifestyle brands. Directly comparable to IKFW's designer showcase and buyer-connect functions in the kids fashion category.
• Children's Club (Emerald): Children's Club is a major children's apparel and accessories trade show held in Las Vegas, organized by Emerald. Comparable to IKFW as a B2B kids fashion showcase connecting brands with buyers, retailers, and media.

Others

• Event Capital: Event Capital is an Indian event-management company co-organizing IKFW and producing other large-format live events. Directly involved as IKFW's co-organizer; nonetheless a relevant peer in the live-events business model and studio category.

Broad incumbents

• Lakme Fashion Week: Lakme Fashion Week, organized by IMG Reliance and Lakme in India, is the country's flagship adult fashion week. Comparable as an India-based fashion event platform with designer showcase, sponsor monetization, and city-based model, though focused on adult apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ikfwofficial
• YouTubeyoutube.com/channel/UCOJkoTEWKC3fP0vdRzEWbbQ/featured
• Facebookfacebook.com/IKFWOfficial
• LinkedInlinkedin.com/company/india-kids-fashion-week
• Instagraminstagram.com/ikfw_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Kids Fashion Week