I-Pro
I-Pro is a manufacturers' representative firm in Wheat Ridge, Colorado, selling electrical and utility products on behalf of 24+ manufacturers to electrical suppliers, contractors, OEMs, engineers, and utilities across Colorado, Wyoming, and Montana.
- Company typePrivate
- Founded-
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What I-Pro does
I-Pro is a manufacturers' representative firm headquartered in Wheat Ridge, Colorado, that sells electrical and utility products on behalf of more than 24 manufacturers across Colorado, Wyoming, and Montana. The company operates a field-sales model with 9 outside sales professionals and 6 inside support personnel calling directly on electrical suppliers, contractors, OEMs, engineers, and utilities in commercial, industrial, residential, and utility market segments. Its manufacturer portfolio includes tier-one brands such as ABB Electrification, Leviton, Southwire, and nVent (Caddy, Erico, Hoffman), supplemented by category-specific partners covering transformers, hazardous-location lighting, fiberglass conduit, utility meters, and heating/cooling products.
The firm generates revenue through commissions earned on product sales facilitated through its manufacturer relationships; product pricing is set by the represented manufacturers and I-Pro does not sell proprietary technology or maintain an independent product line. Distribution is conducted exclusively through direct field sales, supplemented in 2025 by digital tools including online line cards and a team-assignment interface on i-pro-online.com to streamline specification lookup. I-Pro does not have an in-house technology platform; its competitive position is built on regional relationships, manufacturer authorization rights, and four decades of operating presence in the Rocky Mountain region.
I-Pro is a division of JD Martin, a diversified manufacturers' representative network with regional divisions across Texas, Oklahoma, New Mexico, the Southeast, the Mid-South, Louisiana, and a dedicated utility division (UAI). Leadership comprises Derek Schouten (Executive Vice President), Jeremy Waanders (Vice President), and Joe Bendick (Industrial Sales Manager). The company is privately held with no disclosed external funding.
I-Pro firmographics
Firmographics- Name
- I-Pro
- Legal name
- I-Pro
- Website
- https://i-pro-online.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- I-Pro is a manufacturers' representative firm in Wheat Ridge, Colorado, selling electrical and utility products on behalf of 24+ manufacturers to electrical suppliers, contractors, OEMs, engineers, and utilities across Colorado, Wyoming, and Montana.
- Ownership category
- akta.pro rank
Where I-Pro is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
I-Pro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Manufacturer Representative Commissions: I-Pro acts as a manufacturers' representative, earning commissions from manufacturer partners for representing and selling their electrical and utility products to customers in Colorado, Wyoming, and Montana. Revenue is generated through product sales across commercial, industrial, residential, and utility markets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
I-Pro product offering
Product offeringCore offering
I-Pro is a manufacturers' representative firm that sells thousands of electrical and utility products from 24+ premier brands to electrical suppliers, OEMs, engineers, contractors, and utilities across Colorado, Wyoming, and Montana. The company operates as a division of JD Martin, providing local sales expertise, specification support, and project guidance across commercial, industrial, residential, and utility markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturers' Representation Services for Electrical and Utility Products Sales representation and specification support services for thousands of electrical and utility products from 24+ premier manufacturers, sold to electrical suppliers, contractors, OEMs, engineers, and utilities across Colorado, Wyoming, and Montana. Includes project specification support, product sourcing, and supply chain connectivity from concept to completion.
Companies that use I-Pro
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
I-Pro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
I-Pro partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ABB ElectrificationcoreI-Pro represents ABB Electrification products including installation products, serving the Rocky Mountain electrical market.
- nVent (Caddy, Erico, Hoffman brands)coreI-Pro represents multiple nVent brands including Caddy, Erico, and Hoffman for electrical installation and infrastructure products.
- LevitoncoreI-Pro represents Leviton electrical and lighting control products in the Rocky Mountain region.
- SouthwirecoreI-Pro represents Southwire electrical wire and cable products for the CO, WY, and MT markets.
- IntermaticminorI-Pro represents Intermatic time switches, controls, and sensor products.
- Champion FiberglassminorI-Pro represents Champion Fiberglass products for utility and industrial applications.
- Alva MfgminorI-Pro represents Alva Mfg products in the Rocky Mountain region.
- Buckingham MfgminorI-Pro represents Buckingham Mfg products for utility and construction applications.
- DialightminorI-Pro represents Dialight industrial LED lighting and hazardous location lighting products.
- Federal PacificminorI-Pro represents Federal Pacific pad-mounted switchgear products for utility applications.
- Hammond Power SolutionsminorI-Pro represents Hammond Power Solutions transformers and power quality products.
- Marley Engineered ProductsminorI-Pro represents Marley Engineered Products heating and cooling solutions.
- Old Castle InfrastructureminorI-Pro represents Old Castle Infrastructure utility and infrastructure products.
- UtilcominorI-Pro represents Utilco utility meter products and solutions.
- JD Martin (Parent Company)coreI-Pro is a division of JD Martin, a manufacturers' representative network serving the electrical, industrial, residential, and utility markets. JD Martin operates multiple regional divisions across the US.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
I-Pro competitors and assessment
Company assessmentBroad incumbents
- Rexel USA: Global electrical distributor with US operations serving contractors, industrial, and commercial customers through a branch network. Comparable because it distributes the same category of electrical products from manufacturers like the ones I-Pro represents, but with deeper digital and logistics infrastructure.
- ABB Electrification: Global electrification business of ABB, whose installation products are represented by I-Pro in the Rocky Mountain region. Comparable as the principal manufacturer counterpart, illustrating how the rep-firm channel operates within larger manufacturer go-to-market structures.
- WESCO International: Large public electrical, communications, and utility distributor serving contractors, utilities, and industrial customers across North America. Comparable to I-Pro because it operates in the same channel — moving electrical products from manufacturers to the same end customers — but at national scale and with broader logistics and digital capabilities.
- Sonepar USA: Global electrical distribution group operating multiple US brands serving contractors, industrials, and utilities. Comparable as a broad incumbent operating in the same electrical supply chain channel as I-Pro, but at significantly larger scale and with national footprint.
- Crescent Electric Supply Company: Family-owned US electrical distributor serving contractors, industrials, and utilities across multiple regions. Comparable as a broad electrical distribution incumbent in the same channel as I-Pro, sharing manufacturer relationships (e.g., Southwire) and customer segments.
- nVent Electric: Global manufacturer of electrical connection and protection solutions (Caddy, Erico, Hoffman brands), all of which I-Pro represents in CO/WY/MT. Comparable as a major manufacturer principal that uses rep firms like I-Pro as its primary channel in regional markets.
- Consolidated Electrical Distributors (CED): One of the largest US electrical distributors, serving contractors, industrial, and utility customers from hundreds of branches. Comparable to I-Pro as a channel moving similar manufacturer portfolios (including some shared principals) through specification and supply relationships, but at vastly greater scale.
- Hubbell Incorporated: Major US electrical products manufacturer whose product lines overlap with much of I-Pro's represented portfolio (wiring, lighting, utility products). Comparable as a principal manufacturer that sells through rep firms like I-Pro, providing a reference point for the economics of the rep-channel model.
Regional players
- Border States Electric: Employee-owned electrical distribution company serving utility, contractor, and industrial customers, with strong presence in the same Rocky Mountain/Upper Midwest geographies as I-Pro. Comparable as a regional channel partner moving similar electrical products through specification and supply relationships.
Direct peers
- JD Martin Company: Parent company and direct peer operating the same manufacturers' representative model across multiple US regions (TX/OK, FL/GA/AL/NC/SC/VA, W. TN/AR/N. MS, LA/MS, NM/El Paso). Closest comparable because it shares business model, manufacturer principals, and operational playbook with I-Pro.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
I-Pro social profiles
Digital presenceI-Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
I-Pro leadership team
Management profileNumber of profiles
Profiles3 records
I-Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
I-Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about I-Pro
What does I-Pro do?
I-Pro is a manufacturers' representative firm that sells thousands of electrical and utility products from 24+ premier brands to electrical suppliers, OEMs, engineers, contractors, and utilities across Colorado, Wyoming, and Montana. The company operates as a division of JD Martin, providing local sales expertise, specification support, and project guidance across commercial, industrial, residential, and utility markets.
Is I-Pro a public or private company?
I-Pro is a private company. It is classified as corporate owned and is currently operating.
When was I-Pro founded?
I-Pro was founded in -1. It employs 11 to 50 people.
Where is I-Pro based?
I-Pro is headquartered in Denver, United States, in the North America region.
How does I-Pro make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are I-Pro's main competitors?
Broad incumbents on record are Rexel USA, ABB Electrification, WESCO International, Sonepar USA, Crescent Electric Supply Company, nVent Electric, Consolidated Electrical Distributors (CED) and Hubbell Incorporated. Border States Electric is listed as a regional player. JD Martin Company is listed as a direct peer.
Does I-Pro have an API?
No public API is recorded for I-Pro.