Good Fruit Grower
Good Fruit Grower is a privately held, 80-year-old trade publication based in Yakima, WA, serving commercial tree fruit and grape growers across North America via a print magazine, digital issues, weekly newsletter, and supplier directory.
- Company typePrivate
- Founded1946
- HeadquartersYakima, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Good Fruit Grower does
Good Fruit Grower is a privately held B2B media company founded in 1946 and headquartered in Yakima, Washington, serving the commercial tree fruit and grape growing industry across North America. The company operates a multi-format publishing platform anchored by its flagship print magazine, supplemented by digital issues, a website (goodfruit.com), a weekly Fresh Bites email newsletter, a YouTube video library, and ancillary community resources including a Buyers Guide supplier directory, Industry Calendar, classifieds, jobs board, Young Growers section, and a Flashbacks historical archive. In 2025 it launched Good Fruit Grower en español, a Spanish-language edition targeting Spanish-speaking grower communities.
Good Fruit Grower firmographics
Firmographics- Name
- Good Fruit Grower
- Legal name
- Good Fruit Grower
- Website
- https://goodfruit.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Fruit Grower is a privately held, 80-year-old trade publication based in Yakima, WA, serving commercial tree fruit and grape growers across North America via a print magazine, digital issues, weekly newsletter, and supplier directory.
- Ownership category
- akta.pro rank
Where Good Fruit Grower is headquartered
LocationHeadquarters
- HQ city
- Yakima
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Fruit Grower business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Print and Digital Subscriptions: Revenue generated from paid subscriptions to the print magazine and digital access to content
- Advertising: Advertising revenue from industry suppliers, equipment manufacturers, nurseries, and agricultural companies targeting tree fruit and grape growers. The publication has maintained long-standing advertising partnerships including Van Well Nursery on the back cover for 40 years
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print and Digital Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Good Fruit Grower product offering
Product offeringCore offering
Good Fruit Grower is a trade publication serving the commercial tree fruit and grape growing industry, producing a monthly print and digital magazine, a weekly email newsletter (Fresh Bites), a video library, a Buyers Guide directory of industry suppliers, an industry events calendar, and a Spanish-language edition (Good Fruit Grower en español). Its content covers growing, packing, handling, marketing, and promotion of apples, cherries, pears, stone fruits, and wine grapes for commercial producers across North America.
Product overview
Good Fruit Grower is a unified media platform combining a print and digital magazine publication with digital tools and community resources for the tree fruit and grape growing industry. The core offering is the Good Fruit Grower Magazine (print and digital), supplemented by the Fresh Bites weekly newsletter, a Video Library, Buyers Guide directory, Industry Calendar, and the Spanish-language Good Fruit Grower en Español. The Digital Issues platform provides online access to magazine content, while the Flashbacks Archive preserves historical content dating to 1946. Additional resources include classifieds, industry jobs board, and a Young Growers section featuring emerging industry professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Good Fruit Grower en español: Spanish language version of Good Fruit Grower providing translations of select articles for Spanish-speaking growers
Products and services
- Good Fruit Grower Magazine (Print and Digital) The flagship print and digital publication serving the commercial tree fruit and grape growing industry since 1946, offering industry news, research updates, grower profiles, and technical information for commercial producers.
- Fresh Bites Weekly Newsletter Weekly electronic newsletter delivering the latest news from the tree fruit and wine grape industries to subscribers.
- Buyers Guide Directory Online directory of industry suppliers, equipment, and products for tree fruit and grape growers, connecting commercial growers with agribusiness suppliers.
- Digital Issues Archive Online access to digital versions of the print magazine for subscribers, with current and archived issues available online.
- Good Fruit Grower en Español Spanish-language edition providing translations of selected articles and stories for Spanish-speaking growers in the tree fruit and grape industry.
Companies that use Good Fruit Grower
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Good Fruit Grower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Good Fruit Grower partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Van Well NurserycoreLong-standing advertising partnership where Van Well Nursery held the premier back cover advertising position for 40 years, promoting tree fruit nursery products to Good Fruit Grower readers. Both companies share founding year of 1946.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Good Fruit Grower competitors and assessment
Company assessmentOthers
- AgFunder Network Partners: Digital-first agriculture media and intelligence platform; not a direct print competitor but a benchmark for how ag media is migrating online, informing Good Fruit Grower's digital transformation strategy.
- Spudman / Vegetable Growers News: Adjacent specialty crop trade publications serving the broader fresh produce industry; relevant as a comparable business model for vertically focused ag trade media serving commercial growers.
Broad incumbents
- Farm Journal: Farm Journal Media is one of the largest US ag media companies with magazines, digital, and broadcast properties that compete broadly for agricultural advertiser budgets against niche publications like Good Fruit Grower.
- Progressive Farmer: DTN/Progressive Farmer is a large, established US agricultural media brand covering row crops and specialty crops, serving as a broader incumbent benchmark for trade ag publishing and advertising.
- The Packer: Farm Journal's The Packer covers the fresh produce supply chain from grower through retailer, overlapping Good Fruit Grower at the grower end and providing a broader incumbent benchmark for ag trade media.
Direct peers
- Wines & Vines: Trade publication focused on the wine grape and winery industry, directly overlapping Good Fruit Grower's wine grape grower coverage and competing for viticulture advertising dollars.
- Western Fruit Grower / Fruit Growers News: Great American Media's Fruit Growers News serves commercial fruit growers with print and digital content overlapping Good Fruit Grower's apple, cherry, pear, and stone fruit coverage.
- American Fruit Grower / Growing Produce: Meister Media's American Fruit Grower (rebranded as Growing Produce) is the most direct US-based trade publication competitor for tree fruit and grape growers, covering similar editorial topics across print and digital channels.
- American Vineyard Magazine: California-focused viticulture trade publication directly overlapping Good Fruit Grower's wine grape grower coverage, particularly for West Coast growers and vineyard advertisers.
Emerging players
- Wine Enthusiast Media: Wine Enthusiast covers the wine value chain from grower to consumer; while more consumer-facing than Good Fruit Grower, it overlaps on wine grape grower content and competes for adjacent advertising spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Good Fruit Grower social profiles
Digital presenceGood Fruit Grower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Fruit Grower leadership team
Management profileNumber of profiles
Profiles5 records
Good Fruit Grower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Fruit Grower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Fruit Grower
What does Good Fruit Grower do?
Good Fruit Grower is a trade publication serving the commercial tree fruit and grape growing industry, producing a monthly print and digital magazine, a weekly email newsletter (Fresh Bites), a video library, a Buyers Guide directory of industry suppliers, an industry events calendar, and a Spanish-language edition (Good Fruit Grower en español). Its content covers growing, packing, handling, marketing, and promotion of apples, cherries, pears, stone fruits, and wine grapes for commercial producers across North America.
Is Good Fruit Grower a public or private company?
Good Fruit Grower is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Fruit Grower founded?
Good Fruit Grower was founded in 1946. It employs 11 to 50 people.
Where is Good Fruit Grower based?
Good Fruit Grower is headquartered in Yakima, United States, in the North America region.
How does Good Fruit Grower make money?
Two revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are advertising.
Who are Good Fruit Grower's main competitors?
Others on record are AgFunder Network Partners and Spudman / Vegetable Growers News. Broad incumbents are Farm Journal, Progressive Farmer and The Packer. Direct peers are Wines & Vines, Western Fruit Grower / Fruit Growers News, American Fruit Grower / Growing Produce and American Vineyard Magazine. Wine Enthusiast Media is listed as an emerging player.
Does Good Fruit Grower have an API?
No public API is recorded for Good Fruit Grower.