Farm Journal Media

What Farm Journal Media does

Farm Journal Media (legal entity: Farm Journal, Inc.) is a privately held U.S. agricultural media and data company that operates 23 trusted brands serving the crops, livestock, fresh produce, ag equipment and tech, food, and sustainability segments. The company's core technology is a proprietary first-party data platform combining 4.3 million ag buyer profiles, cleansed USDA data, and a behavioral insights engine, generating 22 million monthly ag buyer interactions. This data asset underpins an Intelligence & Influence Solutions offering that packages audience targeting, predictive modeling, and omnichannel activation for ag input suppliers and food companies.

The product portfolio spans digital platforms and topical websites, audience-specific magazines, streaming and broadcast programming, podcasts, experiential events, the Ad Insights campaign-optimization tool, the Farm Journal Playbooks methodology (Understand-Connect-Activate-Perform), and research products such as the Ag Economists Monthly Monitor. The company generates revenue through three primary streams: advertising and brand marketing across owned media, event and experience solutions, and data and intelligence services sold to ag and food industry suppliers.

Farm Journal sells exclusively through an enterprise direct-sales motion, partnering with ag go-to-market teams and their agencies to build custom cross-channel programs on a quote-based pricing model. The customer base is heavily skewed toward large enterprise ag chemical, seed, equipment, and animal health suppliers — including BASF, Bayer, Corteva, Syngenta, John Deere, Case IH, Merck, and Zoetis — alongside ag-tech growth companies (Pivot Bio, Simpas) and adjacent organizations such as Sunkist and Ducks Unlimited. The company is headquartered in the United States, employs 251–500 people, and operates without disclosed external parent ownership or institutional investment.

Name

Farm Journal Media

Legal name

Farm Journal, Inc.

Website

https://farmjournalmedia.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Farm Journal Media is a privately held U.S. agricultural media and data company operating 23 trusted brands and a first-party data platform of 4.3 million ag buyer profiles, selling omnichannel advertising, intelligence, and event solutions to enterprise ag suppliers and food companies.

Ownership category

akta.pro rank

Product category

Agricultural Media and Marketing Intelligence

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural media
• Ag marketing solutions
• Ag data platform
• Ag advertising
• Ag intelligence services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising & Brand Marketing: Farm Journal provides advertising solutions across its digital brands, websites, magazines, broadcast programming, and events for ag suppliers and marketers seeking to reach agricultural buyers
2. Event & Experience Solutions: Experiential events and programs deployed across Farm Journal platforms to engage agricultural buyers and sellers
3. Data & Intelligence Services: First-party data, behavioral insights, and predictive models sold to ag and food industry suppliers to power marketing and sales strategies

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Farm Journal Media operates an agricultural media and marketing solutions business built around 23 owned brands spanning digital platforms, magazines, podcasts, streaming broadcast, and experiential events. It monetizes a 4.3 million-profile first-party ag buyer data set and 22 million monthly buyer interactions through advertising, sponsored events, and data/intelligence services sold to enterprise agribusiness suppliers. The Ad Insights tool provides campaign optimization and spend transparency for ag marketers using the platform.

Product overview

Farm Journal Media operates as a multi-platform agricultural media company offering a portfolio of 23 trusted brands across digital, broadcast, print, experiential, and data solutions. The core offering consists of Farm Journal Digital Platforms (websites, magazines, and content brands) combined with the Intelligence & Influence Solutions powered by a proprietary first-party data platform with 4.3 million buyer profiles. Supporting modules include the Ad Insights tool for campaign optimization, Farm Journal Playbooks (Understand-Connect-Activate-Perform methodology), Ag Economists Monthly Monitor, Podcasts, Events & Experiences, and Streaming & Broadcasting. The company generates 20-22 million monthly agricultural buyer interactions and serves segments across Crops, Livestock, Fresh Produce, Ag Equipment & Tech, Food, and Sustainability markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Journal Digital Platforms
• Intelligence & Influence Solutions Data-driven go-to-market solutions leveraging 4.3 million buyer profiles and the behavioral insights engine to help ag marketers understand targets, identify high-value prospects, and activate precision omnichannel programs across digital, broadcast, events, and print. Sold to enterprise ag suppliers and their agencies.
• First-Party Ag Data Platform Proprietary first-party dataset of behaviors, preferences, affinity, and intent data combined with cleansed USDA data, built to power ag marketing and sales targeting, modeling, and engagement. Licensed by ag and food industry suppliers as the data foundation for their marketing strategies.
• Ad Insights Tool Digital advertising insights tool that gives agrimarketers more visibility, control, and trust in their digital strategy and media spend, enabling smarter campaign optimization and investment decisions across Farm Journal's digital properties. Sold to enterprise ag suppliers and their agencies.
• Farm Journal Events & Experiences Experiential events and programs that engage agricultural audiences and create opportunities for brand activation, relationship building, and direct buyer engagement. Sold to enterprise ag suppliers as sponsored events and activations.

Quantifiable outcome

• 22 million monthly ag buyer interactions generating first-party verified datasets
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BASFcoreGTM or Marketing PartnerBASF is an agricultural chemicals partner utilizing Farm Journal's data-driven marketing and audience solutions to reach agricultural buyers through omnichannel programs across Farm Journal's digital, broadcast, and event platforms.
• BayercoreGTM or Marketing PartnerBayer leverages Farm Journal's intelligence and activation solutions to engage agricultural buyers across multiple segments including crops and livestock through trusted agricultural media channels.
• Case IHcoreGTM or Marketing PartnerCase IH agricultural machinery brand utilizes Farm Journal's omnichannel programs to reach equipment buyers and dealers through digital, print, and event-based marketing solutions.
• CortevacoreGTM or Marketing PartnerCorteva Agriscience uses Farm Journal's audience and engagement solutions to activate marketing programs targeting agricultural producers across row crop and specialty segments.
• Ducks UnlimitedcoreStrategic or Co-development PartnerDucks Unlimited conservation organization partners with Farm Journal on sustainability initiatives connecting agricultural landowners with conservation programs and environmental markets.
• John DeerecoreGTM or Marketing PartnerJohn Deere leverages Farm Journal's buyer intelligence and omnichannel activation to reach agricultural equipment buyers and dealer networks across the Farm Journal platform ecosystem.
• MerckminorGTM or Marketing PartnerMerck animal health division utilizes Farm Journal's agricultural professional audience reach to promote animal health products to livestock producers.
• Pivot BiominorGTM or Marketing PartnerPivot Bio agricultural technology company leverages Farm Journal's marketing solutions to promote biological nitrogen products to crop producers.
• SimpasminorGTM or Marketing PartnerSimpas ag technology company utilizes Farm Journal's platform to reach agricultural buyers with precision farming and input management solutions.
• SunkistminorGTM or Marketing PartnerSunkist fresh produce brand leverages Farm Journal's agricultural market reach to connect with produce growers and agricultural supply chain stakeholders.
• SyngentacoreGTM or Marketing PartnerSyngenta agricultural chemicals company utilizes Farm Journal's intelligence and activation solutions to engage agricultural buyers across crop protection and seed technology segments.
• ZoetisminorGTM or Marketing PartnerZoetis animal health company utilizes Farm Journal's agricultural professional network to reach livestock producers with veterinary pharmaceutical products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Filament: Filament builds ag-focused data infrastructure and API connectivity between ag data sources and enterprise systems. Emerging competitor specifically in ag data integration and first-party data enablement, overlapping Farm Journal's data platform ambition.

Direct peers

• Meister Media Worldwide: Meister Media publishes CropLife, PrecisionAg, and Greenhouse Grower titles serving ag chemicals, equipment, and specialty crop segments. Direct ag B2B media peer with comparable portfolio brand strategy and advertiser base.
• DTN (Progressive Farmer): DTN owns Progressive Farmer and operates an ag-focused weather, market data, and content platform serving row crop and livestock producers. Most direct B2B ag media/data peer, competing for the same ag input advertiser dollars and ag professional audience.
• Agri-Pulse Communications: Agri-Pulse is a specialty ag policy and media outlet with newsletters, digital, and policy intelligence products. Closer to a pure B2B ag news peer; competes for ag policy attention and agribusiness readership rather than grower marketing data.
• Farm Progress: Farm Progress publishes regional farm newspapers, magazines, and websites (e.g., Indiana Prairie Farmer, Wallaces Farmer) plus events. Direct ag media peer serving row crop farmers across U.S. geographies with overlapping content and advertising categories.
• Penton Agriculture / Informa (Farm Press, Farm Futures): Informa's Penton Agriculture division publishes Farm Press, Farm Futures, and related ag titles across crops, equipment, and produce segments. Direct competitor in agricultural B2B media, events, and market intelligence with overlapping advertisers and audience.

Broad incumbents

• Climate Corporation (Bayer): Climate Corp (Bayer) operates a digital ag platform combining field data, agronomy, and Climate FieldView. Larger ag input-backed incumbent building first-party grower data that could compete with or disintermediate Farm Journal's data layer.
• Meredith / Dotdash (Successful Farming): Meredith/Dotdash publishes Successful Farming, an established ag producer-facing title with broad U.S. farmer reach. Larger consumer publisher with a dedicated ag vertical that overlaps with Farm Journal's core audience.
• John Deere Operations Center: John Deere's Operations Center aggregates machine, agronomic, and grower data through its dealer network. Although primarily equipment-focused, it represents a competing first-party data platform for the same ag buyer audience.

Others

• Bockorny Group / Forbes AgTech coverage: Specialty communications firm focused on agribusiness and food policy public relations. Adjacent peer serving ag input clients with media-relations and earned-media support, competitive for agency-of-record budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FarmJournal
• Facebookfacebook.com/FarmJournal
• LinkedInlinkedin.com/company/farm-journal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Journal Media