white label eCommerce

Name

white label eCommerce

Legal name

wleC white label eCommerce GmbH

Website

https://the-white-label.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Ticketing (MPAGAMAH)

Keywords

• White-label ticketing software
• Event ticketing platform
• Direct-to-fan ticketing
• Box office software
• Sports ticketing solutions

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticketing Platform Software: White label ticketing and e-commerce platform provided to event promoters, artists, and venues. Partners use the software to run their own online shops with direct-to-fan ticket sales.
2. Full Service Management: Managed service where white label handles event setup, payment processing, and customer service on behalf of partners.
3. Print@Home and Color Ticket Production: Physical ticket production and shipping services including color tickets, thermal tickets, and merchandise.
4. Online Marketing Services: Customized online marketing campaigns including performance marketing, social media advertising, and SEO optimization for event promotion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

white label eCommerce provides an independent, white-label ticketing and e-commerce platform that enables event promoters, artists, venue operators, sports clubs, and exhibitors to run their own branded ticket shops with direct-to-fan sales. The offering includes proprietary box office (boxOFFICE) and access control (scanPOINT, Fastlane Eventmanager) software, the Sport Suite module for sports organizations, and optional Online Marketing Services, available under Full Service or Do-It-Yourself deployment models.

Product overview

white label eCommerce operates as a white label ticketing and e-commerce platform with a modular product architecture. The core offering is the white label Ticketing Platform, which enables direct-to-fan ticket sales through customizable online shops. The product portfolio includes the Sport Suite as a specialized module for sports organizations, Online Marketing Services for promotional support, and various operational tools including boxOFFICE (box office software), scanPOINT/Fastlane Eventmanager (access control scanning app), and POS (point of sale system with Simply-X integration). Additional features encompass Seatoptions for B2B reservations, YouTix Mailing Tool for communications, CRM Tools for customer management, Apple Wallet integration for mobile tickets, video streaming in customer accounts, ticket personalization with transfer capabilities, seating chart functionality, and B2B reservation links. The company offers both full-service and do-it-yourself deployment models.

Differentiator

Problem solved

Functional benefit

Brands

• Sport Suite: Innovative ticketing and e-commerce features specifically designed for sports associations and clubs, providing comprehensive online presence and customer data management.
• boxOFFICE
• scanPOINT
• Fastlane Eventmanager

Products and services

• white label Ticketing Platform White-label ticketing and e-commerce solution enabling direct-to-fan ticket sales through customizable online shops. Allows promoters, artists, venue operators, and exhibitors to manage ticket sales independently without middlemen.
• Sport Suite Comprehensive online presence solution for sports teams and clubs, developed via modular principle and tailored to specific target audiences. Enables exploitation of unused customer data potential for revenue increase, with innovative features including season ticket management and game display.
• Online Marketing Services Customized online marketing services including Google Ads, Social Media marketing, SEO, and newsletter marketing to promote online shops and increase ticket sales.
• boxOFFICE Easy-to-use box office software solution for ticket sales at physical box offices. Shows existing quotas and allows direct booking and on-site ticket printing.
• scanPOINT / Fastlane Eventmanager Mobile scan application for access control at venues. Manages entrances for events from small concerts to large festivals. Available as app in Google Play Store and Apple App Store.
• Point of Sale (POS) Point of sale system for box office sales including integration with Simply-X Kassensystem for direct payment processing at daily and evening box offices.

Quantifiable outcome

• Complete ownership of customer data and sales channels without intermediary ticket dealers

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature11 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AXS Germany (AEG)coreStrategic or Co-development Partner · 15 November 2024AXS Germany, a wholly-owned subsidiary of AEG, acquired white label eCommerce in November 2024 to expand its market share in Germany. This acquisition brings white label's ticketing technology and partner network under the AXS/AEG umbrella, combining white label's independent ticketing solutions with AEG's venue operations.
• NETTO Marken-DiscountminorGTM or Marketing PartnerMarketing partnership for voucher campaigns. NETTO ran a voucher promotion for Ralph Siegels musical 'ZEPPELIN' via white label's ticketing platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• DICE: Mobile-first live event discovery and ticketing app focused on concerts, festivals, and club nights across the UK, Europe, and US. Comparable to white label eCommerce in targeting independent promoters and direct-to-fan ticketing for live entertainment, but differentiated by its consumer-facing mobile app discovery layer.
• Festicket: European festival-focused ticketing and travel platform. Comparable to white label eCommerce in serving the festival ticketing vertical with a direct-to-fan model, though specializing in festival-discovery-plus-travel packaging rather than a broader white-label platform.

Others

• Tixel: Fan-to-fan ticket resale and exchange platform for live events. Tangentially related to white label eCommerce's ticketing ecosystem as an adjacent consumer-facing service for ticket transfers and resale, complementing rather than competing with primary ticketing platforms.

Broad incumbents

• AXS: AEG-owned global ticketing platform and now the parent company of white label eCommerce following the November 2024 acquisition. Operates premium ticketing for AEG arenas worldwide and offers a competing full-service ticketing platform; included as a peer because of direct product overlap, though the corporate relationship means the two are no longer market competitors in the traditional sense.
• Cvent: Enterprise event management software platform covering registration, ticketing, and on-site event operations for corporate events, conferences, and trade shows. Comparable to white label eCommerce in addressing the exhibitions and trade-show ticketing use case but operates at substantially broader enterprise scale across corporate event verticals.

Direct peers

• Front Gate Tickets: Event ticketing and commerce platform serving festivals, tours, and live entertainment promoters with branded ticketing solutions. Directly comparable to white label eCommerce's B2B ticketing platform offering, especially for festival customers like WACKEN.
• CTS Eventim: Germany's dominant ticketing platform and the primary incumbent competitor to white label eCommerce. Eventim operates an end-to-end ticketing and live entertainment platform across DACH and Europe, directly competing for the same promoters, sports clubs, and venue customers that white label serves, but at substantially greater scale.
• Ticketmaster (Live Nation Entertainment): Global leader in live event ticketing, offering white-label and managed ticketing services to venues, sports teams, and promoters worldwide. Highly comparable to white label eCommerce in core ticketing functionality, distribution scale, and B2B partner model, though operating at vastly larger scale and globally.
• See Tickets: European ticketing platform operating across the UK, France, Spain, and other markets, providing ticketing technology and services to festivals, venues, and promoters. Directly comparable to white label eCommerce in serving independent European live entertainment promoters with white-label ticketing solutions.
• Eventbrite: Self-service event ticketing and management platform widely used by independent promoters, festivals, and venue operators. Closely comparable to white label's DIY ticketing model and direct-to-fan ethos, particularly for the mid-market and festival customer segments that white label also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/white-label-eCommerce-567269800006823
• LinkedInlinkedin.com/company/white-label-ecommerce-gmbh
• Instagraminstagram.com/whitelabelecommerce/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about white label eCommerce