Fitwize 4 Kids

What Fitwize 4 Kids does

Fitwize 4 Kids, Inc. is a privately held youth fitness and wellness operator structured as a 501(c)(3) nonprofit and headquartered in the Coral Springs / Coconut Creek, Florida area. Founded circa 2008–2011 (sources conflict) and led by CEO Alex Duran, the company positions itself as an integrated children's fitness concept combining resistance/circuit training with a nutrition curriculum for children aged roughly 6 months to 18 years. Its intellectual core is the "Five Pillars of Healthy Living" curriculum (Academic Support, Fitness, Nutrition, Character Education, and INSPIRE Community Service) plus an assisted 45-minute circuit-training format and a nutrition program developed with a certified dietitian (Stephanie Mull, MS, RD, CSSD).

The company operates a broad, in-person program portfolio delivered from physical facilities, including an award-winning After School Program (K–7th grade, with school-pickup transportation), Summer and Full-Day Camps, Mini Gym (ages 6 months–4), year-round Tumbling Classes in a 5,000 sq. ft. climate-controlled gym, Confident Girls/Boys character clubs, Running Club, Yoga, Boxing/Kickboxing, Cheerleading, Dance, Self-Defense, Sports Conditioning, Personal Training, Birthday Parties, Parents' Night Out, Scout Badge programs, a Junior Counselor leadership track, and CPR/First Aid/BLAST babysitter certification. "Technology" is limited to physical gym equipment (9-panel spring floor, Tumbl Trak, a live video camera system with a 30-second delay for skill review); there is no software platform, API, or app.

The business is direct-to-consumer with a franchise/licensing overlay. Revenue mechanics combine recurring subscription income (monthly class memberships around $99/month plus a $75 annual membership fee, after-school tuition) with pay-as-you-go unit pricing (open gym $20–30, camps ~$385–388/week, Parents' Night Out $30, Running Club $100–125), one-time event hosting (parties, field trips), franchise/license fees, and charitable donations tied to its nonprofit status. Customers are acquired via organic social, community events, school partnerships (notably Loudoun County Public Schools), and a $25 refer-a-friend program. The footprint is small and US-only: a Florida HQ/flagship, an independently operated Ashburn, Virginia franchise (opened February 2011, run by Karen Mitchell), and a "coming soon" Casa Grande, Arizona location.

Name

Fitwize 4 Kids

Legal name

Fitwize 4 Kids, Inc.

Website

https://fitwize4kids.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitwize 4 Kids is a US youth fitness nonprofit and franchise operator offering circuit training, nutrition education, tumbling, after-school programs, and camps for children roughly 6 months to 18 years, sold direct-to-consumer to parents and families.

Ownership category

akta.pro rank

Product category

Youth Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Child and Youth Services (62411)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351)

akta.pro primary industry

Youth & Teen Personal Training (HSADAAAJ)

akta.pro secondary industries

Obesity Prevention & Healthy Lifestyle Programs (Early Years) (EDACAMAF), Functional Fitness / Cross-Training Groups (HSADABAH), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)

Keywords

• Youth fitness programs
• Children's nutrition education
• After-school childcare
• Kids tumbling classes
• Summer camp programs

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Program Memberships and Classes: Recurring monthly fees for fitness classes including tumbling, mini gym, and after-school programs.
2. Summer and Seasonal Camps: Week-long summer camp programs with various themes (Adventure, Inspire, Tumble & Stunt) offered at premium pricing.
3. Event Hosting: Birthday parties, school field trips, scout badge programs, and Parents' Night Out events.
4. Franchise/License Fees: Licensing opportunities for entrepreneurs to open Fitwize 4 Kids locations in their communities.
5. Donations and Charitable Contributions: Fitwize Academy is a 501(c)(3) nonprofit organization raising funds for quality youth programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Fitwize 4 Kids operates youth fitness centers offering an assisted 45-minute resistance circuit training program paired with a nutrition curriculum, designed for children ages 5-15. Programs are delivered at company-owned and franchised facilities and include after-school care, summer camps, tumbling and gymnastics classes, mini gym, birthday parties, running club, and character development clubs. The integrated approach combines physical activity, nutrition education, character building, academic support, and community service through the proprietary Five Pillars curriculum.

Product overview

Fitwize 4 Kids is a youth fitness company operating as a single unified brand across multiple service locations, offering an integrated portfolio of programs for children ages 6 months to 18 years. The core offerings include the After School Program (K-7th grade) combining academic support, fitness, and nutrition; Summer Camps and Full Day Camps with Adventure, INSPIRE community service, and Tumble & Stunt tracks; Mini Gym for ages 6 months-4 years focusing on gymnastics and sensory development; Tumbling Classes for ages 5+ with skill progression from beginner to advanced; Confident Girls and Confident Boys clubs for character development; Running Club for seasonal training; Birthday Parties; Nutrition Seminars; and fitness programs including Yoga, Boxing/Kickboxing, Dance, Cheerleading, Self Defense, Sports Conditioning, Circuit Training, and Personal Training. The company also offers School Field Trips, Parents' Night Out, Scout Badge Programs, Junior Counselor Program, and CPR/First Aid Certification. Programs are designed to combat childhood obesity and inactivity through a combination of physical activity and nutrition education.

Differentiator

Problem solved

Functional benefit

Products and services

• After School Program

Quantifiable outcome

• Parents report improved academic performance, positive social behavior, and increased self-esteem in children.
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Youth Fit Pro (YFT Certification)coreStrategic or Co-development PartnerYFT Certification program providing youth fitness professional training and certification for Fitwize instructors and franchisees.
• Emergency Training ResourcesminorStrategic or Co-development PartnerCPR/First Aid e-learning and skills training provider offering certification courses at Fitwize locations monthly.
• American Academy of Pediatrics (BLAST Certification)minorStrategic or Co-development PartnerBLAST (Babysitter Lessons and Safety Training) certification program for ages 11-15, with certification awarded upon completion.
• Stephanie Mull, MS, RD, CSSDcoreStrategic or Co-development PartnerCertified nutritionist and registered dietitian who develops monthly nutrition seminar topics and teaches children about healthy eating habits.
• Loudoun County Public SchoolscoreStrategic or Co-development PartnerPartnership with LCPS for school pickup services from 18+ elementary and middle schools including Ashburn, Belmont Station, Cedar Lane, Discovery, and others.
• American Childhood Cancer Organization / St. Jude's Children's HospitalminorGTM or Marketing PartnerSeptember community outreach partner for childhood cancer awareness initiatives.
• Loudoun County Animal ShelterminorGTM or Marketing PartnerOctober community outreach partner for animal welfare initiatives.
• Loudoun Hunger ReliefminorGTM or Marketing PartnerNovember Thanksgiving food drive partner supporting local families in need.
• Toys for Tots (U.S. Marine Corps Reserve)minorGTM or Marketing PartnerLocal drop-off location for annual toy collection campaign since 2013, serving as collection site for needy children.
• Wounded Warrior ProjectminorGTM or Marketing PartnerMay military appreciation initiative partner, collecting gift cards and writing thank you letters to military personnel.
• Operation GratitudeminorGTM or Marketing PartnerLetters to Military program partner distributing thank you letters written by Fitwize students.
• YMCA/NOVA WildminorOthersField trip destination for Inspire Summer Camp programs, providing animal education experiences.
• Green Meadows Petting FarmminorOthersField trip destination for animal-themed summer camp programs.
• Sustainable HoneybeesminorOthersField trip presenter for bee education during summer camp programs.
• Loudoun County Sheriff's Office K9 UnitminorOthersField trip presenter showcasing K9 demonstrations for community education.
• Catoctin Wildlife Preserve and ZoominorOthersField trip destination for Wild About Animals summer camp programs.
• National Zoo (Smithsonian)minorOthersField trip destination for animal-themed summer camp programs.

Scale indicators4 records

Recent moves2 records

Expansion highlights1 record

Direct peers

• British Swim School: Franchise providing swim instruction for all ages with a focus on children; comparable franchised, kids-activity, recurring-membership business model and parent-driven acquisition channels.
• Goldfish Swim School: National franchise specializing in children's swim lessons (ages 4 months–12 years) with a similar franchised kids-activities model, recurring membership revenue, and parent-marketing playbook.
• My Gym Children's Fitness Center: Established kids-fitness franchise (founded 1983) delivering structured movement, gymnastics and physical-development classes for children from infancy through age 10. Directly comparable structured-class model targeting parents of young children.
• KidStrong: Emerging franchise combining fitness, character and brain-development coaching for kids ages 1–11. Highly comparable integrated curriculum approach and similar parent-targeted value proposition of fitness + life skills.
• The Little Gym: National franchise of children's gyms offering gymnastics, motor-skill development, and enrichment programs for ages 4 months–12 years. Closest direct competitor to Fitwize's Mini Gym and tumbling programs in the kids-fitness franchise category.

Broad incumbents

• Sky Zone: Larger, PE-backed trampoline-park chain offering kids' fitness, birthday parties, and group programs. Overlaps with Fitwize's party-hosting, tumbling and youth-activity offerings, though broader and more entertainment-oriented.
• i9 Sports: National youth-sports league franchise offering sports instruction (soccer, basketball, flag football) for kids ages 3–14. Comparable in franchise model, age target, and parent-value proposition of structured physical activity for children.
• YMCA: Nonprofit community organization offering youth fitness, swim, gymnastics, after-school programming and character-building curricula. Comparable mission, mixed-sports/youth programming, and reliance on community/school partnerships.

Emerging players

• USA Ninja Warrior Academy: Children's ninja-style obstacle and strength-and-conditioning franchise. Comparable kids strength/agility program category with overlapping tumbling, sports conditioning, and parent-paid recurring class revenue.
• CKO Kickboxing (Kids Programs): Adult kickboxing franchise that, like Fitwize, has expanded into youth boxing/kickboxing classes. Comparable in class-format, parent-paid model, and age-tiered programming in martial-style fitness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fitwize4kids
• YouTubeyoutube.com/@Fitwize4Kids
• Facebookfacebook.com/144982265534276
• LinkedInlinkedin.com/company/102100
• Instagraminstagram.com/fitwize4kids/?hl=en
• TikToktiktok.com/@fitwize4kidsfl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitwize 4 Kids