What Propely does

Propely Technologies AS is a Norwegian SaaS company founded in 2019 and headquartered in Oslo that provides a cloud-based, all-in-one property management platform for real estate owners, operations companies, and municipal actors across the Nordics. The platform is structured around four integrated modules — Drift & Vedlikehold (Operations & Maintenance) for FDV documentation, deviation handling, routines, and fire safety records; Leietakerløsning (Tenant Solution) for tenant portals, deviation reporting, booking, chat, and surveys; Portefølje (Portfolio) for live dashboards and contract management; and Prosjekt (Project) for transitioning FDV documentation from construction into operations. It is accessible via web, iOS, and Android, and is supported in Norwegian, English, Swedish, and Danish.

Underlying the platform is an open-API architecture with named integrations across finance and contract management, energy monitoring, sensor technology, fire safety, rental administration, and drawing archives, plus AI features including Propely AI (service report summarization and information retrieval) and Propely MCP (a Model Context Protocol enabling AI agents to query and act on FDV data). Propely reports serving more than 300 customers and managing over 10,000 properties, with named customers spanning real estate (OBOS Eiendom, Odfjell Eiendom, Oxer Eiendom, Widerøe, Bane NOR Eiendom), automotive/mobility (Møller Mobility Group), retail (Kesko, Coop Midt-Norge), healthcare (Diakonhjemmet), and municipal government (Lom Kommune).

The business model is subscription-based SaaS priced on a quote basis tied to customer portfolio size and selected modules, billed annually, and sold via a product-led growth motion combined with enterprise field sales and demo-based conversion. The company was recognized as Proptech Norway's Scaleup of the Year 2025, holds Miljøfyrtårn (Eco-Lighthouse) certification, and is a member of Grønn Byggallianse (Green Building Alliance). Direct revenue, funding, and ownership details are not disclosed in the source material.

Name

Propely

Legal name

Propely Technologies AS

Website

https://propely.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Propely Technologies AS is a Norwegian SaaS company founded in 2019 that provides a cloud-based property management platform for real estate owners, operations companies, and municipal actors across the Nordics, offering modules for FDV documentation, tenant communication, portfolio management, and AI-powered service report analysis to over 300 customers managing more than 10,000 properties.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS: Propely operates as a subscription-based SaaS platform offering multiple modules including Drift & vedlikehold (Operations & Maintenance), Leietakerløsning (Tenant Solution), Portefølje (Portfolio), and Prosjekt (Project). Pricing is quote-based and tailored to customer portfolio size and selected modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Propely provides a cloud-based, all-in-one SaaS property management platform that digitizes operations and maintenance (Drift & Vedlikehold) for residential and commercial real estate portfolios. The platform centralizes FDV documentation, deviation handling, routines, fire safety records, tenant communication, portfolio dashboards, and project handover, accessible via web, iOS, and Android apps.

Product overview

Propely is a cloud-based, all-in-one property management platform offered as a unified system with multiple integrated modules. The core platform provides centralized digital management of properties with modules covering Operations & Maintenance (Drift & Vedlikehold) for FDV documentation, deviation handling, and AI-assisted service report processing; Tenant Solution (Leietakerløsning) for branded tenant portals with communication and survey tools; Portfolio (Portefølje) for live dashboard and contract management; and Project (Prosjekt) for transitioning FDV data from construction to operations. AI features include Propely AI for service report information retrieval and Propely MCP for connecting AI agents to the FDV system. The platform is accessible via web, iOS, and Android apps, serving over 300 customers managing more than 10,000 properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Propely Platform A cloud-based, all-in-one property management platform that digitizes operations and maintenance for residential and commercial real estate. Provides control over FDV documentation, deviation handling, routines, fire safety records, and tenant communication, accessible via web, iOS, and Android.
• Drift & Vedlikehold (Operations & Maintenance) Full property management module providing control over FDV (facility management documentation), deviation handling, routines, and fire safety records. Delivers insights and reports on operations, with AI-assisted simplification of service report follow-up.
• Leietakerløsning (Tenant Solution) Branded tenant portal with deviation reporting, booking, internal communication, chat, and customer surveys designed to meet modern tenant expectations and improve satisfaction.
• Portefølje (Portfolio) Dashboard module providing live data and insights across all properties, offering a quick overview of all leases, contracts with automatic reminders, and real-time portfolio management.
• Prosjekt (Project) Module for collecting and transitioning FDV documentation from the construction/project phase to the operational phase, ensuring continuity of property data management.

Quantifiable outcome

• Significant reduction in response time to tenants
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Finance & Contract Management PartnerscoreTechnology or IntegrationIntegration partnerships with finance and contract management systems enabling seamless data sharing and eliminating duplicate work between systems.
• Energy Monitoring PartnerscoreTechnology or IntegrationPartnerships with energy monitoring providers to integrate building energy data into the property management platform.
• Sensor Technology PartnerscoreTechnology or IntegrationIntegration partnerships with sensor technology providers for IoT and building monitoring data integration.
• Fire Safety PartnerscoreTechnology or IntegrationIntegration partnerships with fire safety systems and providers to incorporate fire safety documentation and monitoring.
• Rental Administration PartnerscoreTechnology or IntegrationPartnerships with rental administration systems enabling streamlined tenant and lease management.
• Drawing Archive PartnerscoreTechnology or IntegrationIntegration with drawing archive systems for accessing and managing building documentation and technical drawings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Planon: Planon is a global SaaS platform for facility and real estate management covering operations, maintenance, and tenant experience. Its scope and module-based offering closely mirror Propely's Drift & Vedlikehold and Leietakerløsning modules.
• Re-Leased: Re-Leased is a commercial property management SaaS platform that competes for mid-market and enterprise landlord customers with portfolio, lease, and operations functionality similar to Propely's Portefølje module.
• Buildium: Buildium is a property management SaaS platform serving residential and small commercial portfolios. Its operations, tenant, and accounting capabilities overlap with Propely's core modules, particularly for SMB and mid-market customers.
• RealPad: RealPad is a Nordic property management platform serving real estate owners and managers with operations, tenant, and document management capabilities. It directly competes with Propely in the Nordic mid-market segment.
• Vitec Software Group: Vitec is a Swedish vertical software group with strong positions in Nordic real estate software. It serves property managers with specialized modules analogous to Propely, making it a direct regional competitor as Propely expands into Sweden and Denmark.

Broad incumbents

• MRI Software: MRI Software is a global property technology incumbent offering comprehensive real estate management, accounting, and tenant solutions. It is a broader incumbent with overlapping capabilities but operates at much greater scale than Propely.
• Yardi: Yardi is one of the largest global property management software providers, serving commercial and residential real estate operators. It competes with Propely in the enterprise property management category and has been aggressively adding AI features.
• AppFolio: AppFolio is a major US-based property management SaaS platform serving residential and commercial operators. While primarily US-focused, it represents the template for modern property management UX that Propely competes against in design and AI ambition.

Emerging players

• Spaceflow: Spaceflow is a tenant experience and building operations platform with strong Nordic and European presence. It overlaps with Propely's Leietakerløsning module and competes for landlord attention on digital tenant engagement.
• HappyCo: HappyCo provides property operations and inspection software that competes with Propely's Drift & Vedlikehold module. It is an emerging SaaS player with overlapping AI and mobile-first capabilities in multifamily and student housing.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propely