What Realpad does

Realpad is a Prague-based B2B SaaS company that provides a CRM and customer service platform purpose-built for new-build real estate developers. Founded in 2011, the company targets mid-market property developers managing the complete lifecycle of residential unit sales, from initial flat mix configuration through warranty period completion. Its core platform, accessed via the cloud at cms.realpad.eu, bundles customer management, sales-agent tracking, negotiation state tracking, automated document and contract generation, equipment selection digitization, and a digital property handover workflow that includes biometric signature support. The product is differentiated by its vertical specialization: features such as digital handover, biometric signature, and equipment selection are tailored specifically to the new-build sales process rather than adapted from a horizontal CRM. Realpad also offers a landlord-facing solution ("I'm renting out") suggesting adjacent market exploration, though the developer's CRM remains the core offering.

Realpad sells through an enterprise field sales motion, with a "Request Demo" call-to-action on the homepage and quote-based, opaque pricing rather than self-serve tiers. Marketing relies on detailed customer case studies (Corwin, Penta Real Estate, Cresco, Lantia, SQUARE, JRD) and named executive testimonials to drive mid-funnel credibility. The customer base spans multiple European and adjacent markets, with logos including Hagag, Galens, Lantia, Alto, UDI Group, AFI, JTRE, Corwin, Penta Real Estate, Cresco, SQUARE, JRD, Sebre, and Lucron. Public scale commentary cites 100+ active users, 2k+ happy homeowners, and a 10+ year operating history, with a claimed global footprint. Recent product development includes an Email Integration feature released in September 2024, and the leadership team has been expanded with a CRO (Roman Ptáček) and Country Manager (Uroš Djaković) alongside founder and CEO Marian Skvarek and CTO Matej Vitásek.

The company has raised approximately $1.39M in total disclosed funding, including a $1.37M round from Garage Angels in November 2021 and a $16K Startup roku grant in 2011. Revenue is not publicly disclosed, but the modest funding total, headcount of 11-50, and enterprise seat count indicate a small, founder-led SaaS business rather than a venture-scaled platform. No AI/ML capabilities, patents, certifications, or major partnerships are evidenced in the available data, and no M&A or leadership-driven restructuring events have been disclosed.

Name

Realpad

Legal name

Realpad

Website

https://realpad.eu

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Realpad is a Prague-based B2B SaaS platform that provides CRM and customer service software for new-build real estate developers, managing the full sales, handover, and warranty lifecycle.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• Real estate CRM
• Property sales software
• Aftersales management
• Digital property handover
• New build homes platform

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Realpad operates as a subscription-based SaaS platform providing CRM and customer service software for new build property developers. The platform appears to offer subscription tiers with different feature levels for property developers managing sales and aftersales processes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Realpad is a cloud-based CRM and customer service platform built specifically for new-build property developers. It manages the full property lifecycle from initial flat mix and sales through aftersales and warranty, including digital handover with biometric signature, automated document/contract generation, real-time sales reporting, equipment selection digitization, and customer communication workflows.

Product overview

Realpad is a unified CRM and customer service platform designed specifically for new build homes. The platform provides an end-to-end solution encompassing Sales & Aftersales management and Build to Sale functionality, enabling real estate developers to manage the complete property lifecycle from initial unit configuration through warranty period completion. Realpad features include customer management, real-time reporting, process automation, and digital handover capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Realpad CRM Platform Unified CRM and customer service platform for new build homes that streamlines sales and aftersales operations for real estate developers, optimizing profitability of development projects from flat mix through end of warranty period. Includes customer management, real-time reporting, process automation, and digital handover capabilities.
• Email Integration Email integration functionality embedded within the Realpad platform that enables enhanced email communication capabilities for CRM and customer service operations between sales teams and prospective buyers.

Quantifiable outcome

• 15% admin time savings
• +2 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Yardi Systems: Large, established real estate software suite covering property management, leasing, and CRM-adjacent workflows for residential and commercial portfolios. Comparable because it serves many of the same enterprise property developers Realpad targets, but as a broad incumbent rather than a new-build-vertical specialist.
• MRI Software: Global real estate software provider offering CRM, property management, and accounting solutions for residential and commercial operators. Comparable as an incumbent serving overlapping enterprise property-developer customers with a much broader product portfolio.
• RealPage: Enterprise real estate software platform spanning property management, leasing, CRM, and analytics for multifamily and single-family developers/operators. Comparable as a large incumbent in overlapping enterprise segments, though it leans toward multifamily operations rather than new-build sales workflows.
• Salesforce: Dominant horizontal CRM with real estate industry clouds and AppExchange partners. Comparable as the broad-CRM default many property developers would consider before adopting a vertical tool like Realpad, and a credible long-term competitive threat if it deepens real estate functionality.
• HubSpot: Major horizontal CRM/sales platform with industry editions. Comparable because mid-market property developers evaluating Realpad often consider HubSpot as the generic alternative, and its expanding feature set encroaches on vertical CRM workflows.
• Zoho CRM: Broad CRM with customizable modules and strong international (including European) presence. Comparable as a frequently evaluated horizontal alternative for property developers, with pricing attractive to mid-market customers Realpad targets.

Direct peers

• Pipedrive: Sales-focused CRM widely adopted by SMB and mid-market sales teams. Comparable as a direct horizontal alternative for property developers' sales pipeline management, even though it lacks Realpad's new-build-specific handover and aftersales modules.
• Ascora: Job-management and CRM platform purpose-built for property maintenance, construction, and trade service businesses. Comparable as a vertical CRM aimed at property/construction operators, although its primary focus is service operations rather than new-build sales and handover.

Regional players

• Buildium: Property management software primarily for residential portfolios in North America. Comparable because it operates in the property-technology stack with CRM-adjacent tenant/owner communication features, though its geographic focus differs from Realpad's European footprint.
• AppFolio: Cloud-based property management platform with CRM-like resident/owner portals, primarily serving U.S. residential and commercial portfolios. Comparable as a vertical property-tech SaaS with workflow automation, though geographic and segment overlap with Realpad is partial.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/13658246
• Xx.com/realpad
• Facebookfacebook.com/RealPad

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realpad