PVL Properties

What PVL Properties does

PVL Properties Limited is a private Central London residential lettings and property management agency, registered in England and Wales (company number 7246650, registered office Suite 31, 235 Earls Court Road, London, SW5 9FE). Founded circa 2009-2010, the firm serves two primary customer segments: landlords/property owners seeking tenant placement and ongoing management, and tenants seeking rental homes in prime Central London sub-markets including Hyde Park, Bayswater, Queensway, Lancaster Gate, Paddington, Edgware Road, Earl's Court, Gloucester Road, Kensington Olympia, Oxford Circus, Goodge Street, and Great Portland Street. Headcount is stated as 11-50.

The firm offers two core product lines: a Lettings Service covering free property appraisal, marketing on Rightmove and Zoopla, viewings (online and in-person), price negotiation, referencing, credit checks, tenancy agreements, rent collection, and deposit protection; and a Residential Property Management Service extending this with maintenance coordination, utilities and council tax administration, annual inspections, and checkout process management. Supporting tools include a property search portal (with map view), an online valuation request flow, and a tenant registration/alerts service. There is no proprietary technology platform; the operating stack comprises third-party SaaS including Arthur Online (property management CRM), Xero (accounting), Credit Safe (tenant referencing), Signable (e-signature), DPS (deposit protection), The Property Jungle (website), and Sphere I.T. (IT support).

PVL's revenue model is professional/managed services plus transaction fees: it earns commission on lettings placements, recurring management fees on managed properties, and ancillary fees including £30 for AML checks, £80 per inspection visit, 10% of refurbishment project costs, £30 for international rent transfers, £300 per day for court appearances, £50 for contract variations, 3% above Bank of England base rate on overdue rent, and pass-through key replacement. Tenant-side items include holding deposits (one week's rent) and tenancy deposits (five weeks' rent). Deposits are protected via the government-approved DPS scheme; the firm is a Client Money Protect member. Marketing is direct-to-consumer via property portals, the company website, Instagram, Facebook, and email; a separate charitable partnership programme funds Great Ormond Street Hospital Charity and UCL GOS ICH research.

Name

PVL Properties

Legal name

PVL Properties Limited

Website

https://pvlproperties.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

PVL Properties Limited is a Central London residential lettings and property management agency serving individual landlords and tenants across prime sub-markets including Hyde Park, Bayswater, Earl's Court, and Kensington, generating revenue from letting commissions, recurring management fees, and ancillary services.

Ownership category

akta.pro rank

Product category

Residential Property Management and Lettings

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential lettings
• Property management
• Letting agency
• Tenancy management
• Rental services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Letting Services: Revenue from arranging property lettings, including marketing, viewings, references, credit checks, tenancy agreements, and rent collection for landlords.
2. Property Management Services: Revenue from managing residential properties for landlords, including maintenance coordination, inspections, and tenancy management.
3. Fee Income: Additional fees including anti-money laundering checks (£30), property inspections (£80 per visit), refurbishment project management (10% of cost), court appearances (£300/day), and contract variations (£50).
4. Tenant Fees: Holding deposits (1 week's rent) and tenancy deposits (5 weeks' rent) collected and held during tenancies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PVL Properties is a London-based letting and property management agency that arranges residential lettings and provides ongoing property management for landlords. Services include free property appraisals, marketing on property portals, tenant sourcing, referencing and credit checks, viewings, tenancy agreements, rent collection, deposit protection, maintenance coordination, annual inspections, and check-out management across prime Central London postcodes.

Product overview

PVL Properties offers a property lettings and management platform focused on the Central London rental market. The core offering consists of two main services: a Lettings Service providing property marketing, tenant sourcing, and tenancy management, and a Residential Property Management Service that extends this with full property maintenance and administration. These core services are supported by online tools including a property search portal with map and list views, a valuation request form for landlords, and a tenant subscription service for property alerts. The company markets properties across Central London areas including Hyde Park, Bayswater, Queensway, Lancaster Gate, Paddington, Edgware Road, Earl's Court, Gloucester Road, Kensington Olympia, Oxford Circus, Goodge Street, and Great Portland Street.

Differentiator

Problem solved

Functional benefit

Products and services

• Lettings Service Full residential lettings service for landlords that includes free property appraisal, marketing on Rightmove, tenant sourcing, viewings, price negotiation, tenancy agreement preparation, rent collection, and deposit handling.
• Residential Property Management Service Comprehensive residential property management service for landlords who are too busy, overseas, or otherwise unable to manage their properties. Includes all lettings services plus maintenance coordination, utility and council tax management, annual inspections, and end-of-tenancy check-out management.
• Holiday Rental Services Holiday and short-stay rental services offered by PVL Properties in Central London, providing furnished accommodation for short-term tenants alongside the core long-term lettings business.

Quantifiable outcome

• Highest rental income achieved through refurbishment management
• +2 more outcomes

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• RightmovecoreChannel Partner/ Reseller/ DistributorProperty advertising partnership for listing residential properties on Rightmove, described as the number 1 property platform, providing maximum visibility to potential tenants across the UK property market.
• Zoopla Property GroupcoreChannel Partner/ Reseller/ DistributorSecondary property advertising partnership for listing properties on Zoopla portal, extending reach to additional property seekers in the UK market.
• DPS (Deposit Protection Scheme)coreTechnology or IntegrationGovernment-approved scheme for protecting tenancy deposits; PVL shares tenant contact details with DPS for security deposit protection as required by law.
• Xero LimitedcoreTechnology or IntegrationFinancial software platform used for managing financial transactions related to tenancies, including rent collection and accounting.
• Arthur Online LtdcoreTechnology or IntegrationCRM software platform used for customer relationship management and property management operations.
• AdiuvominorImplementation/ SI/ Consulting PartnerOut-of-hours emergency maintenance provider for handling urgent property issues outside normal business hours.
• My Property InventoriesminorImplementation/ SI/ Consulting PartnerRental inventory services provider for conducting property inspections at check-in and check-out.
• Credit SafecoreTechnology or IntegrationReference provider used to establish tenant credentials when applying for rented properties, conducting credit checks and verification.
• Great Ormond Street Hospital CharitycoreStrategic or Co-development PartnerCharitable partnership where PVL makes annual contributions to fund the hospital's Play team supporting children's cognitive, social, and emotional development.
• UCL Great Ormond Street Institute of Child Health (GOS ICH)coreStrategic or Co-development PartnerMedical research partnership supporting the GOSH Autoinflammatory Centre of Excellence (GOSH ACE), funding diagnostic research for children with rare diseases.
• JMH PartnershipminorImplementation/ SI/ Consulting PartnerAccountancy services for year-end accounts preparation and financial reporting.
• National Westminster BankminorOthersBusiness banking provider for operational financial services.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Foxtons: One of the largest London-focused letting and estate agencies, deeply embedded in Central London neighborhoods with high-profile branch coverage; directly overlaps PVL's prime Central London letting and management proposition.
• Chestertons: Long-established London estate and lettings agent with a strong Central London presence; competes directly for the same landlord and tenant base in areas like Kensington, Earl's Court, and Hyde Park.
• Benham & Reeves: London-focused lettings and property management specialist with a multi-branch footprint serving the same landlord segment; comparable in operating model and target geography.
• Douglas & Gordon: Boutique London letting and estate agency focused on prime and mid-prime Central London neighborhoods; very similar service model and customer profile to PVL.
• Hamptons: Premium UK estate and letting agency with significant London footprint offering residential lettings, management, and tenant placement services targeting the same upmarket landlord segment.
• John D Wood & Co: Heritage London estate agent providing residential sales, lettings and property management across prime Central London areas; directly comparable in service mix and clientele.

Broad incumbents

• Savills: International real estate firm with leading residential lettings and management operations in Central London; competes directly for prime property mandates while also offering adjacent investment advisory services.
• Knight Frank: Global real estate consultancy with substantial UK residential lettings and management arm serving high-net-worth landlords and tenants in Central London; broader portfolio than PVL but directly competes for premium mandates.

Others

• Rightmove: UK's largest property portal and a key distribution partner for PVL; not a direct competitor for lettings services but a critical channel dependency whose algorithm and policy changes can materially affect lead flow.

Emerging players

• OpenRent: Online-first UK letting platform offering landlords self-service tools at materially lower fees than traditional agents; represents the PropTech disruption that threatens traditional agencies like PVL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PVLProperties
• Instagraminstagram.com/pvlproperties
• LinkedInlinkedin.com/company/pvl-properties-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PVL Properties