What Wirsbo Herrgard does

Wirsbo Herrgård is a privately-held historic manor estate located on a peninsula by Virsbosjön lake in Virsbo, Västmanland County, Sweden. The property operates as an integrated hospitality venue offering three core services: wedding and celebration hosting, corporate conferences and meetings, and accommodation in 22 historically furnished rooms (4 single, 18 double) across the main manor building and adjacent wings (Sjöflygeln and Hästflygeln). Indoor event capacity is capped at 50 persons, with additional outdoor capacity during summer months. The manor's physical infrastructure includes a main conference room (capacity 24–50 depending on seating), the Sjöflygeln meeting room (10–12 persons), a lake-side sauna, a gym, and a separately-operated equestrian center (Wirsbo Ridcenter).

The business model is direct-to-customer with no third-party distribution. Guests book through the manor's website, phone, or email. Wedding packages are priced starting at 1995 SEK per person with a 10,000 SEK manor rental fee (requiring all 12 main-building rooms), while accommodation and conference pricing is not publicly disclosed. Revenue streams comprise one-time event hosting fees, recurring accommodation revenue, transaction-based catering (kitchen master using seasonal Bergslagen ingredients), and conference facility rentals. Three customer segments are targeted: wedding/couples (primary), corporate conference groups (primary), and individual leisure travelers (secondary).

The manor's differentiation rests on its heritage dating to the 1500s when Pontus De la Gardie received the estate from King Johan III, preserved architectural features (tile stoves, 17th-century French/Dutch tapestry, hand-painted walls by Axel Hörlin, National Romantic-style architecture by Lars Johan Lehming), and an exclusive-use booking model that delivers full privacy for events. The company is privately held with no disclosed investors, no funding rounds, and a small management team (Administrative Manager, Housekeeper, Property Manager). Marketing is limited to the company website, Facebook, Instagram, and TripAdvisor reviews.

Name

Wirsbo Herrgard

Legal name

Wirsbo Herrgård

Website

https://wirsboherrgard.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Wirsbo Herrgård is a privately-held historic Swedish manor estate in Virsbo, Västmanland, operating as a hospitality venue offering exclusive weddings, corporate conferences, and accommodation across 22 heritage rooms. It serves couples, corporate groups, and leisure travelers seeking 1500s-era authentic setting.

Ownership category

akta.pro rank

Product category

Hospitality Venue Services

NAICS

Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Historic Inns & Heritage B&Bs (THAGAHAC)

Keywords

• Historic manor venue
• Wedding hosting services
• Conference venue rental
• Boutique manor hotel
• Event catering services

Headquarters

HQ city

Virsbo

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Hosting Services: Revenue from hosting weddings, celebrations, and private events. The manor can be booked exclusively for private gatherings, with capacity up to 50 persons indoors and more outdoors during summer.
2. Accommodation Services: Revenue from 22 rooms (4 single and 18 double rooms) across the main manor building and adjacent wings. Rooms are uniquely furnished with historic charm.
3. Conference & Meeting Facilities: Revenue from renting conference spaces including the main conference room (up to 50 persons), Sjöflygeln meeting room (10-12 persons), and outdoor park/terrace areas.
4. Catering & Restaurant Services: Revenue from food and beverage services including three-course wedding dinners, breakfast, and other meals prepared by the kitchen master using seasonal local ingredients from Bergslagen.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Wirsbo Herrgård is a historic 1500s Swedish manor estate that operates as an integrated hospitality venue offering three core services: exclusive wedding and celebration hosting for up to 50 guests with personalized coordination and three-course menus; corporate conference and meeting facilities with full property privacy; and accommodation across 22 uniquely furnished rooms distributed between the main manor building and adjacent wings.

Product overview

Wirsbo Herrgard is a historic manor house dating to the 1500s, offering an integrated hospitality experience combining accommodation (22 rooms across the main building and wings), meeting and conference services (with exclusive manor booking for up to 50 guests), and wedding/celebration hosting with full catering. The property features wellness amenities including a lake-side sauna, gym, and access to equestrian services at the riding center. All services are delivered with personalized attention, leveraging the manor's romantic national-romantic architecture and extensive historical heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation (Rum) 22 uniquely furnished rooms (4 single and 18 double) distributed across the main manor building, Sjöflygeln (lake wing), and Hästflygeln (horse wing). Rooms preserve original tile stoves and historic features with the room division intact from the manor's original construction. Targeted at leisure travelers, wedding guests, and corporate conference attendees.
• Weddings & Celebrations (Bröllop & Fest) Wedding and celebration hosting with exclusive booking of the entire manor property, personal wedding coordinator, three-course wedding dinners using seasonal local Bergslagen ingredients, and capacity for up to 50 indoor guests (with additional outdoor capacity in summer). Wedding packages include table settings, 2-hour consultation, champagne toast with canapés, three-course dinner with wine/beer service, and coffee. Targeted at couples seeking exclusive wedding venues.
• Meetings & Conferences (Möten & Konferens) Conference and meeting venue services offering exclusive use of the manor property for corporate events, with main conference room capacity for 24-50 persons depending on seating arrangement (U-shape, school-style, or cinema-style), full catering, and on-site accommodation. Targeted at companies and organizations seeking private conference facilities without external distractions.
• Conference Venues (Lokaler) Specific bookable venue spaces including Stora konferensrummet (main conference room seating 24-50 persons), Sjöflygeln lakeside wing with its own conference room for 10-12 persons plus 5 double rooms for overnight stays, and outdoor park/terrace areas. Targeted at corporate groups needing distinct meeting spaces with on-site accommodation.
• Sjöbastu/Relax (Lake Sauna) Relaxation facility featuring a sauna located by Virsbosjön lake, offering guests a peaceful environment for unwinding during their stay. Targeted at leisure travelers and event guests seeking wellness amenities.
• Gym On-site fitness facility equipped with treadmills, exercise bikes, rowing machines, cross-trainers, dumbbells, kettlebells, medicine balls, and resistance bands. Targeted at guests of the manor seeking fitness amenities during their stay.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wirsbo RidcenterminorOthersSeparate riding center operation linked to Wirsbo Herrgård, providing equestrian activities for guests. Located at wirsboridcenter.se. Listed as a related service on the manor website navigation.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Trolleholms Slott: Heritage castle estate in Skåne offering weddings and corporate events. Similar premium positioning but serves the southern Swedish market rather than the Bergslagen/Västmanland region where Wirsbo competes.

Direct peers

• Sätra Brunn: Historic spa and hotel in Västmanland (same Swedish county as Wirsbo Herrgård) offering accommodation, wellness, and event services. Regional competitor with overlapping heritage positioning and customer base.
• Stallgården: Heritage manor estate offering accommodation, restaurant, and event hosting in a historic setting. Comparable operating model as a privately operated Swedish heritage venue serving weddings and leisure stays.
• Häringe Slott: Castle hotel south of Stockholm offering heritage accommodation, weddings, and conferences with exclusive-use packages. Comparable scale, similar service mix, and overlapping customer base of premium wedding couples and corporate clients.
• Gimo Herrgård: Swedish heritage manor in Uppland operating as a hotel, conference venue, and wedding host with comparable capacity (20+ rooms) and full-property booking model. Most directly comparable competitor in the same niche of small Swedish historic manors.
• Sundbyholms Slott: Swedish heritage castle and hotel near Eskilstuna focused on weddings, conferences, and weekend stays. Direct competitor in the same niche of castle/manor venues for premium events.
• Övedskloster: 17th-century heritage manor in Skåne operating as a hotel, conference center, and wedding venue. Comparable in terms of architectural heritage, capacity, and the integrated events/lodging business model.
• Thorskogs Slott: Heritage castle hotel in Bohuslän offering wedding packages, conference facilities, and historic accommodation. Comparable scale and operating model targeting the same premium wedding/corporate segments.

Broad incumbents

• Elite Hotels of Sweden: Largest Swedish private hotel chain with historic-property conversions including castles and heritage buildings. Competes for Swedish domestic leisure and conference demand at scale, though without the single-property boutique focus of Wirsbo Herrgård.

Others

• Wirsbo Ridcenter: Adjacent operating subsidiary (equestrian center) tied to Wirsbo Herrgård. Not a competitor but an ecosystem partner that enhances the manor's amenity offering and cross-selling potential.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Wirsbo-Herrg%C3%A5rd-515396768528179
• Instagraminstagram.com/wirsboherrgard
• LinkedInlinkedin.com/company/weton-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirsbo Herrgard