SÄTRA BRUNN KURORT
Sätra Brunn Kurort is a 325-year-old Swedish spa and conference resort in Sala operating a heritage-protected 22-hectare estate with hotel accommodation, spa, restaurant, conference facilities, and wedding venues anchored on a natural mineral water spring.
- Company typePrivate
- Founded1700
- HeadquartersSala, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SÄTRA BRUNN KURORT does
Sätra Brunn Kurort is a historic Swedish spa and conference resort established in 1700, operating continuously for over 325 years. The legal entity, Sätra Brunn Hälsobrunn Resort AB (privately held, acquired by Scalini AB on 21 May 2026), operates a unified resort business combining spa services, hotel accommodation, conference hosting, weddings and celebrations, restaurant dining, and heritage experiences. The infrastructure footprint—22 hectares of protected parkland, approximately 100 historic buildings, an 89-90 bed hotel (Skogsgården), a 600-seat historic church, five conference rooms, a 34°C spa pool, and a KRAV-certified restaurant—is anchored on a national cultural heritage site (riksintresse) designated by Riksantikvarieämbetet and is built around the Trefaldighetskällan spring, one of only nine Swedish Natural Mineral Water sources approved by Livsmedelsverket.
The core offering is the integrated resort experience rather than any single product. Spa operations include a 34°C pool, bubble pool, sauna, relaxation rooms, gym, and a treatment menu (face, body, massage, and luxury packages priced 600-2,090 SEK) using Maria Åkerberg organic products. Conference operations span day conferences (484-580 SEK/person), full-board packages (1,759-2,333 SEK/person), and full property buyouts (from 150,000 SEK). Weddings run four priced tiers (1,995-2,595 SEK/person) with capacity limits of 75-80 guests, while accommodation is structured around themed packages (weekday spa, spa weekend, summer package, hostel, dog-friendly). Heritage experiences include guided tours, the Brunnsmuseet working-life museum, the Brunnshuset spring house, and the "Brunnsplatser" audio walk (relaunched March 2026 on the Strövtåg platform).
Distribution is direct-only: the company uses its own WorkCloud booking system for online reservations, telephone and email for custom group bookings, and an on-site reception. There is no OTA intermediation. Employer wellness benefit platforms (Epassi, Edenred, Benify) are integrated for friskvårdsbidrag redemptions, and a Kammarkollegiet framework agreement gives Swedish government agencies a direct procurement channel for conferences sized 5-60 participants. Pricing is largely transactional (pay-as-you-go) with select subscription-style frameworks (e.g., multi-year buyout contracts). The customer base spans B2B corporate and government conferences, B2C leisure and wellness guests, and once-per-customer life-event bookings (weddings, celebrations); only one named enterprise customer (HSB) is disclosed in detail. With 15 employees and undisclosed revenue, the operation is small-scale relative to the asset base.
SÄTRA BRUNN KURORT firmographics
Firmographics- Name
- SÄTRA BRUNN KURORT
- Legal name
- Sätra Brunn Hälsobrunn Resort AB
- Website
- https://satrabrunn.se
- Company type
- Private
- Founded year
- 1700
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sätra Brunn Kurort is a 325-year-old Swedish spa and conference resort in Sala operating a heritage-protected 22-hectare estate with hotel accommodation, spa, restaurant, conference facilities, and wedding venues anchored on a natural mineral water spring.
- Ownership category
- akta.pro rank
SÄTRA BRUNN KURORT industry classification
Industry- Product category
- Spa and Conference Resort
- NAICS
- Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Destination Spa Resorts (THAGAMAA)
- akta.pro secondary industries
- Resort Convention Hotels (THAGALAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)
Keywords
Where SÄTRA BRUNN KURORT is headquartered
LocationHeadquarters
- HQ city
- Sala
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
SÄTRA BRUNN KURORT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Spa and Wellness Services: Revenue from day spa admissions, spa entrance fees for pool/bubbelpool/gym, and spa treatments including massages, facials, body treatments, and luxury spa packages. Friskvårdsbidrag (wellness subsidies) from employers via Epassi, Edenred, and Benify are accepted.
- Hotel Accommodations: Revenue from overnight stays in hotel rooms at Skogsgården (approximately 89-90 beds across single and double rooms). Packages include spa weekends, weekday spa, summer packages, hostel accommodation, and dog-friendly stays.
- Conference and Corporate Events: Revenue from day conferences, half-board (helpension) conference packages, and full facility buyouts for corporate groups. Conference packages include room rental, meals, and accommodation. The company holds a framework agreement with Kammarkollegiet for government conferences.
- Restaurant and Catering: Revenue from daily lunch service (Wednesday-Saturday), dinner service (Wednesday-Saturday), wedding banquets, party events, and conference meals. The restaurant is KRAV-certified.
- Weddings and Celebrations: Revenue from wedding packages (Societetsbröllop 2595 SEK, Brunnsbröllop 2295 SEK, Allmogebröllop 1995 SEK, Lunchbröllop 895 SEK), party events, and festive celebrations. Includes venue rental, catering, and coordination services.
- Group Excursions and Activities: Revenue from guided tours (1500 SEK/group), cycling rentals (125 SEK/day), and group excursion packages including lunch, spa, and accommodation.
- Retail - Bottled Water and Spa Products: Revenue from sale of bottled natural mineral water (still and lightly carbonated) at reception, and spa products from the Swedish brand Maria Åkerberg (skin and hair care).
- Gift Cards: Revenue from gift cards valid for use at the restaurant, spa, and accommodations. Gift cards have a 1-year validity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Day Conference Package |
| Subscription | Pay-as-you-go | Full Board Conference (Helpension) |
| Subscription | Pay-as-you-go | Government Conference - Day Package |
| Subscription | Pay-as-you-go | Government Conference - Full Board |
| Unit Pricing | Pay-as-you-go | Group Excursion Packages |
| Unit Pricing | Pay-as-you-go | Daily Lunch |
| Unit Pricing | Pay-as-you-go | Dinner Menu |
| Unit Pricing | Pay-as-you-go | Children's Menu |
| Unit Pricing | Pay-as-you-go | Spa Entrance Fees |
| Unit Pricing | Pay-as-you-go | Massage Treatments |
| Unit Pricing | Pay-as-you-go | Facial Treatments |
| Unit Pricing | Pay-as-you-go | Body Treatments |
| Unit Pricing | Pay-as-you-go | Luxury Spa Packages |
| Unit Pricing | Pay-as-you-go | Wedding Packages |
| Unit Pricing | Pay-as-you-go | Party and Celebration Packages |
| Unit Pricing | Pay-as-you-go | Wedding Add-ons |
| Subscription | Multi-year contract | Full Property Buyout |
| Subscription | Pay-as-you-go | Lasarettet House Rental |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
SÄTRA BRUNN KURORT product offering
Product offeringCore offering
Sätra Brunn Kurort operates a historic spa and conference resort on a 22-hectare cultural heritage property in Sala, Sweden, providing wellness services (34°C pool, sauna, treatments), hotel accommodation (~89 beds), conference and meeting facilities for 5–100+ participants, wedding and celebration hosting with on-site church ceremonies, and KRAV-certified restaurant dining, all centered on a natural mineral water spring that has flowed continuously since 1700.
Product overview
Sätra Brunn is a historic spa and conference resort (kurort) with 300 years of history located between Sala and Västerås, Sweden. The company operates a unified resort offering with interconnected product lines: (1) Spa & Wellness core product featuring treatments (face, body, massage, luxury), pool/bubb pool/sauna facilities, and gym; (2) Conference & Events covering meeting venues (Societetshuset, Tysta Rummet, etc.) with packages (Dagkonferens, Helpension, Statligt Avtal) and team activities; (3) Accommodation with multiple packages (Vardagsspa, Spaweekend, Summer packages, Hostel, Dog-friendly) and exclusive property rental; (4) Weddings & Celebrations offering four package tiers (Societetsbröllop, Brunnsbröllop, Allmogebröllop, Lunchbröllop) plus event services; (5) Heritage Experiences including the historic Brunnshuset (well house), Brunnsmuseet (museum), guided tours, and audio walks. Dining is provided at Skogsgården restaurant (KRAV-certified) with lunch, dinner, and event menus. Gift cards and private venue rentals round out the offering.
Differentiator
Problem solved
Functional benefit
Brands
- Brunnsmuseet: Working life museum dedicated to preserving and telling the story of Sätra Brunn's 300-year history.
Products and services
- Spa and Wellness Services Spa services featuring a 34°C indoor pool, bubble pool, sauna, relaxation rooms with massage chairs, gym, and a full treatment menu (face, body, massage, and luxury packages), using natural mineral water from the Trefaldighetskällan spring and organic Maria Åkerberg products.
- Conference Packages Day Conference and Full Board (Helpension) packages including conference room, meals, and accommodation for corporate and government groups. The resort holds a framework agreement with Kammarkollegiet for Swedish government agencies (5-60 participants).
- Accommodation Packages Hotel stays at Skogsgården (~89-90 beds across single and double rooms) packaged as Spa Weekend, Weekday Spa (Vardagsspa), Summer Packages, Hostel Package, Dog-Friendly Package, and weekly summer cottage rental.
- Wedding Packages
Quantifiable outcome
- One of only nine Swedish Natural Mineral Water sources certified by Livsmedelsverket
- +2 more outcomes
Companies that use SÄTRA BRUNN KURORT
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
SÄTRA BRUNN KURORT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
SÄTRA BRUNN KURORT partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Epassi, Edenred, BenifycoreSätra Brunn accepts employer wellness subsidies (friskvårdsbidrag) through Epassi, Edenred, and Benify for spa services including pool access, gym, sauna, and massage treatments. Benify applies only to massage, not gym or pool access. This partnership enables customers to use workplace wellness benefits at the resort.
- Maria ÅkerbergcoreSätra Brunn uses and resells organic spa products from the Swedish brand Maria Åkerberg. Skin and hair care products are available at the hotel and spa. The partnership emphasizes natural, organic ingredients in spa treatments.
- WorkCloudcoreSätra Brunn uses WorkCloud's booking system (satrabrunn.workcloud.se/boka) for online reservations of spa visits, hotel stays, and packages. The platform handles payment processing including Klarna.
- Destination SalaminorRegional tourism partnership for promoting Sätra Brunn as a destination in the Sala area. Listed as a partner on the destination's tourism website.
- Visit VästmanlandminorRegional tourism partnership promoting Sätra Brunn as a destination in Västmanland County.
- Kammarkollegiet (Swedish Legal, Financial and Administrative Services)coreSätra Brunn holds framework agreements with Kammarkollegiet for government conferences, allowing Swedish government agencies to procure conference services directly through official procurement channels. Packages are available for 5-60 participants.
- Aktiva UpplevelserminorPartner for team building and group activities including Vikingakampen, Kommunikationsjakten, Knutjakten, Flaggjakten, and cooperative forest adventure courses. Activities are conducted on Sätra Brunn premises.
- Västerås PaintballparkminorPartner for 5-kamp, paintball, and bumperball activities for conference groups. Located 30 minutes by car from Sätra Brunn.
- Åkerby Islandshästar & JS RidkonsultminorPartner for horseback riding activities (islandshästar/turridning) in Haraker's nature. Located approximately 20 minutes by car from Sätra Brunn. Transportation not included in price.
- Sophias LivsviktigaminorPartner for CPR/first aid training courses for conference groups. Course includes theory, practice, and AED/defibrillator training. Up to 12 participants per course.
- Puls Sverige ABminorPartner for Teamriddle - a digital teambuilding activity using iPads with 50+ challenges including puzzles, interactive photo missions, and construction tasks. Conducted on Sätra Brunn premises.
- Sala SilvergruvaminorPartner for historical mine tours and special experiences including underground dinners. Located 15 minutes by car from Sätra Brunn. Recommended as a nearby excursion for conference groups.
- Eva KleppeminorHealth coach offering forest bathing, nature walks, and stress management activities for conference groups. Sessions conducted on Sätra Brunn grounds. Add-on lectures on stress, recovery, and nature's healing properties available.
- Maria Grafford (WWLD)minorLine dance instructor for conference activities. 60-minute sessions conducted as part of group programs. No partner required.
- Aktivt Uteliv Björnögården (Västerås)minorPartner for cycling activities and equipment rental. Mountain bikes with disc brakes provided along with helmet and cycling map. Can include food delivery.
- Maria Andersson (Wedding Photographer)minorRecommended wedding photographer based in Sala. Contact tel. 070-372 31 35. Listed as a recommended partner for weddings.
- Helen Shippey (Shippey Photography AB)minorRecommended wedding photographer from Köping. Listed as an alternative recommended photographer for weddings.
- Blomsterverkstan och Nya Rum (Sala)minorRecommended florist for bridal bouquets and flower arrangements. Located in Sala.
- Schelins BageriminorRecommended bakery for custom wedding cakes. Listed as a partner for wedding services.
- Linda Beauty Center (Sala)minorBeauty salon recommended for wedding hair and makeup services. Located in Sala with complete beauty services under one roof.
- Neros HyrverkminorHorse and carriage service for traditional departures from the church. Listed as a recommended wedding partner.
- Edens GardenminorSmall-scale accommodation and outdoor activity provider recommended for Brunnsturen cycling package combining Sätra Brunn and Sala Silvergruva. Located in the nearby area.
Scale indicators9 records
Recent moves10 records
Expansion highlights5 records
SÄTRA BRUNN KURORT competitors and assessment
Company assessmentOthers
- Riksintressen / Riksantikvarieämbetet Partner Sites: Other riksintresse-designated heritage sites in Sweden that compete for cultural tourism and event bookings. Indirectly competes for heritage-curious audiences and may partner or co-market with Sätra Brunn through regional tourism promotion.
Broad incumbents
- First Hotels: Scandinavian hotel group with Swedish properties featuring spa, conference, and restaurant capabilities. Comparable in the spa + conference + accommodation mix but operates multi-property rather than as a single heritage destination.
- Elite Hotels of Sweden: Large Swedish hotel chain with multiple properties offering spa, conference, and dining. Wide portfolio overlap with Sätra Brunn's verticals but operates at chain scale rather than as a specialized heritage destination.
Direct peers
- Selma Spa: Destination spa resort in Sunne, Värmland, offering spa treatments, hotel accommodation, conference facilities, and dining. Comparable in scale, vertical mix (spa + conference + accommodation), and rural Swedish setting.
- Hotel Tylösand: Historic conference and spa hotel on the Halmstad coast, offering conference venues, spa, restaurant, and event services. Comparable in the Swedish conference-plus-spa heritage positioning and B2B corporate event focus.
- Sturebadet: Stockholm spa and wellness facility with hotel rooms, treatments, and corporate wellness offerings. Comparable in the Swedish spa-with-corporate-wellness positioning and the use of friskvårdsbidrag.
- Yasuragi Hasseludden: Japanese-inspired destination spa resort on the Stockholm archipelago, offering spa, hotel, conference, and dining. Closest direct peer in the Swedish destination spa resort category, with similar workplace wellness benefit integrations and a corporate-event-leaning mix.
- Copperhill Mountain Lodge: Ski and spa resort in Åre, Sweden, offering accommodation, spa, conferences, and dining. Comparable in the premium Swedish resort positioning combining wellness, conference, and curated experiences in a distinctive setting.
- Hotel & Spa Norrqvarn: Boutique hotel and spa near Mariestad, Sweden, offering spa, conference, and dining. Comparable in the rural Swedish destination combining spa + conference + accommodation.
- Högbo Brukshotell: Historic bruk (ironworks) hotel and conference venue in Sandviken, Sweden, offering spa, accommodation, conferences, and dining. Comparable in combining Swedish heritage setting with conference and wellness offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SÄTRA BRUNN KURORT social profiles
Digital presenceSÄTRA BRUNN KURORT compliance and trust
Trust signalCompliance1 record
SÄTRA BRUNN KURORT financial estimates
Financial estimateRevenue estimate
Valuation estimate
SÄTRA BRUNN KURORT leadership team
Management profileNumber of profiles
Profiles2 records
SÄTRA BRUNN KURORT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SÄTRA BRUNN KURORT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SÄTRA BRUNN KURORT
What does SÄTRA BRUNN KURORT do?
Sätra Brunn Kurort operates a historic spa and conference resort on a 22-hectare cultural heritage property in Sala, Sweden, providing wellness services (34°C pool, sauna, treatments), hotel accommodation (~89 beds), conference and meeting facilities for 5–100+ participants, wedding and celebration hosting with on-site church ceremonies, and KRAV-certified restaurant dining, all centered on a natural mineral water spring that has flowed continuously since 1700.
Is SÄTRA BRUNN KURORT a public or private company?
SÄTRA BRUNN KURORT is a private company. It is classified as corporate owned and is currently operating.
When was SÄTRA BRUNN KURORT founded?
SÄTRA BRUNN KURORT was founded in 1700. It employs 11 to 50 people.
Where is SÄTRA BRUNN KURORT based?
SÄTRA BRUNN KURORT is headquartered in Sala, Sweden, in the Europe region.
How does SÄTRA BRUNN KURORT make money?
Eight revenue lines are on record. Spa and Wellness Services are the primary driver. The others are hotel Accommodations, conference and Corporate Events, restaurant and Catering, weddings and Celebrations, group Excursions and Activities, retail - Bottled Water and Spa Products and gift Cards.
Who are SÄTRA BRUNN KURORT's main competitors?
Riksintressen / Riksantikvarieämbetet Partner Sites is listed as an others. Broad incumbents are First Hotels and Elite Hotels of Sweden. Direct peers are Selma Spa, Hotel Tylösand, Sturebadet, Yasuragi Hasseludden, Copperhill Mountain Lodge, Hotel & Spa Norrqvarn and Högbo Brukshotell.
Does SÄTRA BRUNN KURORT have an API?
No public API is recorded for SÄTRA BRUNN KURORT.
What industry is SÄTRA BRUNN KURORT in?
SÄTRA BRUNN KURORT's product category is Spa and Conference Resort. Its primary akta.pro industry code is THAGAMAA, Destination Spa Resorts, with a secondary code of THAGALAC, Resort Convention Hotels. Its NAICS code is 712 and its SIC code is 7000.