Entourage Events
- Company typePrivate
- Founded2012
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Entourage Events firmographics
Firmographics- Name
- Entourage Events
- Legal name
- Entourage Events Group
- Website
- https://entourageeventsgroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Entourage Events industry classification
Industry- Product category
- Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)
- akta.pro secondary industries
- Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), VIP, Hospitality & Premium Experiences (MPAGAAAK), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Entourage Events is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Entourage Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Venue Rental and Event Management: The company generates revenue through providing venue access and comprehensive event management services. They offer corporate venues, wedding venues, and operate their own event spaces including catering services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Event services with budget-based pricing tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Entourage Events product offering
Product offeringCore offering
Entourage Events Group is an all-inclusive, Minnesota-based event management company that provides venue rental, catering, and full-service event production. It operates multiple iconic Minneapolis venues (The Armory, First Avenue, Fine Line Music Cafe) and offers integrated divisions covering corporate events, weddings, social events, and a signature immersive experience called The Royalston Experience.
Product overview
Entourage Events Group is an all-inclusive, Minnesota-based event management company operating as a single unified service platform. The company offers multiple integrated divisions: Corporate Venues and Wedding Venues for event space rental, Catering services for food and beverage, and The Royalston Experience (a signature immersive event offering). These divisions work together to provide cohesive event production with design, hospitality, and attention to detail.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Venues Event spaces designed for corporate gatherings including meetings, conferences, and corporate celebrations. Targets businesses and event planners seeking unique Minneapolis venues such as The Armory and First Avenue.
- Wedding Venues Event spaces designed for wedding ceremonies and receptions, including comprehensive planning support and catering services. Targets engaged couples and wedding planners.
- Catering Food and beverage catering services for corporate, social, and wedding events. Available as a standalone offering paired with venue rental.
- The Royalston Experience An immersive event experience featuring visual displays, music entertainment, and elevated food and drink, presented in partnership with Grant Whittaker. Designed as a signature Entourage offering.
Companies that use Entourage Events
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Entourage Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Entourage Events partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
Entourage Events competitors and assessment
Company assessmentDirect peers
- Encore Global: Provider of event technology, production, and venue services for meetings and events. Comparable to Entourage's bundled production and venue services for corporate meetings and galas.
- Sparks: Experience agency delivering corporate events, exhibits, and brand experiences with integrated creative and production. Overlaps with Entourage's design-plus-execution model for corporate and social events.
- Freeman: Large-scale event experiences and production company serving corporate events, trade shows, and conferences. Comparable to Entourage on multi-segment event production and execution scale.
- Jack Morton Worldwide: Global experience brand agency producing corporate events, activations, and immersive experiences. Comparable to Entourage's full-service event production model and its branded Royalston Experience offering.
- ASM Global: World's largest venue management company operating arenas, convention centers, and theaters with in-house event services. Directly comparable to Entourage as a venue-owned event organizer across multiple event types.
- George P. Johnson Experience Marketing: Experience marketing agency specializing in live events, conferences, and brand experiences for enterprise clients. Comparable on end-to-end event design and production for corporate buyers.
- Convene: Operates premium meeting and event venues with bundled hospitality, catering, and production services for corporate clients. Closely matches Entourage's vertically integrated venue + catering + event management value proposition.
- BI WORLDWIDE: Minneapolis-based experience and event management agency serving global clients with corporate events, incentives, and engagement programs. Highly comparable to Entourage on geography, corporate event focus, and full-service event production model.
Broad incumbents
- AEG: Global sports and live entertainment company operating venues, promoting events, and producing immersive experiences. Comparable to Entourage as a venue operator and event producer, but at significantly larger scale and broader scope.
- Live Nation Entertainment: Global live entertainment company operating concert venues and promoting live events at massive scale. Overlaps with Entourage's concert venue operations (e.g., Fine Line Music Cafe) but operates at far greater scale and geographic breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Entourage Events social profiles
Digital presenceEntourage Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entourage Events leadership team
Management profileNumber of profiles
Entourage Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entourage Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entourage Events
What does Entourage Events do?
Entourage Events Group is an all-inclusive, Minnesota-based event management company that provides venue rental, catering, and full-service event production. It operates multiple iconic Minneapolis venues (The Armory, First Avenue, Fine Line Music Cafe) and offers integrated divisions covering corporate events, weddings, social events, and a signature immersive experience called The Royalston Experience.
Is Entourage Events a public or private company?
Entourage Events is a private company. It is classified as unknown and is currently operating.
When was Entourage Events founded?
Entourage Events was founded in 2012. It employs 101 to 250 people.
Where is Entourage Events based?
Entourage Events is headquartered in Minneapolis, United States, in the North America region.
How does Entourage Events make money?
One revenue line is on record: venue Rental and Event Management.
Who are Entourage Events's main competitors?
Direct peers on record are Encore Global, Sparks, Freeman, Jack Morton Worldwide, ASM Global, George P. Johnson Experience Marketing, Convene and BI WORLDWIDE. Broad incumbents are AEG and Live Nation Entertainment.
Does Entourage Events have an API?
No public API is recorded for Entourage Events.
What industry is Entourage Events in?
Entourage Events's product category is Event Management Services. Its primary akta.pro industry code is MPAKADAI, Venue-Owned/Operated Event Organizers (In-House Promoters), with a secondary code of MPAGAAAC, Concert Venue Operators (Arenas, Amphitheaters, Clubs). Its NAICS code is 71131 and its SIC code is 7900.