Drag and Drop

What Drag and Drop does

Drag and Drop is a privately-held UK software and services company founded in 1999 by David and James Wright, headquartered in Southend-on-Sea with an operations centre in Baguio, Philippines. The company builds and operates cloud-based SaaS platforms — primarily the multi-module EzAdspro Suite (Blackbox, Publisher, Social & Mobile, Portal, Augmented Reality, Analytics, Agent Connect) and a Brand Management Software Suite — that automate advertising creation, pre-press production, and brand-consistent marketing collateral workflows for newspaper and magazine publishers and for estate agency networks.

Its commercial model combines three revenue streams: recurring SaaS subscriptions offered on fixed-price packages and flexible pay-as-you-go terms with no long-term contracts; fully-managed design and production services that handle publishers' traditional pre-press operations end-to-end; and offshore staffing and outsourcing services delivered via the Offshore Today sub-brand, placing Philippines-based graphic designers, virtual assistants, and programmers into client teams. Go-to-market is enterprise-focused direct sales via a structured 4-step onboarding process, with account managers engaging publishers and estate agents in the UK, Europe, North America, Oceania, and Africa. Named enterprise customers include Newsquest, Reach PLC, Iliffe Media, Archant, Knight Frank, Savills, and Strutt & Parker.

The Philippines operation is a structural element of the business, providing 24x7 English-speaking support and enabling a cost-effective managed services offering alongside the offshore staffing revenue line. Leadership comprises Managing Director James Wright (ex-Apple, 20+ years building content management systems for global media companies) and Operations Director John Clarke (30+ years of publishing operations experience, joined 2014). Drag and Drop self-identifies as the market leader in its niche after more than two decades of operation, though no revenue, funding, or headcount trajectory data is publicly disclosed.

Name

Drag and Drop

Legal name

Drag & Drop

Website

https://draganddrop.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Drag and Drop provides cloud-based SaaS for advertising creation and brand management, plus offshore staffing and managed production services, primarily to UK and international newspaper publishers and estate agency networks. Founded in 1999, it combines its EzAdspro and Brand Management platforms with delivery from UK and Philippines offices.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Help Supply Services (7363)

akta.pro primary industry

POD Fulfillment, Warehousing & Drop-Shipping Services (MPAJANAJ)

Keywords

• Publishing advertising software
• Brand management software
• Marketing automation software
• Offshore staffing services
• Real estate marketing

Headquarters

HQ city

Southend-on-sea

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Software Subscriptions: Subscription-based access to EzAdspro and Brand Management software platforms. Offered on flexible PAYG terms as well as fixed price packages. Revenue derived from software licensing and platform access fees.
2. Fully-Managed Services: Complete design and production services where the company handles the traditional design and pre-press operations on behalf of publishers. Provides end-to-end service complementing the self-service software.
3. Staffing & Outsourcing Solutions: Provision of skilled staff from Philippines operations including graphic designers, virtual assistants, support staff, data entry, front and back-end programmers. Revenue from staffing service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Drag and Drop provides cloud-based brand management and advertising creation software (the EzAdspro Suite and Brand Management Software Suite) to newspaper/magazine publishers and estate agents, and supplements these with fully-managed design and pre-press services plus offshore staffing solutions sourced from a Philippines delivery center for 24x7 operational support in graphic design, virtual assistance, support, data entry, and programming.

Product overview

Drag & Drop operates as a multi-product platform company offering two core product lines: (1) a Brand Management Software Suite for real estate agents covering print, digital, social media, and web portal marketing, and (2) an EzAdspro Suite for publishers comprising multiple integrated modules including Blackbox (self-service advertising creation), Publisher (content distribution), Social & Mobile (social advertising), Portal (web access), Augmented Reality (enhanced visuals), Analytics (performance reporting), and Agent Connect (agent system integration). Additionally, the company provides offshore staffing solutions through Offshore Today and a social media tool called Socially Prompt. The EzAdspro suite is the flagship offering with over 20 years of market presence, while the Brand Management Suite represents the company's expansion into broader marketing operations management.

Differentiator

Problem solved

Functional benefit

Brands

• EzAdspro: Self-service advertising software suite for publishers, including EzAdspro Blackbox, EzAdspro Publisher, EzAdspro Social & Mobile, EzAdsPro Portal, EzAdspro Augmented Reality, EzAdspro Analytics, EzAdspro Agent Connect
• BlackBox
• Offshore Today
• Socially Prompt
• Brand Management Software Suite

Products and services

• EzAdspro Suite Self-service advertising creation and distribution software suite for newspaper and magazine publishers. Encompasses modules for property and motoring templated advertising creation (Blackbox), content distribution (Publisher), social and mobile, web portal access, augmented reality presentations, analytics reporting, and Agent Connect integration with estate agent systems. Used by UK publishers to create property, motoring, and other templated advertising for more than 20 years, with a fully-managed design and pre-press production service available alongside the self-service tools.
• Brand Management Software Suite Cloud-based brand management platform for estate agents and property companies enabling centralised control and creation of marketing collateral including brochures, advertisements, window cards, print media campaigns, social media campaigns, stationery, web portals, and internal collateral from a single system. Designed for distributed estate agency networks, with Knight Frank deploying it across 90+ local offices for adverts, window cards, brochures, and pitching materials.
• Offshore & Outsourcing Solution (Offshore Today) Outsourcing platform connecting UK businesses with skilled English-speaking professionals in the Philippines for operational support including graphic design, virtual assistance, customer support, data entry, and front- and back-end programming. Operates from a Baguio delivery center on the island of Luzon to provide 24x7 coverage. Drag and Drop handles candidate sourcing, pre-interviewing, HR, and tooling setup for clients.
• Socially Prompt Social media management solution for creating and managing social marketing content, supporting real estate agents and publishers in extending campaigns onto social platforms as part of the broader brand management offering.

Quantifiable outcome

• Knight Frank system covers over 90 local offices for marketing collateral creation
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yardi: Yardi offers a wide real estate software suite covering property management, marketing and back-office workflows to property companies and agents - a broader incumbent over similar buyer personas.
• RealPage: RealPage is a large, broad real estate technology platform offering property management and adjacent marketing/operations software, serving many of the same estate-agent and property-firm buyers as Drag & Drop.
• Aprimo: Aprimo is a marketing operations platform used by enterprises to manage brand assets, creative production and campaigns - the same broad problem set that Drag & Drop's Brand Management Suite solves, but for general enterprise rather than a vertical slice.

Direct peers

• Lone Wolf Technologies: Lone Wolf provides transaction, back-office and marketing software to real estate brokerages, overlapping with Drag & Drop's Brand Management Suite for estate-agent marketing collateral and brand control.
• Booth & Partners: Booth & Partners is a smaller Philippines-based outsourcing firm providing graphic design, VA, development and back-office support - functionally overlapping with Drag & Drop's offshore staffing and managed service offerings.
• AdButler: AdButler provides ad-serving, ad-management and advertising workflow software used by online publishers, functionally analogous to Drag & Drop's EzAdspro self-service ad creation and management modules.
• Cloudstaff: Cloudstaff is a Philippines-based BPO/staffing provider offering English-speaking offshore resources - directly comparable to Drag & Drop's Offshore Today arm and overall Philippines delivery capability.
• Placester: Placester is a marketing platform purpose-built for real estate agents and brokerages, addressing the same brand, web and collateral challenges that Drag & Drop's Brand Management Suite targets.
• Piano: Piano is a digital media platform for publishers offering workflow, advertising and audience tools, comparable to Drag & Drop's role in helping publishers monetise and produce templated advertising content.
• Naviga: Naviga provides end-to-end software and services for news publishers, including content production, advertising and audience monetisation tooling that overlaps directly with Drag & Drop's EzAdspro suite for templated property/motoring advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drag and Drop