What Booth & Partners does

Booth & Partners is a managed outsourcing and global talent solutions provider headquartered in Singapore with primary operations in Makati, Philippines. Founded in 2013, the company serves growth-stage companies seeking to scale global operations without adding overhead, offering Employer of Record (EOR) services that handle payroll, contracts, benefits, and compliance in 120+ countries. Booth maintains dedicated talent hubs in the Philippines and Colombia and reports serving 150+ companies worldwide, including Whirlpool, Peak Design, Birdeye, Xevant, Audinate, Printify, Michael Page, and Softchoice, with a 90% annual employee retention rate. The company is a Certified B Corporation and 1% for the Planet member since 2019.

Booth's product architecture is a platform-plus-modules model. BoothOS is a unified dashboard that enables clients to source, recruit, hire, onboard, pay, and manage employees and contractors globally, with integration hooks for HR and finance tools. BoothAgent is an agentic AI operations product that pairs AI agents with expert human operators to automate high-volume back-office workflows, positioning Booth beyond pure EOR into AI-augmented managed services. The business operates on a mix of recurring EOR service fees and managed services revenue, distributed through both direct enterprise field sales and a self-serve product-led growth motion via BoothOS.

The company combines ESG positioning (B Corp, 1% for the Planet, HIPAA, GDPR, ISO 27001, and IBPAP compliance) with Philippines-based cost arbitrage to differentiate in ethical outsourcing. Leadership comprises CEO Carmen Booth, founder Jamie Booth, and Chief Growth Officer Jen Spencer. Booth is privately held with no disclosed funding rounds, parent entity, or revenue, indicating a self-funded growth profile that has prioritized operational depth and certifications over external capital scaling.

Name

Booth & Partners

Legal name

Booth

Website

https://boothandpartners.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Booth & Partners is a Singapore-headquartered, Philippines-operated managed outsourcing provider offering Employer of Record services across 120+ countries via its BoothOS platform and AI-augmented back-office operations through BoothAgent, serving 150+ growth-stage and enterprise clients globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Employer of Record (EOR) Services: Booth acts as the legal employer for companies hiring globally, handling payroll, benefits, compliance, and HR administration in 120+ countries. Revenue generated through service fees per employee/hire, likely with monthly billing cadence.
2. AI-Augmented Team Solutions: AI-augmented teams combining AI agents with expert human operators to deliver operational outcomes at scale for back-office workflows. Revenue likely based on team size or outcome delivery.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Booth helps growing companies scale global operations without adding overhead by acting as an Employer of Record in 120+ countries and by deploying AI-augmented teams for back-office workflows. The core offering is delivered through BoothOS (a unified platform for sourcing, hiring, onboarding, payroll, contracts, benefits, and contractor management) and BoothAgent (an agentic AI operations product pairing AI agents with expert operators). Clients typically engage Booth for offshore team buildouts, compliance-heavy international hiring, or automation of high-volume operational tasks.

Product overview

Booth operates as a platform-plus-modules architecture offering managed outsourcing, talent solutions, and AI-augmented teams. The core offering consists of BoothOS (a unified platform for hiring, paying, and managing global teams across 120+ countries via EOR model) and BoothAgent (agentic AI operations for automating back-office workflows through human-AI collaboration). The platform enables companies to scale global operations without adding overhead through world-class talent and AI-powered automation.

Differentiator

Problem solved

Functional benefit

Brands

• BoothOS: One platform for hiring, paying, and managing global teams.
• BoothAgent

Quantifiable outcome

• 2x Higher Customer Satisfaction
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deel: Largest pure-play EOR and global payroll platform; competes head-to-head with BoothOS on hiring, payroll and contractor management across 150+ countries with both self-serve and enterprise tiers.
• Remote: Direct EOR competitor offering international hiring, payroll and contractor management in 80+ countries; similarly targets growth-stage and mid-market buyers with a self-serve platform plus enterprise motion.
• Globalization Partners: Enterprise-focused EOR provider with deep multi-country entity infrastructure; comparable to Booth in serving large, complex global employers but at a heavier enterprise-sales footprint.
• Papaya Global: EOR and global payroll platform with built-in workforce management software; competes on the same platform-plus-managed-services thesis Booth pursues with BoothOS.
• Velocity Global: Established EOR and global expansion services provider with similar enterprise sales motion; directly comparable on multi-country hiring and managed compliance offerings.
• Oyster HR: EOR and global hiring platform with strong ESG / B Corp positioning; one of the closest direct comparisons to Booth given overlapping values-driven mid-market buyer focus.
• Multiplier: EOR, contractor management and global payroll platform targeting SMB and mid-market; comparable self-serve PLG motion and competitive pricing in Booth's primary segment.

Regional players

• WorkMotion: European-headquartered EOR platform focused on EU and global hiring; overlaps with Booth's offering but with a stronger European regulatory and entity footprint.

Broad incumbents

• Rippling: Broad HR, IT, payroll and finance platform that has added EOR capabilities; competes with BoothOS as part of a wider workforce-operating-system offering rather than a pure EOR focus.
• ADP: Global HR services and payroll incumbent with Employer Services and RUN/Workforce Now suites; competes with Booth on multi-country payroll, benefits and compliance for large enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/3633047

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booth & Partners