Placester
- Company typePrivate
- Founded2011
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Placester firmographics
Firmographics- Name
- Placester
- Legal name
- Placester
- Website
- https://placester.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Placester industry classification
Industry- Product category
- Real Estate Marketing Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where Placester is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Placester business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Recurring subscription revenue from website builder plans offered at multiple tier levels. Plans include Starter, Advanced, and Office Builder options with varying features and agent limits. DIFM (Do It For Me) service add-on available for customers wanting professional website management.
- Professional Services (DIFM): Do It For Me service offering where creative assistants handle website builds, updates, and customizations for customers who prefer not to manage their own sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Individual Agent Website |
| Subscription | Monthly | Advanced Plan - Enhanced Features |
| Subscription | Monthly | Office Builder Plan - Brokerage Management |
| Subscription | Monthly | DIFM (Do It For Me) Add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Placester product offering
Product offeringCore offering
Placester provides an AI-powered, codeless website building and marketing platform purpose-built for real estate agents, teams, and brokerages. Its core offering combines an AI Website Builder that generates complete sites in approximately 4 minutes, a Codeless Website Builder with extensive customization, native MLS/IDX integration with 600+ MLSs, and built-in CRM, email, lead capture, and broker management tools designed to replace the patchwork of third-party marketing technology real estate professionals otherwise rely on.
Product overview
Placester is an AI-powered website platform for real estate professionals offering a unified product portfolio built around its core website builder. The platform combines an AI Website Builder that generates complete sites in ~4 minutes, a Codeless Website Builder with extensive customization options, and an AI Website Editor for natural language updates. Key integrated modules include CRM & Email for lead management, Lead Capture Tools with forms and pop-ups, Live Chat for visitor communication, MLS & IDX integration with 600+ MLS feeds, SEO & AI Search Ready tools, and Native Integrations with industry CRMs like Follow Up Boss, Close, Rechat, and Cloze. For brokerages, Agent Management and Agent Manager enable centralized multi-agent website control, while DIFM services and the Creative Services marketplace provide done-for-you support. The platform also includes a Mobile App for on-the-go management and the acquired RealSatisfied tool for testimonial management.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Website Builder AI-powered website creation tool that generates a complete, personalized real estate website in approximately 4 minutes by scanning existing online presence including listings, reviews, photos, and bio information. Built for real estate professionals who need a fast launch without technical skills.
- AI Website Editor Natural language website editing tool allowing users to make changes through conversational AI prompts without traditional website editing interfaces or drag-and-drop builders. Built for real estate professionals who want to update site copy, layout, or content via simple instructions.
- Codeless Website Builder Drag-and-drop website builder with 5,000+ customization options, templates, and visual editing tools requiring no coding skills. Foundation of the Placester platform for real estate agents, teams, and brokerages.
- CRM & Email Built-in customer relationship management system with email marketing tools, lead nurturing, autoresponders, drip campaigns, and email blasts for managing all leads and contacts directly inside the platform.
- Lead Capture Tools Landing pages, forms, pop-ups, and banners designed to convert website visitors into contacts. Includes advanced popup features with multiple triggers such as view count, scroll depth, and exit intent.
- Live Chat Real-time chat feature enabling direct communication with website visitors from the Placester dashboard to ensure no lead is missed.
- MLS & IDX Integration Integration with 600+ MLSs across the US enabling live listing search, saved searches, and lead capture on real estate websites. Supports IDX data feeds and multi-MLS configurations.
- Placester Mobile App iOS and Android mobile application for managing websites, leads, and client communications on the go with instant notifications, task tracking, collaboration, lead capture, and expert chat support.
- Agent Management (Broker Management Software) Broker management software allowing centralized management of agents, admins, and their individual websites from one platform, including role-based access controls, bulk agent invitation via CSV, and Agent Manager functionality for brokerages.
- SEO & AI Search Ready Built-in technical SEO foundations including structured data, schema markup, and AI-readable signals automatically included with every site for visibility in Google and AI-generated search results, designed for real estate SEO.
- DIFM (Do It For Me) Service Managed services subscription where Placester's creative assistants handle website creation, updates, customizations, and ongoing maintenance on behalf of customers who prefer not to manage their own sites.
- Creative Services Marketplace On-demand creative assistance marketplace for custom website builds, design work, and professional services delivered by Placester's creative specialists for real estate professionals who want hands-on help.
- RealSatisfied Customer satisfaction and testimonial collection tool acquired by Placester in 2016, providing big data insights, client feedback collection, and review management for real estate agents and brokerages.
- Custom API Custom API integration and API Keys offering for developers and partners requiring direct programmatic access to Placester platform data and functionality.
Quantifiable outcome
- Website creation in under 4 minutes with AI
- +2 more outcomes
Companies that use Placester
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Placester technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature9 records
Placester partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- NAR (National Association of REALTORS)flagshipPartnership through NAR's REALTOR Benefits Program, providing Placester website services to NAR members with exclusive benefits and pricing.
- Bean GroupcoreBrokerage partnership empowering Bean Group's agents with professional websites and marketing tools. Bean Group has $3 billion in transactions.
- Cox Media GroupcoreNationwide partnership to power digital real estate sections for eight Cox Media Group properties including Atlanta Journal-Constitution (AJC.com) and Austin American-Statesman (Statesman.com).
- Union Street MediaminorWebsite development partner specializing in real estate web design and development using the Placester platform.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Placester competitors and assessment
Company assessmentDirect peers
- Real Geeks: Real Geeks provides IDX-enabled real estate websites, CRM, and lead generation tools built specifically for agents and teams—directly comparable to Placester's core website/CRM/IDX offering for the same SMB customer base.
- Inside Real Estate (kvCORE / BoldTrail): Inside Real Estate's kvCORE and BoldTrail platforms deliver websites, CRM, lead generation, and back-office tools for brokerages and teams, overlapping with Placester's Office Builder tier and enterprise GTM.
- Ylopo: Ylopo is an AI-driven real estate marketing platform offering AI-powered websites, lead nurture, and sphere-of-influence tools for agents and teams—a direct functional competitor with a similar AI-led positioning.
- CINC: CINC provides AI-powered IDX websites, CRM, and lead generation for real estate teams and brokerages—directly comparable to Placester's team/brokerage product suite.
- BoomTown: BoomTown offers real estate lead generation, IDX websites, and CRM for teams and brokerages, overlapping with Placester's mid-market and Office Builder value proposition.
- Real Estate Webmasters (REW): REW builds custom IDX-integrated real estate websites and CRM platforms for agents, teams, and brokerages—a longstanding direct competitor in real estate website software.
- IDX Broker: IDX Broker is an established real estate search and IDX platform used by agents and brokers to add MLS search, lead capture, and listing display to their sites—overlapping Placester's MLS/IDX integration stack.
- Market Leader: Market Leader (a Trulia / Zillow Group brand) offers websites, CRM, and lead generation for agents and teams—directly comparable in offering to Placester's SMB and team tiers.
Broad incumbents
- Lone Wolf Technologies: Lone Wolf provides a broader real estate technology suite spanning transaction management, back-office, MLS systems, and brokerage websites—a larger incumbent with overlapping capabilities but a wider portfolio.
- Zillow Premier Agent: Zillow Premier Agent offers advertising, leads, and agent marketing tools to over a million US agents—reaching a far larger consumer audience than Placester, making it a broad incumbent competitor in agent marketing software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Placester social profiles
Digital presencePlacester compliance and trust
Trust signalCompliance1 record
Placester financial estimates
Financial estimateRevenue estimate
Valuation estimate
Placester leadership team
Management profileNumber of profiles
Profiles9 records
Placester subsidiaries and ownership
Company hierarchySubsidiaries1 record
Placester funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Placester M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Placester
What does Placester do?
Placester provides an AI-powered, codeless website building and marketing platform purpose-built for real estate agents, teams, and brokerages. Its core offering combines an AI Website Builder that generates complete sites in approximately 4 minutes, a Codeless Website Builder with extensive customization, native MLS/IDX integration with 600+ MLSs, and built-in CRM, email, lead capture, and broker management tools designed to replace the patchwork of third-party marketing technology real estate professionals otherwise rely on.
Is Placester a public or private company?
Placester is a private company. It is classified as venture growth investor backed and is currently operating.
When was Placester founded?
Placester was founded in 2011. It employs 101 to 250 people.
Where is Placester based?
Placester is headquartered in Boston, United States, in the North America region.
How does Placester make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services (DIFM).
Who are Placester's main competitors?
Direct peers on record are Real Geeks, Inside Real Estate (kvCORE / BoldTrail), Ylopo, CINC, BoomTown, Real Estate Webmasters (REW), IDX Broker and Market Leader. Broad incumbents are Lone Wolf Technologies and Zillow Premier Agent.
Does Placester have an API?
Yes. Placester offers a Custom API integration for developers. The platform also provides API Keys functionality for development partners to access and integrate with Placester data.
What industry is Placester in?
Placester's product category is Real Estate Marketing Software. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 51929.