What Taskpower does

Taskpower NZ Ltd is a 100% New Zealand family-owned distributor and light manufacturer of outdoor power equipment and farm machinery, headquartered in Nelson with operations dating to 1964 through the original Nelson Equipment Centre and incorporated under its current name in 2008. The company sells a diversified portfolio spanning log splitters (Liberator own-brand and Split-Fire agency), Smokey Goat tow-behind mowers (NZ-designed and manufactured), Ground-Hog pasture aerators (an owned brand acquired in 2011), Wallenstein wood chippers and firewood processors, and excavator attachments including FEMAC mulchers, JAK tree shears, AGRIFOREST grapples, and G-Rake landscape rakes, alongside Lehner German spreaders/seeders, Soucy track conversions, and Rhino post drivers. Technical differentiation is concentrated in the Ground-Hog lift-and-shatter tine design, the Smokey Goat beltless Kohler-powered topper platform, and the Split-Fire 2-way bidirectional splitting action that achieves cycle times as low as 5.5 seconds.

The business model is pure hardware sales: one-time transactions through an e-commerce website (taskpower.co.nz), phone (0800 200 744), and email, with no subscription or recurring revenue component. Pricing is unit-based and ranges from NZ$2,380 for entry-level log splitters to over NZ$26,000 for firewood processors, with most products shipped freight-free to Mainfreight depots nationwide across New Zealand and into Australia. Customer segments are horizontal and primarily SMB: dairy, livestock, and arable farmers, lifestyle block owners, orchardists, and land-clearing contractors, with 6,000+ customers served since 2008. The company maintains a 5,000+ parts inventory in Nelson for aftersales support and actively participates in regional and National Fieldays events as its primary demand-generation channel, supplemented by a 102,000-follower Facebook page and a YouTube product-demonstration channel.

Name

Taskpower

Legal name

Taskpower NZ Ltd

Website

https://taskpower.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Taskpower NZ Ltd is a 100% New Zealand family-owned distributor and manufacturer of farm machinery and outdoor power equipment, selling log splitters, aerators, tow-behind mowers, wood chippers, and excavator attachments to farmers, lifestyle block owners, and contractors across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Farm Machinery and Outdoor Power Equipment

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

akta.pro secondary industries

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Farm machinery
• Log splitters
• Wood chippers
• Excavator attachments
• Pasture aerators

Headquarters

HQ city

Nelson

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: One-time sale of heavy machinery including log splitters, wood chippers, aerators, tow-behind mowers, excavator attachments, post drivers, and stump grinders. Products sold at various price points from hundreds to tens of thousands of NZD. No subscription or recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Taskpower NZ Ltd imports, distributes, and manufactures farm machinery and outdoor power equipment for the New Zealand market. The company sells log splitters, tow-behind topper mowers, wood chippers, pasture aerators, excavator attachments (tree shears, mulchers, grapples), broadcast spreaders, air seeders, post drivers, and stump grinders under its own brands (Liberator, Smokey Goat, Ground-Hog) and as NZ distributor for international brands (Split-Fire, Wallenstein, FEMAC, JAK, Lehner, Soucy, AGRIFOREST, Rhino, ProtectaMat). Products are sold direct to farmers, rural property owners, and contractors via e-commerce, phone, and field-day events.

Product overview

Taskpower is a NZ family-owned manufacturer and importer of outdoor power equipment and farm machinery operating since 2008 (with origins going back to 1964). The company offers a diversified portfolio of equipment across several product lines: (1) Log splitters under the Liberator brand (formerly Wood-King) and agency brand Split-Fire, ranging from petrol-powered 22T-35T machines to tractor-powered PTO and hydraulic units; (2) Smokey Goat tow-behind topper mowers, a NZ-manufactured sub-brand featuring 1000-1800mm cutting widths with Kohler engines for paddock maintenance; (3) Wallenstein wood chippers and firewood processors from Canada; (4) Ground-Hog aerators (an owned brand acquired in 2011) for pasture aeration with 1.5m-6.0m working widths; (5) Excavator attachments including FEMAC mulchers, JAK tree shears, AGRIFOREST grapples, and G-Rake landscape rakes; (6) Agronomy equipment including Lehner broadcast spreaders and air seeders from Germany; (7) Supporting equipment like Soucy track conversion systems, Rhino post drivers, and stump grinders. The company sources from North America, Europe, and Asia while also manufacturing products in NZ.

Differentiator

Problem solved

Functional benefit

Brands

• Smokey Goat: NZ-made tow behind topper mowers designed for paddock mowing, lifestyle blocks, and orchards. Fitted with Kohler engines and made in New Zealand.
• Liberator

Quantifiable outcome

• Ground-Hog aerators improve drymatter production and help farmers move to top end of district growers
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Ground-Hog AeratorscoreStrategic or Co-development Partner · 1 January 2011Purchased the Ground-Hog Aerators brand in 2011, beginning a new journey in farm machinery and manufacturing. Ground-Hog aerators have been proven since the mid-1970s for reducing pugging, increasing root depth, and improving yields in pastoral and cropping applications. The brand is now exclusively distributed through Taskpower.
• Split-Fire (Canada)coreTechnology or IntegrationLeading North American manufacturer of log splitters. Taskpower offers NZ's largest range of Split-Fire tractor-powered and motorised log splitters. Split-Fire products feature unique 2-way splitting action for fast cycle times. Products built from North American steel.
• Wallenstein (Canada)coreTechnology or IntegrationCanadian manufacturer of PTO wood chippers, chipper/shredders, and firewood processors. Five genuine Canadian made models ranging from 5" to 10" capacity. Extremely robust construction, 100% Canadian made.
• FEMAC (Italy)coreTechnology or IntegrationItalian manufacturer of excavator mulchers, hedge saws, and skid steer attachments. Full range from mini excavator (1T) to large forestry machines (30T). Best attachment for land clearing, vegetation control, and forestry mulching.
• Lehner (Germany)coreTechnology or IntegrationGerman manufacturer of SuperVario broadcast spreaders and AirSeeder series. Known for quality 'Made in Germany' with sustainable product development. Products handle seeds, fertilizers, slug pellets and granular materials.
• Liberator/Wood-KingcoreTechnology or IntegrationLog splitter brand formerly known as Wood-King, now rebranded as Liberator. Taskpower distributes Liberator vertical and horizontal log splitters powered by Honda engines. Same quality and service under new brand name.
• JAK (Finland)coreTechnology or IntegrationFinnish manufacturer of high-quality tree shears. Range from 200mm to 400mm capacity, fitting excavators from 1.8T to 30T. Available in fixed and 360-degree rotating configurations with optional collector units.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Trimax Mowing Systems: NZ-based manufacturer of commercial and tractor-mounted mowers sold globally. Comparable to Taskpower's Smokey Goat business as a NZ-based designer/manufacturer of tractor-mowered equipment; they sit in the same product category as Smokey Goat topper mowers and a similar export-leaning NZ mowermark.

Others

• Wallenstein: Canadian manufacturer of wood chippers, firewood processors, and log splitters. Supply-side comparable to Taskpower as one of its core agency partners; illustrates the type of international OEM that Taskpower distributes in NZ.

Broad incumbents

• John Deere (Ag & Turf): Global agricultural and turf equipment manufacturer. Comparable to Taskpower insofar as John Deere's NZ dealer network (e.g., Drummond & Etheridge) competes for the same farmer capex and broader farm machinery dollars that Taskpower's equipment targets.
• Bobcat Company: Global compact equipment and attachment manufacturer (skid steers, excavators, mulchers, tree shears). Comparable to Taskpower's excavator attachment segment as a competing brand for compact equipment attachments (mulchers, tree shears, grapples) sold into the same contractor and forestry end markets.
• Husqvarna Group: Global outdoor power equipment manufacturer (chainsaws, mowers, riding tractors, robotic mowers). Comparable to Taskpower as an outdoor power equipment brand sold through NZ dealers; competes with Taskpower's Smokey Goat and distributor products through its own authorized dealer network.
• Land Pride: US-based manufacturer of tractor attachments, mowers, aerators, and ground-engagement tools. Comparable to Taskpower's product mix (aerators, toppers, landscape rakes, rotary cutters) as a competing OEM in the same category of tractor PTO and 3-point attachments.
• STIHL: Global outdoor power equipment manufacturer (chainsaws, trimmers, blowers, cut-off saws). Taskpower's predecessor (Nelson Equipment Centre) was a STIHL dealer for 40 years before divesting in 2008; STIHL remains a direct competitor in the NZ outdoor power equipment category.

Direct peers

• Norwood: NZ-based national agricultural machinery distributor (CNH brands, bale handling, seeding, spreading). Comparable to Taskpower as a multi-brand NZ distributor of farm machinery serving farmers and rural property owners with a dealer/agency network.
• Drummond & Etheridge: Long-standing John Deere dealer group operating across the South Island of NZ with multiple branches. Comparable to Taskpower as a regional NZ farm equipment retailer/distributor with machinery, parts, and service, and a similar customer base of dairy, cropping, and livestock farmers.
• Power Farming NZ: New Zealand wholesale distributor of tractors, hay tools, and farm machinery carrying multiple global brands. Direct comparable: similar multi-brand agency model, distributor/wholesale of agricultural equipment, NZ-based customer base across dairy, sheep/beef, arable farmers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCop6DIWeYXIWu17vxzV4B-g
• Facebookfacebook.com/Taskpower-New-Zealand-102889355064887

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taskpower