Norwood Sales

What Norwood Sales does

Norwood Sales, Inc. is a privately held, family-owned agricultural equipment manufacturer founded in 1984 by Bob Norwood in Cooperstown, North Dakota. The company designs and builds specialty farm equipment under the Kwik-Series and associated sub-brands, including Kwik-Belt portable belt conveyors, Kwik-Kleen grain cleaners, Kwik-Till high-speed disk tillage tools, Kwik-Koulter residue management systems, Kwik-Kover dry fertilizer applicators, Kwik-Finish soil finishing tools, Kwik-Roll land rollers, Kwik-Pound post pounders, Yieldtrac track-based planters, and Seed Shuttle, S3, and Stainless Tender seed and fertilizer tenders, plus The Grain Handler flat-storage grain handling line. Products are differentiated through proprietary engineering such as belt-in-tube conveyor design, maintenance-free bearings, ISOBUS-compatible metering, and first-to-market innovations like the track-designed Yieldtrac planter and poly-tank seed tenders.

The company operates three manufacturing facilities in Horace, ND (headquarters), Cooperstown, ND, and Union, NE, and employs 250+ people. Dan Norwood acquired sole ownership in 2004 from a base of 13 employees, and the company is executing a 95,000 ft² manufacturing expansion planned for 2023. Norwood generates revenue exclusively through hardware sales of its equipment via an authorized dealer network spanning the U.S. and Canada, supported by regional sales representatives who identify new dealers and manage territory-level relationships, attend farm shows, and drive co-marketing. Customers are farmers and agricultural operations needing grain handling, tillage, planting, seed handling, and fertilizer application equipment; dealer relationships are the primary revenue conduit with no direct-to-farmer sales motion. The company is privately held with no disclosed external investors.

Name

Norwood Sales

Legal name

Norwood Sales, Inc.

Website

https://norwoodsales.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Norwood Sales, Inc. is a privately held, family-owned agricultural equipment manufacturer in North Dakota and Nebraska that designs and sells specialty farm equipment — including tillage tools, belt conveyors, seed tenders, planters, and grain handling systems — through an authorized dealer network across the U.S. and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Horace

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Norwood Sales generates revenue through the manufacture and sale of agricultural equipment including portable belt conveyors, grain cleaners, tillage tools, planters, seed tenders, and grain handling equipment. Products are sold through a network of authorized dealers across North America.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Norwood Sales, Inc. designs, manufactures, and distributes agricultural equipment for crop farmers and commercial grain operations, including portable belt conveyors, grain cleaners, high-speed disk tillage tools, residue management systems, post pounders, cover crop seeders, planters, seed tenders, and grain bins and accessories. Products are sold under the Kwik-Series brand and other proprietary lines (Yieldtrac, Stainless Tender, S3 Commercial Tender, Seed Shuttle, The Grain Handler) primarily through authorized dealers in the USA and Canada.

Product overview

Norwood Sales is an agricultural equipment manufacturer and distributor offering a comprehensive portfolio of farm equipment products. The core product lines include the Kwik-Series (Kwik-Belt conveyors, Kwik-Kleen grain cleaners, Kwik-Till high-speed disk tillage tools, Kwik-Koulter residue management, Kwik-Finish soil finishing tools, Kwik-Roll land rollers, and Kwik-Pound post pounders), the Kwik-Kover dry fertilizer/cover crop applicator add-on for Kwik-Till units, the Yieldtrac track-based planter system, and multiple tender/handling products including the S3 Commercial Tender (first all-in-one poly tank tender), Seed Shuttle (only seed tender with poly tanks), and Stainless Tender (304 stainless steel construction). Additional offerings include The Grain Handler flat storage grain handling equipment, bins, and bin accessories. The company operates manufacturing facilities in Horace, ND (headquarters), Cooperstown, ND, and Union, NE, with over 250 employees and a 95,000 ft² manufacturing expansion planned for 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Kwik-Belt: Extensive line of portable belt conveyors designed to handle seed, grain, and offering stainless steel options for fertilizer applications.
• Kwik-Kleen
• Kwik-Till
• Kwik-Koulter
• Kwik-Kover
• Kwik-Finish
• Kwik-Roll
• Kwik-Pound
• Yieldtrac
• Stainless Tender
• S3 Commercial Tender
• Seed Shuttle
• The Grain Handler

Products and services

• Kwik-Belt conveyors Portable belt conveyors designed for moving grain in and around farm operations, including bin sites and during harvest handling, sold through authorized dealers to farmers and commercial grain handlers.
• Kwik-Kleen grain cleaners Grain cleaning equipment that removes fines and foreign material from harvested grain, intended for on-farm and commercial grain handling operations.
• Kwik-Till high-speed disk High-speed disk tillage tool using an independent shank design and maintenance-free bearings to size residue and prepare seedbeds faster than conventional tillage, targeted at row crop farmers.
• Kwik-Koulter residue management Residue management implement designed to size and distribute crop residue ahead of the next planting pass, used by row crop farmers for seedbed preparation.
• Kwik-Finish Finish tillage tool for final seedbed preparation, providing a level, sized surface ahead of planting for row crop operations.
• Kwik-Roll Rolling tillage tool used to firm and finish the seedbed after primary or secondary tillage, targeted at row crop farmers.
• Kwik-Pound post pounders Post pounders used to drive fence posts and similar stakes on farms and ranches, sold through authorized dealers.
• Kwik-Kover cover crop seeder Cover crop seeder designed to inter-seed or broadcast cover crops into standing crops or residue, used by row crop farmers for soil health and erosion control.
• Yieldtrac planter High-speed planter built on a track-based undercarriage with ISOBUS-compatible control, designed for accurate row crop planting at higher field speeds for commercial farming operations.
• Stainless Tender Stainless steel seed tender used to transport and load seed into planters at the field, offering corrosion-resistant handling for seed retailers and farm operations.
• S3 Commercial Tender Commercial-grade seed tender with poly tank construction for high-capacity seed handling and delivery into planters, targeted at large farm operations and seed retailers.
• Seed Shuttle Seed Shuttle unit for transporting and handling seed between storage and planters, used by farm operations and seed retailers to streamline in-field seed delivery.
• The Grain Handler The Grain Handler product line encompasses grain handling equipment for moving, loading, and unloading grain on farm and commercial sites.
• Bins & Accessories On-farm grain storage bins and related accessories, providing farmers with bulk grain storage capacity and complementary handling components.

Quantifiable outcome

• Planters float over soil at 14 PSI or less (compared to 65-90 PSI for wheeled planters), eliminating yield-robbing compaction
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• MonTag ManufacturingcoreStrategic or Co-development Partner · 11 April 2023Norwood Sales partnered with MonTag Manufacturing to develop the Kwik-Kover dry fertilizer, nutrient and cover crop applicator. This product combines cover crop, nutrient and dry fertilizer application with high-speed disk tillage for all new bi-fold and tri-fold Kwik-Till units (HSD1600 to HSD4500). MonTag Manufacturing provides the ISO rate controller technology for the Kwik-Kover system.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• John Deere (Deere & Company): Largest agricultural equipment OEM globally. Indirect competitor via its own tillage, planting, and grain handling portfolio plus dealer financing and integrated precision-ag stack.
• Case IH (CNH Industrial): Major ag OEM; supplies the Case IH Early Riser row units used inside Norwood's Yieldtrac planter. Positioned as both a supplier and competitor depending on product line.
• AGCO Corporation: Global ag OEM owning Massey Ferguson, Fendt, Gleaner, and Hesston. Broad competitor in tillage, planters, and grain handling, with far larger R&D and dealer footprint.
• Kubota: Japanese ag and compact-equipment manufacturer that owns Great Plains. Competitor in tillage and planters with significant North American dealer presence and tractor-side bundling power.

Direct peers

• Meridian Manufacturing: Canadian manufacturer of grain bins, augers, seed tenders, and conveyors. Directly comparable to Norwood's Grain Handler and Seed Shuttle product lines serving on-farm grain storage sites.
• J&M Manufacturing: Ohio-based manufacturer of grain carts, tender trucks, and farm equipment. Comparable in product category (seed tenders, grain handling) and family-owned/private business profile.
• Bourgault Industries: Canadian manufacturer of high-speed tillage, seeding, and air-seeding equipment. Closely comparable across tillage and seeding categories, with overlapping dealer channel in Western Canada.
• Unverferth Manufacturing: Family-owned Ohio manufacturer of grain handling, tillage, and fertilizer application equipment under the Brent, Parker, and Unverferth brands. Closely comparable product portfolio (grain carts, seed tenders, fertilizer applicators) and dealer-based distribution model.
• Kinze Manufacturing: Privately held Iowa-based manufacturer of planters, grain carts, and tillage equipment. Directly comparable as an independent specialty farm-equipment maker competing in the same product categories (planters, grain handling) and dealer-channel model as Norwood.
• Great Plains Manufacturing (Kubota): Now a Kubota subsidiary, manufactures tillage, seeding, and planting equipment. Highly comparable in product overlap (high-speed disk tillage, planters) and competes in similar dealer networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjWRy0Et5-Iid_54EAJomNQ
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• Instagraminstagram.com/norwoodsalesinc
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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norwood Sales