Mad About
- Company typePrivate
- Founded1997
- HeadquartersLuxembourg, Luxembourg
- Headcount11–50
- GTM typeB2B
- OfferingServices
Mad About firmographics
Firmographics- Name
- Mad About
- Legal name
- D-co Luxembourg
- Website
- https://madabout.lu
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mad About industry classification
Industry- Product category
- Custom Signage and Visual Communications Production
- NAICS
- Sign Manufacturing (33995), Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
- akta.pro secondary industries
- Event Signage, Props & Custom Installations (HSACAOAG), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Corporate Event Decor, Branding & Signage (HSACADAJ)
Keywords
Where Mad About is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
Mad About business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Custom visibility solutions: Project-based custom fabrication and installation of signage, displays, event stands, trophies, furniture, and decorative elements. Revenue generated through one-time project fees for design, production, and installation services.
- Maintenance and upkeep services: Ongoing maintenance and care services for installed visibility solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mad About product offering
Product offeringCore offering
Mad About (legally D-co Luxembourg, trading as Mad About Visibility) is a Luxembourg-based production atelier and design studio that develops and produces custom visibility solutions for businesses, public spaces, shopping centers, municipalities, and events. The company delivers end-to-end services from concept and graphic design through fabrication, printing, on-site installation, and ongoing maintenance, covering signage, vehicle fleet lettering, window graphics, digital and event printing, wayfinding, trade show stands, custom furniture, trophies, scaffolding banners, and festive decorations. The offering combines creative strategy, 2D and 3D production, photography, and animation capabilities under one roof.
Product overview
D-co Luxembourg operates as a visibility and creative production studio offering a comprehensive suite of signage, branding, and visual communication solutions. The company provides design, production, and installation services through its studio graphique (graphic studio), ateliers de création et d'impression (creative and printing workshops), and bureau d'études (design office). The product portfolio spans core services including vehicle fleet lettering, window graphics, digital and event printing, signage, wayfinding, event solutions, custom furniture, decorative fitting, collective space decoration, exhibitions, scaffolding banners, and trade show stands. The offering also includes specialized product lines such as fully personalized trophies and objects, eco-friendly supports, green signage, festive decorations for shopping centers, giant letters, visual identity design, and advertising banners. The company delivers projects from concept to installation and maintenance, operating from production workshops in Luxembourg.
Differentiator
Problem solved
Functional benefit
Products and services
- Lettrage Flotte de véhicule [Vehicle Fleet Lettering]
Quantifiable outcome
- 1,575 projects completed annually
- +1 more outcomes
Companies that use Mad About
Customer profileSegments4 records
Ideal customer profiles3 records
Mad About technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mad About partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights2 records
Mad About competitors and assessment
Company assessmentBroad incumbents
- Sparks: Large-scale experiential marketing agency designing brand experiences, exhibits, and events. Overlaps with Mad About on event visibility and trade show booth design but at a larger enterprise scale.
- Moss: Global brand experience and exhibit company with deep fabrication capabilities. Comparable to Mad About's experiential/event signage work but operates at significantly larger scale and broader geographic footprint.
- 3M Commercial Solutions: Supplies films, signage substrates, and graphics materials used in commercial signage and vehicle wraps. Comparable as a broadly relevant incumbent in the visual production value chain that Mad About operates within.
Direct peers
- Hamilton Exhibits: Custom exhibit and event fabrication company producing trade show booths, corporate environments, and brand experiences. Comparable to Mad About's multidisciplinary end-to-end trade show and decorative installation model.
- Signbox: UK-based sign manufacturer offering custom architectural signage, wayfinding, and bespoke visual solutions. Comparable to Mad About's signage and wayfinding (Signalétique) production capabilities.
- Impact Group: International exhibitor and event fabrication company with European operations. Comparable to Mad About across trade show booth design, custom displays, and event branding materials.
- ProExhibits: US-headquartered trade show exhibit and event display fabricator offering custom design, fabrication, and installation. Directly comparable to Mad About's Stands & Salons service line for both materials and delivery model.
- ShowTex: Belgium-based manufacturer of stage and event drapery, scenic props, and projection surfaces. Closely comparable to Mad About's event signage, props, and decorative installations across all materials and formats.
- Czarnowski: Global experiential marketing and exhibit fabrication firm with European presence. Overlaps with Mad About on event booths, branded environments, and large-format visual installations.
Others
- Chargeurs: French-listed holding company with protective films and signage substrates divisions. Comparable as an upstream materials supplier / enabling player in the visual production ecosystem where Mad About operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mad About social profiles
Digital presenceMad About financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad About leadership team
Management profileNumber of profiles
Mad About funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad About M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad About
What does Mad About do?
Mad About (legally D-co Luxembourg, trading as Mad About Visibility) is a Luxembourg-based production atelier and design studio that develops and produces custom visibility solutions for businesses, public spaces, shopping centers, municipalities, and events. The company delivers end-to-end services from concept and graphic design through fabrication, printing, on-site installation, and ongoing maintenance, covering signage, vehicle fleet lettering, window graphics, digital and event printing, wayfinding, trade show stands, custom furniture, trophies, scaffolding banners, and festive decorations. The offering combines creative strategy, 2D and 3D production, photography, and animation capabilities under one roof.
Is Mad About a public or private company?
Mad About is a private company. It is classified as unknown and is currently operating.
When was Mad About founded?
Mad About was founded in 1997. It employs 11 to 50 people.
Where is Mad About based?
Mad About is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does Mad About make money?
Two revenue lines are on record. Custom visibility solutions are the primary driver. The others are maintenance and upkeep services.
Who are Mad About's main competitors?
Broad incumbents on record are Sparks, Moss and 3M Commercial Solutions. Direct peers are Hamilton Exhibits, Signbox, Impact Group, ProExhibits, ShowTex and Czarnowski. Chargeurs is listed as an others.
Does Mad About have an API?
No public API is recorded for Mad About.
What industry is Mad About in?
Mad About's product category is Custom Signage and Visual Communications Production. Its primary akta.pro industry code is BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks), with a secondary code of HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 33995.