Identity Works
IW Agency is a Stockholm-based, full-service branding and communication agency delivering integrated strategy, design, digital experience, communication, and innovation services to enterprise clients including Arla, Google, Spendrups, and Svenska kyrkan.
- Company typePrivate
- Founded1993
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Identity Works does
IW Agency is a Stockholm-based creative services firm operating under the Identity Works brand, delivering integrated brand strategy, design, communication, digital experience, and innovation services to enterprise clients across the Nordics and globally. The agency structures its offering across five service lines — Strategy, Design, Communication, Digital Experience, and Innovation — covering everything from brand positioning, naming, and narrative development through packaging, motion, spatial and industrial design, to UX/UI/AX design, web/app development, and emerging AI/AR/VR solutions. Notable technology-adjacent components include an AI Design Tool used within design production and an AI-Innovation Sprint methodology for rapid concept prototyping, both marketed as differentiating capabilities.
The firm's revenue model is professional-services based, with project-based and likely retainer-style engagements spanning long-term brand-building work (e.g., Ballerina, Svenska kyrkan), global launches (Arla masterbrand), digital and spatial experiences (Google), and employer-branding campaigns (Region Stockholm). Pricing is not publicly disclosed and is negotiated per scope, consistent with a consultative, sales-led go-to-market. Distribution is direct via named client directors (CEO & Client Director, COO & Commercial Director, Business Director FMCG), supported by a portfolio-driven website, LinkedIn and Instagram presence, and earned media through industry awards.
Ownership and corporate structure are private and undisclosed: no parent company, funding rounds, or institutional investors are identified in the source material. Key executives include Bjarne Otterdahl (CEO & Client Director), Marie Rudolphie (COO & Commercial Director), and Charlotte Törnqvist (Business Director FMCG). The company operates from a single headquarters in Stockholm (Peter Myndes backe 16) and has no disclosed subsidiaries, M&A activity, or geographic office footprint beyond Sweden.
Identity Works firmographics
Firmographics- Name
- Identity Works
- Legal name
- IW Agency
- Website
- https://identityworks.se
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IW Agency is a Stockholm-based, full-service branding and communication agency delivering integrated strategy, design, digital experience, communication, and innovation services to enterprise clients including Arla, Google, Spendrups, and Svenska kyrkan.
- Ownership category
- akta.pro rank
Where Identity Works is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Identity Works business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Brand Strategy & Consulting: Project-based and retainer engagements delivering brand strategy, positioning, narrative development, and ongoing brand management services to enterprise clients.
- Design Services: Comprehensive design services including brand systems, packaging design, motion and audio design, spatial design, and industrial design delivered as billable project work or retainer engagements.
- Communication & Campaign Services: Strategic communication planning, campaign development, brand activation, and content creation services for clients seeking to build brand equity and market presence.
- Digital Experience Services: UX/UI/AX design, web and app development, and emerging technology solutions (AI/AR/VR) delivered as integrated project engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Identity Works product offering
Product offeringCore offering
Identity Works (operating as IW Agency) is a Stockholm-based branding and communication agency that delivers integrated brand strategy, design, communication, digital experience, and innovation services. The agency serves enterprise clients across FMCG, government, technology, and nonprofit sectors with capabilities spanning brand positioning, packaging design, campaign development, UX/UI design, and AI-enabled innovation sprints.
Product overview
IW Agency operates as a full-service branding and communication agency offering an integrated suite of services across five main areas: Strategy, Design, Communication, Digital Experience, and Innovation. The agency positions itself as helping clients 'turn brands into unfair advantages' through an integrated approach combining insight, creativity, and technology. Services range from brand positioning and packaging design to digital experience development and AI-powered innovation sprints, serving clients including Arla, Google, Spendrups, and Svenska kyrkan.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services
- Design Services
- Communication Services
- Digital Experience Services
- Innovation Services
Quantifiable outcome
- Awarded 4 Pentawards in 2025 (international packaging and design competition)
- +1 more outcomes
Companies that use Identity Works
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Identity Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Identity Works partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Identity Works competitors and assessment
Company assessmentDirect peers
- Snask: Stockholm creative agency specializing in brand identity, packaging, and communication design with a strong award-winning portfolio. Comparable to IW Agency in craft, scale, and Nordic client base.
- Bold Stockholm: Stockholm-based independent branding and design agency offering brand strategy, identity, and packaging design to Nordic enterprise clients (e.g., H&M, Absolut). Closest geographic and service-line peer to IW Agency.
- MetaDesign: European brand and digital design agency with offices in Germany, Switzerland, and China, offering brand strategy, identity systems, and digital experience. Closely comparable integrated model to IW Agency.
- North Kingdom: Swedish experience design and creative technology studio delivering digital, spatial, and brand experience work for global brands. Comparable to IW Agency's Digital Experience and Spatial Design service lines.
- Ustwo: Independent digital product and experience studio with brand and digital capabilities across multiple geographies. Comparable to IW Agency's Digital Experience and AI/AR/VR Solutions offerings.
- Kurppa Hosk: Stockholm-based brand and design agency specializing in brand strategy, identity, and packaging for Nordic and international clients. One of the closest direct peers to IW Agency by size, geography, and offering.
Broad incumbents
- Landor & Fitch: WPP-owned global brand consulting and design firm with packaging design, brand strategy, and experience capabilities. Directly comparable service offering to IW Agency but at network scale.
- Huge: Global experience agency offering brand strategy, digital experience, and integrated campaign work for enterprise clients. Comparable service mix to IW Agency at significantly larger scale.
- Pentagram: Global, partner-led independent design consultancy covering brand identity, packaging, and digital experience. Comparable to IW Agency on craft and integrated brand model, but operates at much larger geographic scale.
- Designworks (a BCG company): BMW-owned (now part of BCG) design consultancy operating in brand strategy, industrial design, and experience design. Overlaps with IW Agency's Industrial Design and Spatial Design capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Identity Works social profiles
Digital presenceIdentity Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identity Works leadership team
Management profileNumber of profiles
Profiles1 record
Identity Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identity Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identity Works
What does Identity Works do?
Identity Works (operating as IW Agency) is a Stockholm-based branding and communication agency that delivers integrated brand strategy, design, communication, digital experience, and innovation services. The agency serves enterprise clients across FMCG, government, technology, and nonprofit sectors with capabilities spanning brand positioning, packaging design, campaign development, UX/UI design, and AI-enabled innovation sprints.
Is Identity Works a public or private company?
Identity Works is a private company. It is classified as unknown and is currently operating.
When was Identity Works founded?
Identity Works was founded in 1993. It employs 51 to 100 people.
Where is Identity Works based?
Identity Works is headquartered in Stockholm, Sweden, in the Europe region.
How does Identity Works make money?
Four revenue lines are on record. Professional Services - Brand Strategy & Consulting is the primary driver. The others are design Services, communication & Campaign Services and digital Experience Services.
Who are Identity Works's main competitors?
Direct peers on record are Snask, Bold Stockholm, MetaDesign, North Kingdom, Ustwo and Kurppa Hosk. Broad incumbents are Landor & Fitch, Huge, Pentagram and Designworks (a BCG company).
Does Identity Works have an API?
No public API is recorded for Identity Works.