What Prime Trailer does

Boxwheel Trailer Leasing LLC (operating as Boxwheel, referenced in the query as "Prime Trailer") is a privately held U.S. trailer rental and leasing company founded by Mike Di Paolo and Mike Sindelar. The company rents, leases, and sells semi-trailers — including dry vans, refrigerated units, flatbeds, and containers — alongside semi-trailer storage and a collision damage waiver protection product. It operates 12+ physical yards across major U.S. logistics hubs spanning Arizona, California, Colorado, Illinois, Michigan, Nevada, Texas, Utah, and Washington, with notable density at southwest border crossings (Calexico, Laredo, El Paso). Customers range from independent owner-operators to Fortune 500 manufacturers and distributors, and the company publishes named relationships with RFMX Corp., Freeman (trade show logistics), and Acme Distribution Centers.

The company operates a sales-led, direct-engagement go-to-market: customers reach the company via phone or website, complete a one-page credit application, receive on-the-spot insurance approval, and pick up the trailer the same day. Revenue is generated primarily through recurring rental and leasing contracts (short-term rentals and 12+ month leases), supplemented by one-time trailer sales routed to TruckPaper.com, subscription-style semi-trailer storage (on customer premises or Boxwheel's secure lot), and professional service and maintenance fees. Pricing is uniformly quote-based and not publicly disclosed; the company markets transparent billing with no hidden rebills as its principal commercial differentiator.

The technology layer is fleet-focused rather than AI-driven: every unit ships with standard GPS tracking, and refrigerated trailers carry fleet monitoring technology for temperature control. The underlying platform architecture is a sales-and-fulfillment model — direct sales channels, physical yards, telematics-equipped assets, and a third-party marketplace partnership for one-time sales — with no public API or developer-facing surfaces. The company is founder-owned, has no disclosed institutional investors, and positions itself as a relationship-led alternative to larger national lessors that customers describe as adding hidden charges.

Name

Prime Trailer

Legal name

Boxwheel Trailer Leasing LLC

Website

https://primetrailer.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Boxwheel Trailer Leasing is a U.S. semi-trailer rental, leasing, and sales company operating 12+ yards across major logistics hubs, serving independent truckers, logistics firms, and Fortune 500 shippers with dry van, refrigerated, flatbed, and container equipment.

Ownership category

akta.pro rank

Product category

Commercial Trailer Leasing and Rental

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Dry Van Trailer Leasing/Rental (TLABACAB)

Keywords

• Trailer leasing services
• Semi-trailer rental
• Commercial trailer sales
• Trailer storage solutions
• Fleet leasing solutions

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Trailer Rental: Short-term rental solutions for seasonal peaks or overflow needs, providing flexibility for customers requiring temporary equipment.
2. Trailer Leasing: Longer-term commitment (usually 12+ months) with lower monthly rates, providing cost-effective solutions for ongoing fleet needs.
3. Trailer Sales: Purchase of trailers through browse inventory link to TruckPaper.com listings.
4. Semi-Trailer Storage: Cost-effective storage solutions for trailers on customer premises or Boxwheel's secure lot, for short-term overflow or long-term logistics management.
5. Service and Maintenance: Comprehensive service and maintenance support for all leased units to ensure road certification and safety.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Prime Trailer (DBA Boxwheel Trailer Leasing) rents, leases, sells, and stores commercial semi-trailers — including dry van, container, refrigerated, and flatbed trailers — to transportation, logistics, warehousing, food, construction, and trade show customers. The company operates from 12+ U.S. locations and delivers short-term rentals, long-term leases (12+ months), trailer sales, and on- or off-site semi-trailer storage with same-day pickup, on-the-spot insurance approval, and GPS tracking included on every unit.

Product overview

Boxwheel Trailer Leasing is a trailer rental and leasing company offering a portfolio of distinct trailer products and related services. The core product lineup includes Dry Van Trailers, Container Trailers, Refrigerated Trailers, and Flatbed Trailers — each available in various sizes and configurations to meet specific cargo and logistics needs. These trailer products are complemented by semi-trailer storage solutions (both on-premises and secure lot storage) and a Collision Damage Waiver protection service. The company provides flexible rental and leasing options through a streamlined one-page application process with on-the-spot insurance approval, GPS tracking on every unit, and comprehensive service and maintenance support.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Van Trailers Versatile semi-trailer solutions for over-the-road (OTR), cartage, or storage needs, available in various lengths, styles, and options to meet specific company requirements. For transportation, logistics, and warehousing customers.
• Container Trailers (Storage Containers) Durable and efficient container trailers for transporting goods in bulk, available in various sizes and configurations to accommodate different cargo types. For logistics and bulk-transport customers.
• Refrigerated Trailers Temperature-controlled trailers with advanced temperature control and fleet monitoring technology for transporting perishables, ensuring cargo arrives in pristine condition. For food producers, distributors, retailers, and other cold-chain customers.
• Flatbed Trailers Versatile trailers for transporting heavy, oversized, or irregular-shaped cargo, available in various sizes and configurations for safe and efficient shipping. For construction and heavy-haul customers.
• Rent or Lease Services Flexible rental (short-term) and leasing (12+ months) options for trailers, with a streamlined one-page application process and on-the-spot insurance approval. For independent operators, small fleets, and enterprise customers.
• Trailer Sales Trailer purchasing and sales services allowing customers to browse inventory and buy trailers directly through the company's online inventory referral. For trailer buyers seeking outright ownership.
• Semi-Trailer Storage Cost-effective semi-trailer storage solutions available on customer premises or on the company's secure lot, for short-term overflow or long-term logistics management. For warehousing operations and logistics customers with storage needs.
• Collision Damage Waiver Protection service covering damage to leased trailers, providing customers with peace of mind and financial protection. For lease and rental customers seeking risk coverage.

Quantifiable outcome

• Same-day trailer pickup capability
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• CMCA (California Mobile Carnival Association)minorOthersIndustry association membership displayed in logos section. CMCA appears to be a regional association related to mobile carnival or event industry.
• NTDA (National Trailer Dealers Association)minorOthersIndustry association membership displayed in logos section. NTDA is a national trade association for trailer dealers.
• DTC (Direct Tools Corporation?)minorOthersIndustry association or partner displayed in logos section.
• CCCCminorOthersIndustry association or partner displayed in logos section.
• TruckPaper.comminorChannel Partner/ Reseller/ DistributorBoxwheel directs customers to TruckPaper.com for browsing trailer inventory for sale. TruckPaper.com is a marketplace for commercial truck and trailer listings.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Star Leasing Company: U.S.-based trailer lessor serving small and mid-sized carriers and enterprise fleets with dry van and refrigerated leasing. Closely comparable to Boxwheel in product mix, customer profile (independent operators through Fortune 500), and term-based rental model.
• Flexi-Van Leasing: Trailer and chassis lessor in North America offering a full range of trailer types. Comparable as a non-captive equipment lessor competing for fleet leasing customers, though Flexi-Van is heavier on intermodal chassis.
• XTRA Lease: One of the largest trailer lessors in North America, offering dry van, refrigerated, and specialty trailers on rental and lease terms to trucking and logistics customers. Direct competitor to Boxwheel with a national footprint and overlapping equipment categories.

Broad incumbents

• Ryder System: Major North American fleet management, leasing, and logistics provider offering trailer rental and leasing alongside dedicated transportation and supply chain services. Competes for the same enterprise customers on trailer leasing, though as part of a much broader service portfolio.
• Penske Truck Leasing: Diversified commercial fleet services provider with full-service truck and trailer leasing, rental, and maintenance. Overlaps with Boxwheel in trailer leasing but operates as a broad incumbent with much larger scale.
• TIP Trailer Services: Global trailer leasing and rental giant operating across North America and Europe. Competitor in the broader trailer rental pool, though larger and more diversified than Boxwheel in service offerings and geography.
• Wells Fargo Equipment Finance (Transportation): Large captive and third-party trailer lessor serving major enterprise fleet customers in North America. Overlaps with Boxwheel's enterprise segment at the top end of the customer base.

Others

• TruckPaper.com: Online marketplace for new and used commercial trucks and trailers. Listed as a Boxwheel channel partner for trailer sales; comparable as a touchpoint in the customer journey for trailer rental/leasing leads.
• Wabash National (intermodal and trailer services): Primarily a trailer manufacturer, but adjacent as a supplier and ecosystem participant influencing equipment availability, pricing, and used-trailer values that affect lessors like Boxwheel.

Emerging players

• Trinity Trailer Leasing: Specialized trailer lessor with a national footprint offering a range of trailer types on operating lease. Comparable in product and customer scope but with broader geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/primetrailers
• LinkedInlinkedin.com/company/prime-trailer-leasing
• Facebookfacebook.com/primetrailerleasing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Trailer