CDQ

What CDQ does

CDQ AG is a privately held Swiss data quality software company founded in 2008 and headquartered in St. Gallen, with additional offices in Friedrichshafen, Germany and Wrocław, Poland. The company builds a collaborative master data management (MDM) platform focused on business partner data, anchored by the CDQ Data Sharing Community, a network holding over 200 million trusted business partner records contributed and consumed by member organizations. Its flagship product, CDQ All Time Right, is positioned as a SaaS solution for end-to-end control of master data quality, supported by 2,627 data quality rules, 70+ integrated reference data sources, and complementary modules including CDQ Fraud Guard, CDQ AML Guard, and CDQ GLN Connect for compliance and retail-specific use cases.

The platform is tightly integrated with SAP Master Data Governance and SAP S/4HANA migration workflows, making CDQ a de facto external data quality layer within the SAP enterprise ecosystem. CDQ monetizes through subscription access to the CDQ Suite platform, complemented by professional services spanning data cleansing, implementation, SAP S/4HANA migration support, and consulting, plus training through the CDQ Academy and API access via a Developer Portal. Distribution combines direct enterprise field sales with channel partnerships (SAP, NTT Data Glasswing, SNP) and a self-serve free trial for evaluation.

CDQ serves large multinational enterprises across chemicals (BASF), consumer goods (PUMA), pharmaceuticals (Bayer), food and beverage (Nestlé, Tetra Pak), retail (Schwarz Group), materials (Covestro), and medical equipment (Dräger), targeting data stewards, finance, compliance, procurement, and tax functions. The company positions itself as providing the trusted data foundation required for AI initiatives, with new AI chatbot capabilities for natural-language master data maintenance launched alongside its existing rule-based automation.

Name

CDQ

Legal name

CDQ AG & CDQ GmbH

Website

https://cdq.ch

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

CDQ AG is a Swiss SaaS provider of collaborative master data quality and business partner data management, serving large multinational enterprises through its CDQ Data Sharing Community and deep SAP integration, with add-on compliance and AI chatbot capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. CDQ Suite Subscription: SaaS-based subscription model for access to the CDQ data quality platform, including data cleansing, validation, and ongoing maintenance capabilities.
2. Professional Services: CDQ Consulting, Implementation, and Customer Support services for deployment, integration, and ongoing operational support of the data quality solutions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CDQ provides a SaaS master data management and data quality platform (CDQ All Time Right and CDQ Suite) that validates, cleanses, and continuously maintains business partner data for large enterprises. The offering combines a collaborative Data Sharing Community with 200+ million trusted records, 2,627 data quality rules, 70+ reference data sources, and deep SAP MDG/S/4HANA integration, complemented by compliance modules (Fraud Guard, AML Guard), retail/CPG solutions (GLN Connect), and professional services for consulting, implementation, data cleansing, and SAP migration.

Product overview

CDQ offers a unified data quality and master data management platform architecture centered on CDQ All Time Right as the flagship SaaS solution. This core platform is complemented by the CDQ Suite Platform for collaborative data management, the CDQ Data Sharing Community for cross-organizational data exchange, and specialized add-on modules including CDQ Fraud Guard, CDQ AML Guard, CDQ GLN Connect, and CDQ Intelligence Database. The ecosystem is supported by professional services including Data Cleansing, SAP S/4HANA Migration Services, Implementation, CDQ Consulting, CDQ Academy, and a Developer Portal for API access.

Differentiator

Problem solved

Functional benefit

Brands

• CDQ All Time Right: First SaaS solution designed to help organizations take full control of their master data
• CDQ Intelligence
• CDQ Data Sharing Community
• CDQ Fraud Guard
• CDQ AML Guard
• CDQ GLN Connect
• Competence Center Corporate Data Quality (CC CDQ)

Products and services

• CDQ All Time Right Flagship SaaS platform giving organizations full control of their master data, with first-time-right creation, automated maintenance, and AI-driven continuous data quality across the data lifecycle.
• CDQ Suite Platform Collaborative data management platform providing access to 200+ million data records, 2,500+ data quality rules, and 70+ trusted reference data sources for real-time data quality improvement.
• CDQ Data Sharing Community The first and leading collaborative data sharing network that lets member organizations share and validate trusted business partner master data across 200+ million pooled records.
• CDQ Fraud Guard AI-powered fraud prevention module that screens business partner data and detects suspicious patterns to prevent fraudulent activity in B2B transactions.
• CDQ AML Guard Anti-money laundering compliance guard that performs sanctions screening and AML checks against business partner data, supporting sustainable fraud prevention and internal controls.
• CDQ GLN Connect Industry-specific module for retail and CPG enterprises that enables Global Location Number (GLN) connectivity and standardized supply chain partner master data.
• CDQ Intelligence Database Real-world reference data repository of authoritative external data used for business partner enrichment and decision-making.
• Data Cleansing Service Professional engagement to clean existing business partner data, remove duplicates, and validate accuracy across enterprise systems.
• SAP S/4HANA Migration Services Specialist cleansing and migration services that prepare clean, validated business partner data for SAP S/4HANA transformation projects.
• CDQ Consulting Advisory consulting services covering master data management strategy, data governance, and data quality improvement programs.
• CDQ Implementation Services Professional implementation services that deploy CDQ solutions, integrate them with existing enterprise systems, and establish master data workflows.
• CDQ Developer Portal Self-serve developer portal offering API access, documentation, and SDK resources for programmatically integrating CDQ services with external applications and automating master data workflows.

Quantifiable outcome

• Bank account validation reduced from weeks to minutes
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SAPcoreTechnology or IntegrationSAP Master Data Governance partnership provides deep integration between CDQ's data quality solutions and SAP's master data management platform. CDQ serves as a data provider for business partner data in SAP MDG, cloud edition, enabling seamless data quality management within SAP environments.
• NTT Data (Glasswing)coreStrategic or Co-development PartnerNTT Data Glasswing partnership enables risk-free business partner creation, combining CDQ's data quality capabilities with NTT Data's consulting and implementation expertise for enterprise customers.
• SNPminorStrategic or Co-development PartnerSNP & CDQ Data Agility Assessment partnership focuses on helping companies evaluate their data readiness for transformation projects, combining SNP's data transformation capabilities with CDQ's data quality expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Semarchy: Provider of a unified data platform for master data, data quality, and data governance; comparable as a mid-market-to-enterprise MDM specialist targeting similar business-partner / customer data use cases.
• Informatica: Enterprise data integration and data quality leader with a mature master data management (Informatica MDM) offering; directly competes with CDQ in business-partner data quality and governance for large enterprises, including SAP-integrated deployments.
• Ataccama: AI-powered data quality and master data management vendor with a similar enterprise-and-channel GTM; directly comparable in modular data quality rules, stewardship workflows, and reference data integration.
• Stibo Systems: Provider of master data management software for customer, product, supplier, and location data; direct competitor in the customer/business partner MDM space with multi-domain coverage similar to CDQ's positioning.

Others

• Dun & Bradstreet: Global provider of business identity and firmographic data that competes in the upstream data layer (similar to CDQ's Intelligence Database and Data Sharing Community) for business partner verification and enrichment use cases.

Broad incumbents

• SAP Master Data Governance (MDG): SAP's native master data governance platform is the primary ecosystem CDQ integrates with; it represents the most direct incumbent alternative, and any deepening of native SAP data quality functionality poses competitive risk to CDQ.
• Talend (Qlik): Now part of Qlik, Talend offers data integration and data quality capabilities that overlap with CDQ's cleansing and validation features, sold into similar large enterprise buyers under broader analytics platforms.
• Experian Data Quality: Provides address verification, data quality and business data validation services that overlap with CDQ's reference data sources and cleansing capabilities, particularly for European enterprise customers.

Emerging players

• Riversand: Cloud-native master data management platform with focus on product and customer master data, including data quality and governance; overlaps with CDQ's business partner data quality use cases for enterprise.
• TIBCO EBX (TIBCO): TIBCO's EBX (formerly Orchestra Networks) is an established MDM platform for managing shared data across domains; comparable in multi-domain MDM and data governance for large enterprises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC800Zr37VEIXtqgkBtOUxCQ
• LinkedInlinkedin.com/company/cdq-ag
• Xx.com/cdq_ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CDQ