HelperPlace

What HelperPlace does

HelperPlace is an online two-sided marketplace that connects foreign domestic helpers (maids, nannies, caregivers, drivers) with employer families across 11+ Asia-Pacific and Middle East markets including Hong Kong, Singapore, Macau, UAE, Saudi Arabia, Qatar, Kuwait, Malaysia, Oman, Philippines, Indonesia, and Myanmar. Founded in 2016 and headquartered in Kwun Tong, Hong Kong, the platform operates at helperplace.com with native iOS and Android applications, allowing employers to post jobs and search a candidate database while helpers create structured profiles with experience, skills, language, contract status, and availability. The company emphasizes an ethical, fee-free model for job seekers — explicitly avoiding placement fees and salary deductions that characterize traditional agencies — and provides direct messaging, a Matching Analyzer tool, and screening profiles to facilitate informed hiring decisions without intermediaries.

The product surface has expanded from a pure matching marketplace into a broader helper-services ecosystem: an Agency Finder directory, a Training Finder for caregiver/skills certification courses, a Partner Services directory (insurance, remittance, travel, medical), an Events platform, and a Public Holiday calendar across supported regions. Revenue mechanics are concentrated on a three-tier employer subscription model — Weekly ($50/7 days), Family ($60/30 days), and Premium ($70/60 days) — with helper-side access remaining free and agency/training/partner listings providing supplementary monetized inventory. Distribution is primarily organic: a 170,000+ follower Facebook page, SEO targeted at high-intent "hire maid" search queries, content marketing via a News & Tips blog, and dual mobile app store presence. The company is privately held, bootstrapped (no disclosed institutional funding), and operates with a 1-10 person team under founder Edouard Muller; no management bios, board composition, or ownership structure beyond the founder is publicly disclosed.

Name

HelperPlace

Legal name

HelperPlace

Website

https://helperplace.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HelperPlace is a Hong Kong-headquartered online marketplace, founded in 2016, that connects foreign domestic helpers and caregivers with employer families across 11+ Asia-Pacific and Middle East markets via subscription-based employer access and free helper profiles.

Ownership category

akta.pro rank

Product category

Domestic Helper Marketplace

NAICS

Temporary Help Services (561320), Other Individual and Family Services (62419)

SIC

Services-Help Supply Services (7363), Services-Employment Agencies (7361)

akta.pro primary industry

Mother’s Helper + Errands/Household Running (Child Present) (HSAAAGAH)

akta.pro secondary industry

Mother’s Helper + Homework/Activity Assistance (HSAAAGAF)

Keywords

• Domestic helper matching
• Household staffing marketplace
• Maid recruitment platform
• Foreign domestic workers
• Helper employer portal

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Employer Subscription Plans: Employers pay subscription fees to access candidate database, post jobs, and contact helpers. Plans range from weekly to monthly subscriptions.
2. Agency Listings: Maid agencies can list their services on the platform, potentially generating listing or featured placement fees

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

HelperPlace operates an online matching platform that connects foreign domestic helpers — including maids, nannies, caregivers, and drivers — with employers seeking household staffing. The service is free for job seekers to create profiles and apply to positions, while employers pay subscription-based fees to post jobs, search the helper database, and access matching and communication tools.

Product overview

HelperPlace is a job marketplace platform that connects domestic helpers (including maids, nannies, caregivers, and drivers) with employers. The core product consists of the main web/mobile platform offering job posting, candidate search, screening tools, and direct messaging between helpers and employers. Additional modules include an Agency Finder directory, Training Finder for skill development, Partner Services directory (insurance, remittance, travel), Events listings, and Public Holiday calendars. The platform operates on a freemium model where job seekers use the service free of charge while employers subscribe to tiered plans (Weekly, Family, or Premium) for enhanced access. The platform is accessible via web and native mobile apps (Android and iOS).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 500,000+ users on platform
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• HKO Arigatoo LimitedminorChannel Partner/ Reseller/ DistributorAccredited employment agency by Philippine consulate and HK labour department. Services include trainings, renewal, overseas hire, and local hire. Specializes in hiring from Philippines.
• Fair Employment Agency LimitedminorChannel Partner/ Reseller/ DistributorNon-profit agency helping employers hire great helpers in Hong Kong. Services include renewal, overseas hire, and local hire. Sources helpers from Philippines, Indonesia, and Thailand.
• Arrow Employment ServicesminorChannel Partner/ Reseller/ DistributorReputable maid agency with extensive process of selecting employees, careful screening and training of applicants. Philippines specialization.
• PY Cares Employment AgencyminorChannel Partner/ Reseller/ DistributorTrusted partner for hiring experienced and reliable Filipino Domestic Helpers in Hong Kong.
• IconMed Elite Caregiver TrainingminorStrategic or Co-development PartnerProvides Best Courses for Caregivers in Hong Kong including Certificate Course for Caregivers and First Aid training.
• New Age Caregiver AcademyminorStrategic or Co-development PartnerTraining centre in Hong Kong for OFW to become Professional Caregiver and get internationally Recognized Caregiver Diploma.
• Generali Domestic Helper InsuranceminorStrategic or Co-development PartnerInsurance provider offering full protection on employer's legal obligations and extra benefits for domestic helpers in Hong Kong.
• Hong Kong Red CrossminorStrategic or Co-development PartnerFirst Aid & CPR Training services for domestic helpers in Hong Kong.
• Panda RemitminorStrategic or Co-development PartnerSafe, convenient, and low-cost way for domestic helpers to send money around the world.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Handy: US-based on-demand household services marketplace (now part of ANGI). Comparable in marketplace model for in-home services, though primarily focused on cleaning and handyman services rather than full-time domestic help.
• Care.com: Established US household services marketplace connecting families with nannies, caregivers, and domestic help. Comparable in marketplace model matching care/household workers with households, though serving a different geography with broader categories.
• Grab: Southeast Asia super-app with on-demand household and lifestyle services. Comparable as a regional platform expanding into home services across HelperPlace's SEA markets, though much broader in scope and vastly better-capitalized.
• TaskRabbit: Global on-demand marketplace for household and home services (cleaning, handyman, errands). Comparable marketplace dynamics and self-serve matching model, though focused on tasks rather than long-term domestic helper placement.
• Indeed: Global job marketplace where employers post roles and candidates search. Comparable in core marketplace model (job posts, candidate search, messaging) but addresses HelperPlace's niche as part of a much broader employment category.
• Helpling: Global household services platform (cleaning, nannying) operating across Europe, Asia, and Middle East. Operates in overlapping geographies (Singapore, UAE) with adjacent in-home service categories and similar marketplace model.

Direct peers

• HelperChoice: Hong Kong-based matching platform for foreign domestic helpers and employers. Closest direct competitor with the same PLG marketplace model, target market (HK families and overseas workers), and ethical positioning.

Emerging players

• Homage: Singapore-based on-demand caregiving and domestic helper platform. Comparable in target market (Singapore families seeking care and household help) and as a digital-first alternative to traditional agencies, though with stronger focus on elderly care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/helperplace
• Xx.com/helperplace
• LinkedInlinkedin.com/company/helperplace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HelperPlace