FerrariLund
Ferrari-Lund Real Estate is a privately held, locally owned brokerage founded in 1988 serving Northern Nevada with residential, luxury, commercial, and property management services through three offices and 100+ agents.
- Company typePrivate
- Founded1988
- HeadquartersReno, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
FerrariLund firmographics
Firmographics- Name
- FerrariLund
- Legal name
- Ferrari-Lund Real Estate
- Website
- https://ferrari-lund.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ferrari-Lund Real Estate is a privately held, locally owned brokerage founded in 1988 serving Northern Nevada with residential, luxury, commercial, and property management services through three offices and 100+ agents.
- Ownership category
- akta.pro rank
FerrariLund industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Lessors of Other Real Estate Property (531190)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD), Buyer Representation Services (BPAJAAAJ), Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where FerrariLund is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FerrariLund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Transaction Commissions: Traditional real estate brokerage commissions on residential, luxury, and commercial property sales. Agents represent buyers and sellers in transactions with commission-based compensation.
- Property Management Services: Residential and commercial property management services including tenant screening, rent collection, maintenance coordination, and lease management through AppFolio platform.
- Leasing/Rental Services: Property leasing services for both residential rentals and commercial spaces. Includes tenant placement and ongoing lease administration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Traditional commission-based real estate brokerage |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
FerrariLund product offering
Product offeringCore offering
Ferrari-Lund Real Estate is a locally owned and independently operated full-service real estate brokerage serving Northern Nevada since 1988. The company buys, sells, leases, and manages residential, luxury (properties over $1 million), and commercial properties across Reno, Sparks, Carson City, Lake Tahoe, and surrounding communities, supported by an IDX-enabled MLS listing platform and AppFolio-based property management operations.
Product overview
FerrariLund Real Estate is a locally owned and independently operated real estate brokerage serving Northern Nevada since 1988. The company operates as a full-service real estate firm offering a unified platform of services that includes residential real estate brokerage (covering buying, selling, and investment), the Luxury Collection (specialized service for properties over $1 million), commercial real estate services, and property management with leasing support. These core services are interconnected through their consumer-facing website which also provides a home valuation tool, relocation guides, and agent portal access. The company operates multiple physical office locations in Reno and Sparks areas with over 100 agents serving clients across the Northern Nevada region.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Full-service residential real estate brokerage covering buying, selling, and investment properties across Northern Nevada, with property search tools, agent matching, and transaction support for individual buyers and sellers.
- Luxury Collection Specialized luxury real estate service featuring properties priced over $1 million, including high-end homes in exclusive communities, Lake Tahoe properties, and premium residential offerings.
- Commercial Real Estate Brokerage Commercial property brokerage services covering search, buying, selling, and leasing of commercial properties including office, retail, industrial, and multi-family investment properties.
- Property Management and Leasing Rental property management services including tenant screening, rent collection, maintenance coordination, lease management, and owner/resident portals via the AppFolio platform for residential and commercial property owners.
- Relocation Services Relocation assistance services for both buyers and sellers, including buyer relocation guides and seller relocation guides to support clients moving to or from the Northern Nevada area.
Companies that use FerrariLund
Customer profileSegments4 records
Ideal customer profiles4 records
FerrariLund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
FerrariLund partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Union Street MediacoreUnion Street Media created and maintains the Ferrari-Lund website platform and provides digital marketing services including technology infrastructure, website hosting, and marketing analytics tools.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
FerrariLund competitors and assessment
Company assessmentBroad incumbents
- Redfin: Redfin is a tech-enabled discount brokerage operating across many U.S. metros. While its Northern Nevada footprint is limited, its consumer-facing pricing model and online search experience represent the structural competitive threat to traditional full-service brokerages like Ferrari-Lund.
- Compass: Compass is a tech-enabled national brokerage investing heavily in agent tools, marketing, and consumer experience. While not locally concentrated in Reno, it competes for high-producing agents and luxury listings in markets nationally and is reshaping competitive dynamics for independent regional firms.
- Keller Williams Realty Reno/Sparks: Keller Williams operates through agent-centric market centers in Reno/Sparks and competes directly for residential buyer/seller agents in the same Northern Nevada territory, leveraging national training and recruiting infrastructure.
- Berkshire Hathaway HomeServices Nevada: Berkshire Hathaway HomeServices operates multiple Nevada franchise offices across the broader region, offering national-brand reach and full-service brokerage. Larger national umbrella with overlapping residential and luxury segments in Nevada.
- RE/MAX Gold (Northern Nevada): RE/MAX Gold is a regional franchise broker with offices throughout Northern California and Nevada, including Reno/Sparks. Overlaps with Ferrari-Lund's residential and investor segments via a national franchise brand with local offices.
Direct peers
- Dickson Realty: Dickson Realty is a long-standing Reno-based independent brokerage serving Northern Nevada, directly competing in the same primary market and overlapping on residential, luxury, and commercial segments. Closest head-to-head competitor by geography and scale.
- Engel & Völkers Reno/Tahoe: Engel & Völkers operates dedicated shops in Reno and Lake Tahoe focused on luxury and premium real estate, with a strong European-influenced brand. Directly competes in the over-$1M segment Ferrari-Lund has built through its Luxury Collection.
- Coldwell Banker Select NV: Coldwell Banker Select is the Northern Nevada affiliate of the Coldwell Banker franchise network, operating multiple offices across Reno/Sparks. Directly competes for the same buyer/seller and luxury clients with franchise-brand backing.
- Sotheby's International Realty - Lake Tahoe/Reno: Sotheby's International Realty affiliates serve the Lake Tahoe / Reno luxury market and directly overlap with Ferrari-Lund's Luxury Collection. Comparable segment, comparable high-net-worth clientele, comparable premium-service model.
- Chase International: Chase International is a luxury-focused brokerage with deep Lake Tahoe / Reno / Northern Nevada footprint. Direct overlap with Ferrari-Lund's Luxury Collection over $1M and Tahoe estate segment; same geography, same customer base, same segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
FerrariLund social profiles
Digital presenceFerrariLund financial estimates
Financial estimateRevenue estimate
Valuation estimate
FerrariLund leadership team
Management profileNumber of profiles
FerrariLund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FerrariLund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FerrariLund
What does FerrariLund do?
Ferrari-Lund Real Estate is a locally owned and independently operated full-service real estate brokerage serving Northern Nevada since 1988. The company buys, sells, leases, and manages residential, luxury (properties over $1 million), and commercial properties across Reno, Sparks, Carson City, Lake Tahoe, and surrounding communities, supported by an IDX-enabled MLS listing platform and AppFolio-based property management operations.
Is FerrariLund a public or private company?
FerrariLund is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FerrariLund founded?
FerrariLund was founded in 1988. It employs 101 to 250 people.
Where is FerrariLund based?
FerrariLund is headquartered in Reno, United States, in the North America region.
How does FerrariLund make money?
Three revenue lines are on record. Real Estate Transaction Commissions are the primary driver. The others are property Management Services and leasing/Rental Services.
Who are FerrariLund's main competitors?
Broad incumbents on record are Redfin, Compass, Keller Williams Realty Reno/Sparks, Berkshire Hathaway HomeServices Nevada and RE/MAX Gold (Northern Nevada). Direct peers are Dickson Realty, Engel & Völkers Reno/Tahoe, Coldwell Banker Select NV, Sotheby's International Realty - Lake Tahoe/Reno and Chase International.
Does FerrariLund have an API?
No public API is recorded for FerrariLund.
What industry is FerrariLund in?
FerrariLund's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 531210 and its SIC code is 6531.