DNA DIAGNOSTIC
DNA Diagnostic A/S, founded in 1992, is a privately owned Danish biotech developing PCR and qPCR IVD test kits for food safety, leukemia screening, and animal health. It serves food producers, hospitals, and dairy operations globally through a curated distributor network, anchored by NordVal-certified rapid diagnostics including the flagship Salmonella Velox and HemaVision product lines.
- Company typePrivate
- Founded1992
- HeadquartersRisskov, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What DNA DIAGNOSTIC does
DNA Diagnostic A/S is a privately held Danish biotech company founded in 1992 in Risskov, Denmark, that develops and produces in vitro diagnostic (IVD) test kits based on polymerase chain reaction (PCR) and quantitative PCR (qPCR) technology. The company operates across three core verticals: human diagnostics (HemaVision RT-qPCR and RT-PCR kits for leukemia screening, detecting up to 28 chromosome translocations in a single test), food safety (Salmonella Velox, Listeria Velox, Salmonella Velox Cocoa, COVID-19 Food Check, and Infant 3 kits), and animal health and milk quality (Lacti Range, Mastit 4, TBC 4, Pneumo 4, ParaTB, Enterit 4, and Salmonella 4 cows). Flagship products include Salmonella Velox, marketed as the world's fastest certified confirmative Salmonella method at 5.5 hours sample-to-result, and HemaVision, CE-IVD marked for leukemia translocation screening.
The company is run by approximately 25 staff including biochemists, veterinarians, microbiologists, and laboratory technicians, operating from an ISO 13485:2016 certified manufacturing facility (certificate valid 2026.04.21 to 2029.04.20). Revenue is generated primarily through unit-based diagnostic kit sales in 96-test or 384-test kit configurations, distributed through a curated international network of regional distributors covering 14+ European markets (Austria, Belgium, Czech Republic, Finland, Germany, Ireland, Italy, the Baltic states, Netherlands, Slovenia, Spain, Sweden, Switzerland, and Turkey) plus channels reaching the Middle East, Africa, Asia, the Americas, and Oceania. Sales motion combines channel partners, direct Key Account Management for strategic food-industry and hospital accounts, and an event-led presence at AACC, Medica, Medlab, ANUGA, EHA, ICAR, IDF Mastitis, and Arab Health trade shows.
Proprietary moats rest on third-party validated regulatory credentials — NordVal Certificate 046 (Salmonella Velox) and 058 (Listeria Velox) issued under ISO 16140-2, CE-IVD marking for HemaVision, and UK Government Phase 3 validation for the COVID-19 Antigen Test Kit from PHE Porton Down and University of Oxford. The firm follows a single-product-category revenue model (kit sales plus technical support services for PCR laboratory implementation) with no disclosed subscription or platform layer. Ownership remains founder/management-controlled under Chairman Mogens Sønderup and CEO Allan Sandbeck (since September 2022), with no institutional investors, PE sponsor, or public listing identified.
DNA DIAGNOSTIC firmographics
Firmographics- Name
- DNA DIAGNOSTIC
- Legal name
- DNA Diagnostic A/S
- Website
- https://dna-diagnostic.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DNA Diagnostic A/S, founded in 1992, is a privately owned Danish biotech developing PCR and qPCR IVD test kits for food safety, leukemia screening, and animal health. It serves food producers, hospitals, and dairy operations globally through a curated distributor network, anchored by NordVal-certified rapid diagnostics including the flagship Salmonella Velox and HemaVision product lines.
- Ownership category
- akta.pro rank
DNA DIAGNOSTIC industry classification
Industry- Product category
- Molecular Diagnostics
- NAICS
- In-Vitro Diagnostic Substance Manufacturing (325413)
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Molecular Diagnostics (PCR/qPCR, NGS-based assays) (HLAAALAA)
- akta.pro secondary industries
- Genetic, Cytogenetic & Prenatal Screening IVD (HLAHAAAI), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL), Rapid On-Site Environmental Testing Kits & Instruments (Lateral Flow, PCR, ATP Devices) (AFALAEAK)
Keywords
Where DNA DIAGNOSTIC is headquartered
LocationHeadquarters
- HQ city
- Risskov
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
DNA DIAGNOSTIC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- PCR/qPCR Test Kit Sales: DNA Diagnostic sells diagnostic test kits for detection of pathogens in food, animals, and humans. Products include Salmonella Velox (SV96, SV960 kits), Listeria Velox (LV384T, LV384D), Pneumo 4, Enterit 4, ParaTB, Salmonella 4 cows, HemaVision, and COVID-19 tests. Each kit provides specific number of tests (96 or 384). One-time product sales model with repeat purchases for reagents and consumables.
- Technical Support Services: The company provides expert advice before, during, and after the startup of PCR-laboratories, contributing to customer implementation and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Salmonella Velox SV96 (96 tests) |
| Unit Pricing | Pay-as-you-go | Salmonella Velox SV960 (960 tests - 10x96) |
| Unit Pricing | Pay-as-you-go | Listeria Velox LV384T (384 tests, 2mL tubes) |
| Unit Pricing | Pay-as-you-go | Listeria Velox LV384D (384 tests, Deep Wells) |
| Unit Pricing | Pay-as-you-go | Pneumo 4 variants (384 tests) |
Go-to-market motion3 records
Distribution channels14 records
Marketing channels5 records
DNA DIAGNOSTIC product offering
Product offeringCore offering
DNA Diagnostic A/S develops, manufactures, and sells PCR and qPCR in vitro diagnostic (IVD) test kits across three verticals: human clinical diagnostics (HemaVision for leukemia screening), food safety (Salmonella Velox, Listeria Velox, COVID-19 Food Check), and animal health/milk quality (Pneumo 4, ParaTB, Enterit 4, Mastit 4, Lacti Range). The kits are sold through an international distributor network covering Europe, the Americas, Asia, the Middle East, Africa, and Oceania.
Product overview
DNA Diagnostic A/S is a Danish biotech company (established 1992) developing and producing PCR and qPCR test kits for three main application areas: Human diagnostics (HemaVision RT-qPCR/RT-PCR for leukemia screening), Food safety (Salmonella Velox, Listeria Velox, COVID-19 Food Check, Infant 3), and Animal health/Milk quality (Lacti Range, Mastit 4, TBC 4, Pneumo 4, ParaTB, Enterit 4, Salmonella 4 cows). The portfolio consists of individual test kits using PCR/qPCR molecular diagnostic technology for rapid detection of pathogens, bacteria, viruses, and parasites across food, veterinary, and clinical applications. The core technology is polymerase chain reaction (PCR) and quantitative PCR (qPCR) for nucleic acid detection.
Differentiator
Problem solved
Functional benefit
Brands
- HemaVision: IVD test kits for screening of chromosome translocations associated with leukemia, detecting up to 28 translocations.
- Salmonella Velox
- Listeria Velox
- Lacti Range
- Mastit 4
- Pneumo 4
- ParaTB
- Enterit 4
- COVID-19 Food Check
- COVID-19 Antigen Detection
Products and services
- HemaVision RT-qPCR CE-IVD marked IVD test kit that screens up to 28 chromosome translocations associated with leukemia using RT-qPCR; for hospitals and clinical laboratories requiring fast screening for diagnosis and treatment planning.
- HemaVision RT-PCR CE-IVD marked IVD test kit for screening chromosome translocations associated with leukemia using RT-PCR technology; for hospitals and clinical laboratories.
- Salmonella Velox NordVal-certified (046) qPCR test kit for the world's fastest certified confirmative detection of Salmonella spp. and/or Salmonella Enteritidis/Typhimurium in foods; sample to result in 5.5 hours including enrichment; for food production companies and private laboratories.
- Salmonella Velox Cocoa Specialized qPCR test kit for detecting Salmonella species in cocoa-containing samples and chocolate industry products; results within 20 hours for 375-gram samples; for chocolate and cocoa producers.
- Listeria Velox NordVal-certified (058) qPCR test kit for simultaneous detection of Listeria spp. and Listeria monocytogenes in foods and environmental samples; full protocol from sample to result in 20 hours including enrichment; for food producers and laboratories.
- COVID-19 Food Check qPCR test kit for detection of SARS-CoV-2 in food matrices including pork, beef and chicken products; for food producers concerned about surface or product contamination.
- Lacti Range Fast and accurate qPCR test kits for milk quality at dairies; for dairy farms and milk quality laboratories.
- Mastit 4 PCR test kit for screening of mastitis-causing bacteria in milk; for dairy farms and veterinary laboratories.
- TBC 4 PCR test kit for detection of Mycobacterium bovis (tuberculosis-related bacteria) in milk samples; for dairy farms and veterinary laboratories.
- Salmonella in Milk qPCR test kit for Salmonella detection in milk samples; for dairy industry quality control.
- Mycoplasma in Milk qPCR test kit for Mycoplasma detection in milk samples; for dairy farms and veterinary laboratories.
- Infant 3 qPCR test kit for screening pathogens in infant formula, powders, or environmental swabs; detects critical bacteria in one reaction within 20 hours; for infant formula manufacturers.
- Pneumo 4 Multiplex qPCR test kit for fast and accurate diagnosis of pneumonia infections in calves; detects Mannheimia haemolytica, Pasteurella multocida, Histophilus somni, Mycoplasma bovis, and respiratory viruses without bacterial culturing; for veterinarians and cattle producers.
- ParaTB Fast qPCR test kit for detection of Mycobacterium avium subspecies paratuberculosis (MAP / Johne's disease) in cattle and sheep herds; for livestock producers and veterinarians managing chronic infections and culling decisions.
- Enterit 4 calves Fast qPCR test kit for detection of pathogens linked to calf diarrhea including Clostridium perfringens, Salmonella Dublin, E. coli F5, Bovine rotavirus, Bovine coronavirus, Cryptosporidium parvum, and Eimeria species; for cattle producers and veterinarians.
- Enterit 4 swine Fast qPCR test kit for detection of pathogens linked to swine diarrhea including Brachyspira Pilosicoli, Lawsonia intracellularis, E. coli F4, and E. coli F18; for swine producers and veterinarians.
- Salmonella 4 cows Fast qPCR test kit for detection of Salmonella spp. and Salmonella Dublin from feces samples, swabs, or environmental samples in cattle; for cattle producers and veterinarians.
- Salmonella SE+ST PCR test kit for screening of Salmonella Enteritidis and Salmonella Typhimurium in meat, poultry, fish, seafood, cocoa and infant products; for food producers.
- COVID-19 Antigen Test Kit (Professional Use and Self-Test) COVID-19 antigen rapid test kit for professional use and self-testing; CE 1434 approved, validated by PHE Porton Down and University of Oxford with reported 100% sensitivity, 99.5% specificity, and 99.7% accuracy.
Quantifiable outcome
- Salmonella Velox: Sample to result in 5.5 hours (including enrichment)
- +3 more outcomes
Companies that use DNA DIAGNOSTIC
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
DNA DIAGNOSTIC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
DNA DIAGNOSTIC partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Bio-Connect Diagnostics B.V.coreSpecialized in import and distribution of research diagnostics products. Distributes HemaVision products in the Benelux market. Contact: Dew Doekharan.
- Anopoli Biomedical SystemscoreAuthorized distributor in Austria covering Animal, Food, Human, and Milk product lines. Contact: Gabriele Schlerka.
- Serosep Ltd.coreLeading manufacturer and supplier of diagnostic products to laboratories in Ireland, employing over 100 people. Distributes food product line including Salmonella Velox. Contact: [email protected]
- GeneTiCA s.r.o.coreDistributor in Czech Republic. Contact: Lenka Brieslingerová.
- XboXLab OycoreDistributor in Finland. Contact: Jussi Kontturi.
- EMD Group LLCcoreDistributor in Georgia. Contact: David Tevdorashvili.
- HiSS Diagnostics GmbHcoreDistributor in Germany. Contact: Dr. Ullrich Stahlschmidt.
- Nuclear Laser MedicinecoreDistributor in Italy. Contact: Customer service.
- InterluxcoreDistributor in Latvia. Contact: Silvija Cīpare.
- UAB InterluxcoreDistributor in Lithuania.
- Mediline d.o.ocoreDistributor in Slovenia. Contact: Mrs. Darja Podpecnik.
- ECOGEN S.r.l.coreDistributor in Spain. Contact: Àlvaro González Espinós.
- XboXLabcoreDistributor in Sweden. Contact: Hillevi Henryson.
- RUWAG Handels AGcoreDistributor in Switzerland. Contact: Sabrina Näf.
- ATC Genomics Saglik Teknolojileri Anonim SirketicoreDistributor in Turkey. Contact: [email protected]
- Knæk Cancer CampaignminorDNA Diagnostic contributed 25,000 DKK to the Danish Cancer Awareness Week fundraising campaign, funding research, prevention, education, and support for patients and families.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
DNA DIAGNOSTIC competitors and assessment
Company assessmentBroad incumbents
- bioMérieux: Global leader in industrial and clinical microbiology, including pathogen detection kits and instruments for food safety (GENE-UP, TEMPO). Directly comparable as a large incumbent in molecular food pathogen testing, but with a far broader portfolio and instrument-based platform.
- Bio-Rad Laboratories: Major molecular diagnostics and life science research company with extensive PCR/qPCR reagent and instrument offerings (CFX, QX600). Comparable on the PCR/qPCR reagent kit technology stack and clinical diagnostics exposure.
- QIAGEN: Global molecular diagnostics and sample technologies company with a deep PCR/qPCR reagent portfolio (QuantiNova, QIAcuity digital PCR). Comparable on PCR/qPCR technology for both clinical and applied testing markets.
- Eurofins Scientific: Largest global food testing laboratory network, also offering molecular testing kits and services across food, animal, and clinical diagnostics. Comparable through its Genon subsidiary and similar exposure to food pathogen and dairy testing markets.
- PerkinElmer / Revvity: Life sciences and diagnostics company offering applied genomics, food safety reagents, and clinical screening assays. Comparable on molecular diagnostics reagents for food and clinical genetics testing.
Direct peers
- Hygiena: Specialist in rapid food safety and environmental pathogen testing, including ATP hygiene monitoring and molecular assays for Salmonella and Listeria. Directly competes in the same rapid pathogen detection category targeting food producers.
- R-Biopharm: German-based developer of PCR and immunoassay test kits for food, feed, and clinical diagnostics, including pathogen detection for Salmonella, Listeria, and dairy quality. Direct competitor in European food safety PCR kits with similar product structure.
- ELITech Group: Specialized IVD company focused on molecular diagnostics and clinical chemistry, with strong presence in food and veterinary pathogen detection (e.g., Salmonella, Listeria, mastitis PCR kits). Direct competitor with similar niche focus and end markets.
- Neogen Corporation (formerly 3M Food Safety): Major food safety testing provider offering pathogen detection kits (e.g., ANSR for Salmonella/Listeria) and dairy diagnostics. Closely comparable in food pathogen testing with a similar multiplex/qPCR approach and dairy vertical overlap.
- Serosep: Irish manufacturer and supplier of diagnostic products to laboratories — though it also acts as DNA Diagnostic's distributor in Ireland. A direct peer in food microbiology diagnostics with overlapping product portfolios for Salmonella and Listeria testing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DNA DIAGNOSTIC social profiles
Digital presenceDNA DIAGNOSTIC compliance and trust
Trust signalCompliance5 records
DNA DIAGNOSTIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
DNA DIAGNOSTIC leadership team
Management profileNumber of profiles
Profiles5 records
DNA DIAGNOSTIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DNA DIAGNOSTIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DNA DIAGNOSTIC
What does DNA DIAGNOSTIC do?
DNA Diagnostic A/S develops, manufactures, and sells PCR and qPCR in vitro diagnostic (IVD) test kits across three verticals: human clinical diagnostics (HemaVision for leukemia screening), food safety (Salmonella Velox, Listeria Velox, COVID-19 Food Check), and animal health/milk quality (Pneumo 4, ParaTB, Enterit 4, Mastit 4, Lacti Range). The kits are sold through an international distributor network covering Europe, the Americas, Asia, the Middle East, Africa, and Oceania.
Is DNA DIAGNOSTIC a public or private company?
DNA DIAGNOSTIC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DNA DIAGNOSTIC founded?
DNA DIAGNOSTIC was founded in 1992. It employs 11 to 50 people.
Where is DNA DIAGNOSTIC based?
DNA DIAGNOSTIC is headquartered in Risskov, Denmark, in the Europe region.
How does DNA DIAGNOSTIC make money?
Two revenue lines are on record. PCR/qPCR Test Kit Sales are the primary driver. The others are technical Support Services.
Who are DNA DIAGNOSTIC's main competitors?
Broad incumbents on record are bioMérieux, Bio-Rad Laboratories, QIAGEN, Eurofins Scientific and PerkinElmer / Revvity. Direct peers are Hygiena, R-Biopharm, ELITech Group, Neogen Corporation (formerly 3M Food Safety) and Serosep.
Does DNA DIAGNOSTIC have an API?
No public API is recorded for DNA DIAGNOSTIC.
What industry is DNA DIAGNOSTIC in?
DNA DIAGNOSTIC's product category is Molecular Diagnostics. Its primary akta.pro industry code is HLAAALAA, Molecular Diagnostics (PCR/qPCR, NGS-based assays), with a secondary code of HLAHAAAI, Genetic, Cytogenetic & Prenatal Screening IVD. Its NAICS code is 325413 and its SIC code is 2835.