Dialogbild

What Dialogbild does

Dialogbild is a privately-held visual communication consultancy headquartered in Hamburg, Germany, founded in 2003 by Managing Director Tom Becker. The firm transforms complex corporate strategies, processes, change initiatives, and visions into hand-illustrated visual media branded as 'Dialogbilder' (dialog pictures). Its core methodology combines consulting expertise in business psychology, HR, and organizational development with illustration design, typically produced via co-creation workshops alongside client leadership teams. The product family spans multiple formats: the core Dialogbild illustration, three-dimensional Dialogbild 3D, a modern flat-style Dialogbild Flat 2.0, a simplified Dialogbild Light, animated Dialogfilm explanatory videos, interactive digital variants with clickable embedded multimedia, E-Learning modules, Graphic Recording, Live Illustration, Scribble Training, and an Academy & Roll-Out service for enterprise-wide deployment.

Dialogbild serves enterprise clients across aviation, automotive, logistics, pharmaceutical/chemical, finance, and manufacturing — with named engagements for Airbus, Lufthansa, BMW, Audi, Volkswagen, Continental, Schaeffler, BASF, Boehringer Ingelheim, Kuehne+Nagel, Jungheinrich, and several German savings banks (Volksbank, Sparda-Bank, Sparkasse). Revenue is generated on a project-based professional services model: consulting and creative services fees for workshops, strategy development, and implementation support, plus one-time licenses for the customized visual media produced. The go-to-market is direct enterprise field sales, with lead generation supported by free downloadable information packages and a content-led website. The firm has completed 100+ Dialogbild projects since 2003 and self-describes as the leading provider of dialog pictures in Europe, though it is a small boutique operation (11–50 employees, founder-controlled, no external institutional investors) operating from a single Hamburg office across the DACH region (Germany, Austria, Switzerland).

Name

Dialogbild

Legal name

DIALOGBILD GmbH

Website

https://dialogbild.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Dialogbild is a Hamburg-based visual communication consultancy founded in 2003 that creates illustrated 'dialog pictures' and explanatory media to help enterprise clients communicate complex strategies, processes, and change initiatives across industries such as automotive, aerospace, logistics, finance, and pharmaceuticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting and Creative Services: Project-based consulting fees for visual communication strategy development, including workshops, concept development, and implementation support for Dialog Picture projects.
2. Visual Media Production: Creation of customized Dialog Pictures, illustrations, explanatory films, and interactive media. Pricing based on project scope, complexity, and usage rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Dialogbild is a creative management consultancy that creates "Dialogbilder" (dialog pictures) - illustrated visual media that translates complex corporate strategies, processes, change initiatives, and visions into accessible visual formats. The company offers a portfolio spanning hand-illustrated dialog pictures, 3D visualizations, interactive digital versions, explanatory films (Dialogfilm), graphic recording, live illustration, and roll-out/academy services for enterprise clients.

Product overview

DIALOGBILD is a visual communication agency offering a comprehensive portfolio of dialog picture products and services. The core offering is the Dialogbild—a hand-illustrated visual medium that visualizes complex corporate topics, processes, changes, and visions. This core product is available in multiple variants: Dialogbild 3D (three-dimensional), Dialogbild Flat 2.0 (modern flat design), and Dialogbild Light (simplified version). The portfolio extends to animated Dialogfilm (dialogue/explanatory films), Interactive digital versions with embedded multimedia, E-Learning modules, Graphic Recording services, Live Illustration, Scribble Training, and Academy & Roll-Out implementation support. The product family serves industries including aviation, automotive, finance, logistics, pharmaceuticals, and more, with projects completed for clients such as Airbus, Lufthansa, BMW, Audi, Volkswagen, Kuehne+Nagel, and Continental.

Differentiator

Problem solved

Functional benefit

Products and services

• Dialogbild The flagship hand-illustrated visual medium that visualizes complex corporate topics, processes, changes, and visions in an illustrative picture format to make them understandable and memorable for all employees.
• Dialogbild 3D Three-dimensional visualization of corporate topics, processes, and visions, offering enhanced depth and detail for immersive communication.
• Dialogbild Flat 2.0 Modern flat-design illustration style for visual communication, featuring simple, clear structures with a contemporary aesthetic.
• Dialogbild Light A simplified, lightweight version of the dialog picture for more focused or less complex communication needs.
• Dialogfilm Animated explanatory or dialogue films that communicate complex products, processes, or regulations in an engaging video format, produced in multiple languages for international use.
• Interaktiv (Interactive Dialogbild) Interactive digital versions of dialog pictures with embedded click points, videos, text, and graphics that allow users to explore content interactively.
• E-Learning Interactive digital learning tools incorporating dialog pictures to train and onboard employees on corporate processes, values, and strategies.
• Graphic Recording Real-time visual documentation of meetings, conferences, and workshops where illustrators capture discussions and ideas in visual format.
• Live Illustration Live visual creation during events, workshops, or meetings where illustrators develop images in real-time with participants.
• Scribble Training Training service that teaches participants to use simple scribble/sketch techniques for visual communication.
• Academy & Roll-Out Implementation support service that helps organizations deploy and roll out dialog picture media across the entire company through workshops and training.

Quantifiable outcome

• Visual stimuli are processed 60,000 times faster than text
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pentagram: Independent design consultancy whose partners lead bespoke identity and visual communication engagements for major global brands. Comparable in combining senior-led creative methodology with enterprise visual storytelling.
• Kolle Rebbe: Hamburg-based creative agency where Dialogbild's founder previously worked; offers broad branding and advertising services to enterprise clients. Comparable as a larger German creative incumbent in the same talent pool and client base.
• Scholz & Friends: Major German creative agency group serving large enterprises with integrated communications, branding, and digital. Comparable as a broader-scale incumbent in the German corporate communications market Dialogbild addresses.
• Serviceplan Group: Europe's largest independent owner-managed agency group with full-service creative, digital, and consulting capabilities. Comparable as a large German incumbent competing for the same enterprise communication budgets.

Direct peers

• The Grove: David Sibbet's visual facilitation consultancy that pioneered graphic recording and visual meetings for corporate change and strategy. Directly comparable to Dialogbild in combining visual methodologies with organizational communication consulting.
• Moving Brands: Strategic brand and visual consultancy that helps enterprises express complex strategies through visual identity and storytelling. Comparable in combining strategic consulting with bespoke visual deliverables for global brands.
• Alphachimp: Live illustration and graphic recording agency producing real-time visual storytelling for conferences, workshops, and corporate events. Comparable to Dialogbild's Live Illustration and Graphic Recording service lines.
• ImageThink: Graphic recording and visual strategy firm serving large enterprises with illustrated meeting capture and strategy visualization. Highly comparable to Dialogbild's Graphic Recording and Dialogbild offerings.

Emerging players

• Sketchnote Academy: Training-focused organization teaching visual scribing and sketchnoting techniques for business communication. Overlaps with Dialogbild's Scribble Training and Academy & Roll-Out services.
• Mural: Digital visual collaboration platform used by enterprises for workshops, strategy, and visual thinking. Adjacent to Dialogbild's Interactive Dialogbild product and represents the digital-native evolution of visual facilitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Dialogbild
• Instagraminstagram.com/dialogbild
• YouTubeyoutube.com/channel/UCwKJdD3JlN1UFe59dDKnZ9A
• Xx.com/dialogbild
• LinkedInlinkedin.com/company/dialogbild

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dialogbild