Perkins Rowe

Name

Perkins Rowe

Legal name

Perkins Rowe

Website

https://perkinsrowe.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate / Shopping Center

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Lessors of Real Estate (5311)

SIC

Operators Of Nonresidential Buildings (6512), Real Estate (6500)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industries

Office Tenant Representation (BPAJALAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Mixed-use real estate
• Retail property leasing
• Commercial office leasing
• Residential apartment leasing
• Shopping center management

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others, Supply Chain

Revenue model

1. Retail Rent: Perkins Rowe generates revenue by leasing retail, office, and restaurant space to tenants. The property features over 375,000 square feet of retail space with anchors Barnes & Noble, Cinemark, CVS, and The Fresh Market, plus 135,000 square feet of office space and over 306 multi-family residential units.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Perkins Rowe is a 745,000 sq ft mixed-use development in Baton Rouge, LA that leases retail, restaurant, Class A office, and multi-family residential space to tenants. The property features 375,000 sq ft of retail anchored by Barnes & Noble, Cinemark, CVS, and The Fresh Market, 135,000 sq ft of Class A office space, and over 306 multi-family residential units, supported by onsite parking, 24/7 security, and community event programming.

Product overview

Perkins Rowe is a premier mixed-use development in Baton Rouge, LA, blending retail, dining, entertainment, office, residential, and grocery offerings in a pedestrian-friendly environment. The property features 375,000 square feet of retail space with anchors including Barnes & Noble, Cinemark 16-screen theater, CVS, and The Fresh Market; 135,000 square feet of Class A office space; and over 306 multi-family residential units. The property hosts community events including Rock N Rowe concert series, Food Truck Round-Up, and Wild Day at the Rowe. Tenants include Warby Parker (first Baton Rouge location) and Barrio Burrito Bar (Louisiana Flagship). The development offers approximately 746K sq. ft. of total mixed-use space with complementary parking and 24/7 security.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Leasing Long-term retail and restaurant lease agreements for inline shop space and anchor positions within the 375,000 sq ft retail component of Perkins Rowe. Targeted at national and regional retailers seeking high-traffic Baton Rouge locations.
• Class A Office Leasing Class A office space leases for businesses and professional firms in the 135,000 sq ft office component of Perkins Rowe, located in Baton Rouge's medical and shopping district with convenient parking and amenities.
• Multi-Family Residential Leasing Residential lease agreements for 306+ upscale multi-family apartment units within the Perkins Rowe mixed-use environment, providing residents with walkable access to retail, dining, and entertainment.
• Pop-Up & Temporary Leasing Short-term, flexible retail space licensing for emerging brands, product launches, workshops, and interactive experiences, providing access to Perkins Rowe's 7 million+ annual visitor base without long-term lease commitment.
• Advertising & Sponsorship Opportunities Onsite advertising placements and event sponsorships (including Rock N Rowe concert series) that enable brands to engage with Perkins Rowe's 7 million+ annual visitors throughout their shopping and dining experience.

Named customers5 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• East Baton Rouge Parish LibraryminorGTM or Marketing PartnerEast Baton Rouge Parish Library sponsors community events at Perkins Rowe including Rock N Rowe concert series and Food Truck Round-Up events. This partnership supports free public entertainment and community engagement.
• Trademark Property CompanycoreOthersTrademark Property Company is the developer and management company behind Perkins Rowe. The property's website is mindfully developed by SASSO agency.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• CBL & Associates Properties: Regional mall operator with properties in secondary Southeastern markets; comparable to Perkins Rowe's mid-tier anchor dependency and sub-market positioning.
• Macerich: Publicly-traded REIT focused on high-quality regional malls and lifestyle centers; comparable to Perkins Rowe in tenant mix, marketing-driven traffic generation, and mixed-use positioning.
• Simon Property Group: Largest publicly-traded U.S. mall REIT operating hundreds of retail properties nationwide; sets competitive leasing benchmarks and operating standards that Perkins Rowe must match to attract and retain national anchor and in-line tenants.
• Federal Realty Investment Trust: REIT focused on open-air mixed-use and street retail properties; directly comparable operating philosophy around curated tenant mix, community events, and pedestrian-friendly design that Perkins Rowe employs.
• Taubman Centers: REIT specializing in premier regional and super-regional shopping centers; comparable to Perkins Rowe in upscale tenant curation and event-driven traffic programming.
• Brookfield Properties: Major mixed-use and retail real estate operator that owns and manages the competing Mall of Louisiana; provides a directly comparable institutional operating model and capital structure benchmark.
• Unibail-Rodamco-Westfield: Global operator of flagship shopping destinations and mixed-use assets; relevant comparable for brand-anchor leasing strategy and event-driven traffic programming at premier destinations.

Direct peers

• Towne Center at Cedar Lodge: Mixed-use lifestyle development combining upscale retail, dining, office, and residential in a pedestrian-friendly format similar to Perkins Rowe's hybrid layout.
• River Ranch Development: Mixed-use lifestyle center in Lafayette, Louisiana featuring retail, dining, office, and residential components in a walkable design—directly comparable operating model to Perkins Rowe in a nearby Louisiana market.
• Mall of Louisiana: Largest enclosed regional mall in Baton Rouge operated by Brookfield Properties, directly competing with Perkins Rowe for the same local shopper base and regional tourist dollars in the same metropolitan trade area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PerkinsRoweBR
• Instagraminstagram.com/perkinsrowebr
• Xx.com/perkinsrowebr
• LinkedInlinkedin.com/company/perkins-rowe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perkins Rowe