What 2dine does

2dine is a privately held, early-stage software company founded in 2020 and headquartered in Mexico City, Mexico. Per its landing page positioning, the company offers a "Smart Contactless Table Service" product — a software solution aimed at restaurants seeking to digitize and de-contact the in-restaurant ordering and payment workflow. The company's web presence is limited to a single landing page (landing.2dine.io), and the product is described in functional terms as contactless table service for the hospitality industry.

The underlying technical architecture is not documented in available source material: no core technology stack, proprietary features, integrations, APIs, SDKs, or mobile applications are disclosed. The product appears to be sold as a standalone solution rather than as part of a broader restaurant technology ecosystem, with no enterprise platform or third-party integrations mentioned.

From a business model standpoint, the source data provides no pricing models, publicly disclosed pricing, revenue figures, customer segments, GTM motion, or distribution channel detail. The company operates with a 1-10 employee headcount and has not disclosed any funding rounds, investors, ownership structure, or parent company relationships. As a result, the revenue mechanics, customer acquisition strategy, and unit economics cannot be characterized beyond a software-as-a-service hypothesis inferred from the product category.

Name

2dine

Website

https://landing.2dine.io

Company type

Private

Founded year

2020

Headcount range

1–10 employees

Short description

2dine is a Mexico City-based software company founded in 2020 that offers a Smart Contactless Table Service product for restaurants seeking to digitize ordering and payment workflows.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

2dine provides a smart contactless table service product for restaurants and food-service operators, enabling digital, touch-free ordering at the table. The offering is positioned as a streamlined software solution to replace traditional printed menus and in-person order taking. It is delivered as a B2B platform for hospitality businesses, primarily in Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Contactless Table Service

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Tock: Tock provides reservation, prepaid dining, and contactless ordering tools for restaurants. Owned by American Express, it competes with 2dine in the front-of-house digital experience layer for restaurants, particularly for higher-end operators.
• Olo: Olo is a leading restaurant ordering platform powering direct digital ordering for major chains. While primarily known for off-premise ordering, its dine-in and contactless offerings put it in direct competitive overlap with 2dine in the digital table-service category.
• Bbot: Bbot is a direct competitor offering contactless QR-code ordering, payment, and table-service solutions for restaurants. Its product scope and target customer segment align almost exactly with 2dine's "Smart Contactless Table Service" positioning, making it the most direct comparable.
• ChowNow: ChowNow provides commission-free online ordering systems for independent restaurants, including contactless dine-in ordering. Its direct-to-restaurant SaaS model and focus on table-service workflows make it a close comparable to 2dine.
• Resy: Resy, owned by American Express, offers reservations, guest management, and integrated contactless dining tools. Its expansion into the dine-in payment and ordering layer puts it in direct competition with 2dine for restaurant front-of-house wallet share.

Broad incumbents

• Toast: Toast is a large, publicly-traded restaurant technology platform offering POS, online ordering, contactless dine-in, payroll, and marketing. While it serves a much broader product portfolio than 2dine, its contactless dining and QR-ordering features directly overlap with 2dine's core offering.
• OpenTable: OpenTable is the dominant restaurant reservation platform, owned by Booking Holdings, and has expanded into guest management and contactless dining features. It targets the same restaurant operator base as 2dine with overlapping front-of-house functionality.
• Lightspeed Restaurant: Lightspeed Restaurant offers POS, inventory, and online ordering tools for full-service and quick-service restaurants. It overlaps with 2dine in the contactless ordering and front-of-house workflow space, though as part of a broader commerce suite.
• Square for Restaurants: Block's Square for Restaurants offers POS, integrated online and contactless ordering, and payment processing. It serves the same independent and small-chain restaurant customers that 2dine targets, but as part of a much broader commerce platform.

Emerging players

• GloriaFood: GloriaFood provides free online ordering and contactless QR-menu tools targeting small independent restaurants. It is a more accessible, low-cost alternative in the same category as 2dine, often used by smaller operators in Latin America and Europe.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/2dineapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2dine