Credit Simple
Credit Simple provided free credit scores and reports to Australian consumers via illion credit bureau data, monetizing through affiliate referrals to banks and lenders. In 2022 the company merged with ClearScore, migrating its 950,000+ user base to that platform.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Credit Simple does
Credit Simple is an Australian consumer fintech that provided free access to personal credit scores and detailed credit reports, powered by data from the illion Credit Reporting Body. Founded around 2017 and headquartered in Sydney, the platform served Australian residents seeking to understand, monitor, and improve their creditworthiness, with primary customers including first-time credit seekers, consumers rebuilding credit, and financially-conscious individuals comparing credit options. The core product was a credit score dashboard with monthly updates, demographic comparison tools, and targeted credit offers, complemented by Money Simple (bank account aggregation via illion Open Data Solutions), Credit Simple for Business (business credit scores for company directors), Credit Information Alerts, and Email Address Monitoring. The technology stack combined illion credit bureau integration with bank credential-based account aggregation, biometric authentication on mobile, and social-login SSO. A separate New Zealand site (creditsimple.co.nz) extended the footprint trans-Tasman.
The business operated a freemium, zero-cost-to-user model monetized entirely through affiliate referral fees and advertising revenue from credit providers — banks, lenders, telcos, and energy companies — who used Credit Simple's 950,000+ member audience as a targeted marketing channel filtered by credit score, location, age, and gender. Distribution was purely self-serve digital via the creditsimple.com.au website and dedicated iOS and Android apps. The company held Australian Credit Licence 520783, operated as an Access Seeker under Part IIIA of the Privacy Act 1988, and was a member of the Australian Financial Complaints Authority (AFCA). In 2022, Credit Simple merged with ClearScore in Australia, closing standalone accounts and migrating the user base to the ClearScore platform, with the legal entity Credit Simple (Australia) Pty Limited now operating under ClearScore Australia Pty Ltd as parent.
Credit Simple firmographics
Firmographics- Name
- Credit Simple
- Legal name
- Credit Simple (Australia) Pty Limited
- Website
- https://creditsimple.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Credit Simple provided free credit scores and reports to Australian consumers via illion credit bureau data, monetizing through affiliate referrals to banks and lenders. In 2022 the company merged with ClearScore, migrating its 950,000+ user base to that platform.
- Ownership category
- akta.pro rank
Credit Simple industry classification
Industry- Product category
- Consumer Credit Information Services
- NAICS
- Activities Related to Credit Intermediation (5223), Credit Bureaus (561450)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Credit Score Monitoring & Credit Building (FSAGADAE)
- akta.pro secondary industry
- Credit Education, Monitoring & Consumer Credit Management Tools (FSAKAKAJ)
Keywords
Where Credit Simple is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Credit Simple business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate/Referral Fees from Providers: Credit Simple receives commission or referral fees when users click on links to offer partners' websites and when offers are displayed to users. This is the primary revenue stream supporting the free service model.
- Credit Offer Display Revenue: Revenue generated by filtering and displaying credit offers from providers (mortgages, credit cards, personal loans, transaction accounts) based on users' Personal Credit Information and preferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free credit score and report access for all users |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Credit Simple product offering
Product offeringCore offering
Credit Simple provides free, self-serve access to personal credit scores and detailed credit reports sourced from the illion credit bureau for Australian consumers. Its core product is supplemented by Money Simple, a bank account aggregation feature powered by illion Open Data Solutions, and Credit Simple for Business, a credit information service for directors of registered Australian companies. The service is monetized through referral/affiliate fees and advertising from credit, banking, energy, and telco provider partners, with no fees charged to end users.
Product overview
Credit Simple is a free credit score and report service that provides Australians with access to their illion credit score and detailed credit report. The core offering centers on the Credit Score & Credit Report product, which is complemented by Money Simple for bank account aggregation and spending insights, Credit Simple for Business for company directors, and various alerting/monitoring features including Credit Information Alerts, Email Address Monitoring, and the Request Correction dispute feature. The platform also presents targeted partner offers from credit providers including mortgages, credit cards, and personal loans based on user credit profiles. Note: Credit Simple has merged with ClearScore in Australia, with accounts being transferred to the ClearScore platform while maintaining access to the same illion credit score and report. The company operates under Australian Credit Licence 520783.
Differentiator
Problem solved
Functional benefit
Brands
- Money Simple: A service feature allowing users to access their bank account information in one place, available on the Credit Simple Website and App.
Products and services
- Credit Score & Credit Report Free access to personal credit scores and detailed credit reports powered by illion credit bureau data for Australian residents. Users can view their credit score, compare it by age, gender and community, and access insights on what affects their score.
- Money Simple Bank account aggregation feature that enables Australian consumers to view all their chosen bank accounts in one place on the Credit Simple Website and App. Uses illion Open Data Solutions to extract account information using bank credentials, with spend tracking and categorization.
- Credit Simple for Business Business credit information service for directors of registered Australian companies. Allows verified directors to access credit scores and credit information relating to companies they direct, via the Credit Simple Website.
- Partner Offers Platform Targeted credit offers and deals from providers (mortgages, credit cards, personal loans, and transaction accounts) filtered based on user credit score, location, age, and gender. Credit Simple earns referral fees from providers for displayed offers and completed referrals.
Quantifiable outcome
- Users can see their credit score compared by age, gender and community
Companies that use Credit Simple
Customer profileSegments2 records
Ideal customer profiles2 records
Credit Simple technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Credit Simple partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- illion (illion Data Registries Pty Ltd)coreillion is the Credit Reporting Body that provides credit score and credit information data to Credit Simple. Credit Simple acts as an Access Seeker under Part IIIA of the Privacy Act 1988 to request credit information on behalf of users. ABN 38 101 620 446.
- illion Open Data Solutionscoreillion Open Data Solutions provides the specialized bank data aggregation services that power Credit Simple's Money Simple feature, enabling users to view multiple bank accounts in one place. Related Body Corporate of Credit Simple. ABN 89 166 277 845.
- ClearScoreflagshipClearScore has merged with Credit Simple in Australia. Credit Simple accounts have closed and users are being migrated to ClearScore's platform to continue receiving illion credit score and report services. Combined entity serves over 1 million Australians.
- illioncoreCredit Simple is part of the illion group of companies. illion partners with AlphaBeta to create weekly economic updates and insights published on Credit Simple's website, providing data-driven economic intelligence to Australian consumers.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Credit Simple competitors and assessment
Company assessmentEmerging players
- MoneyBrilliant: Australian personal finance management platform aggregating bank accounts, tracking spending and surfacing product offers; overlaps with Credit Simple's Money Simple feature and consumer financial education angle.
- Wisr: Australian consumer finance platform offering credit score access alongside personal loans and financial wellness tools, providing partial overlap with Credit Simple's credit monitoring and education proposition.
Direct peers
- ClearScore: Global free credit score and report platform that has merged with Credit Simple in Australia; offers a near-identical freemium credit information experience, including two credit scores, eligibility checks and partner offers.
- Credit Savvy: Australian free credit score and report service owned by National Australia Bank, providing Experian-based credit scores, monitoring and personalized credit offers to Australian consumers.
- Finder: Australian personal finance comparison platform offering credit card, personal loan and mortgage comparison with affiliate monetization, overlapping with Credit Simple's targeted partner offers and free financial education content.
- RateCity: Australian financial product comparison site for credit cards, loans, mortgages and bank accounts, monetized via referral fees from providers; competes for the same affiliate-driven credit product traffic as Credit Simple.
- Credit Karma: Operates in Australia offering free credit scores, reports and partner offers, monetized via affiliate referrals; the closest direct global competitor to Credit Simple's freemium, ad-funded credit information model.
Broad incumbents
- illion: Major Australian credit bureau and parent group of Credit Simple; operates consumer and commercial credit reporting, decisioning analytics and open data aggregation, overlapping with Credit Simple's bureau-driven offering at a wholesale level.
- Experian Australia: Global credit bureau operating in Australia, providing consumer and business credit reports, scores and analytics; competes indirectly with Credit Simple at the bureau layer and increasingly offers consumer-facing credit tools.
- Equifax Australia: Major credit bureau providing consumer and commercial credit information, scores and monitoring products in Australia; competes with Credit Simple at both the data layer and through consumer-facing credit services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Credit Simple social profiles
Digital presenceCredit Simple compliance and trust
Trust signalCompliance2 records
Credit Simple financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credit Simple leadership team
Management profileNumber of profiles
Credit Simple funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credit Simple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credit Simple
What does Credit Simple do?
Credit Simple provides free, self-serve access to personal credit scores and detailed credit reports sourced from the illion credit bureau for Australian consumers. Its core product is supplemented by Money Simple, a bank account aggregation feature powered by illion Open Data Solutions, and Credit Simple for Business, a credit information service for directors of registered Australian companies. The service is monetized through referral/affiliate fees and advertising from credit, banking, energy, and telco provider partners, with no fees charged to end users.
Is Credit Simple a public or private company?
Credit Simple is a private company. It is classified as corporate owned and is currently operating.
When was Credit Simple founded?
Credit Simple was founded in 2017. It employs 11 to 50 people.
Where is Credit Simple based?
Credit Simple is headquartered in Sydney, Australia, in the Oceania region.
How does Credit Simple make money?
Two revenue lines are on record. Affiliate/Referral Fees from Providers are the primary driver. The others are credit Offer Display Revenue.
Who are Credit Simple's main competitors?
Emerging players on record are MoneyBrilliant and Wisr. Direct peers are ClearScore, Credit Savvy, Finder, RateCity and Credit Karma. Broad incumbents are illion, Experian Australia and Equifax Australia.
Does Credit Simple have an API?
No public API is recorded for Credit Simple.
What industry is Credit Simple in?
Credit Simple's product category is Consumer Credit Information Services. Its primary akta.pro industry code is FSAGADAE, Credit Score Monitoring & Credit Building, with a secondary code of FSAKAKAJ, Credit Education, Monitoring & Consumer Credit Management Tools. Its NAICS code is 5223 and its SIC code is 7320.