Equilac

What Equilac does

Equilac is a privately held, family-owned manufacturer and direct-to-consumer retailer of equine-based dietary supplements and topical personal-care products, headquartered in New York (405 Lexington Avenue, 26th Floor, Chrysler Building) with operational roots in Belgium. The company's flagship product, Equilac® Mare's Milk Capsules, was launched in 1999 as the world's first dietary supplement made from concentrated horse milk powder — 600mg per capsule, processed via low-temperature spray-drying that removes roughly 91% of water while preserving natural lactoferrin and other nutrients and yielding an 18-month ambient shelf life. The capsules (180 per pouch, 3-month supply) are positioned for individuals with chronic skin conditions (psoriasis, eczema, acne), allergies (cow's milk allergy, hay fever), and gut-health concerns, with the company citing a 72% visible-improvement figure within 12 weeks and reference to a Friedrich-Schiller University study reporting 90%+ reduced symptom severity after 6 months.

Equilac's business model is direct-to-consumer e-commerce through equilac.com with global shipping (48 countries served; Germany and Italy excluded), complemented by an established Belgian pharmacy distribution channel dating to launch. Pricing is approximately $126.00 for the standard 180-capsule pouch (~$1.33/day at the 2-capsule daily dose), with raw/frozen horse milk available at roughly $10/liter and regional price variants in EUR/GBP/SEK. The product line has been expanded beyond the core capsules into three topical SKUs — Horse Milk Shampoo, Horse Milk Soap, and a Horse Milk Cream line (day/night/hand/body) — to capture adjacent personal-care wallet share. Marketing is content- and SEO-led through equilac.com, supplemented by email/CRM and customer testimonials.

The company remains founder-controlled under Bart Declerck (who started the horse milk farm in 1996 on his family's Belgian Warmblood breeding farm), with no external institutional investors, no funding rounds disclosed, and headcount in the 11–50 range. Revenue is not publicly disclosed; the 90,000+ cumulative satisfied-users figure and 4.6/5-star rating across 729 reviews indicate a long-running but niche-scale DTC operation rather than a venture-backed growth business.

Name

Equilac

Legal name

Equilac LLC

Website

https://equilac.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Equilac is a family-owned, New York–headquartered DTC manufacturer of Equilac® horse milk capsules (and topical horse milk cosmetics) marketed primarily to individuals with psoriasis, eczema, and acne, distributed via e-commerce and Belgian pharmacies.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Demineralized Milk Powders (Low-Ash/Infant-Grade Bases) (AFAHAFAK)

akta.pro secondary industry

Equine Nutrition & Therapeutic Diets (HLAMAHAE)

Keywords

• Horse milk supplements
• Dietary supplements
• Skin condition treatment
• Natural skincare
• Equine milk products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Equilac generates revenue through direct sales of horse milk capsules via their e-commerce website. Customers purchase 180-capsule packages (3-month treatment) at $126.00. The company also sells through Belgian pharmacies. Revenue is one-time purchase based, though customers may repeat purchases for ongoing treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Equilac manufactures and sells concentrated spray-dried mare's (horse) milk powder in 600mg capsules, marketed as a dietary supplement to help soothe symptoms of psoriasis, eczema, and acne from within. The core 180-capsule package ($126) provides a 3-month supply. The brand also extends into topical horse milk cosmetics including shampoo, soap, and day/night/hand/body creams.

Product overview

Equilac® is a single-product dietary supplement brand centered on horse milk capsules, supplemented by a line of topical horse milk cosmetics. The core product is Equilac® Mare's Milk Capsules — the world's first dietary supplement made with concentrated horse milk powder, launched in 1999. Supporting the capsule line are three topical horse milk cosmetic products: Horse Milk Shampoo (for hair and scalp health), Horse Milk Soap (for gentle daily skin cleansing), and Horse Milk Cream (available as day cream, night cream, hand cream, and body lotion for skin recovery). All products are positioned as natural alternatives for people with skin conditions (psoriasis, eczema, acne) and sensitive skin. The company operates from Belgium and ships globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Equilac® Mare's Milk Capsules Dietary supplement capsules each containing 600mg of concentrated spray-dried mare's milk powder, marketed for soothing symptoms of psoriasis, eczema, and acne from within. Pouch contains 180 capsules (90-day supply at 2 capsules daily, then 1 daily for maintenance), with an 18-month shelf life and no refrigeration required. Made from 100% pure horse milk powder without added preservatives. Priced at $126.00 for the 180-capsule package.
• Horse Milk Shampoo A natural hair care shampoo based on 100% horse milk, free from parabens and synthetic preservatives. Suitable for all ages, especially beneficial for people with a sensitive scalp, eczema, itching, flaking, or hair loss. pH-skin-neutral formulation preserves the skin's natural protective layer and promotes a healthy scalp.
• Horse Milk Soap A gentle skincare soap made from pure horse milk for daily use on dry or sensitive skin. pH-skin-neutral formulation helps the skin retain moisture and is free from parabens, SLS, and synthetic preservatives. Contains only natural, allergen-free perfume.
• Horse Milk Cream A natural skincare cream available in day cream, night cream, hand cream, and body lotion formats, made from 100% natural horse milk. Suitable for dry to oily skin types, free from parabens and pH-neutral, supports the natural recovery ability of the skin for conditions such as psoriasis, eczema, acne, dry skin, and sensitive skin.

Quantifiable outcome

• 72% of Equilac users experience visible improvements within 12 weeks of consistent use
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stutenmilch (Stutenhof): German mare's milk producer selling fresh, frozen, and powdered horse milk for skin and allergy sufferers. Direct competitor serving a similar target customer (chronic skin conditions, cow's milk allergy) in the German-speaking market.
• Anke Wehner Stutenmilch: German horse milk brand offering raw and processed mare's milk products aimed at consumers with skin conditions and allergies. Comparable to Equilac in ingredient format, target use cases, and European DTC model.
• Euromil: Dutch horse milk company that produces and sells fresh, frozen, and powdered mare's milk for skin, gut, and immune health. Closest direct competitor to Equilac in the European horse milk supplement category, with overlapping value proposition on lactoferrin and immune benefits.

Broad incumbents

• Solgar: Long-established global dietary supplement manufacturer with a broad SKU portfolio including specialty ingredients. Solgar represents the broad incumbent threat that could launch a competing lactoferrin or horse-milk-derived product with much greater distribution scale than Equilac.
• Pharma Nord: European pharmaceutical-grade supplement manufacturer with clinical-research-backed positioning similar to Equilac's evidence-led marketing. Overlaps in selling science-backed specialty supplements through DTC and pharmacy channels in Europe.
• Life Extension: Premium US supplement brand with clinical-research-led marketing and a strong dermatology-adjacent SKU portfolio. Comparable positioning as a premium, evidence-led DTC supplement brand serving health-conscious consumers.
• NOW Foods: Large US-based supplement manufacturer with broad distribution across health food stores, online, and international markets. A potential commoditizing competitor that could enter the lactoferrin/horse milk category at lower price points.
• Nature's Way: Established herbal and nutritional supplement brand owned by Schwabe, with strong US pharmacy and natural channel distribution. Comparable as a broad-incumbent dietary supplement peer serving similar skin/immune-conscious consumers.
• Jarrow Formulas: US specialty supplement brand known for science-driven niche SKUs including lactoferrin. A direct ingredient-level competitor that already sells purified lactoferrin, potentially substituting for Equilac's horse-milk-sourced version at lower cost.

Emerging players

• LactoVital: German maker of lactoferrin-enriched dairy and supplement products positioned for immune and gut health. An emerging player exploiting the same lactoferrin-based mechanism that Equilac relies on for skin/immune benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/bart-dc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equilac