The Cask & Barrel
The Cask & Barrel is a privately owned, single-location downtown Edmonton lounge offering chef-driven comfort food, an extensive craft beer/cocktail/scotch program, live music, and ticketed themed events to local professionals, private party hosts, and entertainment-seeking patrons.
- Company typePrivate
- Founded2013
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Cask & Barrel does
The Cask & Barrel is a privately held, locally owned hybrid bar and grille operating from a single downtown Edmonton location at 10041 104 Street Northwest on Jasper Avenue. Founded in 2013 and operating as a lifestyle lounge under an 'Ultimate Comfort' theme, the business combines chef-driven comfort food with an extensive beverage program spanning local and international craft beers, wine, premium scotch, and signature cocktails (including tableside mixology). Service is consumer-facing with no enterprise or B2B channel; revenues are generated almost entirely through on-premises food and beverage sales, a daily 3-6 PM Happy Hour, day-parted specials, and ticketed themed events (e.g., Drag Me to Happy Hour, Taste of India dinner series) sold via Eventbrite alongside regular live music programming anchored by a 14-year partnership with the Garage Band local-music series.
The business runs on standard hospitality infrastructure rather than proprietary technology: the SpotHopper platform powers the website, reservations, and email/social marketing, while Eventbrite handles event ticketing. There is no mobile app, no proprietary AI/data systems, no delivery or e-commerce channel, and no parent company or institutional investor involvement. The customer base is composed of downtown Edmonton professionals and residents, private event hosts, and entertainment seekers, with strong repeat-visitation signaled by long-tenured Google reviews. The company's strategic posture is that of a stable, single-unit neighborhood institution rather than a multi-unit growth brand, relying on community loyalty, curated entertainment, and amenitized atmosphere to defend a modest local market position.
The Cask & Barrel firmographics
Firmographics- Name
- The Cask & Barrel
- Legal name
- The Cask & Barrel
- Website
- https://thecaskandbarrel.ca
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Cask & Barrel is a privately owned, single-location downtown Edmonton lounge offering chef-driven comfort food, an extensive craft beer/cocktail/scotch program, live music, and ticketed themed events to local professionals, private party hosts, and entertainment-seeking patrons.
- Ownership category
- akta.pro rank
The Cask & Barrel industry classification
Industry- Product category
- Bar and Lounge Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (72241), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cocktail Bars & Lounges (CRANACAD)
- akta.pro secondary industries
- Pubs & Gastropubs (CRANACAB), Bars & Pubs (Non-Music) (MPAGAIAC)
Keywords
Where The Cask & Barrel is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Cask & Barrel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Food & Beverage Sales: Primary revenue stream from food and beverage sales including appetizers ($10-$21), entrees ($18-$21), craft cocktails, wines, beers, and spirits. Daily Happy Hour (3-6 PM) with discounted well drinks, house wines, and pints.
- Event Tickets & Private Bookings: Revenue from ticketed events ($10 drag shows, $40 multi-course dinners) and private party reservations for groups hosting celebrations and gatherings.
- Happy Hour & Daily Specials: Specialty promotions including Wine Wednesday (half-price bottles), Thirsty Thursday ($2 off beer), Friends Friday (rotating specials), Paws & Pints Saturday, Meet Your Neighbour Monday ($2 off Alberta tall cans), and Scotch Tuesday (25% off doubles) drive traffic during slower periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Food Menu - Shareables & Small Plates |
| Unit Pricing | Pay-as-you-go | Food Menu - Entrees |
| Unit Pricing | Pay-as-you-go | Cocktails |
| Unit Pricing | Pay-as-you-go | Scotch Selection |
| Unit Pricing | Pay-as-you-go | House Beers & Draught |
| Unit Pricing | Pay-as-you-go | Happy Hour Specials (3-6 PM Daily) |
| Unit Pricing | Pay-as-you-go | Ticketed Events |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Cask & Barrel product offering
Product offeringCore offering
The Cask & Barrel operates a downtown Edmonton lounge and bar offering chef-driven comfort food, an extensive beverage program (craft beer, cocktails, wine, scotch), live music entertainment, and private party hosting. The hybrid Bar and Grille concept emphasizes equal quantity and quality of food, wine, and craft beer in a single physical venue.
Product overview
The Cask & Barrel is a locally owned downtown lounge in Edmonton, Alberta, offering an integrated hospitality experience centered around its food menu, extensive beverage program, and entertainment services. The core offering combines a chef-driven comfort food menu with a rich drinks selection featuring craft beers, cocktails, scotch, and wine, complemented by private party hosting and regular live music events. The establishment operates as a unified lounge experience rather than discrete product modules, with offerings available through in-person dining, reservations, and special event bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Menu
Companies that use The Cask & Barrel
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Cask & Barrel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Cask & Barrel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- SpotHopperminorWebsite platform provider powering the restaurant's digital presence, reservation system, and menu management. Provides website design, social media marketing, and email marketing services.
- EventbriteminorTicketing platform used for selling tickets to special events including Drag Me to Happy Hour ($10) and Taste of India dinner series ($40). Event registration integrated with website reservations.
- Garage BandcoreOngoing partnership featuring regular live music performances every Saturday afternoon from local musicians including Jason Kodie, Mike Dunn, Baker Wilcox, Jonny Nicks, Fuller Hill, and Justin Perkins. Celebrating 14th anniversary of the Garage Band series.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
The Cask & Barrel competitors and assessment
Company assessmentRegional players
- Tres Carnales Taqueria: Independent Edmonton taquería and cantina operating on Jasper Avenue/Whyte Ave area with a strong cocktail/margarita program and communal atmosphere. Comparable to Cask & Barrel as an independent, locally-rooted Edmonton establishment with food-led identity and premium drinks.
- Bricks & Barrister English Pub: Long-running Edmonton pub on Whyte Avenue known for live music programming, drink specials, and a community gathering atmosphere. Closely comparable event-and-music-driven model in the same metro area.
Broad incumbents
- Joey Restaurants: Upscale Canadian lounge/dining chain with extensive cocktail and global comfort-food menus. Operates in Edmonton and competes for the same 'after-work drinks and dinner' occasions Cask & Barrel targets, with corporate marketing and group-buying scale.
- Earls Kitchen + Bar: Canadian full-service chain with a globally-inspired food menu, scratch cocktails, and broad beverage program. Comparable premium lounge positioning and downtown draw, with the scale and purchasing leverage of a national operator that pressures independent bars.
- Local Public Eatery: Multi-location Canadian pub-style brand combining comfort food, craft beer, and a cocktail-driven bar program. Operates in Edmonton's ICE District/West Edmonton; competing concept with shared positioning around neighborhood gathering, food, and events.
- Cactus Club Cafe: Canadian upscale bar-and-grille chain featuring chef-driven comfort food, craft cocktails, and a premium beverage program. Operates across major Canadian markets including Edmonton; directly comparable in food/cocktail offering and target demographic to The Cask & Barrel, but at vastly greater scale and as a multi-location chain.
Direct peers
- Shoeless Joe's: Canadian sports bar and grill chain combining casual dining with drink specials and event programming. Comparable in casual-but-full-service positioning, daily specials strategy, and live-event/sports entertainment angle.
- The Pourhouse: Independent-style Canadian bar and grille concept known for comfort food, cocktails, and late-night programming. Closely matches The Cask & Barrel on product mix (food + premium drinks + downtown lounge atmosphere) and target patron.
- The Pint: Canadian pub/eatery concept with a sports-adjacent bar atmosphere, comfort food menu, and craft beer program. Operates a downtown Edmonton venue and competes for the same after-work and weekend nightlife occasions.
- Craft Beer Market: Canadian gastropub/bar chain with deep craft beer selection and full food program. Edmonton's ICE District location draws a similar downtown professional crowd with comparable lunch/dinner/after-work occasions.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Cask & Barrel social profiles
Digital presenceThe Cask & Barrel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cask & Barrel leadership team
Management profileNumber of profiles
Profiles4 records
The Cask & Barrel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cask & Barrel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cask & Barrel
What does The Cask & Barrel do?
The Cask & Barrel operates a downtown Edmonton lounge and bar offering chef-driven comfort food, an extensive beverage program (craft beer, cocktails, wine, scotch), live music entertainment, and private party hosting. The hybrid Bar and Grille concept emphasizes equal quantity and quality of food, wine, and craft beer in a single physical venue.
Is The Cask & Barrel a public or private company?
The Cask & Barrel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Cask & Barrel founded?
The Cask & Barrel was founded in 2013. It employs 1 to 10 people.
Where is The Cask & Barrel based?
The Cask & Barrel is headquartered in Edmonton, Canada, in the North America region.
How does The Cask & Barrel make money?
Three revenue lines are on record. Food & Beverage Sales are the primary driver. The others are event Tickets & Private Bookings and happy Hour & Daily Specials.
Who are The Cask & Barrel's main competitors?
Regional players on record are Tres Carnales Taqueria and Bricks & Barrister English Pub. Broad incumbents are Joey Restaurants, Earls Kitchen + Bar, Local Public Eatery and Cactus Club Cafe. Direct peers are Shoeless Joe's, The Pourhouse, The Pint and Craft Beer Market.
Does The Cask & Barrel have an API?
No public API is recorded for The Cask & Barrel.
What industry is The Cask & Barrel in?
The Cask & Barrel's product category is Bar and Lounge Hospitality. Its primary akta.pro industry code is CRANACAD, Cocktail Bars & Lounges, with a secondary code of CRANACAB, Pubs & Gastropubs. Its NAICS code is 72241 and its SIC code is 5810.