JOEY Restaurants
JOEY Restaurants is a family-owned casual upscale dining chain operating 35 locations across Canada and the United States, serving individual diners and private event groups with globally inspired cuisine, premium steaks, sushi, and handcrafted cocktails across lunch, happy hour, dinner, and late-night service.
- Company typePrivate
- Founded1992
- HeadquartersVancouver, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What JOEY Restaurants does
JOEY Restaurants is a privately held, family-owned casual upscale dining operator founded in 1992 and headquartered in Vancouver, British Columbia, operating 35 restaurants across Canada and the United States under the JOEY Restaurant Group umbrella (legal entity: Joey Tomato's (Canada) Inc.). The company offers globally inspired cuisine — premium steaks, fire-torched sushi, handcrafted cocktails, and signature dishes — developed by a team of Executive Chefs that includes a Top Chef alumnus, with menu offerings structured around lunch, happy hour, dinner, and late-night service occasions. Each location is custom-built with unique design elements and the company emphasizes that no two restaurants are identical.
The core product is the dine-in experience, supplemented by Private Dining & Events services (custom menus for corporate and group occasions), and a Gift Card program (physical and digital, including a corporate tier with $500 minimums and up to 20% bonus cards distributed via CashStar). Revenue is generated almost entirely through per-transaction food and beverage sales across physical locations, with no subscription, membership, or delivery-platform-native model. Distribution is direct-to-consumer via owned restaurants, with reservations processed through OpenTable (individual bookings) and TripleSeat (private events).
The business is operated by a leadership team anchored by founder/CEO Jeff Fuller, with corporate functions for real estate, purchasing, bar/sommelier programs, and accessibility, and an Accelerated Leadership Program supporting internal management pipeline. The company has been certified as a Great Place to Work in Canada for 15-17 consecutive years (the only restaurant group with this streak), is certified as a Great Place to Work in the U.S., holds WCAG 2.2 Level AA / Section 508 accessibility compliance, and reports continued growth plans through 2030 including the April 2026 opening of JOEY La Jolla in San Diego. JOEY uses no proprietary technology platform; its technology footprint consists of standard third-party SaaS integrations for reservations, gift cards, and HR/ATS workflows.
JOEY Restaurants firmographics
Firmographics- Name
- JOEY Restaurants
- Legal name
- Joey Tomato's (Canada) Inc.
- Website
- https://joeyrestaurants.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- JOEY Restaurants is a family-owned casual upscale dining chain operating 35 locations across Canada and the United States, serving individual diners and private event groups with globally inspired cuisine, premium steaks, sushi, and handcrafted cocktails across lunch, happy hour, dinner, and late-night service.
- Ownership category
- akta.pro rank
JOEY Restaurants industry classification
Industry- Product category
- Casual Upscale Dining / Restaurant Group
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Fine Dining Restaurants (THAFACAA)
Keywords
Where JOEY Restaurants is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
JOEY Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Restaurant Dining Sales: JOEY generates primary revenue through food and beverage sales at its restaurant locations, offering globally inspired cuisine including premium steaks, fire-torched sushi, handcrafted cocktails, and other menu items across lunch, dinner, and late-night service occasions.
- Private Dining & Events: The company generates additional revenue through private dining and event services, offering custom menus including charcuterie boards, sushi boards, three-course dinners, live action stations, and formal sit-down dinner service for special occasions and corporate events.
- Gift Cards: JOEY sells physical and digital gift cards, with corporate gift cards available for orders starting at $500 with up to 20% bonus cards and free customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items with price variations by location |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
JOEY Restaurants product offering
Product offeringCore offering
JOEY Restaurants is a family-owned casual upscale dining chain that operates 35 restaurants across Canada and the US, serving globally inspired cuisine created by a team of Executive Chefs. The company offers multi-occasion dine-in service (lunch, happy hour, dinner, late-night) featuring premium steaks, fire-torched sushi, handcrafted cocktails, and handhelds, complemented by private dining and event services for corporate and group occasions and the sale of physical and digital gift cards.
Product overview
JOEY Restaurants is a family-owned casual upscale dining restaurant group offering globally inspired cuisine with 35 locations across Canada and the US. The core offering is the dining experience featuring handcrafted menu items created by award-winning Executive Chefs, complemented by Happy Hour promotions, Private Dining & Events services, and Gift Card products. Each JOEY location is individually designed to elevate its surroundings, with signature offerings including premium steaks, fire-torched sushi, handcrafted cocktails, and globally inspired dishes spanning starters, mains, salads, and desserts. The portfolio includes location-specific venues like JOEY La Jolla (San Diego), with expansion continuing through 2030.
Differentiator
Problem solved
Functional benefit
Products and services
- Dining Experience Casual upscale dine-in service featuring globally inspired, handcrafted menu offerings prepared by a team of Executive Chefs; served at 35 locations across Canada and the US across lunch, dinner, and late-night occasions for individual consumers.
- Menu Offerings Handcrafted, locally and globally inspired menu of starters, mains, salads, sushi, handhelds, premium steaks, and desserts, including signature dishes like Mini Steak French Dips and Seared Salmon Sushi; available across all JOEY restaurant locations.
- Super Happy Hour Discounted drinks and appetizers available during designated hours in the lounge, bar, and patio, with promotional items starting at $5; available daily across JOEY restaurant locations.
- Private Dining & Events Private event spaces and custom menus for corporate functions, mix-and-mingle receptions, formal sit-down dinners, and celebrations, including charcuterie boards, sushi boards, three-course dinners, and live action stations; booked via OpenTable and TripleSeat.
- Gift Cards Physical and digital gift cards redeemable at JOEY restaurant locations, with corporate gift cards available for orders starting at $500 plus up to 20% bonus cards and free customization; sold via the Cashstar-powered gift card storefront.
Quantifiable outcome
- 64,561 5-star reviews from customers
Companies that use JOEY Restaurants
Customer profileSegments2 records
Ideal customer profiles2 records
JOEY Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
JOEY Restaurants partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Westfield UTC (Westfield University Town Center)minorJOEY La Jolla opened as a tenant at Westfield University Town Center mall in San Diego. The 10,600-square-foot restaurant is located at the northwest corner near valet parking. This is a landlord-tenant real estate relationship rather than a strategic business partnership.
Scale indicators5 records
Recent moves8 records
Expansion highlights3 records
JOEY Restaurants competitors and assessment
Company assessmentDirect peers
- The Keg Steakhouse + Bar: Canadian steakhouse chain operating across Canada and parts of the US, focused on premium steaks and a polished casual experience. Direct overlap on steak-led menu architecture and Canadian heritage.
- STK Steakhouse: US-based upscale steakhouse concept with design-forward locations and premium check averages. Comparable on steakhouse positioning, design differentiation, and special-occasion dining occasions.
- Moxies: Canadian casual upscale full-service chain with globally inspired menus, bar programs, and locations across Canada and the US. Closely aligned on service model, check size, and multi-daypart operation.
- Cactus Club Cafe: Canadian-owned casual upscale chain founded in Vancouver, offering globally inspired menus with premium steaks, sushi, and cocktails in design-forward locations. Closest direct peer in positioning, geography, and culinary philosophy.
- Earls Kitchen + Bar: Canadian family-founded casual upscale chain with globally inspired menus, premium cocktails, and design-forward restaurants across Canada and the US. Directly comparable daypart model, check average, and brand positioning.
- Milestones Grill + Bar: Canadian casual dining chain serving globally inspired menus including steaks, sushi, and cocktails. Comparable service occasion mix and Canadian market overlap with JOEY.
- Coast Restaurant: Vancouver-based upscale casual restaurant group with strong wine/bar programs and globally inspired menus. Tight geographic and conceptual overlap with JOEY in its home market.
Broad incumbents
- The Capital Grille: US national upscale steakhouse chain owned by Darden, with broad geographic coverage and special-occasion positioning. Overlaps on steak-led menu and event/private dining revenue mix.
- Seasons 52: Darden-owned casual upscale chain offering globally inspired seasonal menus in design-forward locations. Comparable on positioning between casual and fine dining with full bar programs.
Regional players
- Hyde Steakhouse: Canadian premium steakhouse concept with locations concentrated in select Canadian markets. Comparable on steakhouse-led menu and private dining/event programming.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
JOEY Restaurants social profiles
Digital presenceJOEY Restaurants compliance and trust
Trust signalCompliance5 records
JOEY Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOEY Restaurants leadership team
Management profileNumber of profiles
Profiles18 records
JOEY Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOEY Restaurants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOEY Restaurants
What does JOEY Restaurants do?
JOEY Restaurants is a family-owned casual upscale dining chain that operates 35 restaurants across Canada and the US, serving globally inspired cuisine created by a team of Executive Chefs. The company offers multi-occasion dine-in service (lunch, happy hour, dinner, late-night) featuring premium steaks, fire-torched sushi, handcrafted cocktails, and handhelds, complemented by private dining and event services for corporate and group occasions and the sale of physical and digital gift cards.
Is JOEY Restaurants a public or private company?
JOEY Restaurants is a private company. It is classified as family owned and is currently operating.
When was JOEY Restaurants founded?
JOEY Restaurants was founded in 1992. It employs 1,001 to 5,000 people.
Where is JOEY Restaurants based?
JOEY Restaurants is headquartered in Vancouver, Canada, in the North America region.
How does JOEY Restaurants make money?
Three revenue lines are on record. Restaurant Dining Sales are the primary driver. The others are private Dining & Events and gift Cards.
Who are JOEY Restaurants's main competitors?
Direct peers on record are The Keg Steakhouse + Bar, STK Steakhouse, Moxies, Cactus Club Cafe, Earls Kitchen + Bar, Milestones Grill + Bar and Coast Restaurant. Broad incumbents are The Capital Grille and Seasons 52. Hyde Steakhouse is listed as a regional player.
Does JOEY Restaurants have an API?
No public API is recorded for JOEY Restaurants.
What industry is JOEY Restaurants in?
JOEY Restaurants's product category is Casual Upscale Dining / Restaurant Group. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5812.