Mineralbrunnen Krumbach

What Mineralbrunnen Krumbach does

Mineralbrunnen Krumbach GmbH is a privately held German regional beverage producer headquartered in Kißlegg in the Allgäu region, operating as a largely independent subsidiary of the publicly listed Mineralbrunnen Überkingen-Teinach GmbH & Co. KGaA. The company produces and bottles natural mineral water and a broad range of non-alcoholic refreshment beverages, drawing water from up to twelve deep wells reaching 750 meters underground that carry official natural mineral water recognition under German regulatory standards. The core portfolio comprises three mineral water varieties (Naturell, Medium, Classic) plus fourteen flavored lines including juice spritzers (Direktsaftschorlen), lemonades, cola mixes, low-calorie drinks, fruit juice beverages, and isotonic sports drinks, with the Kisslegger Allgäuquelle operating as a higher-mineralization sub-brand and a dedicated Gourmet glass line sold exclusively to gastronomy.

Production runs at approximately 120 million bottles per year on a modernized PET 3er block line capable of 30,000 bottles per hour, with sustainability infrastructure including a 1.18 MW company-owned solar park commissioned in April 2023 and participation in pooled PETCYCLE (since 2002) and GDB returnable glass systems. The company employs roughly 125 people at the Kißlegg facility.

Go-to-market is a hybrid of physical retail distribution (Getränkemärkte, bakeries, kiosks across the Allgäu and Baden-Württemberg), direct sales into gastronomy/hospitality for the Gourmet line, and regional brand-building through sports sponsorships (FC Memmingen, Ravensburg Towerstars, ESVK, FC Wangen, SG Kißlegg) and the multi-year 'Gewünscht? Gemacht!' charity initiative with Radio 7 (€50,000 annual fund). Consumer-facing touchpoints include a website with Google Maps-enabled retail locator, Instagram (@krumbach_official), and regional PR coverage. Pricing is not publicly disclosed and revenue figures are not published.

Name

Mineralbrunnen Krumbach

Legal name

Mineralbrunnen Krumbach GmbH

Website

https://krumbach-mineralwasser.de

Company type

Private

Founded year

1831

Operating status

Operating

Headcount range

51–100 employees

Short description

Mineralbrunnen Krumbach is a privately held German regional beverage producer in Kißlegg (Allgäu) that bottles natural mineral water from deep wells and a range of non-alcoholic refreshment drinks, selling through beverage retailers, bakeries, kiosks and gastronomy across Baden-Württemberg as a subsidiary of Mineralbrunnen Überkingen-Teinach.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water and Non-Alcoholic Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211), Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• Mineral water production
• Bottled beverages
• Non-alcoholic refreshments
• Natural mineral water
• Beverage bottling

Headquarters

HQ city

Kißlegg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mineral Water Sales: Core revenue from producing and selling natural mineral water under the Krumbach and Kisslegger Allgäuquelle brands. Products sold through retail outlets and gastronomy in various package sizes (PET and glass bottles).
2. Refreshment Beverages Sales: Additional revenue from flavored beverages including fruit juice drinks (Direktsaftschorlen), lemonades, cola mixes, low-calorie drinks, ACE drinks, and isotonic sport drinks.
3. Gastronomy Products: Specialized Gourmet product line for hospitality sector, sold exclusively to restaurants and gastronomy establishments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mineralbrunnen Krumbach produces and bottles natural mineral water and non-alcoholic refreshment beverages from up to 12 deep wells reaching 750 meters underground in the Allgäu region of Germany. The portfolio includes three mineral water varieties (Naturell, Medium, Classic), juice spritzers, lemonades, cola-mix drinks, low-calorie beverages, fruit juice drinks, and isotonic sports drinks, plus a premium Gourmet line for gastronomy and the Kisslegger Allgäuquelle sub-brand. With approximately 120 million bottles produced annually, the company serves consumers across Germany through beverage retailers, bakeries, kiosks, and direct hospitality supply.

Product overview

Mineralbrunnen Krumbach operates as a beverage company producing and bottling mineral water and non-alcoholic refreshment drinks. The core product portfolio centers on three mineral water varieties (Naturell/still, Medium/low carbonation, Classic/high carbonation), supplemented by seven flavored beverage lines including Direktsaftschorlen (juice spritzers), Limonaden & Cola-Mix, Kalorienarme Getränke (low-calorie), Fruchtsaftgetränke (fruit juice beverages), and Sportgetränke (sports drinks). Premium offerings include the Gourmet line for gastronomy and the Kisslegger Allgäuquelle sub-brand featuring higher-mineralization waters. All products are sourced and bottled at the Kißlegg facility in the Allgäu region, Germany, with sustainability initiatives including PETCYCLE recycling and GDB returnable glass bottle systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Mineralwasser Naturell Still mineral water sourced from deep underground sources in the Allgäu region, with balanced mineral content and no carbonation. Sold in PET and glass bottles.
• Mineralwasser Medium Medium carbonation mineral water with balanced minerals, suitable for baby food preparation.
• Mineralwasser Classic Classic mineral water with high carbonation and balanced minerals, suitable for baby food preparation.
• Direktsaftschorle Apfel Direct juice spritzer made from apple juice and mineral water, filtered using pea puree instead of gelatin (vegan).
• Direktsaftschorle Apfel-Kirsch Direct juice spritzer combining apple and cherry juices with mineral water, filtered using pea puree instead of gelatin (vegan).
• Limonade Orange Classic orange lemonade made with natural mineral water, without artificial sweeteners.
• Limonade Zitrone Classic lemon lemonade made with natural mineral water, without artificial sweeteners.
• Cola-Mix Cola-flavored mixer beverage combining cola taste with mineral water.
• Kalorienarme Birne-Kräuter Low-calorie refreshing beverage combining pear and herb flavors.
• Kalorienarme Traube-Mirabelle Low-calorie refreshing beverage combining grape and mirabelle flavors.
• Sport Grapefruit-Zitrone Isotonic sports drink with grapefruit and lemon flavors, containing vitamins, minerals, electrolytes, and sugars.
• Sport Pink Grapefruit Isotonic sports drink with pink grapefruit and orange flavors (6% fruit content), containing vitamins E, B6, B12, calcium and magnesium for athletic performance support.
• Fruchtsaftgetränk Apfel-Holunderblüte Fruit juice beverage featuring apple and elderflower flavors with 3.3% fruit content, made without artificial sweeteners.
• Fruchtsaftgetränk ACE Vitamin-enriched fruit juice beverage with orange, carrot, and lemon (15% fruit, 5% vegetable content), containing vitamins A, C, and E.
• Fruchtsaftgetränk Schwarze Johannisbeere Fruit juice beverage with blackcurrant flavor, 12% fruit content, and natural carbonation.
• Fruchtsaftgetränk Mandarine-Mango Fruit juice beverage with mandarin and mango flavors, 3% fruit content, without artificial sweeteners.
• Gourmet Naturell Premium still mineral water for gastronomy, with very low sodium content (5.7 mg/L) and elegant glass bottle presentation.
• Gourmet Medium Premium mineral water for gastronomy with medium carbonation and balanced minerals, presented in elegant glass bottles.
• Kisslegger Allgäuquelle Classic Premium mineral water sourced from approximately 680 meters depth, featuring natural silica and fluoride content with stronger mineralization for those preferring more mineralized water.
• Kisslegger Allgäuquelle Medium Premium mineral water with approximately one-third less carbonation than Classic variant, featuring natural silica and fluoride content from the Kisslegger Allgäuquelle source.
• 0.75 Liter Glass Bottle (Krumbach Tragerl) New 0.75 liter glass bottle format replacing the previous 1.0 liter glass bottle, presented in a 6-pack crate. Available in Naturell, Medium, and Classic mineral water varieties.
• 0.5 L GDB Glass Bottle Range 0.5 liter GDB (Genossenschaft Deutscher Brunnen) returnable glass bottle range offering 9 different flavored beverage varieties including Mineralwasser Naturell, ACE Still, Sport Grapefruit-Zitrone, and Orangenlimonade.

Quantifiable outcome

• 1,000 tonnes CO2 saved annually through cogeneration unit
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Landesgartenschau Wangen 2024coreGTM or Marketing Partner · 1 January 2024Official partner of Landesgartenschau 2024 in Wangen, located 20km from Krumbach facility. 164-day event with 2000+ activities. Krumbach provided refreshments and brand presence, aligned with regional sustainability values.
• Radio 7coreGTM or Marketing Partner · 1 January 2023Annual co-marketing partnership for 'Gewünscht? Gemacht!' charity initiative. Radio 7 broadcasts daily winner announcements and provides promotional coverage. Entering fourth year in 2026 with total prize pool of 50,000 euros for children's and youth projects.
• PETCYCLEcoreTechnology or Integration · 1 January 2002Closed-loop PET recycling system partner since 2002. PET bottles are collected, recycled to 100% recyclate, and processed into new food-safe bottles. Combines single-use convenience with environmental responsibility.
• Allgäu GmbHcoreStrategic or Co-development PartnerRegional partnership promoting sustainable development and regional strength. The Allgäu GmbH logo appears on all Krumbach mineral water bottles, symbolizing commitment to the Allgäu region and its values of sustainable economics, refreshing originality, and healthy living.
• Genossenschaft Deutscher Brunnen (GDB)coreTechnology or IntegrationPooled glass bottle system allowing reuse up to 50 times for bottles and 100 times for crates. Reduces sorting effort and enables efficient return through any GDB member. Standardizes bottle sizes across German mineral water producers.
• FC MemmingenminorGTM or Marketing PartnerRegional sports sponsorship partnership with FC Memmingen football club.
• Ravensburg TowerstarsminorGTM or Marketing PartnerIce hockey team sponsorship partnership with Ravensburg Towerstars.
• ESVK (Eissportverein Kaufbeuren)minorGTM or Marketing PartnerIce sports club sponsorship partnership.
• FC WangenminorGTM or Marketing PartnerRegional football club sponsorship partnership.
• Füssen e.V.minorGTM or Marketing PartnerRegional sports club sponsorship.
• Bodensee OpenwaterminorGTM or Marketing PartnerOpen water swimming event sponsorship.
• DEHOGA BayernminorChannel Partner/ Reseller/ DistributorPartnership with Bavarian Hotel and Restaurant Association for gastronomy distribution.
• SG KißleggminorGTM or Marketing PartnerLocal sports club sponsorship from headquarters location.
• TTF Kißlegg (Tischtennisfreunde)minorGTM or Marketing PartnerLocal table tennis club sponsorship.
• Vaddi ConcertsminorGTM or Marketing PartnerConcert event sponsorship partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teinacher: Teinacher is a sibling brand under the same parent Mineralbrunnen Überkingen-Teinach and one of Germany's most established regional mineral water brands, producing both still and carbonated mineral waters plus refreshment beverages. Directly comparable in product mix, regulatory positioning, and distribution model.
• Schwarzwald Sprudel: Schwarzwald Sprudel is a regional German mineral water producer from the Black Forest with a similar product portfolio (still, medium, sparkling mineral waters plus flavored refreshments). Closely comparable as a regional heritage brand with national ambitions.
• Hassia Mineralquellen: Hassia Mineralquellen is a German regional mineral water group producing multiple brands (Bad Vilbeler, Rosbacher, etc.) across still and carbonated waters and flavored refreshments. Comparable as a multi-brand mineral water specialist operating within a larger parent (Hassia Group).
• Adelholzener Alpenquellen: Adelholzener is a Bavarian regional mineral water brand with deep-well sources and a portfolio spanning mineral water, flavored waters, and refreshment beverages. Comparable in heritage positioning, regional identity, and product breadth targeting the same southern German retail and gastronomy channels.

Broad incumbents

• Volvic (Danone): Volvic, owned by Danone, is a major European bottled water brand with broad distribution across German retail and foodservice. Comparable in flavored and plain water categories, but operates at national/international scale rather than regional focus.
• Gerolsteiner Brunnen: Gerolsteiner is Germany's leading premium mineral water brand with national distribution and a broad portfolio of still, medium, and sparkling waters plus flavored variants. Comparable as a mineral water specialist competing for the same retail and gastronomy channels, but at substantially larger scale.
• Apollinaris: Apollinaris is one of Germany's most recognized mineral water brands, owned by Coca-Cola Europacific Partners, with national distribution and a strong gastronomy presence. Comparable in product positioning (carbonated mineral water) and target channels (retail + gastronomy).

Regional players

• Rietenauer Mineralbrunnen: Rietenauer Mineralbrunnen is a regional German mineral water producer with a portfolio of still and carbonated mineral waters. Comparable as a similarly sized regional mineral water brand operating in a different German geography.
• Fürst Bismarck Mineralbrunnen: Fürst Bismarck is a regional German mineral water producer in northern Germany with still and carbonated mineral water plus flavored drinks. Comparable as a heritage regional mineral water brand with similar product breadth, but focused on a different region.
• Bad Liebenwerda Mineralbrunnen: Bad Liebenwerda is a German mineral water brand from eastern Germany with a portfolio of still and carbonated mineral waters plus flavored refreshments. Comparable in product mix and private/regional positioning, but serves a different geographic territory.

Market position

Strengths1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/krumbach_official
• Facebookfacebook.com/krumbach.mineralwasser
• LinkedInlinkedin.com/company/mineralbrunnen-krumbach-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mineralbrunnen Krumbach