Ravensburg Towerstars

What Ravensburg Towerstars does

Ravensburg Towerstars, operated under the legal entity EVR Towerstars GmbH, is a professional ice hockey club based in Ravensburg, Baden-Württemberg, Germany. The club competes in the DEL2, the second-highest tier of German professional ice hockey, and plays its home matches at the CHG Arena, which has a seating capacity of more than 3,400. The franchise operates with a lean front office of approximately 15 employees and is led by Managing Director Raphael Kapzan, Head Coach Johan Pennerborn and Sporting Director Marius Riedel.

The club's commercial operations span five identifiable revenue streams: ticketing (season tickets, day tickets and playoff tickets), a multi-tier sponsorship and partnership network anchored by CHG-MERIDIAN as main sponsor, merchandise and fan article sales through both online and physical fanshop channels, a Kids Club membership program priced at €18.81, and food and beverage / catering operations. Sponsorship is structured as a recurring revenue stream, while ticketing and Kids Club operate on a one-time license basis and catering on a transaction fee basis.

The business model reflects a typical mid-tier European professional sports franchise: combining matchday revenues, recurring sponsorship income, and ancillary consumer revenue, with regional B2B sponsors as the principal commercial counterparties. Recent strategic activity — including the VIP area expansion at CHG Arena (February 2026), a five-year catering contract with Matthias Schenk effective August 2026, mobile season ticketing via Apple and Google Wallet, the launch of the StarsCast podcast (August 2025), and multi-year extensions with main sponsors — indicates active commercial development and aspirations toward potential promotion to the top-tier PENNY DEL.

Name

Ravensburg Towerstars

Legal name

EVR Towerstars GmbH

Website

https://towerstars.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ravensburg Towerstars (EVR Towerstars GmbH) is a professional ice hockey club competing in Germany's DEL2 league, playing at the 3,400+ capacity CHG Arena in Ravensburg, Baden-Württemberg, generating revenue from ticketing, a multi-tier sponsorship network anchored by CHG-MERIDIAN, merchandise, Kids Club memberships, and catering.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Professional ice hockey
• Ice hockey league
• Sports ticketing
• Fan merchandise
• Sports sponsorship

Headquarters

HQ city

Ravensburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single-game day tickets, season tickets (standing and seating), and playoff tickets. Season ticket holders receive priority access. Multi-phase sales approach with early access for existing customers.
2. Sponsoring & Partnerships: Multi-tiered sponsorship program including main sponsor (CHG-MERIDIAN), platinum partners, exclusive partners, premium partners, business partners, health partners, equipment partners, and media partners. Various branding opportunities across arena, jersey, and digital channels.
3. Merchandise & Fan Articles: Online shop (shop.towerstars.de) and physical fanshop at Marktstraße 20 selling fan merchandise, clothing, and accessories. Full product range available online with delivery service.
4. Kids Club Membership: Mini Stars Kids Club for children ages 6-12 with one-time membership fee of €18.81, includes starter package with bag, t-shirt, stickers, and team poster.
5. Food & Beverage / Catering: Stadium catering at CHG Arena during home games, operated by Matthias Schenk since August 2026. Plans for expanded public restaurant operations within 12 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Ravensburg Towerstars (EVR Towerstars GmbH) operates a professional DEL2 ice hockey club that stages home games at the 3,400+ capacity CHG Arena in Ravensburg, Germany, and sells related game-day ticketing, season ticket products, fan merchandise, youth club memberships, and corporate sponsorship packages. The core product is the home-game experience for ice hockey fans, monetized via tickets, an online and physical Fanshop, the Mini Stars Kids Club, and multi-tier regional business sponsorships.

Product overview

Ravensburg Towerstars is a professional ice hockey club competing in the DEL2 league, offering a portfolio of live sports entertainment centered on DEL2 games at the CHG Arena. The product suite includes core ticketing (season tickets, single-game tickets, mobile digital tickets via Apple/Google Wallet, and a Re-Sale marketplace), retail merchandise through a dedicated Fanshop (online and physical store), youth engagement via the Mini Stars Kids Club, and media content including the StarsCast podcast and the digital 'Powerplay' stadium magazine. The club also leverages its venue for events like the Crunchtime vocational fair.

Differentiator

Problem solved

Functional benefit

Products and services

• DEL2 Ice Hockey Home Games
• Season Tickets (Dauerkarte incl. Mobile Dauerkarte)
• Day Tickets (Single-Game Tickets)
• Ticket Re-Sale Platform
• Fanshop (Online and Physical Store)
• Mini Stars Kids Club Membership
• Corporate Sponsorship Packages

Quantifiable outcome

• Record attendance average of 2,900 fans per game
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core, platinum, premium, exclusive, business and minor.

• CHG-MERIDIANcoreOthersMain sponsor (Hauptsponsor) and arena naming rights partner for CHG Arena. Extended partnership for 3 additional years as confirmed at 2026 sponsor event. Logo visible on jersey and arena branding.
• RS FarbrollerplatinumGTM or Marketing PartnerPlatinum partner. Presenting sponsor of StarsCast podcast. Company specializes in painting and finishing services.
• LeibingerplatinumGTM or Marketing PartnerPlatinum partner. Industrial company with regional presence.
• Kreissparkasse RavensburgplatinumGTM or Marketing PartnerPlatinum partner. Regional savings bank supporting local community.
• ebz (Energie-Bildungszentrum)platinumGTM or Marketing PartnerPlatinum partner. Energy and education center.
• Geiger GruppepremiumGTM or Marketing PartnerPremium partner. Family-owned construction and building renovation company. Extended engagement with logo on goalie equipment (torwartschienen). Managed by Geiger Projektentwicklung GmbH & Co. KG and Geiger Bauwerkssanierung GmbH & Co. KG.
• voplan Ingenieurgesellschaft mbHexclusiveGTM or Marketing PartnerExclusive partner specializing in building and concrete maintenance. Logo on player jersey shoulder and arena dasher boards.
• Ebra GebäudedienstleistungenbusinessGTM or Marketing PartnerBusiness partner. Ravensburg-based building services company with long-standing partnership supporting the club for many years.
• Schwäbische ZeitungpremiumGTM or Marketing PartnerPremium media partner. Regional newspaper serving as host for sponsor events and providing media coverage.
• Sportdeutschland.tvcoreTechnology or IntegrationLive streaming partner for home games. Platform for digital match broadcasts.
• Schanner / Bauer HockeycoreTechnology or IntegrationEquipment supplier (Ausrüster) providing hockey equipment and apparel.
• Funk TouristikminorGTM or Marketing PartnerTravel partner for team travel and transportation services.
• Matthias SchenkcoreOthersCatering operator for CHG Arena. Also manages catering at Kultur- und Kongresszentrum Weingarten. 5-year contract starting August 1, 2026. Plans to expand to public restaurant operations within 12 months.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kassel Huskies: Kassel Huskies is a DEL2 ice hockey club and direct in-league competitor. One of the larger traditional clubs in the league with similar mix of ticketing, sponsorship, and merchandise revenue.
• Selber Wölfe: Selber Wölfe is a DEL2 ice hockey club and direct in-league competitor with comparable regional operating model.
• Bayreuth Tigers: Bayreuth Tigers is a DEL2 ice hockey club and direct in-league competitor with similar regional club economics and ticketing/sponsorship mix.
• Starbulls Rosenheim: Starbulls Rosenheim is a DEL2 ice hockey club competing in the same second-tier German league as Ravensburg Towerstars. They are direct in-league competitors with comparable size, regional sponsorship models, and season-ticket driven business.
• Heilbronner Falken: Heilbronner Falken is a DEL2 ice hockey club also based in Baden-Württemberg. Direct regional and league competitor with comparable operational scale, ticketing model, and regional sponsorship strategy.
• Bietigheim Steelers: Bietigheim Steelers are a DEL2 ice hockey club based in Baden-Württemberg, making them a direct regional and league competitor to Ravensburg Towerstars with similar arena capacity, sponsorship base, and fan profile.
• Dresdner Eislöwen: Dresdner Eislöwen is a DEL2 ice hockey club and direct in-league competitor. Comparable scale and operational model including ticketing, sponsorship, and arena-based matchday revenue.
• Eispiraten Crimmitschau: Eispiraten Crimmitschau is a DEL2 ice hockey club and direct in-league competitor. Similar mid-sized organizational footprint and reliance on regional sponsorship and ticketing.
• EC Bad Nauheim: EC Bad Nauheim is a DEL2 ice hockey club and direct in-league competitor. Comparable organizational size, season-ticket model, and regional sponsorship network.
• Lausitzer Füchse: Lausitzer Füchse is a DEL2 ice hockey club and direct in-league competitor. Comparable regional club with similar attendance, sponsorship, and merchandise business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqngvOw8Q9cc0GrnbAfUFRg
• Facebookfacebook.com/towerstars
• LinkedInlinkedin.com/company/towerstars
• Instagraminstagram.com/ravensburg_towerstars/?hl=de
• TikToktiktok.com/@ravensburg_towerstars

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ravensburg Towerstars