What HiFi Audio and Video does

Hifi Audio & Video LLC is a privately held, Marietta, Georgia-based low voltage electrical services firm that designs, sells, and installs residential and light-commercial audio/video, home automation, and security systems in the Atlanta metropolitan area. The company operates three core product lines — custom home theater systems (4K projection, surround sound, theater seating and decor), home automation built on the Control4 platform with Amazon Alexa voice control, and 1080P/4K security camera systems with DVR and smartphone monitoring — supplemented by access control, intercom, CCTV, network cabling, custom lighting, TV mounting, and fiber/telephone installation.

The firm's underlying technology is integration rather than invention: it is an authorized dealer for Yamaha, Sony, Samsung, Optoma, Epson, and Onkyo, and configures third-party hardware and software platforms (Control4, Alexa) into customer-specific installations. Differentiation is asserted through certified, licensed, and insured low voltage electricians, one-year workmanship warranties, pro-dealer extended warranties, and a one-stop-shop model that handles consultation, design, and installation in-house.

The business model is sales-led and project-based, with a direct-to-consumer go-to-market via the company website, phone inquiries (770-329-0588), and free in-home consultations. Revenue streams are A/V product resale, professional installation services, and a financing-facilitation relationship with LoanPros. Pricing is custom-quoted per project; the only reference customer disclosed is a single residential basement theater installation. The firm employs 11-50 people, has no institutional funding or M&A history, and its only documented external recognition is three consecutive Marietta Business Hall of Fame awards in 2015, 2016, and 2017.

Name

HiFi Audio and Video

Legal name

Hifi Audio & Video LLC

Website

https://hifiaudioandvideo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hifi Audio & Video is a Marietta, Georgia-based low voltage electrical services firm that designs, sells, and installs residential and light-commercial home theater, home automation, and security camera systems across the Atlanta metropolitan area.

Ownership category

akta.pro rank

Product category

Home Theater and Smart Home Installation Services

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

akta.pro secondary industries

Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)

Keywords

• Home theater installation
• Home automation systems
• Security camera installation
• Low voltage electrical services
• Smart home integration

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. A/V Product Sales: Sales of audio-visual equipment including projectors, screens, speakers, TVs, and related components. The company is an authorized dealer for multiple brands including Yamaha, Sony, Samsung, Optoma, and Epson.
2. Installation Services: Professional installation services for home theater systems, home automation, security cameras, network cabling, and other low voltage electrical work. Includes consultation, design, and installation.
3. Financing Services: Partnership with LoanPros offering 100% financing options for customers to spread payments over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HiFi Audio and Video sells, designs, and professionally installs home theater systems, home automation (Control4 and Alexa), security cameras, access and intercom systems, network cabling, custom lighting, surround sound, and TV/projector installations for residential customers in the Atlanta metro area. As an authorized dealer for brands such as Yamaha, Sony, Samsung, Optoma, Epson, and Onkyo, the company bundles A/V equipment with low-voltage electrical labor and offers 100% financing through LoanPros.

Product overview

HiFi Audio & Video LLC is a low voltage electrical services company specializing in A/V sales and installation for residential and commercial properties. Their core offerings include Home Theater Systems (custom design and installation of 4K projection, surround sound, and theater seating), Home Automation (using Control4 and Amazon Alexa platforms for smart home control), and Security Cameras (1080P/4K surveillance systems with DVR and smartphone monitoring). These three main product lines are complemented by supporting services including access and intercom systems, network cabling, custom lighting installation, surround sound audio systems, TV installation, and telephone/fiber optic installation. The company also offers home theater seating and decor as add-on offerings to complement their core installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Theater Systems Custom design and installation of home theater systems including 4K projection screens, surround sound speakers, custom lighting, theater seating, and home theater decor for residential customers in the Atlanta metro area.
• Home Automation Smart home automation systems using Control4 and Amazon Alexa platforms, enabling control of lights, sprinklers, security systems, thermostats, blinds, music, and TV from a single location or smartphone app for residential customers.
• Security Cameras Installation of 1080P and 4K security cameras and DVR systems with personalized placement, motion tracking, and smartphone monitoring capabilities for residential properties.
• Access and Intercom Systems Installation of door access systems and intercom/video intercom systems for residential and commercial properties.
• Closed Circuit Video and Surveillance (CCTV) Installation and configuration of closed-circuit television (CCTV) surveillance systems for monitoring residential and commercial properties.
• Network Cabling and Wireless Systems Installation of wired and wireless network infrastructure including computer network installation, data cabling, and structured cabling for residential and commercial customers.
• Custom Lighting Installation Installation of custom indoor and outdoor lighting solutions including recessed lighting, ambient lighting, and outdoor entertainment lighting for residential customers.
• Surround Sound and Professional Audio Installation Installation of surround sound systems and professional audio equipment including in-wall speakers, speaker bars, and freestanding speakers using authorized brands such as Yamaha and Onkyo.
• TV Installation and Mounting Wall mounting and installation of flat screen TVs and projector/screen combinations at optimal viewing heights for residential customers.
• Fiber Optic Cable Installation Installation of fiber optic cable for high-speed data and audio transmission in residential properties.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Control4coreTechnology or IntegrationHome automation platform used by the company to set up smart home systems. Control4 is used to create personalized automation programs for lighting, security, music, TV, and other home functions.
• Amazon AlexacoreTechnology or IntegrationVoice assistant integration used in home automation systems. Alexa enables voice control of smart home functions including lights, thermostat, blinds, and security systems.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Geek Squad (Best Buy): Best Buy's national in-home installation arm covering TV mounting, networking, and basic smart-home setup. Broader incumbent that competes with HiFi on simpler install jobs and benefits from Best Buy's retail footprint, though less specialized on full custom theater builds.
• Crutchfield: Long-standing U.S. consumer-electronics retailer of home A/V equipment with advisory support and DIY-friendly positioning. Overlaps with HiFi on the authorized-dealer retail side but lacks the in-home design-and-install professional services capability.
• Abt Electronics: Major independent U.S. electronics and appliance retailer with in-home installation and custom A/V services. Comparable to HiFi on premium-brand authorized-dealer retail and installation, with regional Chicago-area footprint and broader appliance offering.
• Snap One: Provider of smart-home, A/V, and networking products and platform solutions (Control4 owner) sold through a network of independent integrators. Adjacent incumbent that supplies much of the underlying technology HiFi deploys and competes for integrator mindshare at the platform level.

Others

• Control4: Smart-home automation platform (now part of Snap One) that HiFi programs and resells. Indirect adjacency — Control4 is a technology partner/supplier to HiFi, with their integrator channel (which includes HiFi) collectively competing against DIY smart-home platforms.

Direct peers

• Vivint Smart Home: National provider of professionally installed smart-home and security systems with monitoring subscriptions. Direct comparison to HiFi's home-automation and security-camera lines, though operates at national scale and bundles recurring monitoring revenue.
• Audio Advice: U.S. retailer and installer specializing in premium home theater, two-channel audio, and smart-home systems with in-home consultation and custom design. Comparable to HiFi on curated brand lineup (Yamaha, Sony, Epson, Control4), in-home service model, and high-AOV project revenue mix.
• ADT: Largest U.S. residential security and smart-home installer with professional in-home installation and monitoring contracts. Comparable to HiFi's security-camera and access-control offerings, but national in scope and surveillance-led rather than theater-led.
• Magnolia (Best Buy): Best Buy's premium custom-installation division offering in-home consultation, design, and install of home theater, whole-home audio, and smart-home systems. Most direct comparison to HiFi on the bundled A/V + automation + network install model, with similar premium positioning but vastly larger footprint.

Regional players

• Guardian Protection: Regional residential and commercial security and smart-home installer with monitoring subscriptions, primarily serving Mid-Atlantic and Southeast markets including the Atlanta region. Comparable to HiFi's security-camera and automation lines on a regional-services basis with monitoring recurring revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hifiaud
• Facebookfacebook.com/hifiaudiovideo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiFi Audio and Video