Bayarind

Name

Bayarind

Legal name

PT Bayarind Artha Internusa

Website

https://bayarind.id

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Payments Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

Keywords

• Digital payment processing
• Payment gateway services
• Mobile wallet platform
• Point-of-sale systems
• Merchant acquiring solutions

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Payment Gateway Transaction Fees: Revenue generated from transaction fees charged to merchants when processing payments. Fees vary by payment method: bank transfer Rp4,000/transaction, credit/debit cards include MDR (Merchant Discount Rate), e-wallets 1.5-3% per transaction, QRIS 0.7% per transaction, over-the-counter Rp5,000/transaction. No registration or maintenance fees—merchants pay only for successful transactions.
2. POS Subscription Revenue: Monthly subscription fees for Pasarind POS (point-of-sale) system ranging from Rp75,000 to Rp150,000 per month with a 14-day free trial. Additional MDR fees apply per transaction: Wallet 1.5%, credit/debit cards 3%, OneKlik Rp1.5%, QRIS 0.7%, Easy Invoice Rp3,500-Rp7,000. Subscription provides access to digital cashier, inventory management, QR ordering, and business reporting features.
3. E-Wallet Top-up and Transaction Fees: Revenue from top-up transactions with Rp1,000 administration fee per top-up via Virtual Account. OneKlik top-up adds Rp1,000 fee. Minimum top-up amount is Rp10,000. The e-wallet supports various funding sources including credit cards, debit cards, and bank accounts.
4. Online Installment Partner Fees: Revenue share from installment payment partners including Indodana (2% per transaction), Kredivo (2.3%), ATOME (6%), and AEON (1%) when customers choose installment payment options.
5. Co-Branding Partnership: White-label e-wallet solutions for businesses wanting their own branded digital wallet, enabling companies to offer electronic payment services under their own brand identity.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Bayarind is a digital payment ecosystem that combines a payment gateway for online and offline merchants, a server-based consumer e-wallet, and a point-of-sale system (Pasarind). It also offers supporting payment services including bulk disbursement, digital invoicing and payment links (Easy Invoice), a customizable checkout (OnePay), and white-label / co-branding payment infrastructure for partners.

Product overview

Bayarind is a comprehensive digital payment ecosystem operated by PT Bayarind Artha Internusa, part of Sprint Asia Group. The ecosystem consists of three core product lines: (1) Bayarind Wallet — a digital wallet for individual consumers enabling QRIS payments, fund transfers, digital product purchases, bill payments, e-money management, delivery booking, and co-branded e-wallet white-labeling; (2) Bayarind Payment Gateway — a merchant-facing payment processing platform supporting 30+ online and offline payment methods (cards, virtual accounts, e-wallets, QRIS, instant debit, installments, over-the-counter) plus bulk disbursement to 100+ banks and e-wallets via API or Excel; and (3) Pasarind (Bayarind POS) — a digital point-of-sale system with hardware support for offline business operations, featuring digital cashiering, inventory management, ingredient costing, QR menu ordering, business reporting, promotion management, and product/stock management. Related Sprint Asia Group products accessible through the Bayarind ecosystem include WhatsApp Business API, AI Chatbot (Chatbout), Omnichannel Live Chat (Sandeza), Digital Voucher (Prezent), Customer Data Platform (Sprint Resul), and Broadcast Campaign (Intelligent Messaging).

Differentiator

Problem solved

Functional benefit

Brands

• Bayarind Wallet: Digital wallet for personal users enabling payments, transfers, and QRIS transactions.
• Bayarind Payment Gateway
• Pasarind
• OnePay
• Easy Invoice

Products and services

• Bayarind Wallet Consumer-facing e-wallet app that enables balance top-ups, QRIS payments, peer-to-peer transfers, and bill payments. Targeted at individual end users and merchants' customers in Indonesia.
• Bayarind Payment Gateway Online payment acceptance product for merchants that supports virtual account, credit card, retail outlet, e-money, and QRIS methods, with 3D Secure and plug-in integrations for e-commerce platforms. Targeted at online merchants and enterprises accepting digital payments.
• Pasarind (Bayarind POS) Mobile point-of-sale application that lets physical merchants accept QRIS and other digital payment methods in-store. Targeted at retail merchants, F&B outlets, and small businesses.
• OnePay A customizable, hosted checkout page that lets merchants accept payments online via a single configurable interface. Targeted at merchants wanting a branded payment page without building one from scratch.
• Easy Invoice Digital invoicing and payment-link service that lets merchants issue invoices and receive payments online. Targeted at SMEs, freelancers, and B2B billers that need a simple online collection tool.
• Disbursement Bulk payout / disbursement service that allows businesses to send funds to multiple recipients in a single transaction. Targeted at enterprises, insurance companies, and platforms needing mass payouts.
• Co-Branding (White-Label Payment Platform) White-label licensing that enables partners — such as travel agents, insurers, and other businesses — to launch their own branded payment, top-up, and transaction experience on Bayarind's infrastructure. Targeted at partners in travel, insurance, and adjacent industries.
• EDC Mini ATM Mini ATM / EDC device deployed at agent locations to support card-based cash withdrawal and payment acceptance. Targeted at agent / OTC locations and unbanked or underbanked communities.

Quantifiable outcome

• > 10 Million online transactions processed annually
• +6 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration44 records

AI capability6 records

Feature9 records

Partnerships

18 partnerships are on record, tiered core.

• Sprint Asia GroupcoreStrategic or Co-development PartnerBayarind is part of Sprint Asia Group, a company recognized as an official WhatsApp Business Solution Provider (BSP) in partnership with Meta in Indonesia. Sprint Asia provides a range of products including Intelligent Messaging, Chatbot, Live Chat (Sandeza), Digital Voucher (Prezent), and Customer Data Platform (Sprint Resul). Bayarind operates within this broader digital communication and payment ecosystem.
• Bank Indonesia / ASPI (QRIS Standard)coreStrategic or Co-development PartnerBayarind participates in the QRIS (Quick Response Code Indonesian Standard) national QR payment system launched by Bank Indonesia and Asosiasi Sistem Pembayaran Indonesia (ASPI). This enables cross-e-wallet and cross-bank QR payments using a single standardized QR code.
• Bank BCAcoreTechnology or IntegrationIntegration with Bank BCA for Virtual Account payments, KlikBCA instant debit, Blu BCA, and BCA Card acceptance. Bayarind processes payments through BCA's banking infrastructure for merchant transactions.
• Bank BRIcoreTechnology or IntegrationIntegration with Bank BRI for Virtual Account payments and BRImo instant debit processing, enabling merchants to accept payments from BRI customers.
• Bank MandiricoreTechnology or IntegrationIntegration with Bank Mandiri for Virtual Account payments, providing merchants access to Mandiri's large customer base for payment collection.
• Bank BNIcoreTechnology or IntegrationIntegration with Bank BNI for Virtual Account payments and transaction processing.
• Bank PermatacoreTechnology or IntegrationIntegration with Bank Permata for Virtual Account payment processing.
• Bank DanamoncoreTechnology or IntegrationIntegration with Bank Danamon for Virtual Account payment acceptance.
• DANAcoreTechnology or IntegrationIntegration with DANA e-wallet for payment acceptance, one of Indonesia's most popular digital wallets.
• OVOcoreTechnology or IntegrationIntegration with OVO e-wallet enabling merchants to accept OVO payments. MDR varies: 1.5% for non-digital content merchants, 3.03% for digital content merchants.
• ShopeePay (Jumpapp)coreTechnology or IntegrationIntegration with ShopeePay via Jumpapp for e-wallet payment acceptance with 1.5% MDR rate.
• LinkAjacoreTechnology or IntegrationIntegration with LinkAja e-wallet for payment processing at Rp3,000 per transaction.
• GoPaycoreTechnology or IntegrationIntegration with GoPay e-wallet for fund transfers and payment acceptance.
• Sakuku (BCA)coreTechnology or IntegrationIntegration with Sakuku BCA e-wallet for payment acceptance, with Rp1,500 plus bank fee per transaction.
• Visa, Mastercard, JCB, American ExpresscoreTechnology or IntegrationCard network integrations enabling acceptance of international credit and debit cards (Visa, Mastercard, JCB, Amex) for both local and international transactions, with 3D Secure authentication.
• Alfamart, Alfamidi, Lawson, DandancoreTechnology or IntegrationOver-the-counter cash payment network enabling customers without bank accounts or credit cards to make payments at convenience stores across Indonesia, with Rp5,000 per transaction fee.
• WooCommerce, Magento, WIX, PrestashopcoreTechnology or IntegrationE-commerce platform plugin partnerships enabling seamless integration of Bayarind payment gateway for merchants using these popular platforms without coding requirements.
• blibli, Traveloka, AllianzcoreStrategic or Co-development PartnerNamed as trusted customers/case studies in sales materials. These enterprise clients use Bayarind for payment processing, demonstrating the platform's capability to serve major Indonesian businesses.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OVO: OVO is a major Indonesian e-wallet (Grab/Lippo-backed) offering consumer payments, QRIS, and merchant acquiring. Competes with Bayarind Wallet on consumer payments and with Bayarind Payment Gateway on e-wallet payment acceptance (Bayarind charges 1.5-3% MDR on OVO).
• DOKU: DOKU is one of Indonesia's longest-running payment gateways offering online payment, e-wallet, and merchant solutions for SMEs and large enterprises. Directly comparable to Bayarind across payment gateway, e-wallet, and POS-adjacent merchant services.
• Xendit: Xendit is one of Indonesia's leading payment gateways offering card processing, virtual accounts, e-wallets, QRIS, and disbursements for SMEs and enterprises — a near-direct competitor to Bayarind Payment Gateway. Both target Indonesian online/offline merchants with multi-method aggregation and developer-friendly APIs.
• LinkAja: LinkAja is an Indonesian state-backed consortium e-wallet (Telkomsel, Mandiri, BNI, BRI) offering consumer payments and QRIS. Bayarind integrates LinkAja as a payment method and competes with it on consumer wallet adoption and merchant acquiring.
• DANA: DANA is one of Indonesia's top e-wallets (Bukalapak-affiliated) providing consumer digital payments, QRIS, and merchant payment gateway services. Bayarind explicitly integrates DANA as a payment method AND competes with it as a consumer wallet.
• ShopeePay: ShopeePay is the Sea Group-backed Indonesian e-wallet integrated within the Shopee super-app. Bayarind integrates ShopeePay/Jumpapp for merchant acceptance at 1.5% MDR while also competing on consumer payments and e-commerce merchant acquiring.
• GoPay: GoPay is Indonesia's largest e-wallet (backed by GoTo/Gojek) and offers merchant QRIS acquiring. Directly competes with Bayarind Wallet on consumer payments and with Bayarind Payment Gateway on merchant acquiring via QRIS and GoPay-originated flows.
• Midtrans: Midtrans (owned by GoTo, the GoPay parent) is the dominant Indonesian payment gateway serving enterprises like Tokopedia, Grab, and major merchants. Competes directly with Bayarind Payment Gateway across card processing, e-wallets, virtual accounts, and QRIS; backed by GoTo's super-app distribution.
• Moka (GoTo): Moka is one of Indonesia's leading POS systems (now part of GoTo/Gojek ecosystem) serving SMEs in F&B, retail, and services. Directly comparable to Bayarind's Pasarind POS product on digital cashiering, inventory, and SME payment acceptance.

Emerging players

• Veritrax by Astra Digital: Veritrax is an Indonesian digital payment acceptance solution backed by Astra Group, offering QRIS and merchant payment tools. Broader Indonesian payment infrastructure competitor relevant to Bayarind's merchant acquiring focus, especially with Astra's auto retail and dealer distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bayarindid2220
• Facebookfacebook.com/bayarind.id
• LinkedInlinkedin.com/company/bayarind
• Instagraminstagram.com/bayarind

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayarind