Plymouth Dental Centre of Excellence

What Plymouth Dental Centre of Excellence does

Plymouth Dental Centre of Excellence is a private dental practice founded in 1995 by Dr. Mitesh Badiani, operating from a single site at 162 Victoria Road, St. Budeaux, Plymouth, United Kingdom. The practice serves self-paying patients directly and accepts clinical referrals from dentists, dental therapists, hygienists, and clinical dental technicians across the South West of England. The clinical team spans general dentistry, cosmetic dentistry, dental implants, endodontics, periodontics, prosthodontics, IV sedation, Invisalign orthodontics, hygiene therapy, and emergency care, with several GDC specialist-list clinicians on staff. Core technology includes the EMS Air-Flow Guided Biofilm Therapy machine, CBCT/OPG imaging hardware, digital smile design tooling, and an online booking system, all set within a CQC-registered facility.

The business operates on a multi-stream revenue model. The dominant revenue source is fee-for-service private dental treatments, including high-value procedures such as implants (£2.5K-£3.5K including crown), Invisalign Lite (£3K-£3.5K) and Full (£4.5K), All-on-Four/Teeth in a Day, and complex restorative work. A subscription layer is provided through two monthly Practice Plans priced at £19 and £35, covering exams, hygiene appointments, treatment discounts, and worldwide cover. Patient financing is offered through a regulated partnership with Portman Healthcare Limited and Secure Trust Bank T/A V12 Retail Finance, providing 0% interest and longer-term options to spread treatment costs. A separate B2B revenue stream is generated by accepting referrals for specialist services, including a dedicated CBCT/OPG imaging referral service.

The practice operates under the legal entity Craniomanibular-clinics Limited (company number 07906728) and discloses affiliation with Dentex Healthcare Group Limited as a parent. It maintains a sister-practice relationship with Devon Dental Centre of Excellence, with Dr. Mitesh Badiani serving as Clinical Lead across both sites. Marketing channels comprise the practice website, Google Reviews, Facebook, and inbound referrals from regional dental practices, supplemented by promotional offers on new patient examinations and IV sedation consultations. The practice has won multiple regional and national industry awards between 2013 and 2022, including National Team of the Year, National Dentist of the Year, and Dental Hygienist of the Year.

Name

Plymouth Dental Centre of Excellence

Legal name

Craniomanibular-clinics Limited

Website

https://plymouthdental.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Plymouth Dental Centre of Excellence is a private multi-award-winning dental practice in Plymouth, UK, founded in 1995, offering general, cosmetic, and specialist dentistry including implants, IV sedation, endodontics, and Invisalign to self-pay and referred patients across the South West.

Ownership category

akta.pro rank

Product category

Private Dental Practice

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• Private dental practice
• Dental implant services
• Cosmetic dentistry services
• General dental care
• Specialist endodontic treatment

Headquarters

HQ city

Plymouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Private Dental Treatment Services: The primary revenue stream comes from private dental treatments including general dentistry, cosmetic dentistry, advanced dentistry, dental implants, and specialist treatments. Fees vary by procedure type and complexity.
2. Monthly Practice Plans: Subscription-based membership plans covering routine dental care including examinations, hygiene appointments, and discounts on treatment fees. Also includes worldwide dental cover.
3. Finance Options: Partnership with Secure Trust Bank T/A V12 Retail Finance to provide interest-free and other finance options for patients to spread treatment costs over monthly payments.
4. Dental Referral Services: Accepts referrals from other dental practices for specialist treatments including endodontics, implants, periodontal care, and complex restorative care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Plymouth Dental Centre of Excellence is a multi-award winning private dental practice in Plymouth providing general, cosmetic, and advanced dentistry under one roof. Core offerings include dental implants (including Teeth in a Day / All-on-Four), Invisalign orthodontics, smile makeovers, veneers and teeth whitening, specialist endodontics and prosthodontics, hygiene services using EMS Air-Flow, IV sedation for nervous patients, and same-day emergency appointments, supported by monthly membership plans and interest-free finance options.

Product overview

Plymouth Dental Centre of Excellence is a multi-award winning private dental practice offering comprehensive dental care under one roof. The practice provides a full spectrum of services across general dentistry (examinations, fillings, extractions), cosmetic dentistry (teeth whitening, veneers, smile makeovers), advanced dentistry (gum disease treatment, IV sedation, root canal therapy), dental implants, and orthodontics (Invisalign). The practice features specialist services in prosthodontics and endodontics, advanced hygiene therapies using EMS Air-Flow Guided Biofilm Technology, and accepts referrals for complex cases. Payment options include monthly practice plans starting at £19 and flexible finance options. The practice operates with online booking capabilities and provides emergency appointment services.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dental care for individuals and families including routine check-ups, examinations, X-rays, white fillings, tooth removal, bridges, crowns, dentures, and children's dentistry.
• Cosmetic Dentistry Aesthetic dental treatments including smile makeovers, teeth whitening, porcelain veneers, and composite bonding designed to improve the appearance of patients' smiles.
• Dental Implants Titanium dental implant placement as permanent tooth root replacements, including the All-on-Four Teeth in a Day technique for single or full arch tooth replacement. Pricing from £2,500-£3,500 per implant including crown.
• Invisalign Orthodontics Clear aligner orthodontic system using nearly invisible removable aligners to treat crooked, wonky or crowded teeth, with treatment times as short as 7 weeks. Pricing: Invisalign Lite £3,000-£3,500; Full from £4,500.
• Advanced Dentistry Complex dental treatments including gum disease treatment, root canal therapy and IV sedation, provided by specialist clinicians for patients needing specialist care beyond routine dentistry.
• Hygiene Services Professional dental cleaning and oral health maintenance including Guided Biofilm Therapy using the EMS Air-Flow machine, periodontal treatments, plaque and stain removal, and oral hygiene education.
• Emergency Appointments Same-day emergency dental care for urgent dental issues including toothache, pain, swelling, broken teeth, and bleeding gums.
• Monthly Practice Plans Subscription-based dental care membership covering routine examinations, hygiene appointments, discounted treatment fees, and worldwide dental cover. Plan 1 from £19/month (1 exam + 2 hygiene); Plan 2 from £35/month (4 hygiene appointments).
• Flexible Finance Options Interest-free and low-interest finance via Secure Trust Bank T/A V12 Retail Finance (FCA regulated) to spread the cost of dental treatment into manageable monthly payments.
• Dental Referrals Service Accepts referrals from dentists, dental therapists, hygienists and clinical dental technicians across the South West for specialist treatments including endodontics, implants, periodontal care, and complex restorative dentistry.
• IV Sedation Service Intravenous sedation service providing comfort and relaxation during dental treatment for nervous, anxious or phobic patients. Consultation offer £90 (valid until 31 May 2026).
• Specialist Prosthodontics Specialist prosthodontic treatments delivered by GDC-registered specialist Dr Supriti Paraskar including crowns, bridges, complex dentures, full mouth rehabilitation, and aesthetic dentistry.
• Specialist Endodontics Specialist endodontic treatments including root canal therapy, retreatments and apicectomy performed by GDC-registered specialist Dr Mohamed Elneklawy (on the GDC specialist list since 2018).
• Dental CBCT / OPG Imaging Cone beam computed tomography (CBCT) and orthopantomogram (OPG) dental imaging for detailed 3D diagnostic assessments, available to referred patients and the practice's own clinicians.
• Veneers and Composite Build-ups Porcelain veneers for long-term smile improvements (typically lasting 10 years) and composite bonding for minimally invasive cosmetic adjustments.
• Teeth Whitening Professional teeth whitening including home whitening with bespoke trays and in-practice air-flow therapy for stain removal (tea, coffee, wine, smoking) and smile brightening.
• Dentures Full and partial denture solutions including acrylic dentures, chrome cobalt dentures, precision dentures, and implant-retained overdentures.
• Children's Dentistry Family dental care for children including free dental health check-ups for children under 5 (when attending with a paying adult), paediatric examinations, fluoride treatments, and oral hygiene education.
• Root Canal Therapy Endodontic treatment to repair and save infected or badly decayed teeth, performed by specialist Dr Mohamed Elneklawy.
• Gum Disease Treatment Periodontal treatment for gingivitis and periodontal disease including scaling, root planing, and non-surgical periodontal therapy.
• Tooth Removal Simple, difficult, and surgical tooth extractions (including wisdom tooth removal) performed with patient comfort as a priority.
• Bridges and Crowns Restorative dental prostheses including dental bridges to fill gaps from missing teeth and crowns to restore damaged or weakened teeth.

Quantifiable outcome

• Teeth straightened in as little as 7 weeks with Invisalign treatment
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered major and core.

• Referring Dental PracticesmajorChannel Partner/ Reseller/ DistributorThe practice accepts referrals from dentists, dental therapists/hygienists, and clinical dental technicians across the South West for specialist treatments including endodontics, implants, periodontal care, and complex restorative dental care. Many practices refer patients to Plymouth Dental for treatments they cannot provide in-house.
• Devon Dental Centre of ExcellencecoreStrategic or Co-development PartnerSister practice also led by Dr. Mitesh Badiani. Both practices share resources, expertise, and follow the same ethos of patient-first care. Dr. Supriti Paraskar travels between Plymouth and the Devon practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bupa Dental Care: Largest UK dental chain with hundreds of mixed NHS/private practices, offering general, cosmetic, and specialist dentistry. Comparable because it competes for the same self-pay and private patient pool across regions including the South West, though it operates at vastly greater scale.
• Together Dental: UK dental group with a mix of NHS and private practices across multiple regions, including South East England. Comparable as a group-practice competitor in the broader private UK dental market.
• Portman Dental Care: Large UK private-focused dental group with a portfolio of practices and in-house specialist referral network. Comparable as a private-leaning group practice competitor with a similar premium-brand, multi-specialty positioning, and the same Dentex group connection via ownership history.
• Rodericks Dental Partners: UK dental group operating a mix of NHS and private practices across multiple regions. Comparable as a multi-site group competing for dentists, support staff, and patients in overlapping geographies.
• Damira Dental Studios: UK dental group with a network of NHS and private practices. Comparable as a multi-site operator competing on access, hours, and pricing within the broader UK private dental market.
• Clyde Munro Dental Group: Scotland-focused dental group with a large network of predominantly private practices. Comparable as a private-leaning, multi-site dental group pursuing a similar premium, specialist-led positioning, though primarily serving a different UK region.
• Genix Healthcare: UK dental group with NHS and private practices across multiple regions. Comparable as a multi-site operator competing for the same self-pay patients and clinical talent in the broader UK market.
• MyDentist: UK's largest dental chain with a network of practices offering NHS and private treatment. Comparable as a high-volume, multi-site competitor shaping patient expectations on price, access, and digital booking in the same market.

Direct peers

• Devon Dental Centre of Excellence: Sister practice under the same founder/clinical lead and Dentex group, offering the same multi-specialty private dental model in Devon. Closest direct peer — same brand ethos, same specialists, same operating playbook, but a separate site in a different catchment.

Others

• Dentex Healthcare Group: Parent group of Plymouth Dental Centre of Excellence and a portfolio of UK dental practices. Relevant as the controlling entity that sets capital allocation, group procurement, and strategic direction for the subject company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/plymouthdental
• Xx.com/plymouthdental
• LinkedInlinkedin.com/company/plymouth-dental-centre-of-excellence

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plymouth Dental Centre of Excellence