Devon Dental Centre of Excellence

What Devon Dental Centre of Excellence does

Devon Dental Centre of Excellence is a private, multi-specialty dental practice based at 78 East Street, Ashburton, Devon (TQ13 7AX), operating since 1995 under the legal entity Craniomanibular-clinics Limited (Company Number 07906728). It provides general dentistry (examinations, hygiene therapy, fillings, crowns, bridges, dentures, extractions, children's dentistry), advanced dentistry (dental implants, root canal endodontics, IV sedation), and cosmetic dentistry (teeth whitening, composite bonding, Smile Essentials packages). Specialist services are delivered in-house by a Specialist Endodontist, an Oral Surgery Specialist (GDC specialist since 1999), and a Diamond Invisalign Provider, with Clinical Lead Dr Mitesh Badiani having placed over 7,000 dental implants across 20+ years. The practice also runs postgraduate training programmes including the Dental Implantology Skills Development Programme (£4,500) and Implant Training for Dental Nurses, delivered in conjunction with the University of Warwick.

The business operates as a direct-to-consumer private practice serving individual patients across South West England (Torbay, Newton Abbot, Totnes, Exeter, Plymouth) and accepts specialist referrals from other dentists, dental therapists, hygienists, and clinical dental technicians. Revenue is generated through pay-as-you-go private treatment fees (£65 new patient exam up to £3,195 implant packages), recurring dental membership plans (£20.55–£33.50/month), 0% finance arrangements brokered via Portman Healthcare Limited / V12 Retail Finance / Secure Trust Bank PLC, and professional training fees. The practice operates a sister practice, Plymouth Dental Centre of Excellence, under shared leadership.

Patient acquisition relies on the practice website (devondental.co.uk), Google reviews (245+ "EXCELLENT"-rated), Facebook, email newsletters, and recurring open days for new patients, implants, and Invisalign. Technology stack includes EMS Air-Flow hygiene systems, ANKYLOS and Bio-Horizons dental implant systems, and digital imaging. The practice has been recognised with National Dentist of the Year (2015), Healthcare Professional of the Year UK (2016), and Dentex Dental Partner of the Year (2020).

Name

Devon Dental Centre of Excellence

Legal name

Devon Dental Centre of Excellence as part of Craniomanibular-clinics Limited

Website

https://devondental.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Devon Dental Centre of Excellence is a private multi-specialty dental practice in Ashburton, Devon, offering general, advanced (implants, endodontics, sedation), and cosmetic dentistry to individual patients across South West England, plus postgraduate training programmes.

Ownership category

akta.pro rank

Product category

Private dental practice services

NAICS

Offices of Dentists (62121), Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Orthodontic Group Practices (HLABAKAC), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Dental Assisting (EDAOAJAJ)

Keywords

• Private dental services
• General dentistry treatments
• Dental implant treatment
• Cosmetic dental services
• Endodontic root canal

Headquarters

HQ city

Ashburton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Dental Treatment Fees: Revenue from providing private dental treatments including examinations, fillings, extractions, crowns, bridges, dentures, implants, cosmetic procedures, and specialist treatments. Prices vary based on treatment complexity with fees ranging from £65 for new patient examination to £3,195 for dental implants including crown.
2. Dental Membership Plans: Monthly membership plans offering routine examinations, hygiene appointments, and discounts on treatments. Plan 1 at £20.55/month includes 2 hygiene visits and 1 exam; Plan 2 at £33.50/month includes 4 hygiene visits and 1 exam. Provides recurring revenue and patient retention.
3. 0% Finance Facility: Interest-free financing options to help patients afford treatments. Partnered with V12 Retail Finance and Secure Trust Bank through Portman Healthcare Limited to provide credit facilities for treatment costs.
4. Dental Training Programmes: Revenue from educational programmes including the Dental Implantology Skills Development Programme at £4,500 (or £4,000 advance payment) and Implant Training for Dental Nurses offering verifiable CPD hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Devon Dental Centre of Excellence is a private dental practice that provides comprehensive dental care across general dentistry (examinations, hygiene therapy, fillings, extractions, bridges, crowns, dentures, children's dentistry), advanced dentistry (dental implants, root canal endodontics, IV dental sedation), and cosmetic dentistry (teeth whitening, composite bonding, Smile Essentials). The practice also runs postgraduate Dental Implantology Skills Development Programmes and Implant Training for Dental Nurses, accepts specialist referrals from other practitioners, and offers membership plans and 0% finance options for patients.

Product overview

Devon Dental Centre of Excellence operates as a multi-specialty private dental practice offering comprehensive dental services under one roof. The practice provides three interconnected service pillars: General Dentistry (examinations, hygiene therapy, fillings, extractions, children's care, bridges, crowns, and dentures), Advanced Dentistry (dental implants, root canal endodontics, and IV sedation), and Cosmetic Dentistry (teeth whitening, composite bonding, and Smile Essentials packages). The practice supplements clinical services with dental training programmes for professionals, a membership-based Smile Essentials plan, referral services for specialist cases, and 0% finance options. Established in 1995 and led by Clinical Lead Dr. Mitesh Badiani, the practice emphasises treating patients in-house rather than referring to external specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Routine dental care including examinations, fillings, tooth extractions, children's dentistry, hygiene therapy, dental bridges, crowns, and dentures for general public and families seeking private dental care.
• Dental Implants Titanium dental implant placement for single tooth to full arch reconstruction, led by Clinical Lead Dr Mitesh Badiani who has placed over 7,000 implants across his career.
• Root Canal Endodontics Root canal therapy performed by Specialist Endodontist Dr Mohamed Elneklawy to save damaged or unhealthy teeth, including specialist molar, pre-molar and anterior/canine root canal treatments.
• Dental Sedation Intravenous sedation services for patients with severe dental phobia to ensure comfortable dental treatment.
• Teeth Whitening Professional home teeth whitening using hydrogen peroxide or carbamide peroxide with custom-made trays, including the Boutique Whitening full kit, for patients seeking cosmetic tooth brightening.
• Composite Bonding Minimally invasive cosmetic treatment using tooth-coloured composite material to enhance smile appearance.
• Dental Crowns Restoration solutions for weakened teeth including all-ceramic, all-porcelain, and porcelain fused to metal options.
• Dental Bridges Fixed prosthetic solutions for one or two missing teeth, including traditional and resin-bonded bridge options.
• Dentures Removable prosthetic teeth solutions including precision cobalt chrome and acrylic options.
• Children's Dentistry Family dental care for children including free check-ups for under 11s, gentle examinations, and oral health education.
• Hygiene Therapy Professional teeth cleaning, scaling, polishing, stain removal, and periodontal treatment delivered by dental hygienists/therapists using the EMS Air-Flow machine.
• Dental Referral Service Specialist referral centre accepting referrals from dentists, dental therapists, hygienists and clinical dental technicians for endodontics, implants, orthodontics, complex restorative care, dental hygiene, and dental sedation across the South West region.
• Dental Implantology Skills Development Programme Postgraduate training programme for dentists covering all aspects of dental implantology with hands-on clinical cases, taught by Dr Mitesh Badiani at a price of £4,500 (or £4,000 for advance payment).
• Implant Training for Dental Nurses Course introducing dental implantology to dental nurses with hands-on training using the ANKYLOS implant system, providing verifiable CPD hours.
• Dental Health Care Plans Private membership plans offering regular examinations, hygiene visits, treatment discounts and worldwide dental trauma cover from £20.55/month (Plan 1) and £33.50/month (Plan 2).
• Smile Essentials Cost-effective membership-style package providing routine check-ups, examinations, x-rays, and reduced-rate cosmetic treatments for £65.
• Finance Options 0% interest-free finance facility that allows patients to spread dental treatment costs via credit provided by V12 Retail Finance and Secure Trust Bank through Portman Healthcare Limited.

Quantifiable outcome

• 30+ years of established patient care
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• University of WarwickcoreStrategic or Co-development PartnerDr Mitesh Badiani serves as a Clinical Assistant Professor for the University of Warwick as part of the postgraduate implant dentistry programme. The practice works in conjunction with Professor St John Crean towards becoming an internationally recognised post-graduate learning institution.
• Plymouth Dental Centre of ExcellencecoreOthersDevon Dental Centre of Excellence and Plymouth Dental Centre of Excellence are sister practices under the same leadership of Dr Mitesh Badiani. Both won Team of the Year awards in 2013 and 2014. Dr Sara Hutchinson provides NHS Oral Surgery services at both locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Portman Dental Care: Largest UK private dental group with a network of practices across the country. Comparable because it acquires and operates private practices with multi-specialty offerings, and is also Devon Dental's finance-broker partner; represents the incumbent corporate dental model that regional independents either partner with or compete against.
• Genix Healthcare: UK dental group operating NHS and private practices across multiple regions. Comparable as a multi-site operator offering general and specialist private dentistry at scale, providing a benchmark for chain-based competition in regional UK markets.
• Bupa Dental Care: One of the largest UK dental networks with hundreds of practices. Comparable as a broad incumbent offering general and specialist private dental services, with scale advantages in marketing, supplier pricing, and patient acquisition that small independent practices must compete against.
• Rodericks Dental Partners: UK-focused dental group with a growing portfolio of NHS and private practices. Comparable as a consolidator of regional dental practices, exerting competitive pressure on independents through group-level procurement and marketing scale.
• Centre for Dentistry: UK private dental chain operating practices in Sainsbury's locations. Comparable as a scaled private-only operator competing on convenience and accessibility for routine and cosmetic dentistry in regional catchments.
• mydentist: UK's largest dental chain with widespread practice coverage. Comparable as a broad incumbent offering both NHS and private dental services, with strong brand recognition in regional markets that competes for the same patient pool as Devon Dental.

Regional players

• Smile Dental Care: UK dental group operating across multiple regions with both NHS and private services. Comparable as a regional-focused dental operator offering multi-specialty private care, providing a benchmark for scaled-but-not-national group positioning.

Emerging players

• Zental: UK private dental group with a boutique, design-led approach to multi-specialty dentistry. Comparable as an emerging player emphasising premium patient experience, cosmetic and specialist services, and a multi-site roll-up strategy targeting similar high-ticket private cases.
• Dental Beauty: Growing UK private dental group focused on cosmetic and general dentistry. Comparable as an emerging multi-practice group with a similar premium-cosmetic positioning and emphasis on patient experience, representing a newer competitive threat in regional private dental markets.

Direct peers

• Plymouth Dental Centre of Excellence: Sister practice founded and led by Dr. Mitesh Badiani offering the same multi-specialty private dental model. The two practices share leadership, awards (Team of the Year 2013/2014), and specialist coverage, making Plymouth the most direct operational and structural comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/devondentalcentreofexcellence
• LinkedInlinkedin.com/company/devon-dental-centre-of-excellence

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devon Dental Centre of Excellence