iWantGreatCare
iWantGreatCare (iWGC Limited) is a UK-based patient feedback platform, founded in 2008, that collects ratings and reviews of doctors, hospitals, GP surgeries and other providers, serving patients, clinicians, NHS trusts and commissioners through subscription dashboards and freemium clinician profiles.
- Company typePrivate
- Founded2008
- HeadquartersChipping Norton, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What iWantGreatCare does
iWantGreatCare, operating legally as iWGC Limited, is a UK-based patient experience platform founded in 2008 and headquartered in Chipping Norton, England. The company operates a web-based reviews platform that enables patients to search, read, and submit ratings and reviews on healthcare providers across more than twenty categories, including doctors, dentists, nurses, hospitals, GP surgeries, dental surgeries, pharmacies, nursing homes, hospices and treatments. As of the latest figures the platform has accumulated 6,893,703 patient ratings and reviews, covering 243,267 doctors and thousands of provider organisations across the UK. The service operates in 30+ languages and supports both online and offline feedback collection in acute, community, and mental health settings, with abuse detection systems designed to maintain review integrity.
The company's product surface spans four primary offerings: a free clinician profile and feedback management tier used by individual healthcare professionals to support revalidation and appraisal evidence; a B2B subscription dashboard for NHS trusts, independent providers, and commissioners delivering real-time aggregated reporting and granular comparative analytics; a dedicated Friends and Family Test (FFT) module that helps GP practice managers meet mandatory CQC and FFT requirements; and the underlying patient review portal that anchors the network. Customers identified in the data include London North West University Healthcare NHS Trust and Cleveland Clinic London Hospital. The company is chaired by Rt Hon Alan Milburn.
The business model combines a freemium clinician tier with B2B subscription revenue from healthcare providers and commissioners, with publicly undisclosed enterprise pricing. Operating geographies are limited to the United Kingdom, the company is privately held with no disclosed funding rounds or external investors, and headcount is reported in the 11-50 range. The company is registered with the UK Information Commissioner's Office (registration Z1387794) for data protection compliance.
iWantGreatCare firmographics
Firmographics- Name
- iWantGreatCare
- Legal name
- iWGC Limited
- Website
- https://iwantgreatcare.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iWantGreatCare (iWGC Limited) is a UK-based patient feedback platform, founded in 2008, that collects ratings and reviews of doctors, hospitals, GP surgeries and other providers, serving patients, clinicians, NHS trusts and commissioners through subscription dashboards and freemium clinician profiles.
- Ownership category
- akta.pro rank
iWantGreatCare industry classification
Industry- Product category
- Healthcare Patient Experience Software
- akta.pro primary industry
- Patient Feedback, Surveys, Reputation & Experience Measurement (VoC) (HLACAEAH)
- akta.pro secondary industry
- Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM) (HLACAHAC)
Keywords
Where iWantGreatCare is headquartered
LocationHeadquarters
- HQ city
- Chipping Norton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
iWantGreatCare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Healthcare Provider Subscriptions: Healthcare providers (NHS and independent) and commissioners pay for access to detailed patient experience monitoring, reporting dashboards, and outcome metrics. The service supports contracting needs and CQC compliance requirements.
- Clinician Accounts (Free Tier): Free accounts for individual clinicians to manage their profiles and receive patient feedback, used for revalidation purposes. Clinicians receive admin accounts, customizable profile pages, and real-time reporting at no charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free for clinicians - profile management and revalidation support |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
iWantGreatCare product offering
Product offeringCore offering
iWantGreatCare operates a UK healthcare reviews and patient experience platform where patients can search for, read, and leave ratings and reviews of clinicians, hospitals, GP practices, dentists, pharmacies, nursing homes, and other care providers. Paid healthcare provider and commissioner customers receive subscription-based dashboards with real-time aggregated patient experience reporting, granular comparative analytics, multi-language data capture, and tools to support CQC compliance, Friends and Family Test (FFT) submission, and outcomes-based commissioning.
Product overview
iWantGreatCare is a single unified healthcare reviews platform operating as a B2C and B2B service. The core platform enables patients to search, read, and share ratings and reviews of healthcare providers across 22 categories including doctors, dentists, nurses, hospitals, GP surgeries, pharmacies, nursing homes, and treatments. The platform includes clinician-facing profile management tools with real-time reporting for revalidation, healthcare provider dashboards with aggregated performance analytics, and a dedicated Friends and Family Test (FFT) module for primary care meeting CQC compliance requirements. The service collects both online and offline feedback in multiple languages and delivers comparative reporting for providers and commissioners.
Differentiator
Problem solved
Functional benefit
Products and services
- iWantGreatCare Healthcare Provider Subscription Subscription-based patient experience monitoring and reporting service for NHS trusts, independent hospitals, clinics, and healthcare commissioners, including aggregated graphical reporting, granular comparative analytics at organisational, departmental, ward, and clinic levels, multi-language data capture, and outcomes-based commissioning outputs.
- Friends and Family Test (FFT) Solution for GP Practices Web-based solution for UK GP practice managers and clinicians that satisfies mandatory CQC and Friends and Family Test obligations through real-time reports, free-text patient comments, individual GP feedback for development and revalidation, and promotional materials for patient engagement.
- Clinician Profile and Feedback Service (Free Tier) Free offering for individual clinicians (doctors, dentists, nurses, physiotherapists, etc.) including an admin account, a customisable profile page, a unique webpage link for patient correspondence, real-time reporting of patient comments, and the ability to respond to feedback online, intended to support revalidation and appraisal evidence collection.
- Patient Healthcare Reviews Portal Independent, secure public platform for patients over 18 to search for, read, and submit ratings, reviews, and feedback on UK healthcare providers, with abuse-detection systems in place to safeguard the trustworthiness of published content.
Quantifiable outcome
- 6,893,703 ratings and reviews collected on the platform
Companies that use iWantGreatCare
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
iWantGreatCare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
iWantGreatCare partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
iWantGreatCare competitors and assessment
Company assessmentDirect peers
- Doctify: UK-headquartered healthcare review and booking platform allowing patients to find, review, and book appointments with doctors and specialists. Directly comparable in mission, geography, and customer base, and the most frequently cited competitor in the UK doctor review space.
- Patient Opinion: Not-for-profit patient feedback platform operating across the UK and Ireland, focused on health and social care. Closely comparable in mission, regulated-customer focus, and patient-led review model.
- Care Opinion: UK-based independent patient feedback platform for NHS and social care services, enabling patients to share experiences and providers to respond. Highly comparable as a UK patient experience/feedback platform serving the same NHS customer base.
Broad incumbents
- Doctor.com: Enterprise healthcare platform offering provider directories, reputation management, and patient experience tools. Comparable in the B2B healthcare reputation/feedback layer serving providers, with broader enterprise integrations.
- Trustpilot: Large-scale general consumer review platform. Competes indirectly for healthcare provider reviews and SEO traffic, though it lacks the healthcare-specific regulatory and clinical context iWantGreatCare offers.
- NHS.uk (Find and choose services / Friends and Family Test): UK National Health Service's official public-facing site, which embeds provider search and feedback functionality. Competes indirectly by capturing patient feedback natively within the NHS ecosystem that iWantGreatCare serves.
Regional players
- Healthgrades: US-focused healthcare provider directory and review platform. Comparable in core patient-review and provider-search functionality, but operates in a different (US) geography and at significantly larger scale.
Emerging players
- Zocdoc: US patient platform combining provider search, reviews, and online booking. Comparable in the patient-review and provider-discovery layer, though Zocdoc is more focused on booking conversion and US primary care.
Others
- CEMPS / NHS FFT National Reporting Tools: NHS England-administered Friends and Family Test reporting infrastructure. Adjacent rather than competitive: iWantGreatCare's FFT module feeds into this framework, making it ecosystem-adjacent infrastructure rather than a head-to-head rival.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iWantGreatCare social profiles
Digital presenceiWantGreatCare compliance and trust
Trust signalCompliance1 record
iWantGreatCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
iWantGreatCare leadership team
Management profileNumber of profiles
Profiles1 record
iWantGreatCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iWantGreatCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iWantGreatCare
What does iWantGreatCare do?
iWantGreatCare operates a UK healthcare reviews and patient experience platform where patients can search for, read, and leave ratings and reviews of clinicians, hospitals, GP practices, dentists, pharmacies, nursing homes, and other care providers. Paid healthcare provider and commissioner customers receive subscription-based dashboards with real-time aggregated patient experience reporting, granular comparative analytics, multi-language data capture, and tools to support CQC compliance, Friends and Family Test (FFT) submission, and outcomes-based commissioning.
Is iWantGreatCare a public or private company?
iWantGreatCare is a private company. It is classified as unknown and is currently operating.
When was iWantGreatCare founded?
iWantGreatCare was founded in 2008. It employs 11 to 50 people.
Where is iWantGreatCare based?
iWantGreatCare is headquartered in Chipping Norton, United Kingdom, in the Europe region.
How does iWantGreatCare make money?
Two revenue lines are on record. Healthcare Provider Subscriptions are the primary driver. The others are clinician Accounts (Free Tier).
Who are iWantGreatCare's main competitors?
Direct peers on record are Doctify, Patient Opinion and Care Opinion. Broad incumbents are Doctor.com, Trustpilot and NHS.uk (Find and choose services / Friends and Family Test). Healthgrades is listed as a regional player. Zocdoc is listed as an emerging player. CEMPS / NHS FFT National Reporting Tools is listed as an others.
Does iWantGreatCare have an API?
No public API is recorded for iWantGreatCare.
What industry is iWantGreatCare in?
iWantGreatCare's product category is Healthcare Patient Experience Software. Its primary akta.pro industry code is HLACAEAH, Patient Feedback, Surveys, Reputation & Experience Measurement (VoC), with a secondary code of HLACAHAC, Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM).