What Khemistry does

Khemistry is a Brisbane-headquartered creative, digital, and content marketing agency founded in 2004 that differentiates itself through the integration of behavioural science methodologies — spanning cognitive, affective, environmental, and social science disciplines — into every brief and campaign. The firm operates a seven-service framework: Campaigns, Interventions, Branding, Experiences, Content, Strategic Insights, and House Calls, supported by a dedicated in-house Behavioural Science Unit led by a PhD-level director. Its primary customer base is Australian government, with deep penetration across Queensland state departments (Justice, Tourism, Energy and Climate, Premier and Cabinet, Reconstruction Authority, Health & Wellbeing, Sunshine Coast Council) and selected education and federal engagements, supplemented by enterprise clients such as Weber and Peninsula Hot Springs.

The agency's revenue model is professional services delivered through project-based engagements and a growing base of multi-year retainers, with public-sector work driven through direct relationships and competitive tenders. Technical execution uses standard modern web tooling — React, headless CMS architecture, and WebP formats — alongside creative production. The firm has extended beyond traditional agency deliverables into standalone digital products including Podsquad, a play-based health and wellbeing app for children developed with Health and Wellbeing Queensland, and Wizards & Wagers, a gamified gambling-harm education tool. Distribution is sales-led and regionally concentrated, with offices in Brisbane and a presence on the Sunshine Coast, and the firm has secured multiple consecutive Australian Marketing Institute awards. No external funding, M&A activity, or AI-native technology infrastructure is disclosed.

Name

Khemistry

Legal name

Khemistry

Website

https://khemistry.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Khemistry is a Brisbane-headquartered creative agency founded in 2004 that uses behavioural science as the foundation for integrated campaign, branding, content, and digital experience services, primarily serving Queensland state government departments alongside select enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Creative Campaigns: Project-based creative and strategic services including campaign development, branding, content creation, and digital experience design. Delivered to government agencies and enterprise clients through direct engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Khemistry is a Brisbane-based creative agency that delivers seven integrated service offerings — Campaigns, Interventions, Branding, Experiences, Content, Strategic Insights, and House Calls — all built on a foundation of behavioural science methodology. Services span integrated multi-channel campaigns, behaviour change interventions, brand strategy and identity, physical and digital experience design, content production, research and data analysis, and embedded agency support. The agency also produces standalone digital products such as Podsquad (a children's health and wellbeing app) and Wizards & Wagers (a gamified gambling harm education platform).

Product overview

Khemistry is a Brisbane-based creative agency that offers a suite of seven integrated service offerings: Campaigns, Interventions, Branding, Experiences, Content, Strategic Insights, and House Calls. Built on a foundation of behavioural science, these services work together to deliver behaviour change solutions for clients. The agency also develops standalone digital products including Podsquad (a health and wellbeing app for children) and Wizards & Wagers (a gamified gambling harm education tool). The company is transitioning from traditional project-based work toward retainer-based partnerships, positioning itself as an extension of client teams rather than a traditional agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaigns Integrated and multi-channel campaign development combining behaviour change principles with creative strategy, spanning traditional mediums (film, radio, outdoor) and bespoke approaches. Includes insight-led creative strategy, campaign platform conceptualisation, message strategy, and campaign measurement and optimisation. Designed for government and enterprise clients seeking evidence-based behaviour change campaigns.
• Interventions Behaviour change interventions designed to disrupt automatic behaviours through digital tools, environment-based interventions, journey mapping, and product design. Aims to interrupt people in the moment to bring about lasting behaviour change. Targeted at organisations seeking scientifically grounded behaviour change solutions.
• Branding Brand strategy, architecture, and visual identity services anchored in customer data and cultural insight. Includes brand positioning, brand definition, visual identity design, brand experience design, brand platform conceptualisation, and audience analysis and persona development. For organisations seeking science-informed brand strategy and identity work.
• Experiences Physical and digital experience design combining behavioural science and creative thinking. Includes branded environments, brand activations and events, digital experience design, UX/UI consulting, multi-channel brand experience design, and customer experience consulting. For clients seeking integrated physical and digital brand experiences.
• Content High-quality content creation across multiple mediums designed for consumption. Includes content strategy, creative ideation, copywriting and art direction, production, optimisation, and brand asset library building. For clients requiring sustained, science-informed content output.
• Strategic Insights Research and data analysis services to extract meaning from data for decision-making. Uses co-design, data analysis, qualitative and quantitative research, observational studies, and culture mining to help organisations move forward with purpose. Underpins the agency's evidence-based creative approach.
• House Calls Embedded agency services that add Khemistry capabilities to client in-house teams. Includes creative ideation workshops, creative strategy consulting, additional resourcing, production support, tier one campaign ideation and hand-off, and brand strategy workshops. For clients seeking ongoing extension of their internal teams.
• Podsquad A free play-based health and wellbeing program for children aged 5-9, created in partnership with Health and Wellbeing Queensland. Helps kids eat, sleep and move better through games, dances, quizzes, quests, stories, sleepscapes, and animations in an open-world adventure called Imago. Targets parents and educators of primary-school-aged children seeking engaging health education tools.
• Wizards & Wagers A gamified website designed to teach youth about gambling harm. Built with expert input from Gambling Health services and focus groups with students, featuring animations, quizzes, and user journeys for content strategy. Targets school-aged youth and the educators and support services addressing gambling harm.

Quantifiable outcome

• 2 million+ impressions in first 2 weeks for NHVR TikTok campaign
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Monkeys (Dentsu Creative): Award-winning Australian creative agency, part of Dentsu Creative, with a reputation for behaviour-influencing brand work. Comparable to Khemistry in its creative-led, behaviourally-informed approach to Australian clients.
• THINKERBELL: Australian independent creative agency known for fusing creativity with strategic and 'measured marketing fudge'. Comparable to Khemistry as a similarly-sized, independent, creatively-led agency competing for Australian brand and government attention.
• BWM Dentsu (Dentsu Creative Brisbane): Major creative agency with a longstanding Brisbane office that directly competes with Khemistry for Queensland government and enterprise creative mandates across behavioural, brand, and digital campaigns.

Broad incumbents

• McCann Australia (McCann Melbourne / Truth Central): Global network with a strong Australian government and social-behaviour-change track record via McCann Truth Central. Overlaps with Khemistry's behaviour change campaign work, particularly for government and public-interest clients, at greater scale and geographic reach.
• TBWA\Australia: Disruption-led global network with Australian operations that competes for government behaviour-change and brand mandates similar to Khemistry, but with substantially greater scale, media planning, and geographic reach.
• Ogilvy Australia: Global network agency with a dedicated Ogilvy Change behavioural science practice. Overlaps with Khemistry's evidence-based creative and government behaviour-change work, but offers far broader integrated marketing services at significantly greater scale.
• Leo Burnett Australia: Major creative network with a Humankind philosophy centred on behaviour change for brand benefit. Comparable to Khemistry in its behaviourally-framed creative approach, though operating at significantly larger scale across Australia.
• VML Australia: Global agency with a strong Australian government digital transformation and behaviour change practice. Comparable to Khemistry in serving Australian public-sector clients, but operating with much larger scale and broader integrated capabilities.
• Saatchi & Saatchi Australia: Global creative network with established Australian government and behavioural change credentials. Competes with Khemistry for public-sector creative mandates, but at materially larger scale and with broader service offerings.

Emerging players

• Hardtofind (HTF Agency): Australian independent creative and digital agency with strengths in brand, content, and digital experience design. Comparable to Khemistry as a mid-sized independent competitor for enterprise and government creative work in Australia, though without the same behavioural-science depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thisiskhemistry
• LinkedInlinkedin.com/company/khemistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khemistry