Triple Crown Realty
Triple Crown Realty is a family-owned residential real estate brokerage founded in 1991 in Ocala, Florida, serving home buyers and sellers across Marion County, with a sister home-building division (Triple Crown Homes) operating five new-construction communities.
- Company typePrivate
- Founded1991
- HeadquartersOcala, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Triple Crown Realty does
Triple Crown Realty is a family-owned residential real estate brokerage operating exclusively in Ocala and Marion County, Florida. Founded in 1991 by the Plunkett family, the company provides traditional real estate services to local home buyers and sellers, including property listing representation, buyer representation, and home valuation services. Revenue is generated through commissions on residential transactions under a standard transaction-based pricing model, with commission rates negotiated per deal and not publicly disclosed. The company also operates a separate home-building division, Triple Crown Homes, which develops new construction across five residential communities in the Ocala area, creating a vertical integration between brokerage and construction services.
The company maintains three physical locations in Ocala — a South West Ocala Sales Office and Model Home, a North Ocala Office anchoring the Evergreen Estates community, and a Construction Office and Design Gallery — supplemented by a website powered by iHomefinder that provides property search, listing alerts, open house information, and a mortgage calculator. The firm maintains a sales-led go-to-market model: agents (a mix of Plunkett family members and non-family REALTORs) work directly with consumers in person and through the website. Marketing channels are light-touch and primarily digital, including the property-search website, email listing alerts, and organic social profiles on Facebook, Twitter, and LinkedIn.
Customer segments are residential-centric and organized horizontally: the primary segment is residential home buyers and sellers in Marion County, with a secondary niche serving horse farm and ranch buyers in the Ocala area, leveraging the city's reputation as the "Horse Capital of the World." The company does not serve commercial, institutional, or out-of-market customers, and there is no indication of any technology platform, SaaS offering, or geographic expansion beyond Marion County. The supporting technology stack is a commodity iHomefinder-powered real estate website with no proprietary AI, data, or integration assets.
Triple Crown Realty firmographics
Firmographics- Name
- Triple Crown Realty
- Legal name
- Triple Crown Realty of Ocala
- Website
- https://triplecrownrealty.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Triple Crown Realty is a family-owned residential real estate brokerage founded in 1991 in Ocala, Florida, serving home buyers and sellers across Marion County, with a sister home-building division (Triple Crown Homes) operating five new-construction communities.
- Ownership category
- akta.pro rank
Triple Crown Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Luxury & High-End Residential Brokerage (BPAJAAAC), Multifamily Brokerage (BPAJABAD), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Triple Crown Realty is headquartered
LocationHeadquarters
- HQ city
- Ocala
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Triple Crown Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Sales Commissions: Traditional real estate brokerage earning commissions on buying and selling of residential properties in the Ocala area. The company also builds new homes through Triple Crown Homes and earns revenue from new home sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Standard real estate commission |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Triple Crown Realty product offering
Product offeringCore offering
Family-owned residential real estate brokerage serving buyers and sellers in Ocala and Marion County, Florida, providing property listing search, MLS-based home buying and selling services, and new home construction through its sister brand Triple Crown Homes across five residential communities. The firm specializes in horse farms, equestrian properties, and luxury residential homes, and operates three physical office and model home locations supported by an iHomefinder-powered website with property search, email alerts, and home valuation tools.
Product overview
Triple Crown Realty operates as a family-owned real estate company offering a comprehensive suite of services for buying, selling, and building homes in the Ocala and Marion County, Florida area. The company was founded in 1991 and is associated with Triple Crown Homes (a premier home builder) and manages property listings across multiple residential communities including Country Club of Ocala, Evergreen Estates, and the Ocala Historic District. Core offerings include property search tools, email listing alerts, home valuation services, and mortgage calculators, supplemented by specialized services for horse farms and equestrian properties. The company also maintains offices in multiple locations throughout the Ocala area to serve buyers and sellers.
Differentiator
Problem solved
Functional benefit
Brands
- Triple Crown Homes: A premier home builder in the Ocala, FL area with five residential communities offering new home construction services.
Products and services
- Triple Crown Realty Brokerage Full-service residential real estate brokerage providing buying and selling representation for homes in Ocala and Marion County, Florida, including single-family residences and specialized horse farm and equestrian properties.
- Triple Crown Homes (New Home Construction) Premier home builder operating five residential communities in the Ocala, FL area, offering new construction homes alongside a Design Gallery at the Construction Office.
- Horse Farms (Equestrian Property Service) Specialized real estate service for farm and ranch properties in Ocala, targeting buyers of thoroughbred and equestrian properties and leveraging the area's reputation as the "Horse Capital of the World."
- Evergreen Estates Community (Sales Office + Model Home) Residential community featuring custom homes with proximity to schools, shopping, and restaurants, located in a relaxed hometown atmosphere, served via the North Ocala Office + Model Home.
- Country Club of Ocala Community Upscale community with an 18-hole championship golf course, plus tennis, fitness, and dining facilities, established in 1994.
- Ocala Historic District Community Historic residential neighborhood developed between circa 1880 and 1930, covering 172.5 acres with Queen Anne Revival and Bungalow style residences, promoted by the brokerage for buyers seeking historic homes.
Companies that use Triple Crown Realty
Customer profileSegments2 records
Ideal customer profiles3 records
Triple Crown Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Triple Crown Realty partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Triple Crown Realty competitors and assessment
Company assessmentBroad incumbents
- RE/MAX: Global residential brokerage franchise with multiple Ocala-area offices. Competes head-to-head with Triple Crown for residential listings and buyer representation in Marion County.
- Compass: Tech-forward national residential brokerage expanding into Florida secondary markets. Competes with Triple Crown for agent recruitment and provides a benchmark for technology-enabled brokerage economics.
- Coldwell Banker Realty: National residential brokerage brand with Florida franchisees operating in Ocala. Comparable as a competing brokerage competing for the same buyer, seller, and luxury-property clients.
- Century 21 Affiliates / Century 21 Real Estate: Global residential brokerage franchise with active agents in the Ocala market. Comparable as a competing provider of residential brokerage services, though operating at much larger scale through a franchise model.
- Keller Williams Realty of Ocala: Keller Williams franchise operating in the Ocala market. Competes directly with Triple Crown for residential buyer and seller representation, leveraging a national brand and agent-centric model.
- Berkshire Hathaway HomeServices: Large franchise brokerage with significant Florida presence. Overlaps with Triple Crown on residential resale and luxury properties in the broader Central Florida market.
Direct peers
- Premier Sotheby's International Realty: Luxury-focused residential brokerage with offices across Central Florida including Ocala-area markets. Directly comparable for high-end residential and horse farm/equestrian property transactions.
- Watson Realty Corp. Regional Florida residential brokerage with deep Central/North Florida presence. Directly comparable to Triple Crown as a family-rooted, multi-office brokerage serving similar buyer and seller segments in the same geographic footprint.
- ROI Properties / Showcase Ocala (local Ocala boutique brokerages): Local independent residential brokerages operating in Ocala/Marion County with similar size and family/independent ownership profile. Direct head-to-head competition for the same local buyer and seller pool.
Others
- Adams Homes (Central Florida new home builder): Regional new home builder active in Ocala, comparable to Triple Crown Homes in product category. Relevant peer for the construction side of Triple Crown's business and as a potential partnership channel for the brokerage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Triple Crown Realty social profiles
Digital presenceTriple Crown Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triple Crown Realty leadership team
Management profileNumber of profiles
Profiles10 records
Triple Crown Realty subsidiaries and ownership
Company hierarchySubsidiaries1 record
Triple Crown Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triple Crown Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triple Crown Realty
What does Triple Crown Realty do?
Family-owned residential real estate brokerage serving buyers and sellers in Ocala and Marion County, Florida, providing property listing search, MLS-based home buying and selling services, and new home construction through its sister brand Triple Crown Homes across five residential communities. The firm specializes in horse farms, equestrian properties, and luxury residential homes, and operates three physical office and model home locations supported by an iHomefinder-powered website with property search, email alerts, and home valuation tools.
Is Triple Crown Realty a public or private company?
Triple Crown Realty is a private company. It is classified as family owned and is currently operating.
When was Triple Crown Realty founded?
Triple Crown Realty was founded in 1991. It employs 11 to 50 people.
Where is Triple Crown Realty based?
Triple Crown Realty is headquartered in Ocala, United States, in the North America region.
How does Triple Crown Realty make money?
One revenue line is on record: real Estate Sales Commissions.
Who are Triple Crown Realty's main competitors?
Broad incumbents on record are RE/MAX, Compass, Coldwell Banker Realty, Century 21 Affiliates / Century 21 Real Estate, Keller Williams Realty of Ocala and Berkshire Hathaway HomeServices. Direct peers are Premier Sotheby's International Realty, Watson Realty Corp. and ROI Properties / Showcase Ocala (local Ocala boutique brokerages). Adams Homes (Central Florida new home builder) is listed as an others.
Does Triple Crown Realty have an API?
No public API is recorded for Triple Crown Realty.
What industry is Triple Crown Realty in?
Triple Crown Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 53121 and its SIC code is 6531.