Sayers The Bakers
Sayers The Bakers is a regional retail bakery chain in North West England operating over 150 shops and 25 cafés, serving individual consumers with freshly baked products including breads, savouries, sandwiches, cakes, and breakfast items manufactured in its own dedicated Liverpool bakery.
- Company typePrivate
- Founded1912
- HeadquartersBolton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sayers The Bakers does
Sayers The Bakers is a regional retail bakery chain headquartered in the Bolton area and operated through S&PB Retail Limited, with a registered office in Leeds. Founded in 1912 by Fred and Lylian Sayer from a basement kitchen in Old Swan, Liverpool, the company has operated continuously for over a century and is positioned as the largest independent retail baker in North West England. It runs more than 150 retail bakery shops and 25 cafés spanning Fleetwood to Wrexham (north to south) and Rhyl to Halifax (west to east), plus adjacent reaches into North East Wales.
Products are manufactured in Sayers' own dedicated central bakery facility in the Liverpool area (purpose-built since 1931 at Lorenzo Drive, Norris Green) and distributed to retail locations via a temperature-controlled vehicle fleet. The product range spans eight categories: breakfast items (bacon and sausage rolls, muffins, toast), savouries (pastes, sausage rolls, meat pies), pre-made sandwich wedges, filled baguettes and rolls, cakes and cookies, cream cakes, breads, and a drinks and snacks range. Distribution is direct-to-consumer through the owned retail network, with incremental online takeaway volume channelled through the Just Eat marketplace partner. Marketing relies on Facebook, Twitter, and a first-party email newsletter database used for promotions and exclusive offers.
Sayers was sold by the founding family to United Biscuits in 1977, acquired by Warburtons in 1990, and sold by Warburtons' baker stores arm to Lyndale Foods in 1996. In 1997 the group acquired the Annes Shops chain from Roberts Bakery to extend the regional footprint. A management buy-out in the 2010s created the current independent operating structure under S&PB Retail Limited. Revenue is not publicly disclosed and the business remains privately held with no external funding rounds, acquisitions, or product launches disclosed beyond the historical chain-building activity.
Sayers The Bakers firmographics
Firmographics- Name
- Sayers The Bakers
- Legal name
- S&PB Retail Limited
- Website
- https://sayersthebakers.co.uk
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sayers The Bakers is a regional retail bakery chain in North West England operating over 150 shops and 25 cafés, serving individual consumers with freshly baked products including breads, savouries, sandwiches, cakes, and breakfast items manufactured in its own dedicated Liverpool bakery.
- Ownership category
- akta.pro rank
Sayers The Bakers industry classification
Industry- Product category
- Retail Bakery
- NAICS
- Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)
Keywords
Where Sayers The Bakers is headquartered
LocationHeadquarters
- HQ city
- Bolton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sayers The Bakers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Retail Bakery Products: Direct-to-consumer sales of freshly baked products including sandwiches, pies, savouries, cakes, breads, and beverages through owned retail shops and cafés. Products are manufactured in-house at Sayers' dedicated bakery.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sayers The Bakers product offering
Product offeringCore offering
Sayers The Bakers is a regional retail bakery chain that manufactures and sells fresh baked goods — including breakfast items, savouries, sandwiches, baguettes and rolls, cakes, cookies, cream cakes, breads, and drinks — through more than 150 owned retail shops and 25 cafés across the North West of England and parts of North Wales. Products are produced in the company's own dedicated bakery facilities and distributed via temperature-controlled vehicles.
Product overview
Sayers The Bakers is a retail bakery chain operating over 150 shops and 25 cafés across the North West of England. The company offers a unified portfolio of fresh bakery products manufactured primarily in their own dedicated bakeries. The product range spans eight main categories: Breakfast items (bacon/sausage rolls, muffins, cheese on toast), Savouries (pasty varieties, sausage rolls, meat pies), Sandwiches (wedge sandwiches), Baguettes & Rolls (filled baguettes and rolls), Cakes & Cookies (tarts, brownies, cookies, doughnuts), Cream Cakes (cream slices and tarts), Breads (bloomer loaves, baguettes, rolls), and Drinks & Snacks (beverages and packaged snacks). Products are available for purchase in-store and through the Just-Eat online takeaway platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Breakfast Morning breakfast items including Bacon Roll, Bacon and Egg Roll, Sausage and Egg Roll, Sausage and Egg Muffin, Cheese on Toast, and Bacon and Cheese Turnover, sold to walk-in retail customers and café patrons.
- Savouries Savoury pastry products including Jumbo Cheese and Onion Pasty, Jumbo Chicken Pasty, Jumbo Meat and Potato Pasty, Jumbo Mince Beef and Onion Pasty, Jumbo Sausage Bean and Cheese Pasty, Jumbo Steak Slice, Potato and Meat Pie, Sausage Roll, Traditional Pasty, Veg Curry Roll, and Vegetarian Sausage Roll.
- Sandwiches Pre-made sandwich wedges including Tuna and Cucumber Wedge, Cheese and Onion Wedge, and Egg Mayo Wedge, sold to retail customers for takeaway or café consumption.
- Baguettes and Rolls Baguette and roll products including Chicken Mayo White Roll, Ham Salad White Roll, Ham Salad Brown Roll, Chicken Mayo Baguette, Ham and Cheese Baguette, Sweet Chilli Chicken Baguette, and Tuna Salad Baguette.
- Cakes and Cookies Sweet bakery items including Apple Tarts, Blackcurrant Tart, Brownies, Cookies, Cornflake Nests, Custard Tart, Dinkies, Doughnuts, Eccles Cake, Gingerbread, and Lemon Tart.
- Cream Cakes Cream-filled cakes and slices including Apple Charlotte, Bavarian Slice, Carrot Cake, Custard Slice, Dairy Cream Éclair, Manchester Tart, and Strawberry Tart.
- Breads Bread products including Baguettes, White Bloomer Loaf, Tiger Bloomer Loaf, Panini Rolls, Jumbo White Rolls, and Jumbo Brown Rolls.
- Drinks and Snacks Beverages and snacks including Walkers Crisps, Quavers, Tea, Lavazza Coffee, Hot Chocolate, Latte/Cappuccino, Pepsi variants, and IRN-BRU, offered across retail shops and cafés.
Companies that use Sayers The Bakers
Customer profileSegments1 record
Ideal customer profiles1 record
Sayers The Bakers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Sayers The Bakers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Just EatminorSayers The Bakers has a partnership with Just Eat online food delivery platform, allowing customers to order Sayers bakery products for takeaway delivery through the Just Eat website.
Scale indicators6 records
Recent moves7 records
Expansion highlights3 records
Sayers The Bakers competitors and assessment
Company assessmentBroad incumbents
- Warburtons: Warburtons is the UK's largest bread brand and a former owner of Sayers (1990-1996). Directly comparable as a UK bakery manufacturer with branded retail and foodservice presence, and a long historical relationship with the Sayers business.
- Pret a Manger: Pret is a UK café-bakery chain offering sandwiches, baguettes, salads, pastries, and coffee in a café environment. Comparable to Sayers' café format and its baguette/roll/sandwich range, particularly overlapping in city-centre and commuter locations.
- Costa Coffee: Costa is the UK's largest coffee chain and increasingly competes in the bakery/pastry attach category. Comparable to Sayers' café operations (25 locations) where coffee and bakery items are jointly consumed, particularly in retail park and high street locations.
Direct peers
- Greggs: Greggs is the UK's leading bakery-on-the-go chain, directly competing with Sayers in savouries, sandwiches, breakfast rolls, and sweet bakery items. Operates thousands of UK shops including an aggressive North West expansion programme, making it the most direct comparable peer.
- Birds Bakery: Birds Bakery is a long-established regional retail bakery chain in the East Midlands with multiple shops selling bread, cakes, savouries, and sandwiches. Highly comparable to Sayers as a heritage-led, multi-shop independent regional bakery with similar product range and customer base.
- Cooplands Bakery: Cooplands is a regional UK retail bakery chain with a strong Yorkshire/North & East England footprint selling bread, savouries, sandwiches, and cakes. Closely comparable business model to Sayers as a multi-shop independent-style retail baker with in-house manufacturing.
- Le Pain Quotidien: Le Pain Quotidien is a café-bakery chain offering artisanal bread, pastries, tarts, sandwiches, and coffee. Comparable to Sayers' café-bakery concept on product range, in-store dining model, and premium-bakery positioning.
- Paul (bakeries): Paul is a French-origin artisanal bakery-café chain in the UK offering bread, viennoiserie, sandwiches, salads, and cakes. Comparable to Sayers' café-bakery format, particularly in premium sweet and savoury bakery categories.
Regional players
- Roberts Bakery: Roberts Bakery is a North West England-based bakery manufacturer and retailer, formerly the seller of the Annes Shops chain that Sayers acquired in 1997. Comparable as a North West regional bakery with both wholesale and shop-based retail operations.
Others
- Lyndale Foods: Lyndale Foods is a UK bakery manufacturer that previously owned Sayers' shop estate after acquiring it from Warburtons in 1996. Relevant as the seller in Sayers' recent management buy-out and as a comparable multi-shop independent bakery operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sayers The Bakers social profiles
Digital presenceSayers The Bakers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sayers The Bakers leadership team
Management profileNumber of profiles
Sayers The Bakers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sayers The Bakers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sayers The Bakers
What does Sayers The Bakers do?
Sayers The Bakers is a regional retail bakery chain that manufactures and sells fresh baked goods — including breakfast items, savouries, sandwiches, baguettes and rolls, cakes, cookies, cream cakes, breads, and drinks — through more than 150 owned retail shops and 25 cafés across the North West of England and parts of North Wales. Products are produced in the company's own dedicated bakery facilities and distributed via temperature-controlled vehicles.
Is Sayers The Bakers a public or private company?
Sayers The Bakers is a private company. It is classified as management employee owned and is currently operating.
When was Sayers The Bakers founded?
Sayers The Bakers was founded in 1912. It employs 1 to 10 people.
Where is Sayers The Bakers based?
Sayers The Bakers is headquartered in Bolton, United Kingdom, in the Europe region.
How does Sayers The Bakers make money?
One revenue line is on record: retail Bakery Products.
Who are Sayers The Bakers's main competitors?
Broad incumbents on record are Warburtons, Pret a Manger and Costa Coffee. Direct peers are Greggs, Birds Bakery, Cooplands Bakery, Le Pain Quotidien and Paul (bakeries). Roberts Bakery is listed as a regional player. Lyndale Foods is listed as an others.
Does Sayers The Bakers have an API?
No public API is recorded for Sayers The Bakers.
What industry is Sayers The Bakers in?
Sayers The Bakers's product category is Retail Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 311811 and its SIC code is 2050.